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The

comparativestudy

betweenShoppers Stop

and

Westside
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Indian Retail Sector

The Indian Retail Sector has undergone rapid transformation by setting

scalable and profitable retail models across various categories and formats.

Traditional markets are making way for departmental stores, hypermarkets,

supermarkets and specialty stores.

The modern malls cater to shopping, entertainment and food, all under one

roof.

The growth in mall space has been over ten fold in four years: from

About 6 million square feet in 2007 to 48 million square feet in 2011.

The Indian Retail market is estimated to be worth around Rs.12, 00,000 cr.


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Since its inception in 1991, Shoppers Stop Ltd., which was foundedby the K Raheja Corp. Group (Chandru L Raheja Group), one of the

leading players in the country in the business of real estate

development and hotels, has been offering premium and luxury

value for the entire family. Its first store was in Andheri, Mumbai.

Shoppers Stop Ltd has been awarded "the Hall of Fame" and won"the Emerging Market Retailer of the Year Award", by World Retail

Congress at Barcelona. Shoppers Stop is listed on the BSE. With thelaunch of the Navi Mumbai departmental store.

Shoppers Stop has 27 stores in 12 cities in India. Shoppers Stop Ltd. has metamorphosed from being a chain of retail

stores to emerging as a Fashion & Lifestyle destination, which now

includes retail concepts such as bookstores, cafs and high-end

lifestyle merchandise for the growing affluent middle class in India.

Today, its name is synonymous with superior quality product,

services and above all, an international shopping experience.


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Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began byoperating a chain of department stores under the name ShoppersStop in India.

Currently Shoppers Stop has twenty seven (27) stores across the country and three storesunder the name Home Stop.

Shoppers Stop has also begun operating a number of speciality stores, namely CrosswordBookstores, Mothercare, Brio, Desi Caf, Arcelia.

Shoppers Stop retails a range of branded apparel and private label under the followingcategories of apparel, footwear, fashion jewellery, leather products, accessories and homeproducts.

These are complemented by cafe, food, entertainment, personal care and various beautyrelated services.

Shoppers Stop launched its e-store with delivery across major cities in India.

The website retails all the products available at Shoppers Stop stores, including apparel,cosmetics and accessories.

Store


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Products

Shoppers Stop retails products of domestic and internationalbrands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony,

Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel.

Shoppers Stop retails merchandise under its own labels, such as

STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein,Acropolis etc. The company also licensees for Austin Reed

(London), an international brand, whos men's and women's

outerwear are retailed in India exclusively through the chain.


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SWOT Analysis

Strengths Variety Range Different Brands Low risk

Good financial position Presence across

various segments

Weakness

Very high prices Less Schemes Less Discounts Competition from

standalone stores


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Threats

Government Policies

Entrance of New Players High attrition Lesser consumer spending Entry of foreign players Unorganized sector

Opportunities

Awareness about the brands Quality Youngsters Collaborate Private levels Enter new consumer goods

segments


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WESTSIDE


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Style, affordable prices, quality these are the factors that have shaped Westside's

success story in the retail fashion stores business.

Launched in 1998 in Bangalore, the Westside chain has, ever since, been setting the

standards for other fashion retailers to follow.

Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of

India's largest and fastest growing chains of retail stores.

The Westside stores have numerous departments to meet the varied shopping

needs of customers. These include Menswear, Womens wear, Kids wear, Footwear,Cosmetics, Perfumes and Handbags, Household Accessories, lingerie, and Gifts.

The company has already established 36 Westside departmental stores (measuring

15,000-30,000 square feet each) in Ahmedabad, Bangalore, Chennai, Delhi,

Gurgaon, Ghaziabad & Noida (to be considered as 1 city), Hyderabad, Indore, Jaipur,

Kolkata, Ludhiana, Lucknow, Mumbai, Mysore, Nagpur, Pune, Rajkot, Surat,Vadodara and Jammu.

The company hopes to expand rapidly with similar format stores that offer a fine

balance between style and price retailing.


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In a rapidly evolving retail scenario, Westside has carved a niche for its brand ofmerchandise creating a loyal following.

Currently, the company has 36 Westside stores measuring 15,000-30,000 square feeteach across 20 cities.

With a variety of designs and styles, everything at Westside is exclusively designed and

the merchandise ranges from stylized clothes, footwear and accessories for men, women

and children to well-coordinated table linens, artifacts, home accessories and furnishings.

Well designed interiors, sprawling space, prime locations and coffee shops enhance thecustomers shopping experience.


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SWOT Analysis of Westside

Strengths

Growing at the faster pace

Brand name of TATAs.

Good customer base.

Apparels are cheaper Attractive promotional schemes and heavy

discounts

Location advantage

Weakness

Not much product range for middle class Need some concessions from labor laws

Lack of differentiation

Poor inventory turns and stock availability


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Opportunities

Huge untapped market

Urbanization

Threats

Competition from organizedretail players

Competition from localretailers.


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Parking Facility:

Shoppers Stop has good parking

facility in comparison toWestside and also through

our visit it can be concluded

that customers are happier

with the parking facility ofShoppers Stop than

Westside.

Outside appeal:

In terms of outside appeal thatis facades windows etc.

definitely Westside scores

higher than Shoppers Stop.


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Sales Personnel:

Sales personnel of Shoppers Stop

seemed more attentive andfriendly to us than Westside.

Moving Space and arrangements:

There is lots of space for moving in

Westside in compare to

Shoppers Stop. Moving space in

Shoppers Stop seemed little

congested. But the

arrangements seemed more

organized in Shoppers Stop than

Westside. Different brands had

different section for customers

convenience whereas in

Westside it was not so.


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In Store advertisements:

In Shoppers Stop frequently you can hear ads and offers

through speakers. But this was less in case of Westside.Kids toys:

There is more variety of toys in Shoppers Stop than in

Westside.

Restroom:Each floor of Shoppers Stop contains at least one rest room

but that could not spot in Westside, though Westside had

sitting arrangements for their customers in each floor which

was not there in case of Shoppers Stop.Service Desk:

Both Shoppers Stop and Westside have at least one service

desk in their retail shops.


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Products:

As mentioned before the product

quality in shoppers stop ishigher than Westside. The

variety and assortment is

pretty good in shoppers stop.

The range of products

available is too good be itapparel or home furnishing or

accessories and thats

customers drive in especially

to shoppers stop and hence ithas been able to succeed in

standalone stores whereas

Westside usually is in a mall.


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Conclusion

From the aboveanalysis we can

conclude that in

spite of high prices

in Shoppers Stop

customers find

Shoppers Stop

ahead in terms of

services than

Westside. Westside

needs to work more

in their services to

be ahead in the

competition

market.


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Documents

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