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Harmont & Blaine S.p.A - an Italian company founded in Naples in 1995 - produces, markets and distributes high end sports clothing, with its signature Dachshund logo, for men, women and children.
An intensive campaign to grow the business on a global scale transformed the small family-run enterprise into a major player on the international stage.
One of the secrets of the Harmont & Blaine success is our logo - the tiny Dachshund that has always marked our products.
These super-sleuthing dogs may be small, but they are big on intuition, determination and courage, all skills which help them to conquer their territory with tenacity and wit.
Our Dachshund brand has expanded consistently over the years, venturing beyond Italy to become a model of business success around the world celebrating the best of classic Italian tailoring.
Introducing
11
The Brand History
FOUNDEDin 1995 in Naples, Italy
EMPLOYEESover 1000
POINT OF SALES73
COUNTRIES42
COLLECTIONSMen’s launch 1995Junior’s launch 2005 Women’s launch 2010
15
2004POS 10
Turnover up to € 14,2M
NAPOLI
2006POS 15
Turnover up to € 27M
TORINO
2007POS 18
Turnover up to € 40M
MILANO
2010 POS 27
Turnover up to € 48,5M
PALERMO
2012POS 46
Turnover up to € 61,5M2013
POS 65 Turnover up to € 72M
MIAMI
2015POS 70
Turnover up to € 76M
PARIS
Company Growth
HONG KONG
CANNES
19
2001
4,5
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
6,7
Serie 2
11,5
14,2
19,5
27
34,5
40
42,9
48,5
54
61,5
72
7576
80
85
Economic data
2001
4,5
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
6,7
Serie 2
11,5
14,2
19,5
27
34,5
40
42,9
48,5
54
61,5
72
7576
80
85Turnover
23
BRAND VALUESCasual Elegance Italian lifestyle Colorful
Brand
BRAND ATTRIBUTEPositive Outgoing Dynamic Natural DécontractéSmart Bright Friendly
27
Mission
Since our foundation, the Harmont & Blaine business ethos has been underpinned by a perfect balance of passion and innovation, woven together by creativity, coherence, enthusiasm and determination.
Our brand’s unique character, built around a very clear decision in terms of style, is the product of the time and passion we put into studying how best to use colour, and combine it with new, natural fabrics.
We have made it our corporate mission to redraw the tenets of smart casual and make them fit the different lifestyles of the modern man. This approach shapes the strategic decisions we take and the collections we create - making our clothes the perfect seal of an exclusive combination of style and colour, while still offering practical comfort to be enjoyed at work and at play.
29
Vision
Innovation in style, joy, new forms and geometries without the shackles of excessive formality, the careful selection of the finest materials, provide the four corners of a corporate vision in which a new form of casual elegance, contaminated by practical elements demanded by the contemporary consumer, is achieved through creative verve.
Colour - the essence and intrinsic feature of the brand - is the true star of the collections and perfect interpretation of a life filled with joy and a constantly-evolving soul. It is appealing to all tastes, suggesting undiscovered aspirations and desires in the most positive, practical way.
33
Man
Harmont & Blaine has created something indispensable for the male universe, the core world, earning its place as a trusted companion in the journey through everyday life and men’s pursuit of freedom, indulging their desire to cast off the rigid shackles of classic tailoring.
The smart casual man’s wardrobe in a summer suitcase. The Harmont & Blaine Spring-Summer 2018 collection takes its inspiration from what goes into a summer suitcase. Holiday clothes are cool and colourful, evoking the Mediterranean influences that define the upbeat, free-thinking Harmont & Blaine man who likes to look smart as he keeps cool. A man who knows how to put comfort into casual chic.
The mood for the new Harmont & Blaine campaign is “An Italian Journey” touching on Italy’s most iconic and internationally famous locations, loved by travellers the world over.
35
Polo Vietri
“The table top was heaving with drawings for the new collections. Loads of colourful sketches scattered here and there. What we were looking for was something that would strike a perfect balance between innovation and tradition; the idea came to us out of the blue. It was quite simple, yet startlingly original at the same time. We took the classic polo shirt as a base and gave it an extra touch to elevate it to more elegant heights: a collar in shirt fabric, respecting and exalting the best Italian sartorial tradition.” 20 years ago, in Harmont & Blaine, It was born the Polo Vietri.
37
Woman & Junior
Commonalities in Harmont & Blaine collections are the exploration of absolute freedom, unconventionality with clear and balanced style, and a connection to the emotional sphere. Our clothes fuse the intensities of nature, the nuances of the sea and the unmistakeable colours of a trip around the beauty of the Mediterranean.
41
MIAMI
MEXICO CITY
PANAMA CITY
BOGOTÀ
We plan to keep expanding and Dachshund label branches will be opening, in particular, in Spain, France, Germany, Central America, Middle East, Latin America and China.The brand is also present in primary international airports, with boutiques in Milan (Linate and Malpensa airports), Mexico City and Panama.
MILAN
ISTANBUL
HONG KONG
MACAOBAKUDOHA
EL CAIRO
MALTA
SORRENTO
CAPRI
CASABLANCA
LONDON PARIS
DUBAI
ST TROPEZ CANNES
Global Growth
SANTO DOMINGO
MADRIDVALENCIA
Harmont & Blaine now boasts a distribution network comprising 70 Harmont & Blaine signature boutiques in Italy and 60 around the world, in 42 countries, and more than 1000 multi-brand sales outlets located across the globe, and a strong presence in leading chain stores and shopping malls in major world shopping capitals from the US to Mexico, Turkey, Spain, UAE, Qatar, Russia and China.
43
13.12.2017
The Launch of the new H&B web site
Drive-to-commerce
Enhance Brand Identity
Improve Brand Loyalty
45
A new store concept
L’inaugurazione della boutique di Parigi ha rappresentato l’occasione per svelare la nuova immagine dei punti vendita, firmata dagli architetti lo sanno e Perini dello studio fiorentino PLS design.L’ambientazione trae ispirazione dal mondo luminoso e solare della costa mediterranea che si fonde ad elementi del design italiano degli anni sessanta reinterpretati in chiave moderna. La luce e le nuances di colore azzurro e blu vengono riscaldate dalla pavimentazione in pietra arenaria color sabbia, dal rovere e dal tessuto écru dei mobili espositivi. Un decoro di 33.000 tessere semisferiche di colore bianco e blu, incastonate a mosaico nelle pareti verticali dell’ingresso e nelle colonne, rende omaggio alla tradizione della lavorazione della ceramica tipica del mediterraneo e al grande architetto italiano Giò Ponti, da cui ne è tratta l’ispirazione.
Materiali naturali, elementi tradizionali e tecnologia si compongono in maniera apparentemente semplice ma in realtà assai ricercata, creando un’atmosfera al contempo accogliente e sofisticata.
67
STORES
EUROPE
Arese (MI), Co. Il Centro Shopping Center Ph: +39 02 93876044Bari, Via Calefati, 43-Ang. Via Argiro Ph: +39 080 5222214
Cagliari, Co. La Rinascente, Via Roma, 143 Ph: +39 070 653271Capri, Via Camerelle, 12/B Ph: +39 081 8370878
Catania, Co. La Rinascente, Via S. Euplio, 24 Ph: +39 095 317144Catanzaro, Co. Le Fontane Shopping Center Ph: +39 0961 719469
Casamassima (BA), Co. Casamassima Shopping Center Ph: +39 080 6977304Chieti Scalo (CH), Co. Megalò Shopping Center Ph: +39 0871 574889
Foggia, Co. Grandapulia Shopping Center Ph: +39 0881 632512Forte Dei Marmi, Via Mazzini, 7A Ph: +39 0584 787502
Genoa, Co. Fiumara Shopping Center Ph: +39 010 413043Genoa, Co. La Rinascente, Via E. Vernazza, 1 Ph: +39 010 586995
Ischia Porto, C.so V. Colonna 176 Ph: +39 081 984414Marcianise (CE), Co. Campania Shopping Center Ph: +39 0823 608867
Mestre (VE), Auchan - Porte di Mestre Shopping Center Ph: +39 041 5041465Milan, C.so Matteotti, 5 Ph: +39 02 76009557
Milan, Co. Malpensa International Airport “Boarding Area - Terminal 1” Ph: +39 02 74866678Milan, Co. La Rinascente Duomo, Via S. Radegonda, 3 Ph: +39 02 88521
Milan, Co. Linate International Airport Area Departures - Ground Floor Ph: +39 02 70200408 Misterbianco (CT), Co. Centro Sicilia Shopping Center Ph: +39 095 7493435
Monza, Co. La Rinascente, Largo Mazzini Ph: +39 039 2300192Naples, Piazza Dei Martiri 33/34/35/36 Ph: +39 081 7642591
Naples, Via Scarlatti, 135 Ph: +39 081 5786820 Nola (NA), Co. Vulcano Buono Shopping Center Ph: +39 081 8210234
Orio Al Serio (BG), Co. OrioCenter Shopping Center Ph: +39 0354 596349Padova, Co. La Rinascente, Via Calvi, 7 Ph: +39 049 8760166
Palermo, Via della Libertà, 31 (Man collection) Ph: +39 091 328179 Palermo, Via della Libertà, 11A (Woman collection) Ph: +39 091 7495187
Palermo, Co. La Rinascente, Via Roma, 189 Ph: +39 091 6017811Pompei (NA), Co. La Cartiera Shopping Center Ph: +39 081 8568067
Pontecagnano Faiano (SA), Co. Maximall Shopping Center Ph: +39 089 385108Porto Rotondo, Piazzetta S. Marco, 13 Ph: +39 0789 34263
Porto Cervo, Sottopiazza delle Chiacchiere Ph: +39 0789 907123Portofino, P.zza Martiri dell’Olivetta, 18 Ph: +39 0185 269460
Riccione, Viale Ceccarini, 106-108 Ph: +39 0541 696016Rimini, Co. Le Befane Shopping Center Ph: +39 0541 390261Rome, Co. La Rinascente, Piazza Fiume Ph: +39 06 8841231
Rome, Co. La Rinascente, Via del Tritone Rome Fiumicino International Airport Terminal 1 Departures Ph: +39 06 659560140
Rome, Co. Porta di Roma Shopping Center Ph: +39 06 87074062Rome, Co. Roma Est Shopping Center Ph: +39 06 22185605
Roncadelle (BS), Co. Elnòs Shopping Center Ph: +39 030 7823300Sanremo, Via Matteotti, 13 Ph: +39 0184 500510
Sesto San Giovanni (MI), Co. Vulcano Shopping Center Ph: +39 02 2425523Sorrento, P.zza Tasso, 21 Ph: +39 081 8073896
Turin, Via G.L.Lagrange, 31/B Ph: +39 011 533326Turin, Co. La Rinascente, Via Lagrange, 15 Ph: +39 011 5170075
Verona, Co. Adigeo Shopping Center Ph: +39 0354 596349Viareggio, Viale Marconi, 93/94 Ph: +39 0584 962226
FRANCE
Cannes, 9 Rue Du Commandant Andrè Ph: +33 (0) 4 93 68 53 86Paris, 35 Boulevard Des Capucines Ph: +33 (0)1 53291019
SPAIN
Bilbao, Co. El Corte Inglès, Gran Vía de Don Diego López de Haro, 7 Second Floor Ph: +34 944 28 41 25Gijón, Co. El Corte Inglès, Calle Ramón Areces, 2 Second Floor Ph: +34 985 99 00 74
Madrid, Co. El Corte Inglès, Preciados Plaza del Callao, 2 Third Floor Ph: +34 913 79 80 00Malaga, Co. El Corte Inglès, Edificio 2, Calle Hilera, 8 First Floor Ph: +34 952 07 65 00
Oviedo, Co. El Corte Inglès, Uria Oviedo Calle Uria, 9 Second Floor Ph: +34 985 10 90 00Valencia, Co. El Corte Inglès, Nuevo Centro Valencia Carrer de Menéndez Pidal, 15 Second Floor Ph: +34 963 17 57 00
Vigo, Co. El Corte Inglès, V. da Gran Vía, 28 Second Floor Ph: +34 986 41 51 11 Santander, Co. El Corte Inglès, Nueva Montaña, Ground Floor Ph: +34 942 32 84 00
MALTA
Sliema, Unit 4 The Piazza Tigne Point Ph: +356 21225589
RUSSIA
Ekaterinburg, 23 Khokriakova Str. Ph: +7 343 226 81 21Tyumen, 51/3 Sovetskaya Str. Ph: +7 345 269 57 61
TURKEY
Istanbul, Co. Sahilyolu Atakoy , Galleria Mall Ph: +90 212 3518506 Istanbul, Co. Galeries LaFayette, Ünalan Mahallesi, Ayazma Cd. No.109 Ph: +90 444 8 994
AFRICA
EGYPT
El Cairo, Co. Downtown Mall Store No. s301 Katameya St. Ph: +202 2314 6182El Cairo, Co. The First Mall F-Season Ph: +202 35717 803
MOROCCO
Casablanca, Angle Boulevard D’Anfa Et Rue Hounain Ph: +212 5 22 36 92 71Casablanca, Co. Morocco Mall 1Er Étage Zone Luxe Ph. +212 5 22 79 66 52
ASIA & MIDDLE EAST
ARMENIA
Yerevan, Via Teryan Ph: +374 10 568030
HONG KONG
Hong Kong, 5/F, Co. Sogo Department Store, Causeway Bay Ph: +852 2831 8932Hong Kong, 1/F, Co. Sogo Department Store, Tsim Sha Tsui Ph: +852 3911 1979
Hong Kong, Co. Elements Shopping Mall Ph: +852 27355234Hong Kong, Co. Times Square Shopping Mall Ph: +852 21188900
IRAQ
Erbil, Ainkawa Street - Near Korek Telecom - Sultan Building Ph: +964 7506440000
KUWAIT
Kuwait City, Co. Avenues Mall Ph: +965 22597514
QATAR
Doha, Co. Festival City Mall (New opening)Doha, Co. The Pearl Mall Ph: +974 44466906
69
UNITED ARAB EMIRATES
Dubai, Co. Dubai Mall - First Floor Ph: +971 4 3308075Dubai, Co. Galeries Lafayette Ph: +971 4 339 9933
Dubai, Co. Mall of The Emirates - First Floor Ph: +971 4 3411306Dubai, Co. Wafi Mall - First Floor Ph: +971 4 3245856
AMERICAS
COLOMBIA
Cartagena, Co. Casa Del Estanco Ph: +57 035 6641636
DOMINICAN REPUBLIC
La Romana, Co. Marina Casa De Campo, Barlovento Street, 29 Ph: +1 809 523 2399Santo Domingo, Co. Blue Mall - Av. Winston Churchill #93 Ph: +1 809 955 3253
MEXICO
Acapulco, Co. El Palacio De Hierro, Bvard de las Naciones Ph: +52 1 74 4434 0990Acoxpa, Co. El Palacio de Hierro, Calzada Acoxpa n° 430 Ph:+52 5599 1990
Cancun, Co. El Palacio de Hierro, La Isla Shopping Village Ph: +52 5422 1900Coyocan, Co. El Palacio De Hierro, Av. Coyocan N° 2000 Ph: +52 5422 1900
Guadalajara, Co. Andares Shopping Mall Ph: +52 13336886338 Guadalajara, Co. El Palacio De Hierro, Plaza Andres Av. Patria no. 2085 Col. Puerta de Hierro Zapopan Ph: +52 01 (33) 3648 9870
Interlomas, Co. El Palacio De Hierro, Av. De la Barranca # 6, Col. Ex Hacienda Jesús del Monte Ph: +52 4428 4400Los Cabos, Los Cabos Airport Ph: +52 55 5036 0900
Mexico City, Avda Masaryk Ph: +52 55 52804875 Mexico City, Co. Centro Comercial Santa Fe Ph: +52 55 25919849
Mexico City, Mexico City’s International Airport (Aicm) - T2 Upper Level Ph: +52 55 43130232Mexico City, Co. Dufry Los Cabos Ph: +52 55 5036 0900
Mexico City, Mayacoba Quintana Roo Ph: +52 4598487580Monterrey, Co. El Palacio De Hierro, Josè Vasconcelos, 402 Col. Del Valle, San Pedro Garza García Ph: +52 81 8173 2200
Playa Del Carmen, Calle Corazon, 5ª. Av. Entre Las Calles # 12 Y 14 Ph: +52 98 4688 5564Perisur, Co. El Palacio De Hierro, Periferico Sur N° 4690 Ph: +52 5447 1600
Puebla, Co. Angelopolis Shopping Mall Ph: +52 22 2210 6103Polanco, Co. El Palacio De Hierro, Moliere 222, Los Morales, 11570 Miguel Hidalgo Ph: +52 55 5283 7200
Puebla, Co. El Palacio De Hierro, Boulevard del Niño Poblano 2510, Concepción de la Cruz Ph: +52 222 273 8800Querétaro, Co. Antea Lifestyle Center Ph: +52 44 2688 3101
Santa Fè, Co. El Palacio De Hierro, Col. Vista Hermosa, Del. Álvaro Obregón, Av. Vasco de Quiroga 3800 Ph: +52 800 907 5300Villahermosa, Co. El Palacio De Hierro, Perif. Carlos Pellicer C. 129, Real del Sur Ph: +52 993 270 1100
PANAMA
Panama, Co. Multiplaza Mall Ph: +507 235 4720Panama, Co. Tocumen International Airport Ph: +507 238 4343
USA
Miami, Co. Brickell City Center, 701 South Miami Avenue 272C Ph: +1 305 8584050Miami, Co. Merrick Park Mall, 342 San Lorenz Avenue 1035 Ph: +1 305 44330038
Find your nearest store
at harmontblaine.com/store-locator
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[email protected] at harmontblaine.com
Harmont & Blaine S.p.A.p.iva: 01392681217
TUTTI I DIRITTI RISERVATISono severamente vietati la riproduzione e l’uso completo o parziale del logo e del marchio Harmont & Blaine e di qualunque contenuto di questo catalogo (immagini, fotografie, grafi-ca sono alcuni esempi non esaustivi) senza previa autorizzazione di Harmont & Blaine Spa.
ALL RIGHTS RESERVEDThe reproduction or use in part or all of the logo and trademark Harmont & Blaine and of any contents of this catalogue (including, but not only, graphics) without prior written au-
thorization from Harmont & Blaine Spa is strictly prohibited.