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Content Marketing for Lawyers and Law Firms
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Content is King
What is Content Marketing?ContentMarke+ngisamarke+ngstrategythatemphasizesprovidingvaluablecontenttopoten+alclientssothattheywillvisityourwebsiteand(hopefully)hireyouorpurchaseyourproduct/service.
Todaywe’llbreakitdownto3steps:Research,Crea+on,andAnalysis
But First! Some examples…www.howtocookathanksgivingturkey.com
hGps://+ngenwilliams.com/knowledge-base
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Content ResearchContent Creation
Content Analysis
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Which keywords do I target?
Content Research• Askyourself,whatques+onsdoIheareveryday?• Askexis+ngclientswhattheywouldliketofindonline• UseGoogle’sKeywordPlanner• Searchfor“KeywordSuggesters”• Makealist• Focusonlong-tailkeywords
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What is “content”?
Content Creation• Wordsonawebpage,blogposts,webpages,etc.• Videos• Images&Infographics• Interac+veTools• Webinars• SocialMediaProfiles
Content is KING
• ContentinwriGenformiseasilysearchable• LongerisgenerallybeGerwithwriGencontent• Gofor“long-tail”keywords• Askyourself,ismycontenthelpful?Ifsomeonesearchedandfoundmywebsite,woulditanswertheirques+on?
Wri,enContentExamplefull example: https://tingenwilliams.com/2015/understanding-fiance-visa-vocabulary/2102
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Is my content performing?
Content Analysis• Primaryadvantageofmarke+ngonlineisallthedata• UseGoogleAnaly+cs• UseGoogleSearchConsole• A/Btes+ng• Usedatatotestnewcontentandstartover
Things we haven’t discussed
• Cost!Butmostofthethingswe’vediscussedtodayarefree• SocialStrategyand“cura+ng”content• Resourcesforhighquality/lowcoststockphotos• Websitecrea+onresources(IhighlyrecommendWordPress)• WordPressplugins!• Hos+ng• RankingNo1forANYkeyword(pipedream,forgetit,andfiretheSEOguysellingyouthis…)• WhitehatandBlackhatSEO• PageRankingFactors• More…
Doesitwork?
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Questions? Get in Touch!Jacob Tingen, Esq.
Tingen & Williams, PLLC 1900 Byrd Avenue, Suite 101E Richmond, VA 23230 P: (804) 477-1720 F: (804) 299-4113 E: [email protected] W: https://tingenwilliams.com
There’sthebuGon!
Thankyou!
