PRESENTED BY

DEEPAK KHANDELWAL

Consumer Behavior New Trends

New Online Consumer Behavior

Web 2.0 Web 2.0” describes online activities, sites, and applications

that allow individuals to interact in online communities, directly exchange information with one another, and create their own content online. It involves technologies such as blogging.

2

Importance

Worldwide Phenomenon.

Usage is Prevalent Across Both Genders and All Age Groups.

Users Share and Participate.

Users Rely on Recommendations from Anonymous Peer.

3

Opportunity

Product development.

Sales and marketing.

Customer service.

Branding.

4

Key Features

To know what our customers are saying about us on the Web.

Analyzing that data and feeding it back into product development.

To have a proactive method in place for responding to negative dialogue about our company on the Web.

Our customers an opportunity to interact directly with our company online.

Brand Positioning in Rural Markets

Branding- Separate your brand from your competitors in a unique way. Relevant and motivating to your customers. Gives you value and make you special. Enhance your perceived value. Contributing to share holder value. Enable you to launch new products more quickly and cost

effective.

Impulse to go Rural

Large Population Rising Rural Prosperity Growth in Market Effectiveness of Communication IT Penetration in Rural India

7

Branding Strategy In Rural Place

Rural Product Development. Rural Branding. Rural Market Research. Rural Communication Campaigns. Rural Events. Rural DM Campaigns. Database Creation & Management.

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Conclusion

In the end it is certain that companies will have to really gain in the rural markets in order to achieve double digit growth targets in future. Ultimately the winner would be the one with the required resources like time and money and also with the much needed innovative ideas to tap the rural markets.

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