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ENTREPRENEURSHIP
Competitive Analysis Matrix
PIZZA INDUSTRY
(PAKISTAN)
SUBMITTED TO:
Ms. Saira Ibrahim
SUBMITTED BY:
Quratulain Riaz (06-146)
Mehreen Raza (06-419)
SUBMITTED ON:
9 March, 2009
Competitive Information
Pizza Hut
“Share the good times”.
Products Offered
Italian-American cuisine pizza · pasta · desserts
Pizza Range:- Supreme - Super supreme- Chicken supreme - BBQ Beef- Meat lovers - Hot n Spicy- Chicken tandoori - Veggie Lovers- Cheese Lovers - Splitza- Do it Yourself Pizza - The euro- Fajita Sicilian - Chicken tikka- Chicken fajita
Product Strengths
Innovative specialty pizzas; the most crust styles. Pizza Hut sells pizzas in four different sizes: personal (an
individual serving), small, medium and large. An expanded menu and slightly more upscale options. Pizza Hut experiments with new products frequently.
Product Weakness Criticized for the high salt content of some of their meals. There is a significant amount of fat.
Competitive Advantage
Carry-out, delivery, and dine-in options, and the store front delivery and carry-out locations.
Competitive Disadvantage
Slow delivery high price
Competitive Information
Domino’s
The pizza delivery experts!
Products Offered
Pizza, Buffalo Wings, Hot Sandwiches
Pizza Range:- Pepperoni feast - Hawaiian feat- Superb cheese - Hot n Spicy - Tex-mex feast - Chicken tandoori feast- Vegi feast - Extavaganzza- Italiano feast - Deluxe feastDeals:- Dat’s 4 me (Rs.185)- Cheezy talk (Rs. 625)- Have it all (Rs.599)- Recession Buster (Rs.999)Side Products:- Sandwiches
Free Delivery
Product Strengths
Fast delivery; cool online Pizza Tracker; many crust options; low price.
Domino's was the first national pizza chain to sell chicken wings). corrugated cardboard delivery boxes Domino's guarantees delivery within 30 minutes, or the order is
free
Product Weaknesses Underwhelming flavor; overly sweet sauce.
Competitive Advantage(s)
Domino's main competitive advantage over Pizza Hut is their price.
Revolutionary heating technology for ensuring pizzas to be delivered almost oven hot!
Domino's Pizza introduced their traditional hand-tossed pizza at almost the same price as competition but offered much larger sizes.
the modern belt-driven pizza oven, Pizza tracker system Online ordering process: Awesome. Simple and intuitive, and
allows you to add, remove, and edit pizzas easily
Competitive Disadvantage(s)
Competitive Information
Pizza Next
The best pizza in town!
Products Offered
Pizza Range:- Super duper - Chicken super- Chicken tikka - Chicken fajita- Chicken fiesta - Sicilian feast- Hot n spicy - European delight- Hawaiian delight - Vegetables delight- Cheesy delightDeals:- Kids Meal (Rs. 180)- Good Time (Rs. 175)- Fun Time (Rs. 175)- Over Time (Rs. 220)- Get Together (Rs. 825)Free Delivery
Product Strengths
Product Weaknesses
Competitive Advantage(s)
Competitive Disadvantage(s)
Competitive Information
Papa John’sBetter Ingredients. Better Pizza!
Products Offered
Pizza Pizza Range:
- Super papa - Pepperoni pizzazz- All the meat - Garden special - Western BBQ - Chicken Florentine- Cha Cha chicken - Say cheese- Papa’s tikka - New Orleans jazz- Hawaaiian volcano - Little Italy- Mexican oleDeals:- Lunch
Free Delivery
Product Strengths
Higher-quality toppings; the most specialty pizzas; decent crust; ample toppings; excellent presentation.
Papa John's offers online ordering first major pizza chains to include a dipping sauce
Product Weaknesses Higher cost. Only three crust styles. primarily takes carryout and delivery orders,
Competitive Advantage(s)
Papa John's offers online ordering and automatically assigns all registered customers to the closest location
First pizza chain to make online ordering available to its customers.
Competitive Disadvantage(s)
takes carryout and delivery orders,Papa john’s offers simple menu