Communication Assignment

7/13/2019 Communication Assignment

1/19

Submitted to

Ishtiaque Arif

Assistant Professor

Southeast University

Contact Address: [email protected]/ Cell:

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Submitted by

%d. Arif &ur

Id ' (0)00000((

MBAProgram

*atch &o: ))rd+S,rin- (0) Section : A

Date of Submission: 2 May, 2013

Assi-nment title:

Communication in 1r-ani2ation

A case study of P3A& 345 6rou,
mailto:[email protected]:[email protected]


2/19

April 25, 2013

Ishtiaque Arif

Assistant Professor

Masters of Business AdministrationSoutheast University.

Su!e"t# Submission of re,ort

$ear Sir,

%ith &reat pleasure ' am sumittin& my "ase study aout

()he *ommuni"ation System of P+A - +/ roup(. ' have

found the study to e uite interestin& ene"ial. ' have

tried my est to follo4 your &uidelines in every aspe"t on

my "ase study. ' have "olle"ted 4hat seems to e most

important information to mae my "ase study as spe"i"

and "oherent as possile.

' am earnestly thanful to you for &ivin& another "han"e tosumit this "ase study. ' hope you 4ill appre"iate my e6ortput forth herey.

)hanin& 7ou

.

Md. Arif ur

$ate #


3/19

AC7&185969%9&;

rst ' am very &rateful and thanful to the Almi&hty

Allah.or the "ompletion of this report visitin& the

"ompany, sear"hin& for 4esites, arti"les and related

do"uments 4ere reuired. 8o4ever, it 4as our prof.

4ho played the important role y &ivin& us an insi&ht

aout the report. %e e9press our profound

indetedness and &ratitude to him, for his valuale

advi"e that helped immensely in preparin& this

report.'n addition ' 4ould also lie to than allemployees of P+A 4ho spent their valuale time to

provide us information aout their "ompany.' am also

thanful to my fello4 friends, 4ho helped us a lot to

prepare this report.


4/19

;able of Contents

A"no4led&ement

::::::::::::::::::...

'ntrodu"tion

::::::::::::::::::::::..

;!e"tives oals

::::::::::::::::::...

Produ"t +evie4::::::::::::::::::::..

%ay *ommuni"ation system of P+A - +/ roup:

*onsumer *are

:::::::::::::::::::::

*ustomer *ommuni"ation System ::::::::::

Moral of the story < Benets :::::::::::::.

*on"lusion

:::::::::::::::::::::::..

+eferen"es


5/19

Introduction

P+A stands for Pro&ram for +ural Advan"ement

ationally. )he lar&est fruit and ve&etale pro"essin&

industry in Ban&ladesh 4ith "ountry4ide distriutionnet4or AM*/=s P+A is an estalished rand of

Ban&ladesh 4ith an e9tensive sales for"e all over the

"ountry. P+A have a 4ell-developed infrastru"ture for

produ"tion, sales and distriution. P+A has proven

itself as - /o"al produ"t ut of international standard.

AM*/ 4as laun"hed in 1>?5 as an a&ri-usinessventure to#@. Serve small farmers 4ith inputs.

@. Maretin& farm produ"e for prots.

@. ;r&aniin& "ontra"t &ro4ers to &ro4 spe"i" "rops.

@. 9ports of a&ri"ultural produ"ts.


6/19

Soon it 4as apparent that a pro"essin& fa"ility 4as

imperative for a sustainale venture. AM*/ therefore

set up a fa"tory on ? a"res in horasal 4ith ma"hinery

for ottlin& and "annin& in May 1>>1. )he fa"tory hase9panded sustantially over the last > years in all

spheres of food pro"essin& e.&. ottlin&, "annin&,

pulpin&, pi"lin&, "on"entratin& as 4ell as installation of

Ban&ladesh=s rst )etra-Pa" fa"ility and a modern

9trusion plant for sna" food. Ma"hinery for all these

lines are ein& installed, e9panded, modied and

fari"ated "ontinuously.AM*/ are very een to adopt a ne4 te"hnolo&y as it is

dis"overed e"ause of ein& in su"h a "ompetitive

maret. P+A=s + $ are al4ays 4orin& hard for a

etter te"hnolo&y of produ"tion. All departments=

administrative 4ors are done throu&h "onne"ted

"omputers usin& the est soft4are and hard4are.

1b


7/19

@. 8old on to the "urrent "ustomers and a&ain &ain

"ustomer loyalty.

@. ain "ompetitive advanta&e over all the "ompetitors.

@. )o doule sales and e9pand produ"tion "apa"ity

every D-? years.

@. )o e"ome one of the i&&est names in international

fruit and ve&etale pro"essin& industry

Product 3evie=

Pran Pu6ed +i"e EMuriF 500&

Pran Spi"e Po4der *oriander

Pran Spi"e Po4der )urmeri"

Pran rooto Man&o Gui"e 250ml

Pran 8ot )omato Sau"e 1/


8/19

Pran Mi9ed ruits Gam

Pran rooti ;ran&e Gui"e

Pran rooti Man&o Gui"e

Pran *hana"hur 350&

Pran %hite Hine&ar

@Pran up

@Pran oil

@Pran "ola

@Pran man&o ar


9/19

@Pran "o"olate

And so on:

3evie= of com,etitors

)he mer&en"e of ne4 produ"t, mared y Pran &roup,

manufa"tures and

"arriers has pressured industry parti"ipants to

"ontinually add features and

"ut pri"es. %ithin a very short time Pran 4ould start

e9portin& to papur e4

uinea, ast )imor, Brunei, Mauritius +eunion, and

Al&eria, amon& other

"ountries. At present it is e9portin& to D3 "ountries all

over the 4orld and it

has een "onferred the most presti&ious e9port trophy

for the last si9

"onse"utive years for its e9port a"tivities. $ue to

&radual development of the

uantity of Pran produ"ts and e"ause of ettermaretin& and distriution

initiatives, it is "reatin& hype amon& other "ountries.

*ompetition from

spe"ialied produ"ts for drins su"h a" A"me, Dup, are

ma!or fa"tors as 4ell.

Iey "ompetitons in"lude#


10/19

@*o"a-"ola# *o"a "ola is a famous rand. 't is a hi&h

&ro4th rand that is

spread every4here. 'ts taste is &ood. 'ts produ"in& or

main& pro"essin& is

very sharp. veryone "hoose "o"a "ola.

@Se&an man&o !ui"e# Students and youn&er persons

"hoose this one. 'ts taste

is &ood lie pure man&o !ui"e. 'ts pri"e is less. 't is also

very famous to all.

@irm fresh mil# *olle"ted dire"tly from their o4n Mil

*olle"tion *enters

around the "ountry from sele"ted "o4s. irm fresh mil

is Ultra 8i&h

)emperature EU8)F pro"essed to maintain lon& life and

retain all the

ualities and ri"hness of "o4s fresh mil

Communication

*ommuni"ation is one of the most important fa"tors forP+A - +/ roup to in"rease their sales. )hey have

&ood "ommuni"ation po4er to in"reases its sales. )o

attra"t the "ustomer they usually follo4 the e6e"tive

"ommuni"ation strate&y. )hey are also maintainin& a

hu&e net4or 4hi"h helps them to sell their produ"t.

Bein& a ma!or e9porter P+A has to "ommuni"ate a lot

4ith outside suppliers, retailers or "onsumers.


11/19

)herefore this se"tion is very important for AM*/. P+A

has taen this "ommuni"ation issue very seriously.

)hey often have to do meetin&s y doin&

tele"onferen"es, internet shoppin&, video "onferen"eet".

;he communication strate-y

;ur main tar&et maret people are the youn& a&es

people 4ho lie to drin !ui"e very mu"h. Mostly the

s"hool &oin& students and the "hildren. Beside that 4e

also fo"us the youn& &eneration people. Althou&h our

main tar&et maret is youn& people ut 4e also prefer

the people of adult and old a&es people.

Internal Communication system of

P3A& 345 6rou,

P3A&345 6rou, inau-urated ne=

cor,orate headquarters P3A&345Center in the ca,ital recently. ;he ne=

cor,orate headquarters is located at

0$ Pro-oti Sarani %iddle *adda

ha>a ((. %a


12/19

5t Col %ahtabuddin Ahmed +3etd

Chairman U2ma Cho=dhury irector

and all member of P3A&345 6rou,=ere ,resent on the eve of o,enin- of

P3A&345 Center. %ilad and oa mah?l

=as also arran-ed in this re-ard.

%ain-

environment. P3A&345 6rou, have

ta>en initiative to train its ,eo,le atinternational level to meet the -lobal

challen-e he added.

;he com,any hasnt reached this

,osition =ithout a -reat mana-ement

function.Plannin-:1ne of the mostcommon sets of activities in the

mana-ement is ,lannin-. It is a

,re,aratoryste,. It is a systematic

activity =hich determines =hen ho=

and =ho is -oin- to ,erform as,eci?c


13/19

or-ani2ations -oals establishin-

strate-ies for achievin-those -oals and

develo,in- ,lans to inte-rate andcoordinate activities Plannin- is a

detailed,ro-ram re-ardin- future

courses of action. It is ri-htly said

8ell ,lan is half doneB.

;herefore,lannin- ta>es into

consideration available ,ros,ectivehuman and ,hysical resources of

theor-ani2ation so as to -et eDective

coordination contribution ,erfect

ad =as -reat ,lannin-involvedturnin- ideas into actuaities by a

series of lo-ical ste,s.P3A& follo=ed

some -eneral and lo-ical ste,s and

they are: . *y de?nin- the ma


14/19

only one ma


15/19

&. PRAN-RFL Group's fuy support consumers' right to !no"

"hat is in their products and they are transparent in terms of

ingredients. They provide cear communication a#out their

product ingredients, date of epire, nutrition vaues, etc.

(. PRAN-RFL Group's support their consumers #y istening their

suggestion, caims or feed#ac! through use of a com#ination of

channes "hich incude "e#sites and )are ine phone num#ers,

etc to reduce any !ind of misconception.

*. PRAN-RFL Group's provide cear price communication.

To Employee:

+ua opportunity are given to #oth mae, femae candidates

irrespective of race, reigions, cuture etc.

eection is done #ased on merits and uaifications. +veryone has got

cear-cut o# descriptions and got eua opportunity to contri#ute and

share their ideas and thoughts to gro" in the company.

+mpoyees are re"arded "ith saary, commission and incentives as

per standards. /or!ers and staffs are provided "ith free 0 su#sidi1ed

food from the factory and office cafeterias.

+mpoyees' heath and hygiene are ta!en out most care "ith fu time

adeuate num#ers of 2octors, nurses and other medica supports.

To deveop the human s!is, #oth on the and off the o#s trainings areconstanty #eing provided to a the "or!ers and staffs

Mana&in& $ire"tor and *hief 9e"utive ;L"er P+A-+/ roup- Ma! eneral

Am!ad Ihan *ho4dhury E+etdF *hairman, P+A-+/ roup- /t *ol Mahta Uddin

Ahmed E+etdF Mr. Ahsan Ihan *ho4dhury Ms Saiha Am!ad.

Consumer Care


16/19

P+A - +/ vie4 their "onsumers= as their in& and as

their laypeople. P+A - +/ "onsumers have &iven

them su"h su""ess for so lon& years. So, P+A - +/

"are aout their "onsumers. *onsumers= "are is thepro"ess y 4hi"h 4e endorse "onsumers= satisfa"tion

and moreover, loyalty. Primarily, it &rips mana&in&

"ommuni"ation 4ith "onsumer parti"ularly "onsumers=

uestions and "omplaints and resolvin& disputes

ami"aly. )he eventual &oal of our "onsumers= "are

pro&ram is to uild lon&-term relationships 4ith their

"onsumers. )o meet this &oal, )hey 4ill &o to &reatlen&ths to uild a stron& reputation for lavishin& their

"onsumers 4ith spe"ial servi"es, dis"ounts, &ifts, or

other enets.

't=s their &reat honor to "ommuni"ate 4ith their

"onsumers. So, they humly reuest their "onsumers to

feel free to "ommuni"ate 4ith them re&ardin& follo4in&

issues

*omplaint for our produ"ts

Pri"e information

Benets of produ"ts

*omments for produ"ts

And any other issues

'f "ustomer demand di6erent thin&s 4ith 4hi"h they

feel "omfortale, then they simply "han&e their

"ontrollin& te"hniues.

Customer Communication System


17/19

P+A - +/ roup provide support to their entire

*ustomer to "ommuni"ate 4ith them. P+A - +/ roup

re"ently have started P** EP+A *ustomer *areF 4here

their trade partners "ustomers "an tal dire"tly ymain& phone "all to a uniue numer# ??-01>D3-

D3DDDD.'f a "ustomer have any "omplain aout the

produ"t then they "onta"t them this numer.

*ustomers also &et repla"ement opportunity for any

dama&ed or e9pired produ"t.


18/19

%oral of the story / *ene?ts

As per un-audited half yearly a""ounts as on 31.12.10

EGuly=10 to $e"=10F, the "ompany has reported net prot

after ta9 of ). 1>.NN million 4ith PS of ). 2N.2> as

a&ainst ). 1D.05 million and ). 21.31 respe"tively for

the same period of the previous year.

Conclusion

%e all no4 that, today=s fast movin& 4orld respe"t the

ne4, innovative ideas. )o eep the same pa"e 4ith this

situation our "ompany had de"ided to laun"h a Gui"e

and it has a ri&ht future in its maret. As the produ"t is

innovative, the "onsumers are &oin& produ"t 4ill e astron& produ"t mi9 for our "ompany. And on"e our Gui"e

4ill rea"h to the hand of our tar&eted "ustomers, 4e

4ill e ale to "apture the most maret shares. 'n

"on"lusion it "an e said that as a produ"t of P+A

&roup it is e"omin& very popular day y day. )his

&roup is also havin& a stron& value "hain. Pro"urement

;peration, distriution, sales all this thin&s ho4 to

deal 4ith 4e no4 y this report .As this produ"t is a

ind of ne4 in this maret so hopefully it "an e &ra a

hu&e part of maret share and popularity as 4ell if they

maintain their present situation as the rhythm. /ie the

other produ"t of P+A there is a hu&e proaility to

e9port this produ"t to earn forei&n "urren"y.


19/19

3eference:

I. %: Shahan Shah A2ad

II. C11 P3A&345 6rou,

III. 888.,ranrF-rou,.com

IG. ===.6oo-le.com G.htt,://===.,ranfoods.net/em,loyeeHcare.,h,

GI. %ana-ement by Ste,hen P. 3obbins GII.

98U library.

Documents

Communication Assignment