Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

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Consumer Trends Analysis:

Understanding Consumer Trends

and Drivers of Behavior in the

German Ice Cream Market

Category : Food & Beverages

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Introduction to Report

Launch Date: July 4, 2014

Number of Pages: 56

Geography Coverage: Germany

Available Format: PDF

Price For Single User License: USD 6,320

Price For Site License: USD 12,640

Price For Global User License: USD 18,960

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.



Get access to:

Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

Market value and volumes over 2008-2018 for Germany and nine other countries, to give a global context

The degree of influence that the 20 key consumer trends identified by Publisher have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group



Key Findings:

Over half of ice cream consumption in Germany is driven by the pursuit of indulgence

German consumers are not driven to seek healthier ice cream offerings, fearing a sacrifice in taste

German consumers look to ice cream to help them relax

German consumers seek value, but are willing to pay more for indulgence

There will be rising demand for 'kidult' products, as well as ice cream targeted at Older Consumers

The majority of German consumers will not buy products for ethical attributes alone



Report Coverage

1. Definitions

2. Market context

3. Demographic cohort consumption patterns

4. Consumer trend analysis

5. Innovation examples

6. Recommended actions

7. Appendix

For more details regarding Report coverage see the last slide




Company Coverage:

1. Cremissimo

2. General Mills

3. Kara

4. La Disfida

5. Magnum

6. Melicena

7. Nestle USA

8. Omega (ZHG)

9. Rio-2

10. RandR Ice Creams

11. UnileverFor more details regarding Report coverage see the last slide




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