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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

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Page 1: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

22 JUMP STREET

Rio, 06/08/2014

Page 2: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for
Page 3: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

CONSIDERATIONS

Open TV

The strategy for this launch is work tactically with programs that have good ratings, appropriateness of content and affinity with the primary and secondary targets.

The objectives of coverage and frequency become secondary, because of low investment.

Pay TV

We recommend channels with better performance of audience and affinity with the primary and secondary targets, with strategical presence in programs and series that exhibit leadership

in the research ranking.

TV Globo, the leader in audience, features different kind of programs that deliver greater coverage and visibility in the target.

BAND and SBT will complement the audience with talk and auditorium shows such as THE NOITE and PANICO.

Fox is the channel that stands out among the others, presenting excellent rates.

Page 4: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for
Page 5: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

MEDIA FLOW CHART

Film: 22 JUMP STREET

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

TELEVISION

9 marketsFrom August 30th until September 7th

spots 30" / 15"Proportion (30" - 41,5% / 15" - 58,4%)

R$ 206,107

Top 10 Territory Release DateItalyMexico

KoreaBrazil Sep 04thSpainFrance GermanyAustraliaUKJapan

Page 6: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET

MIDIA ITEMBUDGET R$ (1) TOTAL COLUMBIA

SHARE%versão anterior

R$ R$

OPEN TVGLOBO Launch 202,187 176,327 86%BAND Launch 20,997 18,311 9%SBT Launch 13,151 11,469 6%

TOTAL TV 236,334 206,107 100%

GRAND TOTAL 236,334 206,107 100%

TOTAL WITH TAX 206,107 corte

Page 7: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

COLUMBIA TRISTAR FILMS OF BRAZIL22 JUMP STREET

Page 8: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: 22 JUMP STREET

OPEN TVTarget 1: AS ABC 18-24Target 2: AS ABC 18-34

Markets

LAUNCH

OTS REACH - %TARGET 1TARGET 2TARGET 1

FLORIANÓPOLIS 1.9 1.9 37

FORTALEZA 1.7 1.7 43

SANTOS* 1.8 1.6 31

SÃO JOSÉ DOS CAMPOS* 1.8 1.6 31

RIBEIRÃO PRETO* 1.8 1.6 31

* BASE SÃO PAULO

Page 9: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

LAUNCH

REACH - % TRPTARGET 2TARGET 1TARGET 2

37 58 68

42 66 63

33 55 52

33 48 46

33 55 52

Page 10: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET

Target 1: AS ABC 18-24Target 2: AS ABC 18-34

10 MARKETS

MARKETSCOLUMBIA

%R$

FORTALEZA 33,433 29,157 14.1%MANAUS 19,955 17,403 8.4%SANTOS 29,119 25,395 12.3%GOIANIA 29,030 25,317 12.3%VITORIA 17,762 15,491 7.5%BELEM 27,702 24,159 11.7%FLORIANOPOLIS 19,187 16,733 8.1%RIBEIRÃO PRETO 29,799 25,988 12.6%SÃO JOSÉ DOS CAMPOS 18,360 16,011 7.8%SÃO LUIS 11,986 10,453 5.1%

TOTAL LAUNCH 236,333.65 206,107 100%

TOTAL GLOBO 202,187 176,327 86%TOTAL BAND 20,997 18,311 9%TOTAL SBT 13,151 11,469 6%

BUDGET 1R$

Page 11: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for
Page 12: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: FORTALEZATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01

S D S

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D

PREÇO TOTAL 1 1 2TOTAL TRP 10 8 8TOTAL GRP 16 11 24

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 13: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

02 03 04 05 06 07 DOM.

T Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP

1 8,930.00 8,930.00 -80.00 1,786.00 1,786.00 11.45 11D 1 6,697.50 6,697.50 -80.00 1,339.50 1,339.50 11.45 11

D 1 8,142.00 8,142.00 -3.00 7,897.74 7,897.74 26.25 261 3,001.00 3,001.00 -4.00 2,880.96 2,880.96 16.19 16

D 1 5,727.00 5,727.00 -3.00 5,555.19 5,555.19 26.37 26D 1 2,928.00 2,928.00 -3.00 2,840.16 2,840.16 11.60 12

B 1 3,783.75 3,783.75 -3.00 3,670.24 3,670.24 16.69 171 5,937.00 5,937.00 -3.00 5,758.89 5,758.89 21.79 221 2,272.00 2,272.00 -50.00 1,136.00 1,136.00 1.72 2

D 1 1,136.00 1,136.00 -50.00 568.00 568.00 1.72 21 1 2 1 1 10 48,554.00 33,432.68 1456 0 24 3 8

17 2 53 12 11

Page 14: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

IA TRP IA TRP

7.67 8 6.06 6 1.547.67 8 6.06 6 1.54

13.13 13 12.58 13 1.159.82 10 8.55 9 1.48

10.84 11 9.60 10 1.022.81 3 4.08 4 0.645.84 6 6.00 6 0.857.92 8 9.26 9 0.860.22 0 0.39 0 0.300.22 0 0.39 0 0.30

66 63 55.00

Afinidade/ Eficiência

Page 15: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: MANAUSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D

PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 16: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

1 3,890.00 3,890.00 -80.00 778.00 778.00 5.04 5 1.81D 1 2,917.50 2,917.50 -80.00 583.50 583.50 5.04 5 1.81

D 1 4,215.75 4,215.75 -4.00 4,047.12 4,047.12 20.56 21 6.821 1,380.00 1,380.00 -5.00 1,311.00 1,311.00 13.81 14 4.82

D 1 3,105.75 3,105.75 -4.00 2,981.52 2,981.52 24.07 24 8.16D 1 2,569.50 2,569.50 -4.00 2,466.72 2,466.72 11.97 12 2.69

1 2,764.50 2,764.50 -4.00 2,653.92 2,653.92 15.27 15 4.801 3,929.00 3,929.00 -4.00 3,771.84 3,771.84 19.58 20 8.371 1,815.00 1,815.00 -50.00 907.50 907.50 3.43 3 1.19

D 1 907.50 907.50 -50.00 453.75 453.75 3.43 3 1.191 2 1 1 10 27,494.00 19,954.87 1221 15 3 23 45 12 5

Page 17: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74

41 50 71.15

Afinidade/ Eficiência

Page 18: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: SANTOSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1TOTAL TRP 4 3 12 7TOTAL GRP 12 5 22 14

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 19: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

1 5,440.00 5,440.00 -80.00 1,088.00 1,088.00 5.41 5 3.44D 1 4,080.00 4,080.00 -80.00 816.00 816.00 5.41 5 3.44

D 1 5,932.50 5,932.50 -4.00 5,695.20 5,695.20 20.63 21 9.631 2,463.00 2,463.00 -5.00 2,339.85 2,339.85 11.76 12 3.98

D 1 4,653.00 4,653.00 -4.00 4,466.88 4,466.88 19.80 20 8.00D 1 2,979.00 2,979.00 -4.00 2,859.84 2,859.84 13.01 13 5.98

1 3,779.25 3,779.25 -4.00 3,628.08 3,628.08 13.60 14 6.721 5,229.00 5,229.00 -4.00 5,019.84 5,019.84 17.81 18 9.34

D 1 2,137.00 2,137.00 -50.00 1,068.50 1,068.50 4.59 5 2.491 4,274.00 4,274.00 -50.00 2,137.00 2,137.00 4.59 5 2.49

1 2 1 1 10 40,966.00 29,119.19 1172 18 6 35 40 13 5

Page 20: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

3 3.14 3 1.353 3.14 3 1.35

10 9.81 10 0.974 4.17 4 0.798 7.58 8 0.916 4.89 5 1.077 6.24 6 1.079 8.40 8 1.092 2.25 2 1.172 2.25 2 1.17

55 52 90.01

Afinidade/ Eficiência

Page 21: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: GOIANIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 22: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

1 7,055.00 7,055.00 -80.00 1,411.00 1,411.00 5.04 5 1.81D 1 5,291.25 5,291.25 -80.00 1,058.25 1,058.25 5.04 5 1.81

D 1 7,731.00 7,731.00 -4.00 7,421.76 7,421.76 20.56 21 6.821 2,021.00 2,021.00 -5.00 1,919.95 1,919.95 13.81 14 4.82

D 1 5,596.50 5,596.50 -4.00 5,372.64 5,372.64 24.07 24 8.16D 1 2,709.00 2,709.00 -4.00 2,600.64 2,600.64 11.97 12 2.69

1 3,402.00 3,402.00 -4.00 3,265.92 3,265.92 15.27 15 4.801 5,207.00 5,207.00 -4.00 4,998.72 4,998.72 19.58 20 8.37

D 1 654.00 654.00 -50.00 327.00 327.00 3.43 3 1.191 1,308.00 1,308.00 -50.00 654.00 654.00 3.43 3 1.19

1 2 1 1 10 40,974.00 29,029.88 1221 15 3 23 45 12 5

Page 23: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74

41 50 34.31

Afinidade/ Eficiência

Page 24: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: VITORIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A

PREÇO TOTAL 1 1 1 1TOTAL TRP 5 4 10 8TOTAL GRP 15 5 19 18

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 25: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

1 5,935.00 5,935.00 -80.00 1,187.00 1,187.00 4.83 5 3.64D 1 4,451.25 4,451.25 -80.00 890.25 890.25 4.83 5 3.64

D 1 4,085.25 4,085.25 -4.00 3,921.84 3,921.84 26.35 26 14.751 1,728.00 1,728.00 -5.00 1,641.60 1,641.60 15.10 15 4.72

D 1 3,201.00 3,201.00 -4.00 3,072.96 3,072.96 22.77 23 9.11D 1 1,784.25 1,784.25 -4.00 1,712.88 1,712.88 15.08 15 6.45

1 2,162.25 2,162.25 -4.00 2,075.76 2,075.76 17.95 18 8.241 3,396.00 3,396.00 -4.00 3,260.16 3,260.16 19.15 19 10.34

2 1 1 8 26,743.00 17,762.45 12624 6 449 15 5

Page 26: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

4 3.08 3 1.504 3.08 3 1.50

15 13.36 13 1.055 5.04 5 0.679 9.26 9 0.806 6.77 7 0.818 8.26 8 0.89

10 9.98 10 1.0460 59 8.26

Afinidade/ Eficiência

Page 27: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: BELEMTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1TOTAL TRP 5 2 10 5TOTAL GRP 14 5 23 15

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 28: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

1 6,795.00 6,795.00 -80.00 1,359.00 1,359.00 5.04 5 1.81D 1 5,096.25 5,096.25 -80.00 1,019.25 1,019.25 5.04 5 1.81

D 1 6,623.25 6,623.25 -4.00 6,358.32 6,358.32 20.56 21 6.821 2,321.00 2,321.00 -5.00 2,204.95 2,204.95 13.81 14 4.82

D 1 4,227.00 4,227.00 -4.00 4,057.92 4,057.92 24.07 24 8.16D 1 2,766.75 2,766.75 -4.00 2,656.08 2,656.08 11.97 12 2.69

1 3,288.75 3,288.75 -4.00 3,157.20 3,157.20 15.27 15 4.801 4,732.00 4,732.00 -4.00 4,542.72 4,542.72 19.58 20 8.37

D 1 1,564.50 1,564.50 -50.00 782.25 782.25 3.43 3 1.191 3,129.00 3,129.00 -50.00 1,564.50 1,564.50 3.43 3 1.19

1 2 1 1 10 40,543.00 27,702.19 1221 15 3 23 45 12 5

Page 29: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 2.35 2 0.902 2.35 2 0.907 7.96 8 0.775 5.64 6 0.858 9.37 9 0.733 4.33 4 0.545 5.47 5 0.818 9.94 10 0.931 1.30 1 0.741 1.30 1 0.74

41 50 79.07

Afinidade/ Eficiência

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Nº Plano: 28800Praça: FLORIANOPOLISTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03

S D S T Q

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA23:45 00:30 DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A

PREÇO TOTAL 1 1 1 1TOTAL TRP 7 5 9 8TOTAL GRP 21 7 24 21

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 31: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

04 05 06 07 DOM. TRP (Pri)

Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP

D 1 8,591.25 8,591.25 -80.00 1,718.25 1,718.25 6.65 7 4.57 51 11,455.00 11,455.00 -80.00 2,291.00 2,291.00 6.65 7 4.57 5

D 1 4,146.00 4,146.00 -4.00 3,980.16 3,980.16 28.38 28 11.98 121 1,293.00 1,293.00 -5.00 1,228.35 1,228.35 20.50 21 6.79 7

D 1 3,295.50 3,295.50 -4.00 3,163.68 3,163.68 31.79 32 7.39 7D 1 1,701.75 1,701.75 -4.00 1,633.68 1,633.68 19.88 20 5.82 6

1 2,077.50 2,077.50 -4.00 1,994.40 1,994.40 21.44 21 8.28 81 3,310.00 3,310.00 -4.00 3,177.60 3,177.60 23.98 24 8.99 9

2 1 1 8 35,870.00 19,187.12 159 5819 6 560 20 7

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AUDIÊNCIA

TRP (Sec)

IA TRP

4.27 4 1.434.27 4 1.43

12.86 13 0.859.57 10 0.78

10.06 10 0.527.36 7 0.639.37 9 0.78

10.44 10 0.7968 26.39

Afinidade/ Eficiência

Page 33: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: RIBEIRÃO PRETOTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS

Peça AGOSTO SETEMBRO

30 31 01 02

S D S T

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK 16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA 23:45 00:30 DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1TOTAL TRP 4 3 12 7TOTAL GRP 12 5 22 14

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 34: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

03 04 05 06 07 DOM. TRP (Pri)

Q Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA

D 1 5,610.00 5,610.00 -80.00 1,122.00 1,122.00 5.41 5 3.441 7,480.00 7,480.00 -80.00 1,496.00 1,496.00 5.41 5 3.44

D 1 7,097.25 7,097.25 -3.00 6,884.33 6,884.33 20.63 21 9.631 2,265.00 2,265.00 -4.00 2,174.40 2,174.40 11.76 12 3.98

D 1 4,926.00 4,926.00 -3.00 4,778.22 4,778.22 19.80 20 8.00D 1 3,030.00 3,030.00 -3.00 2,939.10 2,939.10 13.01 13 5.98

1 3,706.50 3,706.50 -3.00 3,595.30 3,595.30 13.60 14 6.721 5,321.00 5,321.00 -3.00 5,161.37 5,161.37 17.81 18 9.34

D 1 1,099.00 1,099.00 -50.00 549.50 549.50 4.59 5 2.491 2,198.00 2,198.00 -50.00 1,099.00 1,099.00 4.59 5 2.49

1 2 1 1 10 42,732.00 29,799.22 1172 18 6 35 40 13 5

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AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

3 3.14 3 1.353 3.14 3 1.35

10 9.81 10 0.974 4.17 4 0.798 7.58 8 0.916 4.89 5 1.077 6.24 6 1.079 8.40 8 1.092 2.25 2 1.172 2.25 2 1.17

55 52 19.20

Afinidade/ Eficiência

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Nº Plano: 28800Praça: SAO JOSE DOS CAMPOSTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03

S D S T Q

GLO A GRANDE FAMILIA 22:20 23:05 BGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 DGLO SHOW DE SEXTA FEIRA23:45 00:30 DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D

PREÇO TOTAL 1 2 1 1TOTAL TRP 4 12 7 2TOTAL GRP 12 22 14 5

LegendsFILME P - 30" (Pre-Opening)FILME A - 30" (September4th in theaters)FILME B - 15" (September4th in theaters)FILME D - 15" (In theaters)

Hora Inicial

Hora Final

Page 37: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

04 05 06 07 DOM. TRP (Pri)

Q S S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP

D 1 4,836.75 4,836.75 -4.00 4,643.28 4,643.28 20.63 21 9.63 101 1,729.00 1,729.00 -5.00 1,642.55 1,642.55 11.76 12 3.98 4

D 1 3,044.25 3,044.25 -4.00 2,922.48 2,922.48 19.80 20 8.00 8D 1 2,097.75 2,097.75 -4.00 2,013.84 2,013.84 13.01 13 5.98 6

1 2,499.75 2,499.75 -4.00 2,399.76 2,399.76 13.60 14 6.72 71 4,014.00 4,014.00 -4.00 3,853.44 3,853.44 17.81 18 9.34 91 1,179.00 1,179.00 -50.00 589.50 589.50 4.59 5 2.49 21 589.50 589.50 -50.00 294.75 294.75 4.59 5 2.49 2

2 1 8 19,990.00 18,359.60 106 4818 640 13

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AUDIÊNCIA

TRP (Sec)

IA TRP

9.81 10 0.974.17 4 0.797.58 8 0.914.89 5 1.076.24 6 1.078.40 8 1.092.25 2 1.172.25 2 1.17

46 63.23

Afinidade/ Eficiência

Page 39: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

Nº Plano: 28800Praça: SAO LUISTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05 06

S D S T Q Q S S

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A PGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 6 3 11 7 1 18 5TOTAL GRP 17 4 22 15 2 50 14

Hora Inicial

Hora Final

Page 40: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

07 DOM. TRP (Pri) TRP (Sec)

D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP

1 3,010.00 3,010.00 -80.00 602.00 602.00 4.00 4 2.53 3 2.00 2D 1 2,257.50 2,257.50 -80.00 451.50 451.50 4.00 4 2.53 3 2.00 2

1 2,378.25 2,378.25 -4.00 2,283.12 2,283.12 22.11 22 8.01 8 9.76 101 958.00 958.00 -5.00 910.10 910.10 17.16 17 6.11 6 8.78 91 2,104.50 2,104.50 -4.00 2,020.32 2,020.32 27.82 28 9.75 10 11.92 121 1,310.25 1,310.25 -4.00 1,257.84 1,257.84 14.07 14 4.88 5 7.52 81 1,485.75 1,485.75 -4.00 1,426.32 1,426.32 14.82 15 7.13 7 7.87 81 2,100.00 2,100.00 -4.00 2,016.00 2,016.00 19.78 20 10.06 10 10.00 101 1,359.00 1,359.00 -50.00 679.50 679.50 1.85 2 1.28 1 0.87 11 679.50 679.50 -50.00 339.75 339.75 1.85 2 1.28 1 0.87 1

1 10 17,642.00 11,986.45 127 53 6234

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GLOBONOVELA II

A GRANDE FAMÍLIA

TELA QUENTESHOW DE TERCA FEIRA

SHOW DE SEXTA FEIRA

BANDPÂNICO NA BAND

SBTTHE NOITE

FOX

THE WALKING DEAD

OS SIMPSONS

CINEFOX

Page 42: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

TYPE OF PROGRAMSOAP OPERA

COMEDY

MOVIESTELEVISION SERIE

TELEVISION SERIE

TYPE OF PROGRAMVARIETY SHOW

TYPE OF PROGRAMVARIETY SHOW

TYPE OF PROGRAMTELEVISION SERIE

ANIMATED SITCOM

MOVIE

Page 43: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP … · COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 06/08/2014. CONSIDERATIONS Open TV The strategy for

DETAILS

This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This time-slot is reserved for comedy mini series. The current one is called A Grande Família and is one of the most watched shows in Brazil.

On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)

This time-slot is reserved for comedy mini series.

This time-slot is reserved for comedy mini series.

DETAILS

Late-night talk show hosted by comedian Danilo Gentili.

DETAILS

Is an american horror drama television series about a post-apocalyptic world dominated by flesh-eating zombies

Movie session of the channel.

Pânico na Band is a Brazilian comedy television show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.

The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie. The show is set in the fictional town of Springfield and parodies American culture, society, television, and many aspects of the human condition.