Common Purpose Impact Brochure

8/7/2019 Common Purpose Impact Brochure

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Common PurposeYour successes, our impact

Giving leaders the inspiration, the

knowledge and the connectionsthey need to produce real change


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n every democracy, there is an invisible, openpace. It lies between the citizen and thetate. Between the immediate responsibilitiesacing each individual and the institutional

esponsibilities o the government. It is political,but not party political: a place where peopleome together and act or a greater good. And its open to everyone, rom every sector o society.

Our aim is to ll this space with as many peoples possible - and to give them the knowledge,

nspiration and connections they need to beective. To encourage all kinds o people into it -nd to see all kinds o initiatives come out o it. To

discover new leaders in the bustling crowd - and

o show the lone voices that they are not alone.

Common Purpose Charter

ntroduction

www.commonpurpose.org

O all the leadership

programmes that I know o, those

run by Common Purpose are by

ar the best, you only have to

see the lasting eect on those

who have participated in them

to know that they work and work

well. Civil society in a wide range

o countries has beneted hugely

rom Common Purpose.

Proessor Charles Handy,

Management writer and broadcaster

Wherever Common Purpose

operates, you will nd leaders doing

unsual things; taking responsibility

or problems other than their own

- at work and in their community -

connecting eorts, recognising

consequences, asking dicult

questions and gathering disparate

teams. These leaders are able to

build sucient trust so that people

actually change things.

There will be many leaders who aceup to the complex, messy, long-term

problems that really matter; the

unusual part is when they become

almost limitless as leaders - when

they have recognised the need to

operate beyond their own space

and started to learn how to actually

do it, working with others so their

eorts combine more oten, and

add more.

Locally and internationally,

Common Purpose graduates will

be lighting small res to create

change in their organisations and

communities, which are both deeply

interconnected and rustratingly

ragmented. The Common Purpose

eect is best illustrated by the many

stories o small changes brought

about by leaders, who themselves

have changed. It is this individual

shit, combined with its local nature

and now its sheer scale, that makesit so exciting and sustaining.

Julia Middleton

ounder and Chie Executive

o Common Purpose

1989Common Purpose started in

Coventry and Newcastle, UK

120,000There are 120,000 leaders around

the world actively involved in

Common Purpose programmes

14-50+We run programmes or leaders

o all ages, rom young people in

school to those leaving their ull-

time careers


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ommon Purpose gives leaders the

spiration, the knowledge and the

onnections they need to produce

eal change.

hrough our unique leadership

evelopment programmes, a growing

umber o people around the world

re continually broadening their

utlook and networks to create

ositive change at work and in society.

We are an independent, not-or-proteadership development organisation,

perating in France, Germany, Ghana,

ungary, India, Ireland, South Arica,

weden, the Netherlands, Turkey and

he UK and developing programmes

Israel.

Everyone who completes a Common

Purpose programme, anywhere in the

world, is welcome to be part o the

Common Purpose 360 network

a 25,000 strong, growing community

with considerable reach, exceptional

diversity and a huge range o skills,

interests and leadership experiences.

The impact o their Common Purpose

experience, the programme they

take part in and the new networks

they gain, can be seen in the changesthey make in their organisations,

communities and in wider society.

Leading change, lasting impact


Common Purpose has or years

done brilliant work in orging

valuable links between the

private, public and voluntary

sectors. And it has helped

to make better citizens o

individuals and institutions.

Robert Peston, BBC Business Editor

Leaders need to be dynamic,

to be able to lead and connect

however dierent their

backgrounds, viewpoints,

communities or cultures.

Common Purpose helps them

todo this.

Chris Mathias, Chair, CMG partners

and Chair o Common Purpose UK

360Common Purpose 360 is an

international network, open to

everyone who has completed a

Common Purpose programme,

anywhere in the world

10.10On the 10 October each year,

Common Purposes international

community o 25,000 leaders are

invited to do one new thing to

broaden their horizons

A participant atthe Common

Purpose Festival oLeadership 2008


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The Common Purpose eect

96%o graduates say that Common

Purpose had a positive personal

impact on them

89%o graduates say that because

o the programme there was a

positive organisational impact

92%o graduates say that through the

programme there was a positive

societal impact

www.commonpurpose.org Results rom an independent survey oCommon Purpose graduates, 2007.

I send my people on the Matrix

programme to develop their

skills and nd they come back

more sel aware, complete

leaders. The programmes new

fexibility makes it even easier or

me to allow my leaders to take

advantage o the experience.

Gordon Merrylees, Regional Director,Scotland, RBS Business Banking

Common Purpose gave me the

strength to lead beyond my

authority and to play a bigger

role in my local community. Soon

ater the course nished I created

an urban, jazz and blues music

estival that linked 17 dierent

venues together. Eventually I even

managed to get backing rom the

city council or my project, which

has really increased its prole.

Katie Thompson, Promoter, Motiongrafk(Graduate o Matrix Plymouth 2006)

Common Purpose is an

important player in achieving

cohesive working between the

public, private and voluntary

sectors. Common Purpose has

enabled us as an organisation

to orge valuable partnerships

that assist us in the delivery o

a quality policing service to all

communities in Northern Ireland.

Paul Leighton

Deputy Chie Constable, PSNI

A band perorming inthe streets o Plymouthat the estival that Katie

Thompson organised

articipants repeatedly say that as a

esult o Common Purpose they:

lead change across - and beyond -

their organisations

gain the knowledge, skills and

connections to work more

eectively with people rom a

variety o proessional, cultural

and sector backgrounds

broaden their understanding o

how their skills and resources

could be most eciently used,

both inside and outside their

own organisation.

Organisations beneft rom leaders

who are:

able to make better decisionsbecause they are more aware o

the wider context

more strategic and innovativein their approach to existing

problems and new opportunities

capable o eecting real change,particularly in complex settings.

Communities beneft rom:

cross-sector understanding andinitiatives, as dierent parts o the

community learn to work together

a more eective use o resourcesdiverse leaders, with realinsight into the issues, who are

inspired to shape the uture o

their communities.

There are benets on three levels - to thendividual participants, their organisations

nd also to society as a whole.


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nspiring leaders

80%o graduates say they now look

or innovation in dierent places

1 in 3graduates say they have

spearheaded a new initiative


Their Common Purpose

experience inspired...

Rob Eastaway, an author and lecturer

on maths education, to start Maths

Inspiration, which puts on shows

or teenagers in theatres around the

country, encouraging them to pursue

mathematical subjects to a higher

level. (Graduate o Matrix South

London 1995)

Andrew Donald, Sector Manager

or NTL to become Chair o the

Gorseinon Development Trust, a

governor or both a local primary

school and a urther education

college. (Graduate o Matrix

Cardi 2000)

Kath Toward, Partner at Herdship

Farm, to ocus on preserving the

environment. Her subsequent

conservation work won several

national awards. (Graduate o

Focus Durham 1996)

Kevin Oakhill, Partnership Manager

at the Learning and Skills Council,

to work with The Princes Trust two

days a week, oering advice on

educational policy. He creates new

policies to increase its eectiveness

such as a new apprenticeship scheme

or young people. (Graduate o

Navigator London 2007)

Neil Bishop, Community

Development Manager at Darnall

Forum, to look at new ways o

unding community work which

led to him developing a project in

Leeds into a not-or-prot nursery.

(Graduate o Matrix Leeds 2001)

David Mitchell, an international

development consultant, to set up a

project to develop leadership skills

in 11-13 year olds. (Graduate o Matrix

Durham 1995)

Alisdair Chisholm, the General

Manager at NHS Grampian, to set

up a partnership that oers school

leavers work experience to help

drive workorce recruitment or

NHS Grampian. (Graduate o Matrix

Aberdeen and Shire 2008)

Trevor Rees, a Partner at KPMG,

to take on the role o Chair

o Governors or a school in

Manchester and a governor at

a urther education institute.

(Graduate o Matrix in

Manchester 1992)

Tim Bailey, Managing Director o

Xsite architecture, to start his own

architecture practice. (Graduate o

Matrix Newcastle 1996)

4 in 5graduates report that their

experience improved their

overall eectiveness as a leader


stelle Rowe is the Regional Director

the Engineering Development

rust. In 1997, she took part in Matrix

rmingham. At the time o the

rogramme, Estelle was working or

oung Enterprise and the inormation,

sights and perspectives about

ousing and the homeless that sheained rom the speakers and the

ther participants on the programme

spired her to collaborate with

nother participant who worked or

t. Basils, a charity that ocuses on

oung homeless people.

Together, they created a Young

Enterprise programme specically

aimed at the young homeless. This

new programme provided young

people, who were originally isolated

rom their peer group and disengaged

rom the education system, with a

chance to explore opportunitiesand their own potential within a

business context.

nspiring innovative partnerships toackle youth homelessness

Neil Bishoppromoting theDarnall Forum

in Leeds


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Sharing knowledge

78%o our graduates say they have

improved their ability to think

more strategically

1 in 3o graduates say they h ave

generated new revenue/greater

cost eciencies


Delivering real

business benets

arvey Guntrip is the Director

Crystal Energy in Kent and a

on-Executive Director o Bromley

rimary Care Trust. In 2005, he took

art in Focus in North Kent, which

ad a proound impact on his

usiness, leading to it developing

ternationally: Common Purposeave me a view o the Thames

ateway that enabled me to start

hree new businesses and expand

to Europe and Sub S aharan Arica.

Realising the value

o a diverse society

Ken McIntosh is a Superintendent

with the North Yorkshire Police.

Participating in the Focus programme

in York and North Yorkshire in 2005

inspired him to implement change

in his own police orce: I set up

a diversity programme within my

department where sta memberscome together to discuss the

challenges acing the orce in a

multicultural society. We debate how

serving people o many dierent

backgrounds should aect our

organisation, and what we can do to

help them more eectively. Ken has

also set up a mentoring programme

or local prisoners with other

Common Purpose graduates.

New outlooks,

new initiatives

Chris Shaw is the Chie Executive

o Advocacy in Wirral. In 2007, he

took part in Matrix Merseyside:

Undoubtedly Matrix has helped me in

the development o our organisation

rom a very small organisation

employing six paid workers when I

arrived here in 2005, to now employingover 30 paid sta and 15 volunteers

dedicated to the support o a large and

growing number o highly vulnerable

adults. The new outlook has certainly

infuenced the way I work and led to

the creation o new initiatives. For

example, weve just started an England

Athletics jogging and running club

because mental and physical tness are

heavily linked. This is not something

that wed have done previously but

Common Purpose encouraged me

to nd new opportunities to help

local communities.

91%o our graduates say they have

improved their ability to see the

wider context and their role in it


As a result o new insights

gained on Common Purpose...

Nick Venning, Marketing

Director - Global Industries

at PricewaterhouseCoopers,

discovered new perspectives: In

business today, even i we dont

necessarily always agree with

colleagues or clients, it is vitally

important to be able to stand in

others shoes and look at issues

and problems rom more than oneperspective. Common Purpose

teaches you how to do this with

very real examples! (Graduate o

Matrix Birmingham 1992)

Katy Best, Business Development

Director at Belast City Airport,

gained: An insight into what

the airport needs to consider

rom a business point o view

and the many assets in the local

community. (Graduate o Prole

Belast 2008)

Liz Page, UK Director or the South

East at the British Red Cross, says

that her participation: Denitely

helped me improve the impact o

the work o the British Red Cross.

I have a much wider sense o

London and I eel more condent

in extending my authority beyond

my immediate sphere. We are

expanding our work with reugeesand asylum seekers, and I eel

better able to understand the

context, and where appropriate,

infuence other agencies working in

this eld. (Graduate o TheKNOW

London 2007)

I solidied my understanding

and knowledge o alternative

sectors and enabled my work

outside o my own area to really

take-o and develop. It gave

me a chance to extend mysel

beyond the private sector and

use my skills in other areas.

Janet Wilson, Executive Manager, JWAConsulting (Graduate o Matrix NorthLondon 1992)

David Mitchell,an international

developmentconsultant and

graduate o MatrixDurham 1995


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Making connections

90%o graduates say the

programme was denitely

value or time

1 in 3o graduates say they lead

teams more eectively


haring the benets

o a new network

rinma Bell is the Chie Executive o

arsima, an organisation in Manchester

hat networks key stakeholders with

he aim o helping young people who

re drawn into street crime, providing

hem with advice and alternatives. A

Matrix and 20:20 graduate, she has

een able to share the benets o theommon Purpose network. A Carisma

wards ceremony was sponsored

y several o her Common Purpose

ontacts, many o whom attended

he event. Erinma says: This gave the

ocal people who received the awards

chance to network with Common

urpose graduates across Manchester.

Better connections,

growing the bottom line

Judith Thorpe is a Director o Thorpe

Molloy Recruitment, a recruitment

consultancy in Aberdeen. She

graduated rom Navigator Scotland in

2000. The broad range o people that

she met on the course has helped her

develop her networking skills: I am

now a more condent networker andable to talk to anyone on a wider range

o subjects. She has also beneted

rom being part o the Common

Purpose network which she describes

as phenomenal. Judith now encourages

her sta to enrol or the dierent

Common Purpose programmes:

Thorpe Molloy Recruitment is

essentially a service industry, so while

technical skills are important, personal

development is crucial. Basically,

assisting members o my team to ull

their personal development objectives

is good or business.

Building links within

ractured communities

Cecilia McCloskey is the Principal o St.

Gemmas Girls School in Belast. In 1998,

she took part in Matrix and says that

the new and diverse Common Purpose

network gave her: An understanding o

the diculties that other organisations

aced. At the time, Northern Ireland

had a very ractured society butthe experiences on the programme

created, among a very diverse group o

people, a level o trust and common

understanding that has made it easy

to pick up the phone and maintain the

links that were developed ever since.

This network has been invaluable to

Cecilias school. She has been able to

bring business managers into the school

to help the students with interview

skills and career choices.

85%o graduates say they have

increased their willingness to

engage with a diverse group

and dierent approaches


New connections made through

Common Purpose led to...

Mark Willett, a Partner at EC Harris,

and several other Common Purpose

graduates establishing a number o

regeneration schemes across Hull.

(Graduate o Matrix South Humber

2005 and Matrix Hull 2006)

Trevor Saunders, Executive Director

o Linc-Cymru housing association,

was involved in planning thedevelopment o a new care scheme

to provide independent living

or older people. He met the

Deputy Head Teacher o the local

secondary school via Common

Purpose. As a result, they began

working together and there are

now students working in the

care centre on work experience.

(Graduate o Matrix Cardi 2006)

Sunny Crouch, Director o Capital

and Provident Management,

securing a donation or a

community group. (Graduate o

Matrix London 1992)

Cath Follin, City Centre Managero Leeds City Council, teaming

up with other Common Purpose

graduates to help to establish

Emmaus Leeds, a charity that aims

to provide meaningul employment

or homeless people. (Graduate o

Matrix Birmingham 2001)

Working in partnership or the

benet o the city is key to its

success. Common Purpose is

a ramework to help educate

and inorm key decision makers

at Jaguar assisting and making

the critical links to the other

important sectors o the city.

Les Ratclie, Community Relations,Jaguar Cars (Graduate o MatrixCoventry and Warwickshire 1999)

Erinma Bell and youngpeople rom Carsima

When I started working in a

dierent area, I was able to

contact Common Purpose and

plug into local networks that

they provided, which I would

otherwise have been unable to

access directly.

Lisa Hilder, Head o Planning,Rotherham, Doncaster and SouthHumber NHS Mental Health FoundationTrust (Graduate o 20:20 in 2007)


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nternational impact


hining a light

on inner cityohannesburg

ovial Rantao, Deputy Editor o The

unday Independent, eels that as a

rect benet o completing Matrix,

s news stories have become

creasingly detailed, in depth and

ccurate because o his greaternowledge o Johannesburg and the

hallenges it aces. This has been a

uge benet to the newspaper as

whole, and as a result it has now

ecome well-known or its coverage

inner city issues: The newspaper

as become more involved in the

egeneration o the inner city and

ousing issues there; conducting

vestigations and publishing both

sues and successes to publicise

hese to the community. (Graduate

Matrix Johannesburg 2003)

Inspiring new business

with communitybenets in Cork

Dr. Alvina Grosu immigrated to Cork

in Ireland rom Moldova, where she

ounded Culturewise, a company that

osters mutual understanding between

immigrant and local communities in

Ireland. She took part in Focus Cork in2004 and says: I started Culturewise

as a direct result o my experience

with Common Purpose. I remember

one evening on the programme when

we were in a restaurant discussing

diversity, and some o the other

participants were asking me about the

oibles theyd noticed in people o

dierent backgrounds. I ound mysel

explaining it all to them! Some o the

other participants were interested

in using my knowledge or their own

businesses and immediately I spotted

the opportunity.

Connecting the arts

and social servicesin Frankurt

Steven Valk is a Drama Turg in

Frankurt, where he regularly

contributes to Common Purpose

events. The chance to meet a cross-

section o Frankurts leaders led

Steven and a Common PurposeFrankurt graduate to set up RICE, a

strategic consultancy that links up

creative organisations, rom advertising

agencies to Opera companies with

social service organisations. RICE helps

them devise ormats where the service

users o Frankurts social services can

develop their skills and participate in

a meaningul way in its economy by

taking up roles in creative organisations.


In a country like the

Netherlands, where there is little

or no tradition o citizenship,

Common Purpose has a dicult

but important job: to engage

individuals rom all parts o the

community, and inspire them to

transorm society.

Els Swaab, Chair, Amsterdam MunicipalTheatre, Non-Executive Director, DutchNational Bank

You get an idea o how you

can align yoursel with other

organisations without sacricing

any o your own values or

individuality. This knowledge o

others also provides a chance

to see where collaboration

opportunities lie and the way

in which developing a shared

purpose is possible and valuable.

Nicola Danby, Arts consultant (Graduate

o Matrix Johannesburg 2002)

The participants rom the private

sector let a big impression on

me. I came back determined that

I would run my own organisation

more like a business. This would

help us to set clear goals and

to present a more proessional

image to our partners. With this

in mind Ive set about making a

number o important changes to

my organisation.

Louise Opperman, Facilitator, CommunityTimebank (Graduate o Focus Cork 2007)

25,000More than 25,000 alumni

around the world

70Programmes run in 70 cities

and regions

12Common Purpose activities are

running or under development in

12 countries - so ar

For the rst two years we

didnt have to do any marketing

the contacts Id made and

the reputation Id generated on

Matrix meant that clients came

to me rather than vice versa.

Dr. Alvina Grosu, Managing Director,Culturewise, (Graduate o MatrixCork 2004)


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Common Purpose UK | Company Limited by Guarantee 3556983Registered Charity 1023384 | The Common Purpose Charitable Trust


France+33 (0)3 59 56 21 60

[email protected]

Germany

+49 (0)69 26 49 10 [email protected]

Ghana

+233 (0)2065 12120

[email protected]

Hungary

+36 1 238 0904

[email protected]

India+44 (0)20 7608 8150

[email protected]

Ireland

+353 (0)21 492 4694

[email protected]

Israel

+972 (0)54 310 9995

[email protected]

Netherlands+31 (0)20 5686 246

[email protected]

South Arica

+27 (0)11 836 [email protected]

Sweden

+44 (0)20 7608 8150

[email protected]

Turkey

+90 (0)212 282 90 64

[email protected]

United Kingdom+44 (0)20 7608 8100

[email protected]

International enquiries

(or all other countries)

+44 (0)20 7608 [email protected]

We cannot wait or great visions rom great

people, because they are in short supply. Wemust light our own small res in the darkness.

Proessor Charles Handy, Management writer and broadcaster

Documents

Common Purpose Impact Brochure