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2-15-16
303-566-4100
Me aKitColoradoCommunityMedia.com
Includes South Platte Edition
ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 2
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Highlands Ranch | Corporate Office 9137 Ridgeline Blvd., Ste. 210 Highlands Ranch, CO 80129
Centennial 7315 S. Revere Pkwy., Ste. 603 Centennial, CO 80112
Golden 722 Washington Ave., Unit 210 Golden, CO 80401
Westminster 8753 Yates Dr., Ste. 200 Westminster, CO 80031
Jerry HealeyOwner/Publisher
Welcome to Colorado Community Media
You’re local. We’re local...really local.
In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big.
At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together.
We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options.
We can help you cast your advertising net as large or small as you need. We offer print options, digital options, counsel on how to create a successful campaign and free ad design services.
We love to help businesses, like yours, grow and become a successful part of a local community.
Because to us, local is big.
Start your campaign today with Colorado Community Media.
Call us at 303-566-4100.
Ann HealeyExecutive Editor
Erin AddenbrookeAdvertising/Major Accounts/Classified Manager
Chris RotarSouth Metro Editor
Glenn WallaceNorth/West Metro Editor
Scott AndrewsProduction/Marketing Manager
Audrey BrooksBusiness Manager
Shari MartinezCirculation Manager
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 3market
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ColoradoSprings
ColoradoSprings
DenverDenver
Monument
Castle Rock
Roxborough Park
Castle Pines
Elizabeth
ParkerHighlands Ranch
Lone Tree
Centennial
Lakewood
Westminster
Golden Wheat Ridge
EnglewoodLittleton
Northglenn
Thornton
Brighton
Monument
Castle Rock
Roxborough Park
Castle Pines
Elizabeth
ParkerHighlands Ranch
Lone Tree
Centennial
Lakewood
ArvadaArvada
AuroraAurora
BoulderBoulder
FranktownFranktown
LarkspurLarkspur
KiowaKiowa
ElbertElbert
Commerce CityCommerce City
Westminster
Golden Wheat Ridge
EnglewoodLittleton
Northglenn
Thornton
Brighton
470
225
25
24
25
36
76
86
285
70
70
DenverInternational
Airport
Reaching more than 152,000 Colorado households
43%of readers keep their
newspaper for 10+ days
69%of readers believe the paper
provides valuable local advertising
84%of readers look forward to
reading the local newspaper
92%of readers find their local
newspaper to be informative
48%of readers do not have a home
subscription to a daily newspaper
2012 survey conducted by theNational Newspaper Association
We have theaudience you’re
looking for.
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 4market
design
Arvada $65,942
Household IncomemedianCommunity Education
Masters + | Bachelors | Associates / Some College Primary Ages
11.67% | 22.47% | 34.98%35–44: 13.37%45–54: 16.37%55–64: 13.42%
GrowthOver past 5-10 years
4.19%
Castle Rock $85,461 11.44% | 33.15% | 33.50%25–34: 13.96%35–44: 19.00%45–54: 14.14%
138.48%
Centennial $87,007 19.82% | 34.45% | 27.89%35–44: 13.60%45–54: 17.83%55–64: 14.71%
1.82%
Elbert County $78,958 9.59% | 19.64% | 35.66%35–44: 14.06%45–54: 22.01%55–64: 16.20%
16.17%
Englewood $42,416 9.21% | 20.59% | 27.24%25–34: 18.78%35–44: 13.83%45–54: 15.61%
4.64%
Golden $53,896 21.00% | 30.08% | 29.67%25–34: 13.79%35–44: 13.63%45–54: 13.89%
9.95%
Highlands Ranch $100,593 21.86% | 38.83% | 26.41%25–34: 11.07%35–44: 19.30%45–54: 16.86%
36.35%
Lakewood $52,960 11.39% | 24.21% | 28.54%25–34: 14.28%35–44: 12.77%45–54: 15.28%
0.80%
Littleton $54,512 14.75% | 27.31% | 31.31%35–44: 12.90%45–54: 16.22%55–64: 13.02%
3.46%
Lone Tree $108,190 21.11% | 37.86% | 27.81%35–44: 15.59%45–54: 18.48%55–64: 13.74%
109.69%
Northglenn $52,093 4.46% | 11.69% | 32.14%25–34: 16.61%35–44: 13.20%45–54: 13.41%
13.35%
Parker $88,644 13.02% | 35.12% | 34.60%25–34: 13.68%35–44: 20.33%45–54: 14.55%
92.28%
Thornton $65,578 7.63% | 18.83% | 30.72%25–34: 16.55%35–44: 16.09%45–54: 13.13%
44.17%
Westminster $61,936 11.80% | 21.28% | 29.94%25–34: 16.18%35–44: 14.24%45–54: 15.35%
5.13%
Wheat Ridge $47,014 9.39% | 18.05% | 29.95%35–44: 12.23%45–54: 16.11%55–64: 13.64%
-8.35%
demographics
Source: U.S. Census, 2012
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 5print
design
Fully customized format to fit your needs
Directly target your promotion to one or all of our communities
Print, insert and distribution assistance
Free Design service
16 Community NewspapersReaching suburbs across Colorado’s Front Range
Zoned packages to target your audience Receive online exposure for just $10
Special Sections and Events Inserts, Impact Notes and Direct Mail
More than 20 opportunities annually
Reach event and topic-specific audiences
Topics range from events to education to special interest
Medical & Wellness DirectoryFebruary 2016
Golden GuideMarch 2016
Spring Home & GardenApril 2016
Best of the BestJune 2016
Local Community FestivalsJuly-September 2015
Local Professionals GuideSeptember 2015
Breast Cancer AwarenessOctober 2015
Hometown HolidaysNovember 2015
School Quarterly SectionsAdams 12 Five Star JournalJeffco Schools Quarterly
Ask your marketing consultant for a complete list of special section and event advertising opportunities.
A suite of full color print options
Full color always included
A S P E C I A L S U P P L E M E N T O F
live
wor
kpl
aygr
ow
THE ROCCO FAMILY: THEIR LOVEFOR PARKER WILL FLOOR YOU
A LIFESIZE HOT WHEELSCOLLECTION OF COOL CARS
AT THE CENTER OF AGROWING ARTS COMMUNITY
EXPERT CARECLOSE TO HOME
2014-2015 Magazine &Business Directory
ParkerChamber.com
BROUGHT TO YOU BY THE PARKER AREA CHAMBER OF COMMERCE
ParkerChamber.com
A Special Supplement of
ColoradoCommunityMedia.com
A Special Supplement ofA Special Supplement of
ColoradoCommunityMedia.comColoradoCommunityMedia.com
A supplement of Colorado Community Media
per week - see details on page 11
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 6print
design
HouseholdsNorth Zone – Price Group 1 Zip Codes Delivery Publication Day
distribution
* Denotes Legal Publications
Arvada Press 35,400 80002, 80003, 80004, 80005, 80007 ThursdayFree
FridayCentennial Citizen 12,500 80112, 80122 Free
Castle Rock / Pines News-Press 18,400 80104, 80108, 80109 ThursdayFree
Douglas County News-Press * 1,100 80104, 80108, 80109, 80116, 80118, 80135 ThursdayMailed
Elbert County News * 585 80107, 80117 ThursdayMailed
Englewood Herald * 500 80110, 80113 FridayMailed
3,000 80401, 80403 ThursdayMailed
Highlands Ranch Herald 27,800 80126, 80129, 80130 ThursdayFree
Lakewood Sentinel 15,000 80226, 80228 ThursdayFree
Lone Tree Voice 5,450 80124 ThursdayFree
Northglenn-Thornton Sentinel * 2,600 80221, 80229, 80233, 80241, 80260 ThursdayMailed
Parker Chronicle 21,050 80134, 80138 FridayFree
Thursday
Westminster Window * ThursdayMailed80021, 80030, 80031, 80221, 80234, 802602,200
80033, 80034Wheat Ridge Transcript * ThursdayMailed1,700
Golden Transcript *
Mailed
Free By Mail
80120, 80121, 80123, 80128
80123
2,500
2,500
Littleton Independent *
South Platte Independent
HouseholdsCentral Zone – Price Group 2 Zip Codes Delivery Publication Day
HouseholdsSouth Zone – Price Group 2 Zip Codes Delivery Publication Day
HouseholdsEast Zone – Price Group 3 Zip Codes Delivery Publication Day
HouseholdsWest Zone – Price Group 3 Zip Codes Delivery Publication Day
HouseholdsNorthwest Zone – Price Group 4 Zip Codes Delivery Publication Day
HouseholdsSouth Central Zone – Price Group 4 Zip Codes Delivery Publication Day
Thursday
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 7print
design
distribution area
DenverDenver
Castle Rock
Roxborough Park
Castle Pines
Elizabeth
ParkerHighlands Ranch
Lone Tree
Centennial
Lakewood
Westminster
Golden Wheat Ridge
EnglewoodLittleton
Northglenn
Thornton
Brighton
Castle Rock
Roxborough Park
Castle Pines
Elizabeth
ParkerHighlands Ranch
Lone Tree
Centennial
Lakewood
ArvadaArvada
AuroraAurora
BoulderBoulder
FranktownFranktown
LarkspurLarkspur
KiowaKiowa
ElbertElbert
Commerce CityCommerce City
Westminster
Golden Wheat Ridge
EnglewoodLittleton
Northglenn
Thornton
Brighton
470
225
25
25
36
76
86
285
70
70
DenverInternational
Airport
north
central
southeast
westnorthwest
south central
AdvertisingZones
See page 8 for Zone details
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 8print
design
let your true colors shine full color included with every print ad purchase
advertising zones
central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press2Price
Group
north Northglenn-Thornton Sentinel, Westminster Window1PriceGroup
northwest Arvada Press south central Highlands Ranch Herald, Lone Tree Voice4Price
Group
east Elbert County News, Parker Chronicle west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript3Price
Group
See page 7 for Zone Map
print ratesPrice Group Ad Size Open Rate 6 Weeks 13 Weeks
(consecutive)13 Weeks
(non consecutive) 26 Weeks 52 Weeks
90 Day Agreements Annual AgreementsAll rates are per zone, per week
96
165
285
491
119
205
353
608
137
236
407
702
228
394
679
1,170
830
1,431
2,467
4,252
136
226
377
628
168
280
466
777
194
323
538
897
323
538
897
1,495
1,175
1,956
3,260
5,433
149
248
413
688
184
307
511
852
212
354
590
983
354
590
983
1,638
1,286
2,145
3,573
5,955
107
184
317
546
132
227
392
676
152
262
452
780
254
437
754
1,300
923
1,588
2,740
4,725
165
275
459
764
204
341
568
946
236
393
655
1,092
393
655
1,092
1,820
1,428
2,381
3,969
6,614
259
432
721
1,201
321
535
892
1,487
371
618
1,030
1,716
618
1,030
1,716
2,860
2,246
3,742
6,238
10,395
1/8 Page
1/4 Page
1/2 Page
Full Page
1/8 Page
1/4 Page
1/2 Page
Full Page
1/8 Page
1/4 Page
1/2 Page
Full Page
1/8 Page
1/4 Page
1/2 Page
Full Page
1/8 Page
1/4 Page
1/2 Page
Full Page
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
save 59%
ALLZONES
All discounts from thesingle zone rate
Multi-ZoneDiscounts!
Buy 2 to 3 zonessave 11%
Buy 4 to 7 zonessave 22%
Online exposure$10/wk
1PriceGroup
2PriceGroup
4PriceGroup
3PriceGroup
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 9print
design
1 column: 1.57" | 2 columns: 3.31" | 3 columns: 5.04" | 4 columns: 6.78" | 5 columns: 8.51" | 6 columns: 10.25"
Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.
Half Page V3 col (5.04”) x 16.5”
Half Page H6 col (10.25”) x 8”
Quarter Page V3 col (5.04”) x 8”
Quarter Page H6 col (10.25”) x 4”
Eighth Page V3 col (5.04”) x 4”
Eighth Page H6 col (10.25”) x 2”
V
HV
HV
H
Media & File SubmissionCCM can accept your ads via the following methods and formats: Email (max. size 20 MB) USB Flash Drive CD, DVD
print specifications
Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files
Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with bleeds, crop or registration marks
do not Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text
do
Full Page6 col (10.25”) x 16.5”
Design your advertising campaign to beas colorful as you are!All Colorado Community Media print publications include full color at no additional charge to you! Any supplied spot colors are processed in a CMYK workflow.
Need design assistance? Our award-winning on site agency is here to help!See page 13 for details.
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 10print
design
P&D, Preprint, Impact Notes and Direct Mail
ordering and deliveryInserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Signature Offset, 224 Commerce St., Broomfield, CO 80020. Directions are available by calling 303-777-1036.
print and deliver rates We print and insert. All prices per thousand pieces
Product Size 10,000 25,000 100,000 150,000
29.00
40.00
54.00
30.00
42.00
55.00
35.00
45.00
57.00
40.00
55.00
59.00
45.00
65.00
69.00
65.00
75.00
100.00
5.5 x 8.5
8.5 x 11
10 x 10
$
$
$
50,000 75,000
Halfsheet
Standard
Oversize
Halfsheet and Standard are printed on 60# gloss; Oversize is printed on 50# gloss. All prices include 4 color on both sides.Advertisers can take advantage of lower prices by printing a larger quantity and inserting over multiple dates in partial increments.
impact note ratesProduct 10,000 20,000 50,000 150,000
40.0043.5047.0050.5054.0057.50$
75,000 100,000
3x3 coated
Other custom solutions including die cuts at custom prices.
preprint rates You print. We insert. direct mailTab Pages Open Rate
45.00
50.50
56.50
65.00
74.75
86.00
99.00
113.75
7.50
Single Sheet
4 pages
8 pages
12 to 16 pages
20 to 24 pages
28 to 32 pages
36 to 40 pages
44 to 48 pages
Each addl. 4 pages add:
$
$
$
$
$
$
$
$
$
Quantity Discounts: 50,000 = 2.5% | 100,000 = 5.0% | 150,000 = 7.5%
Postcards
Plastic Postcards
Magazines
Brochures
Tabloid Sections
Broadsheet Sections
Call to start receiving our
triple benefi ts today!Erin Addenbrooke | 303-566-4074 | [email protected]
Print & Onlineincluded with Each Ad
Every ad placed in one or all of
our 23 community papers is also
placed online and on
ShopLocalColorado.com.
That’s three placements all in
one price.
Micro-Local Targeting
along the Front Range
Our papers offer up to three times
the readership in suburban Denver
communities than that of the daily
paper and allow you to pinpoint the
exact neighborhoods of your target
audience.
Triple Benefi t when Placing Ads with
You read that correctly!
Find our media kit at
Ads placed by agencies on behalf of their clients enjoy a 15% commission.
15% Commission
PRSRT STDUS Postage
PAIDDenver, COPermit 573
Micro-LocalAdvertisingThe New Big Bang for Your Buck
Print and Online: We Build Brands at the Zip Code Level
Multiple sizes available per product. Ask your marketing consultant for a custom direct mail quote.
Samples Product
print designmarketabout
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 11digital
Expand your reach with digital
ArvadaPress.com | CastlePinesNewsPress.net | CastleRockNewsPress.net | CentennialCitizen.net | DouglasCountyNewsPress.net
ElbertCountyNews.net | EnglewoodHerald.net | GoldenTranscript.net | HighlandsRanchHerald.net | LakewoodSentinel.com
LittletonIndependent.net | LoneTreeVoice.net | Northglenn-ThorntonSentinel.com | ParkerChronicle.net
SouthPlatteIndependent.net | WestminsterWindow.com | WheatRidgeTranscript.com
Every Print Ad Is Now Digitally Supercharged. When you advertise in any of our newspapers, your ad also appears on our websites in digital form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis.
With ShopLocalColorado…
ColoradoCommunityMedia.com
ShopLocalColorado.com Additional Digital Opportunities
Banner ads
Custom email campaigns
Mobile Phone Visibility
Search & Site Retargeting
Google AdWords
Sponsored News Story and Professional News Story Writing Assistance
Reputation Management and Visibility
Follow Local (social media boosting)
17 CommunityWebsites
Working for you 24/7/365
Reach highly engaged visitors
Innovative and effective advertising options
Viewers will see your ad, company description, contact info, map, and social media links.
Your ad links back to your website, increasing your company’s organic search results.
Your business will be in a directory searchable by company name, industry keywords and more.
Your ad keywords are maximized for SEO to be found by all major search engines.
Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers.
Consumers can download your coupon to their smart phones and/or go to them via our website.
Includes a monthly statistics report complete with metrics and analytics to show you how your online ad is performing.
only$10 /wk
with your printad purchase
print designmarketabout
digital
ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 12digital
Product Rates
digital ratesDigital
Discounts!$10/week
$90/month
ShopLocalColorado.comWhen you advertise in any of our newspapers, your ad also appears on our websites in digital form (on a rotaing basis) currently reaching over 100,000 monthly visitors.
$159/month
Reputation Management & VisibilityFind out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business’ search results compare to your competitors and all reviews of your business.
Mobile Phone Visibility45% of all searches are made from a mobile device. Make it easy for potential customers to connect with you with a mobile friendly site that matches the look/feel of your existing site.
$149/time
$99/month12x contract
Sponsored News Story / Press ReleaseNews stories will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. News stories are keyword maximized and can be professionally written for an additional fee.
Custom Email CampaignsQuickly reach your target markets with an interactive message! Through efficient use of email marketing, you can retain current clients while also targeting new markets.
Banner AdsAdvertise your business or service on any of our 17 community news sites and link directly to your website. Choose from: Home Page Pop-up, Leaderboard, Medium Rectangle, or Square.
$150/monthper website
$1,100$1,900$38 cpm$37 cpm$36 cpm$35 cpm
0 - 25k 25,001 - 50k 50,001 - 400k 400,001 - 500k 500,001 - 750k 750,001 +
Rates varyAsk for details
Search & Site RetargetingReach out to untapped markets by using visitor’s search history to predict his or her interests. Effortlessly reach customers that have previously searched for similar product or service keywords.
Buy 4 or moredigital products
Buy any digital product with
purchase of print
or
save 10%
Buy 2 to 3 digital products
save 5%
All discounts from thesingle product rate
Rates varyAsk for details
Google AdWordsBe seen by customers searching on Google for the things you offer, and only pay when they click to visit your website or call.
Home Page Pop-up550 x 480 px
Square250 x 250 px
Medium Rectangle300 x 250 px
Leaderboard728 x 90 px
print digitalmarketabout
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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 13design
Build a Powerful Campaign5 tips on how to deliver your message effectively and concisely.
1 2 3 4 5
When you look at a well-designed ad, there is usually one dominant feature to catch your eye. It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it. When you emphasize everything, you emphasize nothing.
Your computer may come with hundreds of fonts, but that doesn’t mean you have to use them all. The best ad designs stick with one, maybe two fonts. Equally important is the design of text blocks. Avoid small and condensed type and keep your message concise. If readers can’t easily read it, they won’t.
Don’t feel compelled to fill every inch of space with copy, images, logos, or specials offers. A dense blob of type and pictures can look unattractive and turn readers away. An open and airy design is inviting and friendly.
The purpose of images is to help draw attention to your message. That’s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative! That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles.
You have aroused the readers’ interest, now you have to let them know whom to buy it from and how. Don’t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service.
Use a dominate headline or image
Limit fonts and make your text easy-to-read
Remember to leave white space
Use relevant illustrations and images
Don’t forget your logo and a call-to-action
free designservices
Design done rightOur award-winning on site agency allows us to create all of your advertising in one step at no additional cost to you. From ad design and speciality print jobs to online marketing and everything in between, we’ve got you covered.
No need to spend additional marking dollars with an outside agency, we are your one stop shop for all of your local advertising and marketing needs.
Schedule a marketing session with one of our designers today and see how we can help your business grow.Advertising
Award Winner
