• MOBILE AND MOBILE ADVERTISING’S GROWING POPULARITY MEANS IT WILL BE INTEGRAL TO MARKETING COMMUNICATIONS.

• RICH MEDIA ADVERTISING & SMS SHORT CODE BASED CAMPAIGNS WILL BE USED TO INCREASE REACH AND ENGAGEMENT WITH MOBILE TARGET AUDIENCES.

INTEGRATION WITH OFFLINE PROMOTIONS

(FOR BRANDSROCK ONLY!!!)

Launch Party ConceptFor The:

How do get Nigeria’s hottest people and the country’s Coolest beer in together for one night?

[By making Nigeria’s first ICE-BAR to host an exclusive launch event]

Invited are:• Media• Influencers & Ambassadors• Celebrities, Pop Culture and Sports Stars• Competition Prize Winners• Industry Stakeholders

Seeding of the website will take place through all available digital channels, brand ambassadors, blogs, ticket give-aways, launch competitions as well as mobile, display and PPC marketing.

Exclusive ‘ Cool’ Chill Areas for Harp Chill Zone Members at Events,

Sports Matches and Music Festivals

Features:• Shaded Areas• Exclusive ‘Cool’ Bar• Couches• Misters• VIP Member Access• Harp Specials• Charging Stations

Chill AreasAt Events