English For Communication Assignment

8/19/2019 English For Communication Assignment

1/51

FHEL1034 ENGLISH FOR COMMUNICATION

WRITTEN ASSIGNMENT – PROPOSAL

NAME OF LECTURER:

PUAN WAHIDA BINTI ABD HALIM

PROPOSAL TITLE:

POFFEE HOMESTYLE STALL

At The FLEA MARKET

Name ID LectureGroup

ProposalPresentation

(30%)

WrittenProposal

(50%)

Totalmarks(80%)

Brenda Lim !oi "in# $50303 Lecture$$!o Wei !ao $50&3'8

!oo ien ien $503&Lee *+erl, $505&&0-oi Boon Tat $50 $80Tie. Pui /ian $50& ''


2/51

P !"!#$% M$ &'() Te*"%$te

N! Det$'%# M$ 1 F! *$t

o1er Pa#e 2 Ta le o4 ontent $ mark !eadin#s (in proper order) $ mark Gantt +art (in appendi6) marks7e4erences ( P 4ormat) $ mark

+,- C!(te(t

Good ($$9$5 marks)1era#e (:9$0 marks)

Weak (095 marks)+1,

3 L$().$)e;6cellent ( 9$0 marks)Good ('98 marks)

1era#e (&9: marks)Weak (093 marks)

+104 /'#.$%

;6cellent ( 9$0 marks)Good ('98 marks)

1era#e (&9: marks)Weak (093 mark)

+10, C e$t' 't

;6cellent ( 9$0 marks)Good ('98marks)

1era#e (&9:marks)Weak (093 mark)

+10

T!t$%+,0


3/51

P !"!#$% 2!

P-


4/51

T$ %e !2 C!(te(t# P$)e#;6ecuti1e *ummar, (i)

Introduction $lu Description @ :

;1ent ommittee ' 9 *tatement o4 Pro lem $0- Aecti1es and =ission $$;1ent details $

Products and *er1ices $3Procedure $& 9 $'Proposed Bud#et $8 9 $Promotion 0 9 $

onclusion7e4erences 3

ppendi6 & 9 &5


5/51

E e5.t' e S.**$

T+e entre o4


6/51

I(t !6.5t'!(

T+e entre o4


7/51

C%. De#5 '"t'!(

T+e ?T 7 oun# ;ntrepreneur *ociet, (?T 7 ; *) is 4ormed on 0 =a,

005 T+e 4ounder o4 t+e ?T 7 ; * is =s Lee *+erl, .+ic+ .as a student o4 ?T 7

entre o4


8/51

T+e skills o4 entrepreneur .ill implement to t+e mem er durin# t+e acti1ities t+at

pro1ide , t+e entrepreneur clu 4or e6ample t+e societ, +ad or#ani ed some talks t+at

re#ardin# t+e .a,s to run a usinessC in1ited some success4ul people to s+are t+eir

e6periences and teac+ us a out +o. to o1ercome t+e pro lem .+en 4acin# di44iculties

durin# t+e process o4 leadin# to success

?T 7 ; * do +elps students to uild momentum in entrepreneurial endea1ours

and educates t+em on est practices ?T 7 ; * also co9+osts a 4und raisin# proAect

T+is proAect +ad een or#ani ed .it+ t+e aim to +elp t+e entre o4


9/51

?ni1ersiti Tunku dul 7a+man (*un#ai Lon# ampus)

oun# ;ntrepreneur *ociet, 0$5 0$:

PRESIDENT

-oi Boon Tat

/ICEPRESIDENT

*i !on# in#

SECRETARY

!oo ien ien

TREASURER

Tie. Pui /ian

COMMITTEEMEMBER

Brandon !e.>ai =in# C O M M I T T E E

M E M B E R

! o W e i ! a o

ASSISTANTTREASURER

Brenda Lim !oi"in#

C O M M I T T E E

M E M B E R

T a n L i + > + i m

C O M M I T T E E

M E M B E R

L e e * + e r l ,

ASSISTANTSECRETARY

+an *oon in


10/51

?T 7 oun# ;ntrepreneur *ociet, (?T 7 ; *)

Board o4 Directors 0$5 0$:

P!#'t'!( N$*e Re#"!(#' '%'t'e# He%6President -oi Boon Tat • !ost all t+e societ,

meetin#

• Dele#ate task to all t+e

mem ers .it+ rele1ant

a ilit,

• =onitor t+e pro#ress o4

t+e ?T 7 ; *

• Pro1ide opinion and

#uidance to all t+e

mem ers on t+eir task Hice President *i !on# in# • ssistin# c+airperson on

all matters related to t+e

?T 7 ; **ecretar, !oo ien ien • Write t+e minutes o4

e1er, meetin#

• Write all t+e memosC

noticesC and letters 4or

?T 7 ; *ssistant *ecretar, +an *oon in • ssistin# *ecretar, on all

matters related to t+e

?T 7 ; *


11/51

Treasurer Tie. Pui /ian • alculate all t+e e6penses

4or t+e ?T 7 ; *

• alculate t+e income

e4ore e1er, e1ent

• Prepare ud#et 4or all t+e

e6penditure 4or e1er,

e1ent

• ompute t+e e6act

income o4 t+e ?T 7

; *ssistant Treasurer Brenda Lim !oi "in# • ssistin# Treasurer on all

matters related to ?T 7

; *ommittee mem er Lee *+erl,

Brandon !e. >ai =in#

!o Wei !ao

Tan Li+ >+im

• cti1e committee

mem ers


12/51

E e(t C!**'ttee

T+e ?T 7 oun# ;ntrepreneur *ociet, ( ; *) +as 4ormed a committee to

participate in t+e one da, 4lea market e1ent T+e committee is named as

E!ome*.eet!omeF comprises o4 : mem ers 4rom t+e societ, ;ac+ o4 t+e committee

mem ers is #i1en di44erent responsi ilit, 4or t+eir respecti1e position to e6ecute t+eir

tasks 4or t+e e1ents

T+e name o4 t+e committee E!ome*.eet!omeF is created 4rom t+e mem ers .+o

are lea1in# t+eir +ometo.n and came to ?T 7 4or studies !ome*.eet!ome let

students to 4eel +o. #ood .+en t+e, can taste somet+in# .+ic+ is +omemade and #i1es

t+em t+e 4eelin# to e on t+eir +ome a#ain

HOMESWEETHOME COMMITTEE

-r#ani ational +art

CHAIRPERSON

-oi Boon Tat

S E C R E T A R Y

! o o ( i e n ( i e n

C O M M I T T E E

M E M B E R

! o W e i ! a o

C O M M I T T E E

M E M B E R

L e e * + e r l ,

T R E A S U R E R

B r e n d a L i m ! o i " i n #

/ICECHAIRPERSON

Tie. Pui /ian


13/51

HOMESWEETHOME COMMITTEE

d9!oc ommittee

Position Name 7esponsi ilities+airperson -oi Boon Tat • =onitor t+e .ork pro#ress o4 t+e

entire committee mem er• ommunicate responsi ilities and

ensure o Aecti1es are met• 7esponsi le 4or all 4inal decisions• Desi#n t+e la,out o4 t+e Po44ee

!omest,le stallFs appearancessistant +airperson Tie. Pui /ian • ssist t+e c+airperson in

per4ormin# t+e duties and

responsi ilities• -1ersee t+e mem ers and ensure

t+e smoot+ runnin# o4 t+e societ,• s an editor 4or proposal• Prepare t+e sur1e, Juestions

*ecretar, !oo ien ien • Write t+e meetin# minutes 4or e1er,

meetin#• >eepin# a record o4 t+e acti1ities• ;nsurin# acti1ities are in line .it+

it o Aecti1es• Prepare Gantt c+art 4or t+e

proposal

Treasurer Brenda Lim !oi "in# • alculate all t+e e6penses 4or t+e

e1ent• Prepare t+e ud#et 4or all

e6penditures• Present re#ular report on 4inancial

position• ompute t+e e6act income a4ter

e1entommittee =em ers Lee *+erl, • In c+ar#e o4 t+e pu licit, sector 4or


14/51

!o Wei !ao t+e Po44ee !omest,le stall• In c+ar#e o4 t+e distri ution and

collection 4or sur1e, 4orm• Desi#n poster to promote t+e stall• In c+ar#e o4 t+e promotion o4

Po44ee !omest,le stall


15/51

St$te*e(t !2 P ! %e*

T+e entre o4


16/51

O 7e5t' e# $(6 M'##'!(

T+e o Aecti1es o4 t+e $9da, 4lea market are e6pressed as elo.

• To ser1e as a usiness plat4orm 4or learnin# and practicin# entrepreneurial skills

, settin# up stalls to sell t+eir #oods and ser1ices in t+e 4lea market• To e6pose students reali e t+e real9.orld c+allen#es t+rou#+ preparation o4 t+is

e1ent• To nurture t+e de1elopment o4 Jualit, entrepreneurs .+o .ill e capa le o4

competin# in t+e local #lo al usiness industries• To cele rate Deepa1ali t+rou#+ t+e in1ol1ement o4 t+e mem ers o4 t+e uni1ersit,

in t+is 4lea market

T+e mission o4 t+e $9da, 4lea market e1ent is e6pressed as elo.

• To raise 4und 4or t+e entre o4


17/51

E e(t 6et$'%#

T+e ?T 7 oun# ;ntrepreneur *ociet, ( ; *) .ill e settin# up a small stall named

Po44ee !omest,le in t+e $9da, 4lea market in order to raise 4und T+e stall .ill e sellin#

t+e +ome made popcornC premium co44ee and !okkaido cupcake durin# t+e 4lea market

+eld on $ Decem er 0$5 4rom 8am to &pm at t+e $ st 4loor o4 >B lock in ?T 7 *un#ai

Lon# campus T+e tar#eted market 4or t+e 4lea market e1ent .ill e amon# t+e students

in ?T 7 *un#ai Lon# campus .+o are e6pected to e t+e main customer 4or t+e onl,

one da, 4lea market e1ent B Block also e6pected to e t+e minorit, #roup o4 t+e customer 4or our

stall durin# t+e 4lea market


18/51

P !6.5t# $(6 Se '5e#

T+e E!ome*.eet!omeF committee decided to sell premium co44eeC popcorn and

!okkaido cupcake at t+e Po44ee !omest,le *tall In additionC .e decided to sell di44erent

4la1our .+ic+ .ill satis4, some customers .+o pre4er t+e di44erent taste

T+e pricin# o4 items sold at t+e Po44ee !omest,le stall are listed in Ta le $ (7e4er

to Ta le $)

Ta le $ Price o4 items sold at t+e Po44ee !omest,le stall

Items Price per unitaramel popcorn 7=3 50+ocolate popcorn 7=3 50

!okkaido cupcake 7=3 00appuccino 7=3 50a4K Latte 7=3 50

Ta le $ s+o. t+e pricin# o4 t+e items as per unit sells at t+e Po44ee !omest,le

stall T+e pricin# o4 t+e items is set ased on t+e pre4erence o4 t+e ?T 7 students on +o.

muc+ t+e, .illin# to pa, 4or our products accordin# to t+e *ur1e, Muestionnaire (7e4er

to ppendi6 )

T+ere4oreC .e set t+e price 4or popcorn t+at is caramel and c+ocolate at 7=3 50

per packetC t+e price 4or !okkaido cupcake at 7=3 per unit In additionC .e decided to

sell appuccino and a4K Latte at 7=3 50 per cup


19/51

P !5e6. e

T+ere are a total o4 : a#endas o4 committee in conductin# t+e one da, 4lea market e1ent

T+e 4lo. o4 procedure 4or t+e E!ome*.eet!omeF committee in conductin# t+e e1ent in

listed as elo.

18N!t'2'5$t'!( !2 " ! %e* $(6 #!%.t'!( : T+e oun# ;ntrepreneur *ociet, .as noti4ied

a out t+e pro lem 4aced , t+e entre o4


20/51

,8 D'#t ' .t'!( !2 9.e#t'!(($' e: T+e 30 sets o4 t+e Juestionnaire +a1e een distri uted

to a total o4 30 respondents amon# t+e ?T 7 students in t+e entre o4


21/51

118 P. 5h$#'() '() e6'e(t# $(6 *$&'() " !6.5t#: T+e committee mem ers purc+ase

all t+e in#redients 4rom *peed =art and s+op .+ic+ sellin# t+e in#redient o4 cupcake

1-8 D>6$ : -n $ st Decem er 0$5C t+e EPo44ee !omest,leF stall is set up in t+e 4lea

market e1ent .it+ t+e sales tar#et o4 earnin# a net pro4it mar#in o4 7=800 to raise 4und

4or t+e centre

1-38 C!*".t$t'!(: T+e treasurer o4 t+e committeeC Brenda Lim !oi "in# .ill compute

t+e total sales earned 4rom t+e one da, 4lea market e1ent and t+e net pro4it mar#in a4ter

deductin# t+e total sales .it+ all t+e costs

148 H$(6! e t! $'#e 2.(6: T+e E!ome*.eet!omeF committee .ill +and o1er t+e total

amount o4 our net pro4it earned to t+e entre o4


22/51

F%!? Ch$ t


23/51

P !"!#e6 B.6)et

T+e *ponsors+ip Ta le elo. s+o.s t+e sponsors+ip .e recei1ed 4rom *imple / co44ee

*dn B+d t+at sponsored t+e co44ee ean 4or our Po44ee !omest,le stall

N- Product item


24/51

T+e ;6panses Ta le elo. s+o.s t+e e6penditure o4 t+e Po44ee !omest,le stall planned

to spend on t+e $9da, 4lea market T+e spendin# includes t+e purc+asin# o4 in#redients

N- Item Muantit, ost unit(7=) Total cost(7=)

$ =arina mar#arine($k#) $ 5 30 5 30*uper 4ine 4lour ($k#) 3 30 : :0

3 Ba#us B * +oc (500#) : 30 $ :0

& W+ite su#ar(500#) 3 30 : 0

5 Bakin# cup & $3 8 5

:


25/51

=aAorities o4 ?T 7 students are #i1in# opinion t+at a set o4 meal menu is

suita le to e t+e promotion met+od (7e4er to ppendi6 B) T+ere4oreC t+e committee

+ad planned a set o4 meal menu consist o4 t+e 4ood and e1era#e a1aila le in our stall

T+e committee set up a menu to promote our stall special promotion .+ile t+e student

can also eas, to understand T+e students can e easier to 4ind out our promotion and t+e

price listed 4or t+e snack and e1era#es T+is +elps us to promote our stall more

e44icientl, , +a1in# a menu in .+ic+ .e can let more students to kno. a out t+e

participation o4 our stall durin# t+e 4lea market e1ent

T+ere are t.o sets in menu .+ic+ consists o4 a com ination o4 snack and

e1era#e in a set T+e 4irst com ination in t+e set menu is popcorn and ca4e latte .+ic+

cost a total o4 7=: 00 T+is price is c+eaper t+an .+en t+e student u, t+e snack and

e1era#es separatel,C .+ic+ .ill cost a total o4 7=' 00 T+e second com ination in t+e

set menu is popcorn and cappuccino .+ic+ cost 7=: 00 T+e price is sli#+tl, lo.er t+an

u,in# t+e meal and drink in ale carte menu .+ic+ is popcorn cost 7=3 50 .+ile

cappuccino cost 7=3 50 also T+e last com ination in t+e set menu is t.o !okkaido

cupcakes 4or onl, 7=5 00 .+ic+ cost 4or t+e consumer I4 t+e, u, it separatel, in ale

carte menuC it .ill cost t+em a +i#+er price .+ic+ is 7=: 00 !enceC t+ese promotions

ena le t+e students to purc+ase t+e set meal in a c+eaper price as compared to u, t+e

item separatel, in t+e ale carte .+ic+ .ill cost t+em a +i#+er price

Ne6tC t+e E!ome*.eet!omeF committee +as desi#ned poster as one o4 t+e

promotion met+od as .ell (7e4er to ppendi6 ) We .ill e puttin# acr,lic stand .it+

colour4ul poster in t+e stall to promote our product T+e poster contains in4ormation

a out t+e promotion set menu t+at .ill e sellin# in t+e EPo44ee !omest,leF stall T+e


26/51

distri ution o4 colour4ul desi#n and 4eatures o4 t+e poster is an e44ecti1e .a, to spread t+e

in4ormation a out our stall narro.l, to t+e students o4 t+e uni1ersit,


27/51

C!(5%.#'!(

s pre1iousl, mentionC 4lea market +ad een or#ani ed at $ st B Block o4

?T 7 *un#ai Lon# ampus on Tuesda,C $ Decem er 0$5 4rom 8am to &pm ;ac+ clu

contri uted t+eir e44orts to raise 4und 4or t+e Deepa1ali cele ration .+ic+ .ill or#ani e

, t+e entre o4


28/51

Re2e e(5e#


29/51

A""e(6'A""e(6' A: S. e @.e#t'!(($' e


30/51

*ection o44ee

$ W+en do ,ou pre4er to drink co44eeQ

Ta le Pre4erence o4 ?T 7 students on drinkin# co44ee

P e2e e(5e N.* e !2 #t.6e(t#Break4ast $3Lunc+ $Tea time $:

F'). e 1: the " e2e e(5e !2 UTAR #t.6e(t# !( 6 '(&'() 5!22ee


31/51

W+ic+ t,pe o4 co44ee do ,ou pre4erQ ( ou ma, tick an, TWO )

Ta le 3 T,pe o4 co44ee t+at ?T 7 students pre4er

T "e !2 5!22ee N.* e !2 #t.6e(t#

mericano :appuccino &a4K latte 30

F'). e -: t "e !2 5!22ee th$t UTAR #t.6e(t# " e2e


32/51

3 W+at attri utes are important to ,ou .+en purc+asin# co44eeQ 7ate $ to & accordin# to

,our c+oice .it+ 1 ein# MOST IMPORTANT and 4 ein# LEAST IMPORTANT

Ta le & ttri utes t+at is most important o4 purc+asin# co44ee

Att ' .te# N.* e !2 #t.6e(t#Taste $'Price $0

ppearance 3*i e 0

F'). e 3: The $tt ' .te# $ e '*"! t$(t !2 ". 5h$#'() 5!22ee

ccordin# to t+e sur1e, JuestionC 5: '% o4 t+e respondents .ould sa, t+at t+e

taste as t+e more important to purc+asin# a cup o4 co44ee Ne6tC 33 3% o4

respondent .ould sa, t+at t+e price 4or t+e second important to purc+asin# a cup

o4 co44ee BesidesC $0% o4 respondents .ould sa, t+at t+e appearance as t+e not

important 4or t+em to purc+asin# a cup o4 co44ee Lastl,C no respondents attri utes

4or t+e si e o4 a cup co44ee

& Will ,ou purc+ase a cup o4 00ml o4 premium co44ee at t+e price o4 7=3 50Q

Ta le 5 T+e .illin#ness to purc+ase a cup o4 premium co44ee


33/51

O"t'!( N.* e !2 #t.6e(t#

es $

No $$

F'). e 4: W'%%'()(e## t! ". 5h$#e $ 5." !2 " e*'.* 5!22ee

ccordin# to t+e sur1e, JuestionC :3 3% o4 respondents are .illin# to purc+ase a cup o4

premium co44ee .it+ t+e price o4 7=3 50 !o.e1erC 3: '% is not .illin#l, to spend

7=3 50 4or purc+asin# a cup o4 premium co44ee


34/51

*ection B !okkaido cupcake

5 Will ,ou purc+ase a !okkaido cupcake 4or 7=3 00Q

Ta le : Num er o4 student .illin# to u, t+e !okkaido upcake 4or 7=3

O"t'!( N.* e !2 #t.6e(t#es $5

No $5

F'). e ,: N.* e !2 St.6e(t


35/51

Ta le ' T,pe o4 e1ents t+at student .ill c+oose to u, !okkaido cupcakes

T "e !2 e e(t N.* e !2 #t.6e(t#Birt+da,s 0

nni1ersaries 'Graduation 3

F'). e : T "e !2 e e(t# th$t #t.6e(t ?'%% 5h!!#e t! . H!&&$'6! 5."5$&e#

T+e sur1e, anal, ed amon# a #roup o4 student to determine t+at .+ic+ e1ent t+e, .ill

ser1e t+e !okkaido cupcake


36/51

' W+o .ill ,ou ser1e t+e cupcake toQ

Ta le 8 Person t+at t+e students .ill ser1e t+e cupcakes to

T "e !2 "e #!( N.* e !2 #t.6e(t#


37/51

8 Do ,ou like popcornQ

Ta le Pre4erence to.ards popcorn

O"t'!( N.* e !2 #t.6e(t#

es :

No &

F'). e


38/51

Pro1ide reason 4or ,our ans.er in Muestion 8 in not more t+an $5 .ords

Ta le $0 T+e reason students dislike popcorn

Re$#!( N.* e !2 #t.6e(t#

-t+ers :

!ate t+e taste

"unk 4ood $

Too s.eet $

F'). e =: The e$#!( #t.6e(t# 6'#%'&e "!"5! (

Based on t+e pie c+art a o1eC t+ere are : persons c+oose ot+ersC it means t+e, like t+e

popcorn -n t+e ot+er +andC t+ere are students .+o +ate t+e taste o4 popcorn *oC t+ere

.ill e read, some tester 4or t+e customer to taste e4ore t+e, decide to purc+ase T+e

taste o4 t+e popcorn 4eel di44erent compared to t+e outside t+is is ecause .e use our o.n

+ome st,le receipt to ake t+ose popcorn T+ere are $ student #i1in# opinion sa,s t+at +e

does not like Aunk 4ood and anot+er $ student sa,in# t+at it .as too s.eet ctuall, .e

.ill rin# t+e correct messa#e to t+e pu lic t+at actuall, popcorn is a #ood +ealt+, snack


39/51

$0


40/51

$$ !o. o4ten do ,ou purc+ase popcorn ot+er t+an 4or mo1ie9.atc+in# purposeQ

Ta le $ !o. o4ten to purc+ase popcorn

The 2 e9.e(5 t! ". 5h$#e "!"5! ( N.* e !2 #t.6e(t#

l.a,s &

*ometimes 8

7arel, $8

F'). e 11: The 2 e9.e(5 t! ". 5h$#e "!"5! (

ccordin# to t+e data a o1eC t+ere are & students out o4 30 are al.a,s purc+ase popcorn

ot+er t+an mo1ie9.atc+in# purpose lsoC 8 students sometimes .ill purc+ase t+e

popcorn .+ile $8 students are rarel, to u, *oC t+e committee mem ers continue to

make popcorn to let t+e students to taste t+e +ealt+, +ome made popcorn


41/51

$ Do ,ou t+ink popcorn sold at t+e cinema is e6pensi1eQ

Ta le $3 -pinion to.ard popcorn sold at cinema .+et+er e6pensi1e

O"t'!( N.* e !2 #t.6e(t#

es $

No

F'). e 1-: The !"'('!( t!?$ 6 "!"5! ( #!%6 $t 5'(e*$ '# e "e(#' e

Based on t+e opinions #i1enC t+ere are $ students .+ic+ is '0% 4eels t+e popcorn sold at

cinema .as e6pensi1e =o1ie T+eater is a monopol, 4irm T+e, use t+is to price

discriminate across mo1ie#oers *oC t+e =o1ie T+eater .ill c+ar#e customer at +i#+er

price since t+e, are price takers -n t+e ot+er +andC t+ere are still students 4eel t+at t+e

popcorn are sold at accepta le price ran#e


42/51

$3 W+at attri utes are important to ,ou .+en purc+asin# popcornQ 7ate $ to & accordin#

to ,our c+oice .it+ 1 ein# MOST IMPORTANT and 4 ein# LEAST IMPORTANT

Ta le $& ttri utes t+at is most important o4 purc+asin# popcorn

Att ' .te# N.* e !2 #t.6e(t#Pricin# $8


43/51

$& W+ic+ is t+e ideal si e and price 4or ,ouQ

Ta le $5 T+e ideal si e and price t+at ?T 7 students pre4er

S' e P '5e N.* e !2 #t.6e(t#*mall 7= 507e#ular 7=3 50 $3Lar#e 7=5 00 8

F'). e 14: the '6e$% #' e $(6 " '5e th$t UTAR #t.6e(t# " e2e


44/51

$5 7ate t+e 4ollo.in# 4la1ours accordin# to ,our pre4erence .it+ 1 ein# STRONGLY

LIKE and ein# STRONGLY DISLIKE

Ta le $: T+e pre4erence o4 ?T 7 students on 4la1our o4 popcorn

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English For Communication Assignment