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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL
22 JUMP STREET
Rio, 06/08/2014
CONSIDERATIONS
Open TV
The strategy for this launch is work tactically with programs that have good ratings, appropriateness of content and affinity with the primary and secondary targets.
The objectives of coverage and frequency become secondary, because of low investment.
Pay TV
We recommend channels with better performance of audience and affinity with the primary and secondary targets, with strategical presence in programs and series that exhibit leadership
in the research ranking.
TV Globo, the leader in audience, features different kind of programs that deliver greater coverage and visibility in the target.
BAND and SBT will complement the audience with talk and auditorium shows such as THE NOITE and PANICO.
Fox is the channel that stands out among the others, presenting excellent rates.
MEDIA FLOW CHART
Film: 22 JUMP STREET
MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)
TELEVISION
9 marketsFrom August 30th until September 7th
spots 30" / 15"Proportion (30" - 41,5% / 15" - 58,4%)
R$ 206,107
Top 10 Territory Release DateItalyMexico
KoreaBrazil Sep 04thSpainFrance GermanyAustraliaUKJapan
COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET
MIDIA ITEMBUDGET R$ (1) TOTAL COLUMBIA
SHARE%versão anterior
R$ R$
OPEN TVGLOBO Launch 202,187 176,327 86%BAND Launch 20,997 18,311 9%SBT Launch 13,151 11,469 6%
TOTAL TV 236,334 206,107 100%
GRAND TOTAL 236,334 206,107 100%
TOTAL WITH TAX 206,107 corte
COLUMBIA TRISTAR FILMS OF BRAZIL22 JUMP STREET
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: 22 JUMP STREET
OPEN TVTarget 1: AS ABC 18-24Target 2: AS ABC 18-34
Markets
LAUNCH
OTS REACH - %TARGET 1TARGET 2TARGET 1
FLORIANÓPOLIS 1.9 1.9 37
FORTALEZA 1.7 1.7 43
SANTOS* 1.8 1.6 31
SÃO JOSÉ DOS CAMPOS* 1.8 1.6 31
RIBEIRÃO PRETO* 1.8 1.6 31
* BASE SÃO PAULO
LAUNCH
REACH - % TRPTARGET 2TARGET 1TARGET 2
37 58 68
42 66 63
33 55 52
33 48 46
33 55 52
COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET
Target 1: AS ABC 18-24Target 2: AS ABC 18-34
10 MARKETS
MARKETSCOLUMBIA
%R$
FORTALEZA 33,433 29,157 14.1%MANAUS 19,955 17,403 8.4%SANTOS 29,119 25,395 12.3%GOIANIA 29,030 25,317 12.3%VITORIA 17,762 15,491 7.5%BELEM 27,702 24,159 11.7%FLORIANOPOLIS 19,187 16,733 8.1%RIBEIRÃO PRETO 29,799 25,988 12.6%SÃO JOSÉ DOS CAMPOS 18,360 16,011 7.8%SÃO LUIS 11,986 10,453 5.1%
TOTAL LAUNCH 236,333.65 206,107 100%
TOTAL GLOBO 202,187 176,327 86%TOTAL BAND 20,997 18,311 9%TOTAL SBT 13,151 11,469 6%
BUDGET 1R$
Nº Plano: 28800Praça: FORTALEZATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01
S D S
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D
PREÇO TOTAL 1 1 2TOTAL TRP 10 8 8TOTAL GRP 16 11 24
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
02 03 04 05 06 07 DOM.
T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP
1 8,930.00 8,930.00 -80.00 1,786.00 1,786.00 11.45 11D 1 6,697.50 6,697.50 -80.00 1,339.50 1,339.50 11.45 11
D 1 8,142.00 8,142.00 -3.00 7,897.74 7,897.74 26.25 261 3,001.00 3,001.00 -4.00 2,880.96 2,880.96 16.19 16
D 1 5,727.00 5,727.00 -3.00 5,555.19 5,555.19 26.37 26D 1 2,928.00 2,928.00 -3.00 2,840.16 2,840.16 11.60 12
B 1 3,783.75 3,783.75 -3.00 3,670.24 3,670.24 16.69 171 5,937.00 5,937.00 -3.00 5,758.89 5,758.89 21.79 221 2,272.00 2,272.00 -50.00 1,136.00 1,136.00 1.72 2
D 1 1,136.00 1,136.00 -50.00 568.00 568.00 1.72 21 1 2 1 1 10 48,554.00 33,432.68 1456 0 24 3 8
17 2 53 12 11
AUDIÊNCIA
TRP (Pri) TRP (Sec)
IA TRP IA TRP
7.67 8 6.06 6 1.547.67 8 6.06 6 1.54
13.13 13 12.58 13 1.159.82 10 8.55 9 1.48
10.84 11 9.60 10 1.022.81 3 4.08 4 0.645.84 6 6.00 6 0.857.92 8 9.26 9 0.860.22 0 0.39 0 0.300.22 0 0.39 0 0.30
66 63 55.00
Afinidade/ Eficiência
Nº Plano: 28800Praça: MANAUSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D
PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
1 3,890.00 3,890.00 -80.00 778.00 778.00 5.04 5 1.81D 1 2,917.50 2,917.50 -80.00 583.50 583.50 5.04 5 1.81
D 1 4,215.75 4,215.75 -4.00 4,047.12 4,047.12 20.56 21 6.821 1,380.00 1,380.00 -5.00 1,311.00 1,311.00 13.81 14 4.82
D 1 3,105.75 3,105.75 -4.00 2,981.52 2,981.52 24.07 24 8.16D 1 2,569.50 2,569.50 -4.00 2,466.72 2,466.72 11.97 12 2.69
1 2,764.50 2,764.50 -4.00 2,653.92 2,653.92 15.27 15 4.801 3,929.00 3,929.00 -4.00 3,771.84 3,771.84 19.58 20 8.371 1,815.00 1,815.00 -50.00 907.50 907.50 3.43 3 1.19
D 1 907.50 907.50 -50.00 453.75 453.75 3.43 3 1.191 2 1 1 10 27,494.00 19,954.87 1221 15 3 23 45 12 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74
41 50 71.15
Afinidade/ Eficiência
Nº Plano: 28800Praça: SANTOSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1TOTAL TRP 4 3 12 7TOTAL GRP 12 5 22 14
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
1 5,440.00 5,440.00 -80.00 1,088.00 1,088.00 5.41 5 3.44D 1 4,080.00 4,080.00 -80.00 816.00 816.00 5.41 5 3.44
D 1 5,932.50 5,932.50 -4.00 5,695.20 5,695.20 20.63 21 9.631 2,463.00 2,463.00 -5.00 2,339.85 2,339.85 11.76 12 3.98
D 1 4,653.00 4,653.00 -4.00 4,466.88 4,466.88 19.80 20 8.00D 1 2,979.00 2,979.00 -4.00 2,859.84 2,859.84 13.01 13 5.98
1 3,779.25 3,779.25 -4.00 3,628.08 3,628.08 13.60 14 6.721 5,229.00 5,229.00 -4.00 5,019.84 5,019.84 17.81 18 9.34
D 1 2,137.00 2,137.00 -50.00 1,068.50 1,068.50 4.59 5 2.491 4,274.00 4,274.00 -50.00 2,137.00 2,137.00 4.59 5 2.49
1 2 1 1 10 40,966.00 29,119.19 1172 18 6 35 40 13 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
3 3.14 3 1.353 3.14 3 1.35
10 9.81 10 0.974 4.17 4 0.798 7.58 8 0.916 4.89 5 1.077 6.24 6 1.079 8.40 8 1.092 2.25 2 1.172 2.25 2 1.17
55 52 90.01
Afinidade/ Eficiência
Nº Plano: 28800Praça: GOIANIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
1 7,055.00 7,055.00 -80.00 1,411.00 1,411.00 5.04 5 1.81D 1 5,291.25 5,291.25 -80.00 1,058.25 1,058.25 5.04 5 1.81
D 1 7,731.00 7,731.00 -4.00 7,421.76 7,421.76 20.56 21 6.821 2,021.00 2,021.00 -5.00 1,919.95 1,919.95 13.81 14 4.82
D 1 5,596.50 5,596.50 -4.00 5,372.64 5,372.64 24.07 24 8.16D 1 2,709.00 2,709.00 -4.00 2,600.64 2,600.64 11.97 12 2.69
1 3,402.00 3,402.00 -4.00 3,265.92 3,265.92 15.27 15 4.801 5,207.00 5,207.00 -4.00 4,998.72 4,998.72 19.58 20 8.37
D 1 654.00 654.00 -50.00 327.00 327.00 3.43 3 1.191 1,308.00 1,308.00 -50.00 654.00 654.00 3.43 3 1.19
1 2 1 1 10 40,974.00 29,029.88 1221 15 3 23 45 12 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74
41 50 34.31
Afinidade/ Eficiência
Nº Plano: 28800Praça: VITORIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A
PREÇO TOTAL 1 1 1 1TOTAL TRP 5 4 10 8TOTAL GRP 15 5 19 18
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
1 5,935.00 5,935.00 -80.00 1,187.00 1,187.00 4.83 5 3.64D 1 4,451.25 4,451.25 -80.00 890.25 890.25 4.83 5 3.64
D 1 4,085.25 4,085.25 -4.00 3,921.84 3,921.84 26.35 26 14.751 1,728.00 1,728.00 -5.00 1,641.60 1,641.60 15.10 15 4.72
D 1 3,201.00 3,201.00 -4.00 3,072.96 3,072.96 22.77 23 9.11D 1 1,784.25 1,784.25 -4.00 1,712.88 1,712.88 15.08 15 6.45
1 2,162.25 2,162.25 -4.00 2,075.76 2,075.76 17.95 18 8.241 3,396.00 3,396.00 -4.00 3,260.16 3,260.16 19.15 19 10.34
2 1 1 8 26,743.00 17,762.45 12624 6 449 15 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
4 3.08 3 1.504 3.08 3 1.50
15 13.36 13 1.055 5.04 5 0.679 9.26 9 0.806 6.77 7 0.818 8.26 8 0.89
10 9.98 10 1.0460 59 8.26
Afinidade/ Eficiência
Nº Plano: 28800Praça: BELEMTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
1 6,795.00 6,795.00 -80.00 1,359.00 1,359.00 5.04 5 1.81D 1 5,096.25 5,096.25 -80.00 1,019.25 1,019.25 5.04 5 1.81
D 1 6,623.25 6,623.25 -4.00 6,358.32 6,358.32 20.56 21 6.821 2,321.00 2,321.00 -5.00 2,204.95 2,204.95 13.81 14 4.82
D 1 4,227.00 4,227.00 -4.00 4,057.92 4,057.92 24.07 24 8.16D 1 2,766.75 2,766.75 -4.00 2,656.08 2,656.08 11.97 12 2.69
1 3,288.75 3,288.75 -4.00 3,157.20 3,157.20 15.27 15 4.801 4,732.00 4,732.00 -4.00 4,542.72 4,542.72 19.58 20 8.37
D 1 1,564.50 1,564.50 -50.00 782.25 782.25 3.43 3 1.191 3,129.00 3,129.00 -50.00 1,564.50 1,564.50 3.43 3 1.19
1 2 1 1 10 40,543.00 27,702.19 1221 15 3 23 45 12 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74
41 50 79.07
Afinidade/ Eficiência
Nº Plano: 28800Praça: FLORIANOPOLISTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03
S D S T Q
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA23:45 00:30 DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A
PREÇO TOTAL 1 1 1 1TOTAL TRP 7 5 9 8TOTAL GRP 21 7 24 21
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
04 05 06 07 DOM. TRP (Pri)
Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP
D 1 8,591.25 8,591.25 -80.00 1,718.25 1,718.25 6.65 7 4.57 51 11,455.00 11,455.00 -80.00 2,291.00 2,291.00 6.65 7 4.57 5
D 1 4,146.00 4,146.00 -4.00 3,980.16 3,980.16 28.38 28 11.98 121 1,293.00 1,293.00 -5.00 1,228.35 1,228.35 20.50 21 6.79 7
D 1 3,295.50 3,295.50 -4.00 3,163.68 3,163.68 31.79 32 7.39 7D 1 1,701.75 1,701.75 -4.00 1,633.68 1,633.68 19.88 20 5.82 6
1 2,077.50 2,077.50 -4.00 1,994.40 1,994.40 21.44 21 8.28 81 3,310.00 3,310.00 -4.00 3,177.60 3,177.60 23.98 24 8.99 9
2 1 1 8 35,870.00 19,187.12 159 5819 6 560 20 7
AUDIÊNCIA
TRP (Sec)
IA TRP
4.27 4 1.434.27 4 1.43
12.86 13 0.859.57 10 0.78
10.06 10 0.527.36 7 0.639.37 9 0.78
10.44 10 0.7968 26.39
Afinidade/ Eficiência
Nº Plano: 28800Praça: RIBEIRÃO PRETOTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS
Peça AGOSTO SETEMBRO
30 31 01 02
S D S T
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1TOTAL TRP 4 3 12 7TOTAL GRP 12 5 22 14
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
03 04 05 06 07 DOM. TRP (Pri)
Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA
D 1 5,610.00 5,610.00 -80.00 1,122.00 1,122.00 5.41 5 3.441 7,480.00 7,480.00 -80.00 1,496.00 1,496.00 5.41 5 3.44
D 1 7,097.25 7,097.25 -3.00 6,884.33 6,884.33 20.63 21 9.631 2,265.00 2,265.00 -4.00 2,174.40 2,174.40 11.76 12 3.98
D 1 4,926.00 4,926.00 -3.00 4,778.22 4,778.22 19.80 20 8.00D 1 3,030.00 3,030.00 -3.00 2,939.10 2,939.10 13.01 13 5.98
1 3,706.50 3,706.50 -3.00 3,595.30 3,595.30 13.60 14 6.721 5,321.00 5,321.00 -3.00 5,161.37 5,161.37 17.81 18 9.34
D 1 1,099.00 1,099.00 -50.00 549.50 549.50 4.59 5 2.491 2,198.00 2,198.00 -50.00 1,099.00 1,099.00 4.59 5 2.49
1 2 1 1 10 42,732.00 29,799.22 1172 18 6 35 40 13 5
AUDIÊNCIA
TRP (Pri) TRP (Sec)
TRP IA TRP
3 3.14 3 1.353 3.14 3 1.35
10 9.81 10 0.974 4.17 4 0.798 7.58 8 0.916 4.89 5 1.077 6.24 6 1.079 8.40 8 1.092 2.25 2 1.172 2.25 2 1.17
55 52 19.20
Afinidade/ Eficiência
Nº Plano: 28800Praça: SAO JOSE DOS CAMPOSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03
S D S T Q
GLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA23:45 00:30 DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D
PREÇO TOTAL 1 2 1 1TOTAL TRP 4 12 7 2TOTAL GRP 12 22 14 5
LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
04 05 06 07 DOM. TRP (Pri)
Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP
D 1 4,836.75 4,836.75 -4.00 4,643.28 4,643.28 20.63 21 9.63 101 1,729.00 1,729.00 -5.00 1,642.55 1,642.55 11.76 12 3.98 4
D 1 3,044.25 3,044.25 -4.00 2,922.48 2,922.48 19.80 20 8.00 8D 1 2,097.75 2,097.75 -4.00 2,013.84 2,013.84 13.01 13 5.98 6
1 2,499.75 2,499.75 -4.00 2,399.76 2,399.76 13.60 14 6.72 71 4,014.00 4,014.00 -4.00 3,853.44 3,853.44 17.81 18 9.34 91 1,179.00 1,179.00 -50.00 589.50 589.50 4.59 5 2.49 21 589.50 589.50 -50.00 294.75 294.75 4.59 5 2.49 2
2 1 8 19,990.00 18,359.60 106 4818 640 13
AUDIÊNCIA
TRP (Sec)
IA TRP
9.81 10 0.974.17 4 0.797.58 8 0.914.89 5 1.076.24 6 1.078.40 8 1.092.25 2 1.172.25 2 1.17
46 63.23
Afinidade/ Eficiência
Nº Plano: 28800Praça: SAO LUISTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05 06
S D S T Q Q S S
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 6 3 11 7 1 18 5TOTAL GRP 17 4 22 15 2 50 14
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
07 DOM. TRP (Pri) TRP (Sec)
D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP
1 3,010.00 3,010.00 -80.00 602.00 602.00 4.00 4 2.53 3 2.00 2D 1 2,257.50 2,257.50 -80.00 451.50 451.50 4.00 4 2.53 3 2.00 2
1 2,378.25 2,378.25 -4.00 2,283.12 2,283.12 22.11 22 8.01 8 9.76 101 958.00 958.00 -5.00 910.10 910.10 17.16 17 6.11 6 8.78 91 2,104.50 2,104.50 -4.00 2,020.32 2,020.32 27.82 28 9.75 10 11.92 121 1,310.25 1,310.25 -4.00 1,257.84 1,257.84 14.07 14 4.88 5 7.52 81 1,485.75 1,485.75 -4.00 1,426.32 1,426.32 14.82 15 7.13 7 7.87 81 2,100.00 2,100.00 -4.00 2,016.00 2,016.00 19.78 20 10.06 10 10.00 101 1,359.00 1,359.00 -50.00 679.50 679.50 1.85 2 1.28 1 0.87 11 679.50 679.50 -50.00 339.75 339.75 1.85 2 1.28 1 0.87 1
1 10 17,642.00 11,986.45 127 53 6234
GLOBONOVELA II
A GRANDE FAMÍLIA
TELA QUENTESHOW DE TERCA FEIRA
SHOW DE SEXTA FEIRA
BANDPÂNICO NA BAND
SBTTHE NOITE
FOX
THE WALKING DEAD
OS SIMPSONS
CINEFOX
TYPE OF PROGRAMSOAP OPERA
COMEDY
MOVIESTELEVISION SERIE
TELEVISION SERIE
TYPE OF PROGRAMVARIETY SHOW
TYPE OF PROGRAMVARIETY SHOW
TYPE OF PROGRAMTELEVISION SERIE
ANIMATED SITCOM
MOVIE
DETAILS
This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This time-slot is reserved for comedy mini series. The current one is called A Grande Família and is one of the most watched shows in Brazil.
On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)
This time-slot is reserved for comedy mini series.
This time-slot is reserved for comedy mini series.
DETAILS
Late-night talk show hosted by comedian Danilo Gentili.
DETAILS
Is an american horror drama television series about a post-apocalyptic world dominated by flesh-eating zombies
Movie session of the channel.
Pânico na Band is a Brazilian comedy television show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.
The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie. The show is set in the fictional town of Springfield and parodies American culture, society, television, and many aspects of the human condition.