Corporate Presentation

Principal Marketing Group Principal Marketing & Insurance Services was incorporated in 1995 by former GE Capital Directors

Our management team are highly experienced in the creditor market, with over 70 years combined experience; two of our Directors in their employed years were responsible for in excess of £100 million of annual premiums in the UK creditor market

Principal led the market in launching Home Emergency Breakdown Insurance in the 90’s, supplying the utility market and 85% of the new house builder market and we remain a ‘major player’ in the Home Emergency Breakdown market

Principal currently provide valuable insurance products and services to over 200,000 customers throughout the UK

Principal have a wealth of experience in affinity marketing, with some well-known consumer brands amongst our client base

www.principalmarketing.co.uk

About Us

Management Team

Highly experienced, focused and hands on management team, comprised of Directors with rich and extensive experience in marketing and financial services.

Established Relationships

Strong and established relationships with insurers and service providers, ensuring that we provide our clients with the best price combined with the highest levels of service.

Client Base

Extensive client base including several Blue Chip organisations.

Products/Services

Principal Marketing Group design products/services and marketing campaigns for client customer solutions.

We also work alongside several major insurance companies, effectively design and manage direct marketing campaigns to provide our affinity partners with significant incremental income by utilising our clients’ databases.

Company Structure

Principal Marketing & Insurance Services

Principal International Principal Group

Authorised and regulated by the FSA -

• Designer of products/services and marketing campaigns

• Affinity marketing, campaign management & consultancy

Overseas investment property sales Residential and commercial UK and overseas property and land investments

Client Partnerships

Principal Marketing Group work on a consultative basis to establish our clients’ primary requirements, which typically include:

• Customer Acquisition

• Customer Retention

• Increased and Additional Income Streams (zero cost)

• Up-sell and Cross-sell Opportunities

Consultative Approach

Principal Marketing work with our clients to establish their exact requirements, bring the product/service to market, actively manager and monitor progress:

1. Evaluate Client Requirements

2. Agree Marketing Plan

3. Recommend Route to Market

4. Recommend Timing for Activity

5. Performance Benchmarking

6. Deliver FSA Regulated Activity

7. Monitor Campaign Throughout

Campaign Management

• Manage the complete direct mail/tele-marketing campaign process on behalf of our clients

• Recommendation and management of call centre(s) should tele-marketing be a key component of the direct marketing campaign

• Provide full M.I. of campaign results, benchmarked against projections ensuring that the campaign is running cost effectively and profitably

• Ensure performance criteria and service standards are met and exceeded

• Ensure all campaigns are compliant with FSA regulations and practice

• Recommend improvements to the campaign and agree roll-out activity

*All products can be customised to suit individual requirements

Sample of Consumer Products/Solutions

Home

• Home Emergency Breakdown Assistance - cover for each emergency in the home including plumbing and drainage failure, heating, electrical and security issues

• Home Alert - alerts one of your nominated contacts if there’s an incident or emergency relating to your property and helps resolve any property related problems

• Home Solutions 24/7 - helpline that provides fully vetted contractors to deal with property maintenance and emergency repairs on a pay-on-use basis

Car

• Points Protector - up to £6,000 annual cover towards travel expenses should you lose your license through accruing 12 or more points

• Auto Alert - alerts your nominated contact if there’s an incident or emergency with your vehicle and helps resolve related problems

• Auto Solutions - a low cost, hassle free car care scheme for every motorist

*All products can be customised to suit individual requirements

Lifestyle

• Income Solution - monthly benefit in the incident of accidental death, total or temporary disability and unemployment reducing the financial burden when you most need it

Health/Life

• Personal Accident Plan - reassurance for you and your family, protecting them financially should you be injured in an accident and be unable to work for a length of time

• Term Life Cover - low cost financial protection for the policy holders family in the event of their untimely death

• Healthcare Cash Back Plan - helps to cover the costs of NHS and private practice healthcare bills

Sample of Consumer Products/Solutions

Property

• Commercial Emergency Breakdown Assistance - up to £500 towards each emergency in the premises of SME’s, including plumbing and drainage failure, heating and electrical failures

• Business Property Alert - alerts you or your nominated contact if there’s an incident or emergency at your commercial property in your absence and helps resolve any property related problems

• Business Property Solutions 24/7 - helpline that provides fully vetted contractors to deal with property maintenance and emergency repairs on a pay-on-use basis

Car/Fleet

• Points Protector - provides a benefit towards recruitment of new/temporary drivers or payment towards travel costs should an employee lose their licence through accruing 12 or more points

*All products can be customised to suit individual requirements

Sample of Business Products/Solutions

Just Some of Our Clients