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COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

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Page 1: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

COMMUNITY MANAGEMENT:DO’S AND DONT’S

Lydia van den Brink @lydiaseabird

4 september 2013#smc036

Page 2: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Page 3: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Page 4: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

TO DO’S

Page 5: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Monitor

Foto: Communitymanager Roundtable

Page 6: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Page 7: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Maar wat als het misgaat..

Page 8: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

TOOLS

www.topsy.com

Page 9: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

www.socialmention.com

Page 10: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Foto: www.flythroughourwindow.com

Fish when the fish bite

http://www.flythrouhourwindow.com/

Page 11: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

FACEBOOK INSIGHTS

Page 12: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

www.socialmediaacademie.nl/

http://www.socialmediaacademie.nl/het-beste-moment-om-op-twitter-content-te-plaatsen/

http://www.socialmediaacademie.nl/het-beste-moment-om-op-twitter-content-te-plaatsen/

Page 13: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

3.Activeer

Communityleden participeren omdat zeimpact willen hebben op hun omgeving (ook online), ze willen dat mensen leuke dingen over hen zeggen en gewaardeerd worden, ze willen vrienden maken of iets bereiken.

Richard Millington, Feverbee

Page 14: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Foto: http://www.slideshare.net/jwalphenaar

Page 15: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Page 16: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Foto: www.smashingmagazine.com

Plan & check

http://www.smashingmagazine.com/

Page 17: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Blijf bij

Page 18: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Communiceer

Page 19: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

TO DO’S-Monitor je merk

-Monitor het (branche)nieuws

-Be where the fish are, and fish when the fish bite

-Plan, check, dubbelcheck

-Volg de ontwikkelingen op social media

-Communiceer!

Page 20: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

DO NOT:- Verdrink niet in alle informatie.

- Laat je niet verleiden tot discussies online. Blijf kalm, reageer rustig en vriendelijk.

- Laat trolls niet de discussies overnemen. Houdt iemand zich niet aan de huisregels en blijft diegene ze overtreden na waarschuwingen? Blokkeer of ban diegene dan.

- Vergeet niet..

Page 21: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Page 22: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Boze klant

Bedrijf reageert met een ;)

Page 23: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

Have fun & enjoy!

Page 24: COMMUNITY MANAGEMENT: DO’S AND DONT’S Lydia van den Brink @lydiaseabird 4 september 2013 #smc036

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