49
COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 JUMP STREET Rio, 11/07/2014

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

  • Upload
    vancong

  • View
    217

  • Download
    0

Embed Size (px)

Citation preview

Page 1: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

22 JUMP STREET

Rio, 11/07/2014

Page 2: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico
Page 3: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

CONSIDERATIONS

Open TV

The strategy for this launch is work tactically with programs that have good ratings, appropriateness of content and affinity with the primary and secondary targets.

The objectives of coverage and frequency become secondary, because of low investment.

Pay TV

We recommend channels with better performance of audience and affinity with the primary and secondary targets, with strategical presence in programs and series that exhibit leadership

in the research ranking.

TV Globo, the leader in audience, features different kind of programs that deliver greater coverage and visibility in the target.

BAND and SBT will complement the audience with talk and auditorium shows such as THE NOITE and PANICO.

Fox is the channel that stands out among the others, presenting excellent rates.

Page 4: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico
Page 5: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

MEDIA FLOW CHART

Film: 22 JUMP STREET

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

TELEVISION

9 marketsFrom August 30th until September 7th

spots 30" / 15"Proportion (30" - 41,5% / 15" - 58,4%)

R$ 880,541

PAY TV

NationalFrom August 23th until September 7th

spots 30"

R$ 64,130

Top 10 Territory Release DateItalyMexico

KoreaBrazil Sep 04thSpainFrance GermanyAustraliaUKJapan

Page 6: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET

MIDIA ITEMBUDGET R$ (1) TOTAL COLUMBIA

SHARE%versão anterior

R$ R$

OPEN TVGLOBO Launch 867,056 756,160 86%BAND Launch 98,843 86,201 10%SBT Launch 43,781 38,181 4%

TOTAL TV 1,009,679 880,541 93%

PAY TV

FOX Launch 73,535 64,130

TOTAL PAY TV 73,535 64,130 7%

GRAND TOTAL 1,083,214 944,671 100%

TOTAL WITH TAX 944,671 corte

Page 7: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZIL22 JUMP STREET

Page 8: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: 22 JUMP STREET

OPEN TVTarget 1: AS ABC 18-24Target 2: AS ABC 18-34

Markets

LAUNCH

OTS REACH - %TARGET 1TARGET 2TARGET 1

SÃO PAULO 1.7 1.6 34

RIO DE JANEIRO 1.7 1.7 37

CAMPINAS 1.6 1.5 32

BELO HORIZONTE 1.8 1.6 32

BRASÍLIA 1.4 1.6 30

RECIFE 1.5 1.6 34

SALVADOR 1.4 1.5 42

CURITIBA 1.8 1.7 31

PORTO ALEGRE 1.8 1.7 31

Page 9: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

PAY TVTarget 1: AS ABC 18-24 with pay tvTarget 2: AS ABC 18-34 with pay tv

Markets

LAUNCH

OTS REACH - %TARGET 1TARGET 2TARGET 1

NATIONAL 1.4 1.3 6

Page 10: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

LAUNCH

REACH - % TRPTARGET 2TARGET 1TARGET 2

34 60 56

38 49 51

32 53 51

29 60 56

38 40 47

36 57 56

35 63 53

33 43 49

35 55 60

Page 11: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

LAUNCH

REACH - % TRPTARGET 2TARGET 1TARGET 2

5 9 8

Page 12: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET

Target 1: AS ABC 18-24Target 2: AS ABC 18-34

09 MARKETS

MARKETSCOLUMBIA

%R$

SÃO PAULO 414,098 361,135 41.0%RIO DE JANEIRO 193,066 168,372 19.1%CAMPINAS 55,298 48,225 5.5%BELO HORIZONTE 75,252 65,627 7.5%BRASÍLIA 38,266 33,371 3.8%RECIFE 45,690 39,846 4.5%SALVADOR 50,913 44,401 5.0%CURITIBA 60,392 52,668 6.0%PORTO ALEGRE 76,706 66,896 7.6%

TOTAL LAUNCH 1,009,679.22 880,541 100%

TOTAL GLOBO 867,056 756,160 86%TOTAL BAND 98,843 86,201 10%TOTAL SBT 43,781 38,181 4%

BUDGET 1R$

Page 13: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico
Page 14: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: SAO PAULOTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 6 5 12 6 3 17 6TOTAL GRP 13 6 24 14 5 41 14

Hora Inicial

Hora Final

Page 15: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

1 59,875.00 59,875.00 -60.00 23,950.00 23,950.00 5.86 6 4.90 5 3.74D 1 44,906.25 44,906.25 -60.00 17,962.50 17,962.50 5.86 6 4.90 5 3.74

1 89,955.00 89,955.00 -4.00 86,356.80 86,356.80 19.69 20 8.70 9 9.021 27,732.00 27,732.00 -5.00 26,345.40 26,345.40 12.63 13 5.89 6 5.841 64,612.50 64,612.50 -4.00 62,028.00 62,028.00 20.87 21 8.02 8 7.661 41,757.75 41,757.75 -4.00 40,087.44 40,087.44 14.29 14 6.20 6 6.421 51,757.50 51,757.50 -4.00 49,687.20 49,687.20 14.16 14 6.36 6 6.301 86,986.00 86,986.00 -4.00 83,506.56 83,506.56 18.43 18 8.29 8 7.921 32,232.00 32,232.00 -50.00 16,116.00 16,116.00 5.19 5 3.41 3 2.911 16,116.00 16,116.00 -50.00 8,058.00 8,058.00 5.19 5 3.41 3 2.91

1 10 515,930.00 414,097.90 122 6056

Page 16: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

4 1.744 1.749 0.956 1.068 0.876 0.976 0.998 0.953 1.393 1.39

56 50.47

Afinidade/ Eficiência

Page 17: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: RIO DE JANEIROTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 5 2 10 7 3 17 3TOTAL GRP 14 4 19 13 5 52 11

Hora Inicial

Hora Final

Page 18: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

1 35,730.00 35,730.00 -75.00 8,932.50 8,932.50 4.18 4 2.41 2 2.30D 1 26,797.50 26,797.50 -75.00 6,699.38 6,699.38 4.18 4 2.41 2 2.30

1 47,601.75 47,601.75 -4.00 45,697.68 45,697.68 31.32 31 10.55 11 11.681 14,866.00 14,866.00 -5.00 14,122.70 14,122.70 14.45 14 5.04 5 5.451 31,851.75 31,851.75 -4.00 30,577.68 30,577.68 20.96 21 6.26 6 7.061 17,931.00 17,931.00 -4.00 17,213.76 17,213.76 10.92 11 3.21 3 3.711 25,665.00 25,665.00 -4.00 24,638.40 24,638.40 12.69 13 7.11 7 6.791 41,463.00 41,463.00 -4.00 39,804.48 39,804.48 13.91 14 7.35 7 7.131 7,172.00 7,172.00 -50.00 3,586.00 3,586.00 4.99 5 2.58 3 2.361 3,586.00 3,586.00 -50.00 1,793.00 1,793.00 4.99 5 2.58 3 2.36

1 10 252,664.00 193,065.58 123 4924

Page 19: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

2 1.302 1.30

12 0.705 0.767 0.634 0.657 1.217 1.122 1.112 1.11

51 68.71

Afinidade/ Eficiência

Page 20: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: BELO HORIZONTETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 4 9 8 2 23 8TOTAL GRP 11 7 19 13 4 54 11

Hora Inicial

Hora Final

Page 21: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

D 1 21,030.00 21,030.00 -80.00 4,206.00 4,206.00 6.57 7 3.50 4 3.771 28,040.00 28,040.00 -80.00 5,608.00 5,608.00 6.57 7 3.50 4 3.771 17,652.75 17,652.75 -4.00 16,946.64 16,946.64 31.26 31 14.15 14 12.671 5,585.00 5,585.00 -5.00 5,305.75 5,305.75 11.17 11 4.04 4 4.191 12,444.75 12,444.75 -4.00 11,946.96 11,946.96 23.06 23 8.36 8 8.461 6,318.75 6,318.75 -4.00 6,066.00 6,066.00 10.96 11 7.95 8 5.881 8,750.25 8,750.25 -4.00 8,400.24 8,400.24 13.31 13 8.33 8 6.901 14,272.00 14,272.00 -4.00 13,701.12 13,701.12 15.54 16 7.09 7 7.491 2,047.50 2,047.50 -50.00 1,023.75 1,023.75 3.94 4 1.79 2 1.431 4,095.00 4,095.00 -50.00 2,047.50 2,047.50 3.94 4 1.79 2 1.43

1 10 120,236.00 75,251.96 126 6047

Page 22: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

4 1.284 1.28

13 1.034 0.888 0.846 1.677 1.467 1.041 1.151 1.15

56 11.77

Afinidade/ Eficiência

Page 23: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: BRASILIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 2 9 5 2 15 2TOTAL GRP 11 4 21 15 5 50 11

Hora Inicial

Hora Final

Page 24: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

D 1 6,056.25 6,056.25 -80.00 1,211.25 1,211.25 4.41 4 2.07 2 2.201 8,075.00 8,075.00 -80.00 1,615.00 1,615.00 4.41 4 2.07 2 2.201 9,297.75 9,297.75 -4.00 8,925.84 8,925.84 27.39 27 9.07 9 10.981 3,184.00 3,184.00 -5.00 3,024.80 3,024.80 10.66 11 3.71 4 3.811 6,917.25 6,917.25 -4.00 6,640.56 6,640.56 22.47 22 5.97 6 7.491 3,823.50 3,823.50 -4.00 3,670.56 3,670.56 10.50 11 1.89 2 2.841 4,810.50 4,810.50 -4.00 4,618.08 4,618.08 15.35 15 5.48 5 5.631 7,495.00 7,495.00 -4.00 7,195.20 7,195.20 15.91 16 6.63 7 7.281 909.50 909.50 -50.00 454.75 454.75 5.38 5 1.91 2 2.221 1,819.00 1,819.00 -50.00 909.50 909.50 5.38 5 1.91 2 2.22

1 10 52,387.00 38,265.54 122 4024

Page 25: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

2 1.092 1.09

11 0.804 0.867 0.643 0.456 0.897 0.952 0.862 0.86

47 38.41

Afinidade/ Eficiência

Page 26: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: SALVADORTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 10 4 7 6 1 25 5TOTAL GRP 15 5 21 17 2 63 14

Hora Inicial

Hora Final

Page 27: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

D 1 12,570.00 12,570.00 -80.00 2,514.00 2,514.00 4.65 5 4.41 4 2.521 16,760.00 16,760.00 -80.00 3,352.00 3,352.00 4.65 5 4.41 4 2.521 12,605.25 12,605.25 -4.00 12,101.04 12,101.04 32.88 33 13.94 14 13.431 3,648.00 3,648.00 -5.00 3,465.60 3,465.60 15.26 15 9.88 10 5.991 8,712.00 8,712.00 -4.00 8,363.52 8,363.52 30.40 30 10.71 11 10.511 4,867.50 4,867.50 -4.00 4,672.80 4,672.80 14.36 14 5.10 5 4.001 5,933.25 5,933.25 -4.00 5,695.92 5,695.92 17.27 17 6.04 6 5.691 9,765.00 9,765.00 -4.00 9,374.40 9,374.40 18.46 18 6.10 6 5.961 915.50 915.50 -50.00 457.75 457.75 2.30 2 1.27 1 1.031 1,831.00 1,831.00 -50.00 915.50 915.50 2.30 2 1.27 1 1.03

1 10 77,607.00 50,912.53 143 6345

Page 28: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

3 2.153 2.15

13 0.966 1.51

11 0.794 0.856 0.756 0.741 1.311 1.31

53 81.23

Afinidade/ Eficiência

Page 29: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: RECIFETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 7 3 10 6 1 25 3TOTAL GRP 17 4 18 14 2 61 12

Hora Inicial

Hora Final

Page 30: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

D 1 10,376.25 10,376.25 -80.00 2,075.25 2,075.25 4.20 4 2.81 3 2.431 13,835.00 13,835.00 -80.00 2,767.00 2,767.00 4.20 4 2.81 3 2.431 10,533.75 10,533.75 -4.00 10,112.40 10,112.40 32.14 32 12.64 13 12.071 3,615.00 3,615.00 -5.00 3,434.25 3,434.25 16.70 17 6.75 7 6.861 7,531.50 7,531.50 -4.00 7,230.24 7,230.24 29.35 29 11.88 12 11.111 4,408.50 4,408.50 -4.00 4,232.16 4,232.16 11.83 12 3.43 3 4.311 5,629.50 5,629.50 -4.00 5,404.32 5,404.32 13.82 14 6.36 6 6.721 9,157.00 9,157.00 -4.00 8,790.72 8,790.72 16.42 16 9.24 9 8.821 1,095.50 1,095.50 -50.00 547.75 547.75 1.71 2 0.81 1 0.641 2,191.00 2,191.00 -50.00 1,095.50 1,095.50 1.71 2 0.81 1 0.64

1 10 68,373.00 45,689.59 132 5734

Page 31: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

2 1.362 1.36

12 0.857 0.88

11 0.854 0.697 1.059 1.261 1.251 1.25

56 92.00

Afinidade/ Eficiência

Page 32: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: PORTO ALEGRETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05 06

S D S T Q Q S S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 5 5 10 7 1 17 5TOTAL GRP 16 6 28 20 3 57 18

Hora Inicial

Hora Final

Page 33: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

07 DOM. TRP (Pri) TRP (Sec)

D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP

D 1 18,532.50 18,532.50 -80.00 3,706.50 3,706.50 5.68 6 5.18 5 3.71 41 24,710.00 24,710.00 -80.00 4,942.00 4,942.00 5.68 6 5.18 5 3.71 41 17,292.00 17,292.00 -4.00 16,600.32 16,600.32 34.30 34 10.48 10 14.02 141 4,242.00 4,242.00 -5.00 4,029.90 4,029.90 15.85 16 5.00 5 5.00 51 12,295.50 12,295.50 -4.00 11,803.68 11,803.68 22.50 23 6.64 7 8.00 81 7,158.00 7,158.00 -4.00 6,871.68 6,871.68 17.66 18 4.78 5 5.07 51 9,624.75 9,624.75 -4.00 9,239.76 9,239.76 19.71 20 7.11 7 8.75 91 15,960.00 15,960.00 -4.00 15,321.60 15,321.60 25.46 25 9.46 9 9.64 101 2,794.00 2,794.00 -50.00 1,397.00 1,397.00 2.51 3 0.67 1 0.85 11 5,588.00 5,588.00 -50.00 2,794.00 2,794.00 2.51 3 0.67 1 0.85 1

1 10 118,196.00 76,706.44 152 55 6056

Page 34: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

1.931.930.640.700.630.610.780.790.600.60

20.97

Afinidade/ Eficiência

Page 35: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: CURITIBATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05

S D S T Q Q S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A

PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 3 6 6 1 18 3TOTAL GRP 12 6 18 15 3 57 12

Hora Inicial

Hora Final

Page 36: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

06 07 DOM. TRP (Pri) TRP (Sec)

S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA

D 1 8,133.75 8,133.75 -80.00 1,626.75 1,626.75 5.89 6 2.72 3 3.051 10,845.00 10,845.00 -80.00 2,169.00 2,169.00 5.89 6 2.72 3 3.051 14,382.00 14,382.00 -4.00 13,806.72 13,806.72 31.21 31 8.45 8 10.801 4,896.00 4,896.00 -5.00 4,651.20 4,651.20 11.69 12 4.43 4 5.001 10,488.75 10,488.75 -4.00 10,069.20 10,069.20 26.18 26 9.12 9 8.631 6,505.50 6,505.50 -4.00 6,245.28 6,245.28 12.33 12 2.84 3 3.981 7,434.75 7,434.75 -4.00 7,137.36 7,137.36 14.86 15 6.27 6 6.371 12,606.00 12,606.00 -4.00 12,101.76 12,101.76 15.48 15 5.39 5 6.061 1,723.00 1,723.00 -50.00 861.50 861.50 2.56 3 0.95 1 0.971 3,446.00 3,446.00 -50.00 1,723.00 1,723.00 2.56 3 0.95 1 0.97

1 10 80,460.00 60,391.77 129 4336

Page 37: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

AUDIÊNCIA

TRP (Sec)

TRP

3 0.973 0.97

11 0.575 0.899 0.784 0.566 1.026 0.791 0.901 0.90

49 58.81

Afinidade/ Eficiência

Page 38: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Nº Plano: 28745Praça: CAMPINASTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34

REDE PROGRAMAS Peça

AGOSTO SETEMBRO

30 31 01 02 03 04 05 06

S D S T Q Q S S

BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A

PREÇO TOTAL 1 1 1 1 2 1TOTAL TRP 5 4 8 9 21 4TOTAL GRP 13 6 15 13 49 11

Hora Inicial

Hora Final

Page 39: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

SETEMBRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

07 DOM. TRP (Pri) TRP (Sec)

D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP

D 1 11,797.50 11,797.50 -80.00 2,359.50 2,359.50 5.53 6 3.83 4 3.11 31 15,730.00 15,730.00 -80.00 3,146.00 3,146.00 5.53 6 3.83 4 3.11 31 14,124.00 14,124.00 -4.00 13,559.04 13,559.04 27.92 28 11.96 12 12.26 121 4,335.00 4,335.00 -5.00 4,118.25 4,118.25 12.73 13 4.95 5 5.15 51 9,919.50 9,919.50 -4.00 9,522.72 9,522.72 21.37 21 8.58 9 7.73 81 5,913.00 5,913.00 -4.00 5,676.48 5,676.48 11.13 11 4.22 4 4.58 51 7,458.75 7,458.75 -4.00 7,160.40 7,160.40 13.45 13 8.69 9 7.81 81 10,162.00 10,162.00 -4.00 9,755.52 9,755.52 15.12 15 7.52 8 7.62 8

1 8 79,439.00 55,297.91 113 53 5146

Page 40: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

1.461.460.920.870.890.871.381.09

29.92

Afinidade/ Eficiência

Page 41: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET

Target 1: AS ABC 18-34 anos c/ pay tv Target2: AS ABC 18-49 anos c/ pay tv

PAY TV

FOX

THE WALKING DEAD NOT POS SIMPSONS NOT 2OS SIMPSONS NOT DM 2CINE FOX NOTFaixa 18h-01h

Total Fox

TOTAL PAY TV

*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.

Page 42: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

COLUMBIA TRISTAR FILMS OF BRAZIL

Target 1: AS ABC 18-34 anos c/ pay tv Target2: AS ABC 18-49 anos c/ pay tv

Programas / Faixa Horária

22:30 TER22:00 SEG SEX21:30 DOM22:30 SEX

18h - 01h -

*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.

Dia da Semana

Page 43: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Formato Desconto Inserções

30" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 3

11

11

*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.

Custo Tabela

Custo Unitário

Negociado

Page 44: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Indivíduos c/ paytvAgosto

23 24 25 26 27 28 29

S S M T W T F

2.1 1.6 11.8 1.6 12.2 1.7 11.2 1.2 11.5 1.4

8.8 7.5 0 1 1 1 0 0 1

9 8 0 1 1 1 0 0 1

TRP TOTAL 1

TRP TOTAL 2

Page 45: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

Agosto September30 31 1 2 3 4 5 6

S S M T W T F S

1 13,3701 13,370

1 13,3701 13,370

1 1 1 20,055

1 1 1 0 2 1 1 73,535

1 1 1 0 2 1 1 73,535.00

BUDGET 1 R$

Page 46: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

11,66011,66011,66011,66017,490

64,130

64,129.87

TOTAL COLUMBIA R$

Page 47: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

GLOBONOVELA II

A GRANDE FAMÍLIA

TELA QUENTESHOW DE TERCA FEIRA

SHOW DE SEXTA FEIRA

BANDPÂNICO NA BAND

SBTTHE NOITE

FOX

THE WALKING DEAD

OS SIMPSONS

CINEFOX

Page 48: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

TYPE OF PROGRAMSOAP OPERA

COMEDY

MOVIESTELEVISION SERIE

TELEVISION SERIE

TYPE OF PROGRAMVARIETY SHOW

TYPE OF PROGRAMVARIETY SHOW

TYPE OF PROGRAMTELEVISION SERIE

ANIMATED SITCOM

MOVIE

Page 49: COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL 22 … Columbia... · columbia tristar buena vista filmes do brasil 22 jump street rio, 11/07/2014. considerations open tv ... ban panico

DETAILS

This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This time-slot is reserved for comedy mini series. The current one is called A Grande Família and is one of the most watched shows in Brazil.

On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)

This time-slot is reserved for comedy mini series.

This time-slot is reserved for comedy mini series.

DETAILS

Late-night talk show hosted by comedian Danilo Gentili.

DETAILS

Is an american horror drama television series about a post-apocalyptic world dominated by flesh-eating zombies

Movie session of the channel.

Pânico na Band is a Brazilian comedy television show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.

The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie. The show is set in the fictional town of Springfield and parodies American culture, society, television, and many aspects of the human condition.