Course Handout -Business Strategy

7/27/2019 Course Handout -Business Strategy

1/6

GNANAM SCHOOL OF BUSINESS

THANJAVUR

SESSION PLAN

UNIT Date Session Topics

Case Study/Role

Play/GD/Presentati

ons

Evaluation

Component Weightage

I 14.08.121

Introduction to the subject- Conceptual framework forstrategic management-, Strategy and Structure

INDUSTRY DREAMCOMPANY

15.08.122

Concept of Strategy and the Strategy

Formation Process

16.08.12 3 Stakeholders in business

Faculty Name T.N.KAVITHA

Course Code B A 9 2 1 0

Course Title STRATEGIC MANAGEMENT

Program MBA Class of 2011-13

Semester III Batch Name Phoenix


2/6

UNIT Date Session TopicsCase Study/Role

Play/GD/Presentati

Evaluation

Component Weightage

17.08.12

4 Vision, Mission and PurposeAnalysis of Vision,

Mission of the dream

companyAssignment 1%

I

21.08.125 Business definition, Objectives and Goals

22.08.12 6 Corporate Governance and Social responsibility

II

23.08.127 WEEKLY TEST

WEEKLY TEST -1 WEEKLY

TEST -11%

24.08.12

8 COMPETITIVE ADVANTAGE-External Environment

28.08.129 Porters Five Forces Model

29.08.12 10 Presentations on their Organizational study companyPresentations

(Random)Presentations 1%

30.08.12

11Strategic Groups Competitive Changes

during Industry Evolution

31.08.12

12

Globalisation and Industry Structure - National Contextand

Competitive advantage Resources

13Capabilities and competencies

14

core competencies-Low cost and differentiation GenericBuilding Blocks of Competitive Advantage- DistinctiveCompetencies-Resources and Capabilities durability of

competitive Advantage


3/6


Play/GD/Presentati

Evaluation

Component Weightage

II

16 Avoiding failures and sustaining competitive advantageCase studyTATA DOCOMO

Case study

TATA

DOCOMO

1%

15 WEEKLY TEST -2 WEEKLY TEST -2

WEEKLY

TEST -2 1%

17 REVISION UNIT -1 and 2REVISION

UNIT -1 and 2

III

18The generic strategic alternatives- Stability, Expansion,Retrenchment and Combination strategies

19 Business level strategy

20Strategy in the Global Environment

Corporate Strategy-Vertical Integration

23Diversification Yahoo sells Kelkoo

24

Strategic Alliances- Building and Restructuring the

corporation- Strategic analysis and choice

25

Environmental Threat and Opportunity Profile(ETOP) - Organizational Capability Profile - StrategicAdvantage Profile - Corporate Portfolio Analysis

AssignmentAssignment 2%

III

26 SWOT Analysis - GAP Analysis


4/6


Play/GD/Presentati

Evaluation

Component Weightage

27Mc Kinsey's 7s Framework

28GE 9 Cell Model -Distinctive competitiveness - Selection

of matrix

29Balance Score Card-case study

.

30 WEEKLY TEST -3 WEEKLY TEST -3WEEKLY

TEST -31%

31 STRATEGY IMPLEMENTATION & EVALUATION- Theimplementation process

MID TERM Mid term test 5%

IV

V

32 Resource allocation, Designing organisational structure-

33Designing Strategic Control Systems- Matching structure

and control to strategy

34 Implementing Strategic change

35Politics-Power and Conflict-Techniques of strategic

evaluation & control

36 WEEKLY TEST WEEKLY TEST-4 WEEKLYTEST-4

1%


5/6


Play/GD/Presentati

Evaluation

Component Weightage

37OTHER STRATEGIC ISSUES- Managing Technology

and Innovation-

38 Strategic issues for Non Profit organisations

39New Business Models and strategies for InternetEconomy

Gran

d

Total

41 Model Test

Model Exam Model Exam

5%

NB-Internal Marks will be strictly based on the marks scored by the students in each of the components mentioned above. 1%of the marks is on class participation and attendance.

TEXT BOOKS1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management andBusiness policy, Pearson Education., 20062. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated

approach, Biztantra, Wiley India, 2007.3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition,2008.

Faculty Consultation time from: 1.30 P.M to: 2.00 P.M OR


6/6

Faculty Member- T.N.KAVITHA Academic Coordinator-SARIN ABRAHAM CEO

Documents

Course Handout -Business Strategy