Corporate Presentation - Tamedia · 2019-04-08 · The history of Tamedia The Tages-Anzeiger, successfully founded in 1893 The first newspapers – from today’s perspective –

Corporate PresentationTamediaWe help you make sense of an increasingly complex world with a wide range of perspectives and by offering structure and choices to our customers.

April 2019

The history of Tamedia

The Tages-Anzeiger, successfully founded in 1893The first newspapers – from today’s perspective – published at the beginning of the 17th century.

In 1893, Wilhelm Girardet, a publisher, sets up the Tages-Anzeiger together with editor Fritz Walz.

On 2 March, the first issue is published, the 46’000 copies distributed free of charge for one month. After thisperiod, still 25’000 substribers are counted. A subscription costs 50 rappen a month at that time.


Growth in the 20th century and initial public offeringThe company continues to grow through takeovers – like for example 1933 the Schweizer Familie – and in-house developments – like for example 1987 the SonntagsZeitung.

The printing facility in Zurich opens in 1984, the one in Lausanne in 1989, and Berne in 2005.

On 2 October 2000, the company goes public with a new name, Tamedia AG.


Mergers and takeovers in the new millenniumStarting in 2003, Tamedia will gradually participate in 20 Minuten. In 2010, Zürichsee-Zeitung and Zürcher

Unterländer join Tamedia, Der Landbote follows in 2014 and Basler Zeitung in 2018.

In 2007, Tamedia merges with Espace Media Groupe, Berne.

In 2011, Edipresse Suisse and Tamedia merge their businesses as previously announced in 2009.


Investments and reorganisation of advertising marketTamedia's advertising market organisation is fundamentally restructured in 2016 and operates under the name Tamedia Advertising since then .

Outdoor advertising was added in 2018 when a majority interest in Neo Advertising was acquired.

Tamedia acquired Goldbach in 2018, further consolidating its position on the Swiss advertising market.


New digital business segments since the mid-90sAs of 1996, newspapers start to launch their news platforms, the classifieds platforms follow in 1997.

The investments in digital platforms - for example Homegate as the first - start in 2008, JobCloud in 2012, Tamedia is able to participate in Tutti step by step from 2013, Ricardo follows in 2015.

In 2014, Tages-Anzeiger and Der Bund introduce the first payment model, others follow gradually.

Page 8

Le Matin (Online)Tribune de Genève 24 heures

Le Matin Dimanche

Regional titles in French speaking Switzerland, and weekend

The Tamedia group at a glance

Page 9

BZ Berner Zeitung Der Bund

* participations

**

Regional publications in Greater Basel and Greater Berne


Basler Zeitung

Page 10

Tages-Anzeiger

Zürichsee-Zeitung Zürcher UnterländerDer Landbote

* participations

Regional publications in Greater Zurich, and weekend


SonntagsZeitung

Page 11* participations

L’essentiel (LU) * BT/MetroXpress (DK)* Heute (AT) *

20 Minuten / 20 minutes / 20 minuti *

Commuter titles in Switzerland and abroad


Page 12

Special investors’ interest and magazines

Schweizer Familie TV magazinesDas Magazin

BilanFinanz und Wirtschaft

* participations

*


Page 13

Titles for women, lifestyle, fashion and artAnnabelle Fémina

EncoreTribune des Arts


Page 14

Classifieds and market places in Switzerland and abroadHomegate & Immostreet Ricardo Autoricardo *

* participations


JobCloud, mit Karriere (AT) * Tutti Tradono & Trendsales (DK)

Page 15

Online participations in all parts of SwitzerlandDoodleOlmero & Renovero Starticket

* participations


Zattoo Helpling *

Page 16

3 printing machines with a total of 72 pages

Nightly print run of about 500,000 newspapers

3 printing machines from different manufacturers

Nightly print run of about 400,000 newspapers

4 printing machines with a total of 96 pages

Nightly print run of about 1 million newspapers

Three print centres in three major economic areas


Page 17

… advertsing and user markets and central services


Financesand

Controlling

Human Resources

Legal services

Real estatemanage-

ment

Market research

IT andtechnology

Corporate communi-

cationsDevelop-ment andprojects

Marketing User

marketReader marketservices

Customer ContactCenter

NeoAdvertising

Goldbach

TamediaAdvertising

Page 18

Tamedia employs a staff of 3’700 with some

3’500 full-time posts in more than 260 functions,

including 60 interns and 60 apprentices, about

1’500 women and 2’200 men make up the total

workforce from over 50 countries.


3’700 employees in Switzerland and abroad

Most Tamedia employees work in Basel, Berne,

Geneva, Lausanne, Winterthur, Zug, and

Zurich. However, we also have staff members at

sites in Austria, Denmark, France, Germany,

Israel, Luxemburg, and Serbia.

Page 19

Tamedia in Switzerland


Berne

Zurich

Lausanne

Geneva

Winterthur

Zug

Bussigny

Thun

Langenthal Wädenswil

BülachBasel

YverdonPayerne

Burgdorf

Interlaken

Luzern

St. Gallen

Lugano

NyonVevey

Aigle

Küsnacht

Glattbrugg

Schlieren

Editorial offices and online platforms

Advertising market / Goldbach

Regional editorial offices

Printing facility

Online platforms

Page 20

Tamedia abroad


Valbonne (Antibes)

Kopenhagen

Luxemburg

Berlin

Salzburg Vienna

Belgrad

Tel Aviv

Düsseldorf

Constance

Unterföhring (Munich)Editorial offices

Advertising market / Goldbach

Engineering centres

Online platforms

Page 21

Christoph BrandClassifieds &Marketplaces

Christoph ToniniCEO

Samuel HügliTechnology &

Ventures

Marcel KohlerAdvertising &

Commuter MediaSerge ReymondPaid Media & User Market

Sandro MacciacchiniFinance &

Human resources

Andreas SchaffnerPublishing Services


Board of Directors and Management Board of Tamedia

Michi FrankGoldbach

Pietro SupinoVerleger

und Präsident

Marinade Planta

SverreMunck

KonstantinRichter

MartinKall

PierreLamunière

AndreasSchulthess

Page 22

The strategy of Tamedia

What drives us ahead – and where we want to go

Our Mission

We help you make sense of an increasingly complex world with a wide range of perspectives and by offering structure and choices to our customers.

Our Identity

We are proud of our heritage and keep our eyes on the world. As Switzerland’s leading private media group, we see digitalisation as the foremost opportunity to reach new customers and markets.

Our Vision

We want to become one of Europe’s leading digital media enterprises by 2020, providing strong journalism, attractive advertising options and services.


The leading digital media company in Switzerland

Tamedia is the largest private media enterprise in Switzerland.

66 percent of the people in Switzerland are reading one of Tamedia’s papers or magazines and 80 percent are using one of its online platforms.

The digital business is already generating 39.3 percent of our sales and 82.3 percent of our EBIT.

Our classifieds and marketplaces and our other online interests act independently, although they complement each other.


Revenue growth 2018 driven by take-overs

Revenue and net income in 2018 in CHF millions

206

EBIT

1.011

EBITDARevenue Net income

974

245181

132170

130

+4%

-16%-27% -24%

Normalised EBIT

143150

-7

2017 2018 EBIT

margin

Norm.

EBIT

margin

2017 18.6% 15.5%

2018 13.0% 14.2%

Pension costs pursuant to IAS 19 in CHF million

-8

20

-28


Our origins lie in printed newspapers

Readership figures for leading dailies in Switzerland, in thousands

Source: MACH Basic 2017-2 CH (including replica if available)

278

az Nordwestschweiz

GES N

20 Minuten National GES

Neue Zürcher Zeitung

St. Galler Tagblatt GES

Tages-AnzeigerBlick

325

Luzerner Zeitung GES

BZ/Bund GES ZRZ Zürcher Regionalzeitungen

GES N

1′899

477380

239373

292 229


Each editorial office has its own editor-in-chief …

Tit

leTa

med

iaE

dit

ori

al O

ffic

eE

dit

ori

alS

ervi

ces

Tamedia Editorial OfficeFrench-speaking Switzerland

Domestic, foreign, business, sports, research desk

Tamedia Editorial OfficeGerman-speaking Switzerland

Domestic, foreign, business, panorama, sports, Magazine: culture, knowledge, society, service, digital innovation, research desk

Editorial ServicesFrench speaking Switzerland

Layout, text production,picture editing, photographers, proofreading

Editorial ServicesGerman-speaking Switzerland

Layout, text production,picture editing, photographers, proofreading

24 heures Tribune de Genève

Le Matin Dimanche

B. Geiger

Tages-Anzeiger

BaslerZeitung

Der Bund Berner Zeitung

Zürcher Regional

Zeitungen

Sonntags-Zeitung


… but harmonised editorial system and layout

Tamedia Editorial Office & Tamedia Editorial Services

• Automation thanks to new editorial system

• News platforms (desktop, mobile and apps) boasting state-of-the-art usability based on user feedback and extensive user tests

• New print layout


High capacity printing utilisation due to third-party orders

Printing facilityLausanne

Printing facilityBern

Printing facilityZurich


Paid dailies are losing circulation …

Trends for paid circulation of selected dailies* from 2007 to 2017 in thousands

-48%

2018

120.716

231.235

2008

-43%

2018

122.849

213.738

2008

143.009

2018

-43%

81.882

2008 2008 2018

39.924

-57%

93.324

Source: WEMF circulation bulletins 2007 and 2017; *including the four largest paid dailies in German-speaking Switzerland which integrated no titles between 2007 and 2017

Development of digital subscriptions in 2018

März-18Dez.-17 Jan.-18 Apr.-18 Dez.-18Febr.-18 Mai-18 Juli-18Juni-18 Aug.-18

55.843

Sept.-18 Okt.-18

70.513

Nov.-18

62.24565.280

49.245 50.930 52.59455.813

64.05160.749

57.366 58.150 59.759

+43%

Mobile Abo 12 AppDigitalDigital Light Weekend


… but encouraging performance of paid news platforms


Digital offers: 43% revenue and 86% EBIT share

Employee pension costs pursuant to IAS 19 were allocated per segment, based on the headcount

*

7.7%

23.2%41.0%

8.9% 14.7%

37.9%

2018 2018

2017 2017 2017

Pro forma EBITDA share of digital products in per cent

Pro forma EBIT share of digital products in per cent

Pro forma revenue share of digital products in per cent

25.0%

18.3%

50.3%

24.8%

52.5%

33.6%

2018

Marketplaces and Ventures / Commercialisation

Publishing Digital

Publishing Print37% 51% 51%


Classifieds with outstanding results2017

Classifieds 2018

95

Revenue EBITDA

170

Marketplaces 2018 Services & Ventures 2018

2

Revenue EBITDA

46

EBITDARevenue

40

6

EBITDA margin: 56.0 per cent EBITDA margin: 3.9 per cent EBITDA margin: 15.8 per cent

In CHF millions

90

153

50

-3

356

2017 2017

Page 33

Real Estate Jobs Marketplaces General Classifieds


Classifieds & Marketplaces strengthen our data quality

Car

Switzerland's strongest classifieds and marketplaces portfolio plays a key part in the data quality of products from Tamedia Advertising

* Participations

34

• Digital out-of-home

• Mobile

• Online

• Radio

• Television

• Magazines

• Newspapers


Entire advertising range from a single service provider

35The strategy of Tamedia

After merger: Investment in the future of advertising products

Goldbach and Tamedia are now in an even better position to identify trends quickly and develop new technologies and advertising forms fast and efficiently

The complementary inventory of Goldbach and Tamedia offers attractive brands in TV, print, online and radio and therefore it is ideal to provide clients with cross-media products from one source in the future

Jointly expand the competitive position, create cross-media advertising products, develop an advertising platform with attractive brands in TV, print, online and radio and expand the out-of-home segment

Paid Media Commuter Media AdvertisingClassifieds & Marketplaces

VenturesEditorial Services

Consolidation ofnewspapers

Consolidation ofmagazines

Data Management

Moving images

Internationali-sation

Sales services forpartners

Out-of-Home

Number 1 in Switzerland

Vertical marketplaces

Individual opportunities

Existing potential

FinTech

Consolidation ofprinting

Third party user market Services

Logistics

Increase of performance thanks to new business areas


Consolidation Increase

Continue to stay strong in publishing

Expand digital

Tap new business areas

1

2

3


Goal for 2022: we intend to continue growing

Thank you for yourattention.

Tamedia Corporate PresentationApril 2019

Documents

Corporate Presentation - Tamedia · 2019-04-08 · The history of Tamedia The Tages-Anzeiger, successfully founded in 1893 The first newspapers – from today’s perspective –