Upload
stewart-anderson
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
1
PRESENTED BY:
Chuck LudmerPrincipal / Chief Marketing OfficerInternational Liaison
2
J.H. COHN LLP
Approach to Market
Brand Targets Tactics
3
Targeting
Local Foreign Owned Subsidiaries International Chamber of Commerce
Key Trading Partners International Bankers International Lawyers Other COI’s
Data Base C-Suite COI’s
4
Branding
Advertising – Media Newspapers and Targeted Periodicals Radio Digital Commuter Trains / Stations Billboards
Marquis Location Trade Show Booth Design
5
ADVERTISING
6
7
8
INDUSTRY INSIGHT RADIONEW YORK, CALIFORNIA AND CONNECTICUT
California
Connecticut
New York
National
Jim Wall, CPA Partner & Director International Tax Services J.H. Cohn
9
INDUSTRY INSIGHT - NATIONAL RADIOBloomberg Surveillance Live with Tom Keene M-F 6:00-9:00 AM
Jim Wall, CPAPartner and Director International Tax Services J.H. Cohn
10
LINCOLN TUNNEL BILLBOARD
11
12
13
14
TRADE SHOW BOOTH
15
Tactical
E-Blast Targets Gateway Program
2011 Citibank version in New Jersey Plan for a 2012 New York City Nexia Program
New York City World Trade Week Sponsor IFRS Presentation to Banks & Law Firms Chamber Involvement
2011 Turkish Chamber Success