corpsocialresponsibility-090317232302-phpapp01-091022043828-phpapp02

7/27/2019 corpsocialresponsibility-090317232302-phpapp01-091022043828-phpapp02

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Presented by:-

ANKIT GUPTA

DEEPAK KUMAR TAWATIA

(9716800515,9540116162)

ACCMAN INSTITUTE OF MANAGEMENT

GREATER NOIDA


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Ajourney to what companies does.

by

Tatas Group


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To develop products to serveneeds of

consumersthen tocreate more and more

customer for that

productand hence

EARN PROFITSFOR

SHAREHOLDERS ANDPROMOTORS


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Philip Kotler once told to the studentsof Harvard Business School..

Even tomorrow when you will becomerich then also ask a question toyourself, What are you doing with

your life and what you have given toSociety?


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OPEN YOUR EYES TO WHAT WORLD IS DOINGA Journey to CSR


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Corporate social responsibility (CSR) is aconcept whereby organizations

consider the interests of society bytaking responsibility for the impact oftheir activities on customers,suppliers, employees, shareholders,communities and other stakeholders,as well as the environment.


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Many business houses are becoming aware

about this social responsibility and they are

already committed to this cause bycontributing their bit.

The main objective behind this was sharing

good cause taken by companies, throughthis series of articles and spread awareness.


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Responsibility to share holder

Primary business of business is to stay in business

Safeguard the capital of the shareholders

Provide reasonable dividend

Adequate reserve to provide dividend in lean years

By growth, innovation, diversification ,the company

should consolidate and improve its position and helpto strengthen the share price


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Responsibility to employees

Payment of fare wages

Working condition

Labour welfare facilities

Training and education to workers

Proper atmosphere for accomplishment

and promotion

Grievance handling system

Participation in management


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Responsibility to consumer

Ducker The customer is the foundation of business andkeep it in existence.

To provide quality goods.

Efficient distribution system to ensure stoppage of hoarding

and black-marketing.

Supply good at a reasonable price & after sale service.

To understand customer needs and to take necessary

measure to satisfy these needs.

Avoid misleading through advertisement

Information about the product.


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Responsibility to community

Prevent Environment pollution

Rehabilitating population displaced

Overall development of locality

Development of backward area

Employment of displaced population

Promotion of ancillaries and small scale Industries

Promotion of education

Population control


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"The business of business is to

do business and earn profit.

-Milton Friedman


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24%

54%

22%

Yes,makingmoney is theprimary aim,soget it done by

hook or by crookNo,ethicsdefinitely matter

A few under-hand deals arefine


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15%

37%

8%

The satisfactionof giving back tothe society

Popularity

Long-termbenefits(tax-cuts,customerloyalty)


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49%

20%

31%

Since itsinception

When it hasachieved somesuccess

CSR is only forthe familybusinesses andthe big-wigs inthe industry


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21%

28% 14%

37%Stringent laws and standards

Increased awareness

More stress in our social and educational system on theneed to work for your societyPerks(tax-cuts)etc from the govt


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IMPLEMENTING ACSR PLAN

KEY CONSIDERATIONS


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Internal (carried out within the organization) viz.

o Energy and water conservation

o Employee welfare training, healthcare

o Affirmative action employment of backward sections

o Corporate governance

External (within vicinity or for society at large), viz.

o Community development

o Capacity buildingo Environmental protection

o Healthcare

o Creating awareness - education, health, social issues

o E-initiatives Online Information, ducation, etc.


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In-house team

Trust or Foundation as an independent arm of the

company

Non-Governmental Organization (NGO)

Industry consortia

Collaboration with on-going Government programmes


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CSR has been part of the Tata Group ever since the days ofJamshetji Tata.

What the group has done it all for employees andsociety.. Granted scholarships for further studies abroad in 1892

Supported Gandhiji's campaign for racial equality in SouthAfrica Country its first science centre, hospital and atomic

research centre Established Welfare Department in 1917 and many more..

In 2008,Tata Steel spend Rs 200 crore a year on CSR and theTata Group as a whole spends some Rs 800-1,000 crore onthat per annum,

First company in the country to start Social Audit
http://images.google.co.in/imgres?imgurl=http://pofigist.files.wordpress.com/2008/06/451px-tata_logo.png&imgrefurl=http://www.gtplanet.net/forum/showthread.php%3Ft%3D111442&usg=__FhtL51WGjyhh6SQ-UO2JEUM2gVw=&h=414&w=451&sz=17&hl=en&start=3&um=1&tbnid=FU5Exjyt8iieDM:&tbnh=117&tbnw=127&prev=/images%3Fq%3Dlogo%2Bof%2Btata%26gbv%3D2%26um%3D1%26hl%3Den


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CORPORATE SOCIAL RESPONSIBILITY

OF

TATA

MR. K.A.D. NAOROJI, FIRST PRESIDENT OF TATA INC.


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SILVER LININGS

The company has streamlined its CORPORATE SOCIAL

RESPONSIBILITY(CSR) activities

into four major areas of :

HEALTHEMLPOYABILITY

EDUCATION

ENVIRONMENT


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HEALTHWorld Health Organisation defines health as a state of

complete physical, mental and social well-being and not

merely the absence of disease or infirmity.

The health status is usually measured in terms of life

expectancy at birth, infant mortality rate, fertility rate, crude

birth rate and crude death rate.

According to the Country Health System Profile, World

Health Organisation, public health infrastructure in rural India

consists of a three-tier system,1. A sub centre for every 5,000 population with a male and

female worker;

2. A Primary Health Centre (PHC) for every 30,000 population

with a medical doctor and other paramedical staff, and

3. A Community Health Centre (CHC) for every 100,000

population with 30 beds and basic specialists.


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In urban areas, it is two tier systems withUrban Health Centre (UHC)/Urban FamilyWelfare Centre (UFWC) for every 100,000population followed by general hospital.

The existing public health infrastructure isnot evenly distributed across the States.

Many institutions are not functional due tostaff shortage and non-availability of drugs andconsumables and essential equipment.

As a result of such inadequate public healthfacilities, it has been estimated that less than20 percent of the population, which seek OPDservices, and less than 45 percent of thatwhich seek indoor patient treatment, avail ofsuch services in public hospitals.

A large portion of population seek medicalcare services from private sector despite thefact that most of these patients do not have themeans to make out-of-pocket payments forprivate health services (National Health Policy2002).


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Keeping these figures in mind, theCompany has launched several initiatives forimproving the health status of communitymembers in the CSR project areas acrosslocations.

The initiatives include both preventive aswell as curative health care services.

In addition, infrastructural development forensuring a perennial supply of clean

drinking water and improved health throughbetter sanitation facilities is also included inthe CSR programme of the Company.

Photo: Villagers receiving free health

check-up and medicines from the

Mobile Medical Van in Lucknow project


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Photo: Truck driver getting his eyes tested during the free eye-check

up camp. 46,548 drivers participated in the camp & AIDS awareness

camps held as a part of the service camps organised by the Customer

Support department at dealerships across the country

Photo: Eye testing and distribution of spectacles tothe villagers in Shive village, Pune


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Photo: Dr. Rohit Kumar, Divisional Manager, Medical

services, Lucknow checking a patient at the health camp

organised for contract labourers from nearby villages


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AlignmenttoMillenniumDevelopment Goals

Impact in 2007-08

MillenniumDevelopment Goals 5:ImproveMaternalHealth

Antenatal cate and anaemua detectionand treatment for 590 women

Institution of Village Health Workersestablished - Community membersidentified and trained for providingbasic health care to village communities

Millennium

Development Goals 6:CombatHIV/AIDS,Malaria andotherdiseases

Curative & Preventive health services

were provided to over 92,390 personsthrough the Company's communityhealth programmes, includingimmunization drives for polio, measles.

Special country-wide programmeswere conducted for drivers duringservice camps. 46,548 drivers availedof the free general health and eyecheck-up camps and AIDS awarenessprogrammes

Figures for 2006


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FACTS OF EMPLOYABILITYIndias labour force is growing at a rate of 2.5% anually,

but employment is growing at only 2.3%

60% ofIndias workforce is self-employed , many of

whom very poorNearly 30% are casual workers(i.e. they work only when

they are able to get jobs and remain unpaid for the

rest of the days)

More than 90% of the labour force is employed in the

Unorganizedsector, i.e. sectors which do not providewith the social security and other benefits of

employment

in the Organizedsector.

EMPLOYABILITY


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The Company has initiated several efforts to

enhance employability of youth in addition to the

Apprenticeship programmes that are run within

the premises of the manufacturing units, as per

the Apprenticeship Act 1961.

The Company has built public-private

partnership with government authorities to

upgrade the quality of Industrial Training

Institutes (ITIs). The upgradation process hasbeen initiated in four ITIs in 2007-08. These ITIs

have been equipped with latest machines and

tools, students have been taken on exposure

visits to understand manufacturing processes

and Train the Trainer programmes have beenorganised for their faculty.


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In addition, several technical and vocational

programmes are run for rural youth from the project

areas, including Motor Mechanic Vehicle Trade

Course, electrical, welding, a/c refrigeration,

computer skills, bee-keeping, etc. Specialprogrammes are also run for women including

sewing training, beautician courses, manufacturing

food products and utility items and cable harnessing

and assembly work. So far, more than 9,000 youth

and women have benefited from these programmes

across Companys locations.

Photo: Dr. J U Gokhale and Rohit Saroj, Manager, CSR (in white shirt)

with women from the project area of CSR, Pune who received training in

tailoring and were donated sewing machines under the WomenEmpowerment initiative, called Bahujan Hitay in Pune


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EDUCATION


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EDUCATIONSocial infrastructure like education is as

important as physical infrastructure, not only forsustaining high growth but also for enhancing

welfare. The root of poverty often lies in

illiteracy.

Less than half of India's children between the age 6 and 14 go to school

A little over one-third of all children who enroll in grade one reach grade eight

At least 35 million children aged 6 - 14 years do not attend school

53% of girls in the age group of 5 to 9 years are illiterate

In India, only 53% of habitation has a primary school

In India, only 20% of habitation has a secondary school

In nearly 60% of schools, there are less than two teachers to teach Classes I to V

High cost of private education and need to work to support their families and little

interest in studies are the reasons given by 3 in every four drop-outs as the reason

they leave

FACTS ON EDUCATION

SOURCE: 7TH

ALL INDIA EDUCATIONSURVEY ,2002

Tata Motors has contributed towards improving education


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Tata Motors has contributed towards improving education

through infrastructural development for promoting

schooling among the villagers and through upgradation of

educational facilities (building computer laboratories,

sports ground, etc.) and organising teachers training

programmes to better the quality of education

Alignment toMillenniumDevelopmentGoalsImpact in 2007-08

MillenniumDevelopmentGoals 1:

Achieve universaprimaryeducation

Infrasructure was improved at 13 schools, promotinghigher education for 2,000 children from over 25villages

Shiksha Prasar Kendra, a Tata Motors society atJamshedpur, supported 18,000 students (of which7,500 are girls) from across 33 schools

Quality of education improved throughL

Teacher's training programme conducted in 4schools Extra-curricular activities organised in 31 schoolswith participation from over 4,300 students Computer labratory built in Beraberi High School atSingur in West Bengal Scholarships for higher studies awarded to 375students


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Photo: Mr. S B Borwankar, Head, Jamshedpur Plant awarding the Adivasi Scholarship tomeritorious daughter of a proud Tata Motors employee. 25 students (including 13 girls) from

tribal community were awarded scholarships for higher education

Photo: Mr. S N Ambardekar, Plant Head and Mr. P P Ahir, GM, HR, CVBU, Pune,

congratulating the students of Sumant Vidyalaya, a Tata Motors supported school in

Pimpri Budruk village for performing Mallakhamb steps at their cultural event

ENVIRONMENT


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ENVIRONMENTThe environntal issue facing the world today is that of

Climate Change, which is any long-term significant changein the average weather that a given region experiences

Facts on Environment

Recent reports from the Intergovernmental Panel on Climate Change (IPCC) report

have concluded that:

"Most of the observed increase in globally averaged temperatures since the mid-

20th century is very likely due to the observed increase in anthropogenic

greenhouse gas concentrations.

"From new estimates of the combined anthropogenic forcing due to greenhouse

gases, aerosols, and land surface changes, it is extremely likely that human

activities have exerted a substantial net warming influence on climate since 1750."

"It is virtually certain that anthropogenic aerosols produce a net negative radiativeforcing (cooling influence) with a greater magnitude in the Northern Hemisphere

than in the Southern Hemisphere.

The IPCC, which represents consensus in the scientific community, defines "very

likely," "extremely likely," and "virtually certain" as indicating probabilities greater

than 90%, 95%, and 99%, respectively.


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In view of the threat to environment, the Tata Group places a special

emphasis on environmental and ecological issues.

The Group's efforts to preserve and regenerate environment find

expression in the slew of projects and programmes it has undertaken inand around its facilities and operations. A focus area for the Group, in

this context, is the climate change crisis.

Tata Motors beliefs on sustainability have led to a corporate policy that

emphasises environment preservation.

The Company works on projects that include reducing effluents and

emissions, maintaining local ecologies, repairing green cover and

improving long term corporate sustainability.


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AlignmenttoMillenniumDevelopment Goals andBharatNirman

Impact in 2007-08

MillenniumDevelopment Goals 7:Ensureenvironmentsustainablity

Over 175,242 saplings have beenplanted with a 80% survival rateSmokeless chullahs constructed topromote use of environment-friendlypracticesAgricultural training imparted tominimize the use of environmentallyhazadous materials and methodsAwareness camps on environmentrelated issues

BharatNirmanTarget: 10millionhectares ofadditionalirrigarioncapacity tobe createdby 2009

Community irrigation wells and checkdams have been constructed at villagesnear Pune, augmenting incomes offamilies through improved irrigation. In

Jamshedpur, 85 acres of land has beenbrought under irrigation and treeplantation has extensively been carriedout in over 152 acres


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OTHERSDONATIONS COMMITTE

Photo: Mr. Dilip Sengupta, Head HR, Small Car and Mr. M BParalkar, former Sr. GM, donating a Tata Sumo to be used as

an ambulance to Ramakrishna Mission in Kolkata


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Sumant Moolgaokar Development Foundation

Sumant Moolgaokar Development Foundation (SMDF)

has been founded in memory of our ex-chairman LateShri Sumant Moolgaokar with a view to perpetuate his

exemplary work in rural development.

Photo: Computer laboratory in

secondary school, Diwad village, Pune


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Tata Steel has evolved, over the years, an encompassing

culture of social responsibility that not only sustains but

also enriches the lives of the communities it supports.The companys corporate social responsibility (CSR)

strategy was inspired by Jamsetji Tatas conviction that,

In a free enterprise, the community is not just another

stakeholder, but is, in fact, the very purpose of itsexistence. Tata Steels approach to its business has

evolved from this concept and the wealth it has created

is continuously returned to the people through its

community initiatives.

And they are following the saying of their ancestors as:

Tata Steel CSR team was to work for the welfare of

the socially and economically disadvantaged

communities living in and around its areas of

operation, including the mines and collieries serving Contd


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The basic concept of Tata Steel Parivar originates from the

century old Corporate Social Responsibility of the Company,

which is aptly defined as:

Tata steel believes that the primary purposes of the business

is to improve the quality of the life.

New Life with a New HopeThe Commitment of Tata Steelfor improving the quality of life

of the displaced families has led to the creation of the TataSteel Parivarconcept and each displaced family will be a

member of the Tata Steel Parivar.

Contd.

O th it i i t i t i h d


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Over the years, i ts ini t iat ives have encom passed

prov is ion of :

Healthcare services,Drinking water,

Rain water harvesting,

Tribal development,

Relief and rehabilitation endeavors,

Income and employment generation,

Womens health and education,

Awareness programmers on the ill-effects of drugs,

Alcohol and HIV/AIDS, and

Patronage to sports and cultural activities.

Contd


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The Tata ethos places a special emphasis on environmental and

ecological issues. Its efforts to preserve and regenerate the environment

find expression in the slew of projects and programmers it has undertakenin and around its facilities and operations. A focus area, in this context, is

the climate change crisis.

Tata companies work on projects that include repairing green cover,

reducing effluents and emissions, maintaining local ecologies and

improving long term corporate

The Tata group has a set of explicit guidelines on environmental and

ecological issues, and a broad range of policies aimed at helping Tata

companies protect, conserve and restore our natural resources.

TATA COMMIMENT TO ENVIROMENT:


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ACHIEVEMENT OF TATA GROUP IN CSRTata Steel's Corporate Social Responsibility (CSR) initiatives have

earned the steel giant the UK trade & Investment (UKTI) India

Business Award 2009.

Besides acquiring businesses around the world, the Tata group

now plans to introduce the world to the Tata way of doing

business. The group plans to take overseas the Tata trusts and allthe community work that it does as part of its international

corporate social responsibility.

Tata's Endeavour to strengthen the fabric of India has

manifested itself in multiple ways. A crucial component of theTata idea of nation building was, and remains, the creation and

sustaining of exceptional institutions of learning, research,

knowledge and intellectual capital. It had created a land mark in

educational sector and environmental sector, this can be seen

as:

TATA GROUP i b i i i t


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TATA GROUP is boomining in every sector

whether it is business or corporate social

responsibility because:


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