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Consumer Behavior Trendsby John Andrews, CEO Collective Bias

University of ArkansasTom Jensen’s Consumer Behavior Classes

2 October 2012

Wednesday, October 3, 12

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8 Consumer Behavior Trends to Watch for 2013

Consumers are changing. This is nothing new, in fact, it’s a reliable constant. This presentation was completed by simply asking some industry watchers their thoughts via crowdsourcing.

Three platforms were used including Twitter, Facebook (conversation started by Ted Rubin and Social Fabric, a private influencer network operated by Collective Bias. All ideas are sourced to their originator (like I could come up with these).

1. Showrooming

2. Multi-screen

3. Hyper-converting

4. Mealtime Whatever

5. Stories Win

6. Mobile Something

7. Make it Yourself

8. Personal Proximity

Wednesday, October 3, 12

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Showrooming

People visit retailers to look at the goods and then, buy them online. New formats like Pish Posh Baby will take advantage of this trend.

source: Me, visit to Pish Posh Baby store in Jackson, NJ

Wednesday, October 3, 12

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Second, Third, Multi-screening!

Watching TV is done with not one but multiple screens.

Content interaction/distraction is part of the media consumption experience

source: Nick Ayres, @nickjayres via twitter crowdsource

Wednesday, October 3, 12

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Hyper-converting

Advertisers will move closer to the point of conversion.

Platforms like Jingit will make converting exactly the right customer possible.

source: Tonia L, thegunnysack.com via Social FabricTM crowdsource

Wednesday, October 3, 12

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Breakfast/Lunch/Dinner Whatever!

Traditional mealtimes are vanishing. We eat, well, when we eat. Food will adapt to this trend from a POV of convenience, health and cost.

source: Sarea Clark, @kidto3moms via twitter crowdsource

My 4:30 Linner at Arsaga’s, Fayetteville, AR

Wednesday, October 3, 12

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The Moral is the Story

In a social world, brands with stories become the modern day heroes. Think Apple, Porsche, Starbucks, Virgin America, Warby Parker.

source: Samantha Klein, via Facebook crowdsource

source: Wikipedia - The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

Wednesday, October 3, 12

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Mobile Something

Our phones have become trusted companions. We’re increasingly using them all along to path to purchase to browse, compare, rate and buy.

source: Sarea Clark, @kidto3moms via twitter outsource

Cypher Entertainment Augmented Reality Shopping Application

Wednesday, October 3, 12

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Mobile Something

Our phones have become trusted companions. We’re increasingly using them all along to path to purchase to browse, compare, rate and buy.

source: Sarea Clark, @kidto3moms via twitter outsource

Cypher Entertainment Augmented Reality Shopping Application

Wednesday, October 3, 12

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MIY

Make it Yourself has been emerging trend the past few years. Driven in part by the economy, it includes everything from babyfood to detergent.

source: Ron Robinson, via Facebook Crowdsource

Wednesday, October 3, 12

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Personal Proximity

The convergence of mobile, in-store digital and payment systems creates new opportunities for retail connectivity and personalization.

source: UofA Classroom Crowdsource

Square facial recognition POS

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Thank-you

source: UofA Classroom Crowdsource

Many thanks for the participation of Professor Tom Jensen’s Consumer behavior classes! Crowdsourcing Champs!

Wednesday, October 3, 12

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About Collective Bias

Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks, Nestlé, Elmer's and Walgreens.

Collective Bias' Social Fabric® community made up of social shopper influencers with a reach of over 40 MM produces more meaningful media than any other traditional vehicle to date.

Wednesday, October 3, 12