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© 2013, Prosper®
sentiment strategy
june 2013
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
discovery
© 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
consumer confidence those very confident/confident in chances for a strong
economy perk up in June, rising a point to 40.6%
very confident/confident in chances for a strong economy {adults 18+}
40.6%
25%
27%
29%
31%
33%
35%
37%
39%
41%
43%
13 month summary while we haven’t seen any consecutive months of
increase since Q3 2012, confidence among consumers has trended upward YOY
… an encouraging sign as the Back-to-School shopping season approaches
© 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
consumer confidence those very confident/confident in chances for a strong
economy perk up in June, rising a point to 40.6%
very confident/confident in chances for a strong economy {adults 18+}
13 month summary while we haven’t seen any consecutive months of
increase since Q3 2012, confidence among consumers has trended upward YOY
… an encouraging sign as the Back-to-School shopping season approaches
breaking the post-recession “curse” years following the recession characterized by confidence
suppressed in a holding pattern 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13
financial plans
Has rising confidence positively affected consumers’
& spending outlook?
© 2013, Prosper®
strategy
Source: Monthly Consumer Survey
practicality & focus on needs {adults 18+}
watch for cautious, mindful spending pragmatic purchasing habits remains relatively intact
YOY among nearly half of consumers
48.2% 47.0%
54.7%
50.4%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
…but more impulse spending? focus on needs over wants when at the
store declines from Jun-12
consumers might be more motivated to upgrade from generic to name brand, sample new products,
shop a little off the list
what does this mean to retailers?
with practicality remaining prominent, though, motivation via special sale, promotion, or coupon will
help pique interest
How are Student Loan holders coping?
Total Student Loan Debt (Under 30): $322 billion
Total Borrowers (Under 30): 15 million
Average Student Loan Balance (Under 30):
$21,402
Source: FRBNY Consumer Credit panel/Equifax
© 2013, Prosper®
student loans
optimistic about the economy more than half of YSLHs are very confident/confident
in chances for a strong economy, 30% higher than consumers overall
53.0%
40.6%
0%
10%
20%
30%
40%
50%
60%
Young Student Loan Holders Adults 18+
very confident/confident in chances for a strong economy {young student loan holders*, adults 18+}
Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loan
banking on the stock market? 45% of YSLHs think the stock market accurately
reflects the strength of the economy, compared to just 32% of adults 18+
YSLHs are about 70% more likely to be planning to purchase stocks in the next three months versus the
overall population
© 2013, Prosper®
student loans
practicality is a priority 52% of YSLHs are citing pragmatic purchase
intentions compared to 47% of adults 18+
practicality & focus on needs {young student loan holders*, adults 18+}
Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loan
52.0%
53.1%
47.0%
50.4%
30% 35% 40% 45% 50% 55%
I have become more practicaland realistic in my purchases
I focus more on what I NEEDrather than what I WANT
Young Student Loan Holders Adults 18+
YSLHs exhibit a more intense focus on needs over wants as well
© 2013, Prosper®
student loans
practicality is a priority 52% of YSLHs are citing pragmatic purchase
intentions compared to 47% of adults 18+
financial plans {young student loan holders*, adults 18+}
Source: Monthly Consumer Survey * Young Student Loan Holders: Born after 1982 and currently have a Student Loan
conservative money managers increasing savings & paying down debt are YSLHs’
financial priorities
also more likely than average to decrease overall spending and pay with cash more often
YSLHs exhibit a more intense focus on needs over wants as well
0% 10% 20% 30% 40% 50%
Increase savings
Pay down debt
Decrease overall spending
Pay with cash more often
Young Student Loan Holders Adults 18+
44% of YSLHs feel that they are saving enough versus just 30.7% of adults 18+
© 2013, Prosper®
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Pam Goodfellow Consumer Insights Director
Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com
ConsumerSnapshot.com
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