Colorado Homes & Lifestyles_media kit

mission statement

Colorado Homes & Lifestyles is...the premier source for the best in Colorado architecture, interior design and real estate, as well as the hottest products, showrooms, events and news about some of the state’s most fascinating people.

We believe...that everyone should have a beautiful, comfortable home that expresses their personality and reflects their lifestyle.

We promise... • to feature the most stylish and well designed homes in the state

• to inspire homeowners to create spaces they will love with the help of design ideas, expert advice and resource information

• to report on exciting happenings and important philanthropic events

• to connect readers to design professionals in person, in print and online

• to always be engaging and fun

annual brand audience

ColoradoHomesMag.com

AUGUST 2012

T H E B E ST S H O P S , S PAS , G E TAWAYS , D E S I G N TA L E N T—A N D M O R E

Fabulous Local Products

Our Stunning Home of the Year

20+ Hot Trends in Design

StateDesignof

THE

little

book

the

orange

Your resource for all things home

Colorado Homes & Lifestyles reaches a design-driven audience through a variety of media channels with customized content to maximize engagement.

PrintColorado Homes & Lifestyles 780,000*

The Little Orange Book Your resource guide for all things home 30,000* IncLudes pass-aLOng readershIp Of 3/cOpy. sOurce: harvey research ad-q jun/juL 2011

OnlinecoloradohomesMag.com annual page views 509,184

social Media annual reach 743,168

e-newsletter annual recipients 384,000

EventsCH&L hosts and sponsors a variety of consumer and trade events throughout the year 520,000

ColoradoHomesMag.comSEPTEMBER . OCTOBER 2012

I N S I D E : CH&L ' S H O M E & L I F E ST Y L E S H OW P R O G R A M

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Total Annual Brand Audience

2,966,352

nspir ingCONFERENCE

DESIGN

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demographics & engagement

audience profile

average age 54

ages 35-54 40%

female 83%

Married 80%

college graduate 95%

average household Income $271,628

average net Worth $1,596,220

average value of primary home $753,552

average value of second home $966,071

Own a second home 35%

net Worth Over $1M 53%

reader response

54% saved an advertisement

47% visited advertiser ’s website

25% made plans to purchase an advertised product/service

24% purchased an advertised product/service

83% of readers take some purchasing action as a result of reading an issue

sOurce: harvey research ad-q jun/juL 2011 and jun/juL 2009.

audience engagement

100%

of subscribers have read 3 out of the last 4 issues

43 MInuTesAverage time spent

with each issue

6.3 MOnThsAverage time an

issue is saved

2.28Average online page views/visit

3.66 MInuTesAverage time on

website

purchase intent

home p roducts 2011 2009

antiques 26% 20%*

appliances 37% 41%

art 39% 20%*

Bath 28% ns

Building Materials 22% 25%

cabinetry 23% 21%

closet/garage/Basement 29% 16%

deck/patio/sunroom 31% 17%

eco-friendly products 24% 26%

fencing/gates/exterior stone 26% ns

flooring/carpet/rugs 45% 44%

furnishings/accessories 59% 33%

glass/Tile/Marble 28% 28%*

home Technology/automation 18% 14%

Lighting 31% 27%

Outdoor furnishings 21% 21%

shingles/roofing 11% 11%

Wall coverings/fabric/paint 41% 15%*

Window coverings 27% ns

Windows/doors 27% 28%

profess ional services 2011 2009

architectural services 11% 11%

renovation/remodel/Basement 33% 31%

plan to Buy/Build 34% 34%

Interior design services/centers 21% 12%*

Landscaping/plants 64% 53%

l ifestyle 2011 2009

automotive 27% 15%

Beauty/health/Medical 40% 41%

events/philanthropy 30% 32%*

hotels/resorts/Travel/spa 42% 54%*

jewelry/clothing 47% 41%

restaurants/specialty food 61% ns

sOurce: harvey research ad-q jun/juL 2011 and jun/juL 2009.

* ThIs caTegOry Was sTudIed dIfferenTLy In 2009: anTIques = arT/anTIques arT = arT/anTIques gLass/TILe/MarBLe = hard surfaces hOTeLs/resOrTs/TraveL/spa = hOTeLs/resOrTs InTerIOr desIgn servIces/cenTers = InTerIOr desIgn servIces evenTs/phILanThrOpy = evenTs WaLL cOverIngs/faBrIc/paInT = WaLL cOverIngs

ns = nOT sTudIed

next ad-q study

june/july 2013

ad-q research study

q: What is ad-q?

A: ad-q by harvey research is a third-party study performed every other year on the june/july issue of Colorado Homes & Lifestyles magazine.

q: other magazines do their oWn research, so Why use a third-party?

A: It is of the utmost importance to CH&L that our advertisers feel confident that the data provided to them is valid and trustworthy; by using a third-party research company we can ensure all data is unbiased and statistically projectable across our readership.

q: Why is this important to me?

A: The feedback advertisers receive by participating in the study gives them valuable information and insight about the overall effectiveness of their brand advertising. specifically, you can expect to learn the following:

• The demographic and purchase intent of CH&L’s readers toward your product/service.

• The number of CH&L readers who recall seeing your ad, and of that group, how many plan to purchase your product/service in the next 12 to 24 months.

• The effectiveness of your advertising as compared to similar businesses/services that advertise with CH&L.

q: hoW do i participate? hoW much does it cost?

A: run a half-page (or larger) ad in the june/july 2013 issue of Colorado Homes & Lifestyles; there is no additional cost other than your ad rate. for the most accurate data, we advise starting to advertise in the jan/feb 2013 issue.

circulation

32 ,500 copies/ issue

g eographic d istr ibut ion

57%SubScriberS13% of CH&L subscribers are requested trade professionals

14%promo/compathletic clubs, country clubs, CH&L sponsored events, automotive dealerships, hotels, medical facilities, salons, spas over 1,000 copies of CH&L are received by business owners and professionals

29%newSStAndBarnes & noble, city Market, clark’s, King soopers, rite aid, safeway, Tattered cover, Whole foods, colorado airportsnewly added: target and walgreens

pASS-Along reAderShip :

3/copytotAl Audience/ iSSue :

97,500sOurce: harvey research ad-q jun/juL 2011

to p 10 nAtionAl d iStribution StAteS :

ca, TX, IL, fL, ny, aZ, ga, Ks, ne, Wy

70%Fr ont rAnge

20%co 2nd home/mtn mArketS

10% nAtionAl

editorial calendar 2013

Jan/Feb REMODEL

Bonus Distribution: 3,500 (Colorado Garden & Home Show)deadline: november 15, 2012 | on newsstands: january 1, 2013

The Little Orange BookAn AnnuAL hOME REsOuRcE guiDE

Annual Event Distribution: 5,000 (CG&HS, IDC, CCAF, ASID, H&LS, CB Previews)deadline: december 15, 2012 | on newsstands: february 11, 2013

March FuRnituRE

Bonus Distribution: 2,750 (CO Garden & Home Show, Excelsior Youth Center Gala)deadline: january 3, 2013 | on newsstands: february 26, 2013

April BAth

Bonus Distribution: 350 (DAM Uncorked Wine Tasting)deadline: february 7, 2013 | on newsstands: March 26, 2013

May OutDOOR Living

Bonus Distribution: 1,600 (Cherry Creek Arts Festival, CG&HS Grant Ceremony, Inspiring Design Conference, Les Petit Jardin Home Tour)deadline: March 14, 2013 | on newsstands: april 30, 2013

Jun/Jul ARt & AntiquEs

Bonus Distribution: 3,200 (Cherry Creek Arts Festival, Inspiring Design Conference)deadline: april 18, 2013 | on newsstands: june 4, 2013

August stAtE OF DEsign

Bonus Distribution: 1,200 (ASID CO Crystal Awards, Crested Butte Arts Festival, Telluride Arts Festival)deadline: june 13, 2013 | on newsstands: july 30, 2013

Sept/Oct kitchEn

Bonus Distribution: 2,500 (Fall Garden & Home Show, Home & Lifestyle Show)deadline: july 18, 2013 | on newsstands: september 3, 2013

Nov/Dec EntERtAining

Bonus Distribution: 1,300 (Cherry Creek Shopping Center, Coldwell Banker Previews Event)deadline: september 19, 2013 | on newsstands: november 5, 2013

AD-q stuDy

in every issue

The gOOds: We bring you the best products from design showrooms, local boutiques and colorado artisans, as well as top-of-the-line national manufacturers available in colorado.

The LaTesT: great events and art exhibitions, the newest home products, interesting reads–and other updates from the local design world.

cOLOr (new) : We select an on-trend color (or palette of colors) and share tips from design and color experts about how to use it in your space.

sTaTe Of The arTs (new) : We introduce you to the artists, gallery owners, museum curators and other inspired folks who are shaking up the colorado art scene.

aT hOMe WITh: your chance to peek inside the homes and lives of some of colorado’s most notable residents.

TasTes: Top chefs, wine experts, cookbook authors and local foodies divulge their favorite recipes and ideas for entertaining at home.

Our favOrITe rOOM: designers reveal how they created the look for a single spectacular space.

feaTured hOMes: Take a look inside colorado’s most beautiful homes. We bring you three homes in each issue–showcasing the best design from traditional to contemporary–as well as gorgeous gardens throughout the year.

and throughout the year , don’t m iss

BrIng IT hOMe (new) : We show you beautifully designed public spaces (think restaurants, hotel rooms and museums) and give you tips from the designers on how to interpret the looks in your own home. (4x/year)

reaL esTaTe rOund-up: every spring and fall, we check in with real estate pros in colorado’s top markets to bring you the scoop on current trends. (2x/year)

online menu

spOnsOred enL (TradITIOnaL)

preMIer shOWcase (nOn-TradITIOnaL)

fInd a resOurce (nOn-TradITIOnaL)

vIdeO (nOn-TradITIOnaL)

WeBsITe Banner (TradITIOnaL)

enL Banner ads (TradITIOnaL)

dIscOver The new

CH&L Offers trAditionAl and non-trAditionAl fOrMs Of dIgITaL adverTIsIng:

By

Th

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Be

rs AverAge t ime on S ite :

3.66 minutespAge v iewS/month:

42,432AverAge pAge v iewS:

1.92

28%oF trAFFic comeS From orgAnic SeArch

8 out of 20viS itorS enter through AdvertiSer pAgeS

Why adverTIse On cOLOradOhOMesMag.cOM?

• coloradohomesMag.com is a dominant content provider–a local website with a single focus that drives traffic to your business

• coloradohomesMag.com is frequently updated with fresh content that google can find and connect with relevant search

• non-traditional advertising with keyword tags will increase your website’s organic search traffic and create more google “real estate”

• connects you with more pre-qualified customers online

• creates opportunities for online branding and referral traffic from a reliable and credible website

sOurce: gOOgLe anaLyTIcs aug 11 - aug 12

online menu: premier shoWcase

• unlimited photos

• up to 400 words

• Logo, contact information and website link

• Brands, products and affiliations

• ask a question/get a quote feature

• social media links to facebook and Twitter

• video upload capabilities

investment: $2,400/year

IncLudes prIMe pOsITIOnIng On Our

hOMepage

saMpLe preMIer shOWcase

saMpLe hOMepage

An AdvertoriAl Story, proFeSSionAlly interviewed and written, that is featured for one year with premium tile placement on the homepage at coloradohomesMag.com and all subsequent web pages (not including find a resource pages) in rotations of 6 with a maximum of 18 total showcases annually.

90% of all page viewspremier Showcase ads are seen on


online menu: digital display advertising

leAderboArd & rectAngle AdS give you share of voice on coloradohomesMag.com. These graphic ads are the most popular form of online brand advertising. They are trackable, will drive referral traffic to your site and increase your own seO value.

• Limited to 16 annual advertisers

• your display ad will rotate in groups of 4 advertisers in a 4-time rotation

• your ad will appear on the home page and every category page of our site plus the blog page (home page top leaderboard excluded)

investment: 0 to 6 Months: $500/month 12 Months: $400/month

saMpLe arTIcLe page

pOsITIOn 1

pOsITIOn 2

pOsITIOn 3

pOsITIOn 4

38,188 page views/month

digital display ads are seen on

run oF Site (roS) — refers to displaying a banner ad throughout a website or a banner network with no targeting by keyword or site category.

ShAre oF voice — Is all about weight among other advertisers within the context of the advertising medium. for example, if there are four advertisers on a website, each advertiser gets 25% of the advertising weight. Basically, one ad isn’t going to be seen any more than the other three ads. and, since there are a limited number of advertisers, ads don’t get lost in the mix.

uSeFul termS


online menu: find a resource

CH&L’S online reSource directory and retail center that features your business through an online portfolio or showroom for one year. This go-to source is featured on the right rail of each and every page of coloradohomesMag.com and is searchable by product or service type.

• up to 12 photos

• company bio

• Logo, contact information and website link

• Brand, products and affiliations

• ask a question/get a quote feature

• quarterly updates at no charge upon request

investment: $225, 8x/year = $1800 annually Or $1200 pre-paid – a $600 savIngs

saMpLe fInd a resOurce page

month ly pAge v iewS:

4,243monthly detAiled v iewS per AdvertiSer :

93

8 out of 20coloradohomesmag.com visitors f ind our advertisers first

– antiques

– appliances

– architects

– art

– associations & non-profits

– automotive

– Bath

– Beauty

– cabinetry

– carpet, flooring & rugs

– closets, storage & garages

– contractors & Maintenance

– custom homebuilders

– décor & accessories

– dining

– electronics

– events

– fabric & Window coverings

– fashion

– furniture

– Interior & Kitchen designers

– jewelry

– Landscape & garden

– Outdoors accents

– paint & painters

– plumbing & hardware

– real estate

– real estate Brokers & agents

– recreation & entertainment

– roofing, exteriors & Trim

– sustainable products

– Tile & countertops

– vacation & Travel

– Wellness

– Windows & doors

F ind A reSource cAtegorieS


* Only categories populated with advertisers are active.

** Additional categories are based on Publisher approval

online menu: e-neWsletters

spOnsOred: • exclusivity

• sent once per week

• up to 200 words

• Two images

• Linked to your website

investment: $600/mailing

e-neWsLeTTer Banner ads: • editorial adjacency

• sent once per week

• Two ads/e-newsletter


investment: $195/ad or $650 for a flight of four exclusivity: $350/week

* One-year perIOd: aug 15, 2011 - aug 15, 2012. average IncLudes TOTaLs frOM aLL spOnsOred and edITOrIaL e-neWsLeTTers.

timely electronic mArketing toolS are great for specific messages such as design tips, product launches, sales and events, etc. recipients of CH&L ’s bi-weekly e-newsletter are opt-in subscribers.

AverAge open rAte:

23.49%*opt-in recipientS/mAiling:

4,000AverAge click-through rAte:

14.11%*

online menu: video

sTreaMIng vIdeO: • up to 3 minutes long (shorter is better)

• graphic or still slides as needed

• voiceover or licensed music

• video and production

investment: $3,000 annually

sTILL IMages vIdeO: • up to 3 minutes long

• up to 30 images

• script writing (up to 250 words)

• voiceover

• production

investment: $1,800 annually

pOsT OnLy: • provide CH&L with your video, up to 3 minutes long

investment: $300 annually

included in all of the above: • posted to coloradohomesMag.com for 12 months– annual visitors: 265,200

• featured in video rotation on CH&L homepage for 12 months

• posted to youTube–90 million visitors/month • One distribution via CH&L social media platforms– total audience: 12,000

videos produced by CH&L include: • One round of edits

• One creative brainstorming meeting

• 1 month from date of signature to go live. dependent upon client’s ability to provide timely feedback

videoS by CH&L tell A Story About your buSineSS and engage your customers in an interactive and affordable way. videos increase your brand visibility and credibility, and consumers who interact with your business via video are twice as likely to become a customer. sOurce: cLeeTZ 2/9/2009

yOur vIdeO rOTaTes On cOLOradOhOMesMag.cOM hOMepage fOr 12 MOnThs


online menu: expert q&a

online SeArcheS oFten reSult From A need For inFormAtion or to solve a specific problem. expert q&a, featured on coloradohomesMag.com, connects your business with potential customers as they search for specific information and solutions related to your business.

• featured on coloradohomesMag.com for one year

• 7 q&a’s, professionally edited (50 words max per question)

• One photo of “the expert”

• Keyword tagged


• posted on CH&L’s facebook page

investment: $1,000

saMpLe eXperT q&a (prevIOus desIgn)

saMpLe eXperT q&a LandIng page (prevIOus desIgn)

low boun c e rAte :

21%


print menu

branding ads

co mmunit y pages/advertorial

TaB: One Or TWO sIded

fOrMaTTed adverTOrIaL:

fuLL page Or spread

RidgeGate is a mixed-use sustainable community that’s evolving where

the city meets the prairie, in Lone Tree, Colorado. Here you’ll find a

variety of home styles in village settings. In fact, ParkSide at RidgeGate

is the first all-solar neighborhood in Colorado. Density and diversity

are blended here to give you walkable access to retail, dining, office

centers, health care, recreation, and mass transit. And with over 1,000

acres dedicated to preserved open space, RidgeGate also provides an

invaluable connection to nature.

Welcome to our eco -smart blend of urban and open.

ridgegate.com

Lone Tree, Colorado

A more natural approach to new urbanism.

EKMANDESIGNSTUDIOA R C H I T E C T U R E

3 0 3 . 7 3 0 . 2 7 5 7 | w w w . e k m a n d e s i g n . c o m

Custom Res ident ia l • Renovat ion • Histor ic Preser vat ion

Ekman CH&L Summer 2012 Qtr Pg 1.indd 1 6/15/12 11:30 AM

Ornamental Kale Chidori Red Seeds (Brassica Oleracea Hybrid), noun: Increasingly popular in fall gardens for its beauty and cold hardiness. It’s a lovely complement to chrysanthemums, asters, and pansies. Though it will grow in spring, it will have better color and longer performance in the cool weather of fall. Excellent container plant. (Foliage makes a lovely garnish, but is generally not eaten due to toughness and strong flavor.) To enjoy them in your own gardens, contact Annie at 303 761 6807.

Landscape Architects | Contractors | Gardenerscolumbinedesigninc.com | 303 761 6807

Morgan rosset Huston

Historic, traditional and contemporary Fine art

new works by sallie k. smitHcome meet sallie wHen sHe does a demonstration

april 7, 2012 1pm to 4pm

3019 east 2nd avenue | denver, co303.333.4144 | saksgalleries.com

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haLf page (hOrIZOnTaL)

haLf page (verTIcaL)

quarTer page

reTaIL Therapy

• formatted ad section

• In every issue

• front-of-book placement

• Marked with “community pages” header

cusTOM fOrMaT

Landscape

100

• Landscape architecture• Garden design• Renovation of existing landscapes• Troubleshooting problem areas• General landscape design and installation• Paver driveways• Patios and terraces• Walls and stairs• Water features• Water gardens• Fountains• Spas and pools• Xeriscape gardens• Outdoor kitchens• Outdoor living rooms• Outdoor landscape lighting• Fireplaces and fire pits• Shade structures• Staycation landscapes

• Customized gardening services• Private estate grounds maintenance• Spring and fall clean-ups• Annual beds and containers• Irrigation systems• Holiday decor

• Water smart landscapes• Water-saving irrigation systems

1300 W. Quincy Ave.Englewood, CO 80110303 761 6807columbinedesigninc.com

Columbine Design

the l itt l e orange bookYour resource for all things home

Retailtherapy

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COLORADOHOMESMAG.COM 41

C O M M U N I T Y P A G E S

ColoradoHomesMag.com/RecommendsGo online for more retail therapy and design inspiration between issues. Browse photo galleries, read full-length profiles and locate each retailer using Google maps.

CARLA’SThe Streets at SouthGlenncarlasaclassicdesign.com, (303) 683-0372Carla’s is an award-winning design firm offering custom window treatments, bedding,

upholstery, color consultations, wall coverings and flooring, lighting, furniture and

accessories, one-day room makeovers and space planning to homes throughout

Colorado. Browse a variety of decorative accessories, fine furniture, rugs, art and lamps

in our lavish showroom—a store that redefines the way living spaces are created.

PISMO FINE ART GLASS2770 East Second Avenue, Denverpismoglass.com, (303) 333-2879Art doesn’t need to be expensive to make you smile.

These wonderful, bright bowls do just that, with colors

so expressive and fun they will

bring a feel-good lift to your

day. PISMO, with additional

locations in Vail and Aspen,

offers the widest selection

of contemporary glass in the

Rocky Mountains.

TAGAWA GARDENS7711 S. Parker Road, Centennialtagawagardens.com, (303) 690-4722June is Perennial Gardening month!

The experts at Tagawa Gardens can

help you choose perennials, those

plants that return each and every

year, with different bloom times for

continuous color in your landscape all

spring, summer and fall. Find classes

about perennials as well as thousands

of varieties at Tagawa Gardens!

THE BRASS BED, fine linens & furnishings3113 East 3rd Avenue, Denverbrassbedfinelinens.com, (303) 322-1712Turn your bedroom into the ultimate sleep

sanctuary and enjoy the amazing experience of

sleeping Hypnos-style. Every Hypnos mattress

is handmade using natural materials like cotton,

lambswool, cashmere and silk to regulate

your body temperature, guaranteeing years of

sumptuous and comfortable sleep. Available only

at THE BRASS BED.

KATHY STECKELCrawfordkathysteckel.com, (970) 921-6160Now showing in Denver, national

award-winning artist Kathy Steckel

presents her “Magnolia” series of

original pastel paintings, in which

she explores light and color in

small 6” x 8” paintings that can

be displayed beautifully alone

or in a group. Browse Kathy’s

paintings and giclee prints online at

kathysteckel.com or drop by to see

her work at 9th Avenue Collection

(antiquedesign.com) in Denver.

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Your resource for all things home

sponsorship marketing

SponSorShip iS A powerFul compliment to Any mArketing progrAm. Throughout the year CH&L produces and sponsors a variety of events across the state. In doing so, we create opportunities for our clients to reach niche audiences of consumers and/or trade professionals with benefits that include heightened visibility, brand alignment and competitive advantages among target demographics.

reach cOnsuMers

reach Trade prOfessIOnaLs

october 2013The ability to bring customers into your retail locations and showrooms and engage them in a portfolio of work is paramount to the success of your business. you spend thousands of marketing dollars to reach your target audience each year. The home & Lifestyle show, which takes place at cherry creek shopping center over the course of three days, offers the opportunity to create a satellite showroom in a location that hosts over 50,000 affluent and brand-conscious homeowners every day.

description of benefits:a year-long consumer contest that features your business as part of a prize package that is promoted across all media channels including Colorado Homes & Lifestyles print, online electronic and social media platforms, as well as radio, newspaper and television. The prize package is designed to engage a consumer segment that has a need or desire for your product/service and cultivate a database of sales leads. The finished project is featured in the jan/feb remodel issue.

nspir ingCONFERENCE

DESIGN

i

june 5-6, 2013Through product displays and speaking and networking opportunities, connect your business with 400 local and regional trade professionals during this two day ceu accredited event that features national and international design and business speakers. for 6 months leading up to the event we will promote your brand on our Idc website and through electronic and direct mail marketing to a total database of 5,000 trade professionals.

july 11, 2013support and celebrate the best colorado has to offer in commercial and residential design by showcasing your business in the 2013 crystal award special section in the august 2013 state of the arts issue of Colorado Homes & Lifestyles. Trade professionals are our repeat and volume clients, so why not help celebrate at an event in a format that honors their hard work and creative talents.

community engagement

CoLorado Homes & LifestyLes SupportS eventS, chAritieS And ASSociAtionS focused on the arts, at-risk youth and end-of-life care. By establishing long-term relationships with these notable and deserving organizations, CH&L builds awareness of their causes and promotes their initiatives and activities. If you or an organization you represent are interested in exploring this type of opportunity, we accept inquiries 18 months in advance.

july 5-7, 2013held since 1991, the cherry creek arts festival is a world-class and award-winning celebration of the visual, culinary and performing arts that draws an annual attendance of 350,000 visitors to denver’s cherry creek north shopping district for three days during the july 4th holiday weekend.

August 2-4, 2013crested Butte arts festival features incredible art, fantastic cuisine, exhilarating entertainment, artist and chef demonstrations, children’s activities and an art auction. There’s something for everyone at the festival, where scenic beauty, artistic talent and appreciative patrons merge for one glorious weekend.

August 16-18, 2013The Telluride festival of the arts is an annual weekend-long culinary and visual arts event held in Mountain village. produced by the nationally renowned cherry creek arts festival team, the Telluride festival of the arts hosts professional visual artists from across the united states in a one-of-a-kind outdoor exhibition.

for over three decades, more than 50,000 patients and their family members have turned to The denver hospice for care and comfort during difficult times. as colorado’s leader in hospice and palliative care, the staff at denver hospice is committed to caring for everyone who comes through their door.

Safety. Structure. Success.

excelsior youth center is committed to the treatment and education of young at-risk females to enhance their successful reintegration into their families and communities. excelsior provides a safe and secure environment for young women who have not been successful in previous treatment placements.

digitalsherpaby Colorado Homes & Lifestyles

digitalsherpa runs your SociAl mediA and content mArketing so you can run your business. • saves va lu ab le t ime

• i nc reas es your bus iness ’s goog le ra t i ng

• D r ives t ra f f i c to you r webs i te

• con nec t s you w i th p re -qua l i f i ed cus tomers on the web

creates and manages content • hosts and maintains your blog

• creates and manages regular blog posts and other content tailored specifically to your business and personal brand

develops your social network • creates social identities for your business on facebook and Twitter

• publishes content regularly to your social network

measures and reports activity • Lead generation

• Blog traffic

• Keywords and search terms activity

• referring sites and links

• social networking activity reports

s ince January of 2010 d ig italsherpa has d el ivered to our cl ients :

• Over 5 million pageviews

• Over 2 million monthly unique visitors

• Over 1 million visits from search engines

• Over 6,000 leads

• Over 62,000 facebook fans

• Over 79,000 Twitter followers

digitalsherpaby Colorado Homes & Lifestyles

did you know? 6 out of 10 americans who use social media interact with companies on social media sites

85% of social media users think companies should interact with their consumers through social media vehicles

The average facebook user is 44 years old

bundle & SAve digitalsherpa + professional social networking $800/month ($50 monthly savings)

digitalsherpa + premium social networking $1325/month ($50 monthly savings)

preMIuM digitalsherpa + professional social networking $1850/month ($75 monthly savings)

preMIuM digitalsherpa + premium social networking $2350/month ($100 monthly savings)

“We have been really impressed, delighted and satisfied with Designsherpa. they have made so many things possible for us by expanding our social

media platform. couldn’t have done it without them!”

TMS ArchiTecTSDEsignshERpA cLiEnt sincE 2011

4 digitalsherpa programs based on your business needs

StAndArd digitalSherpa $425/monthBlog with custom header+ set up facebook and Twitter page+ Original content+ 8 blogs per month

premium digitalSherpa $1500/montheverything you get with standard, plus:+ custom blog theme+ premium content + editorial cycle+ Internet marketing plan+ consult and assist with other social profiles+ add complete custom-designed website for an

additional charge

blogging progrAmS

professional $425/month+ 8 touches per month facebook/Twitter+ custom Twitter profile+ Twitter follower acquisition+ 2 facebook campaigns per year

premium $950/month+ 16 touches per month facebook/Twitter+ custom facebook pages/tabs+ custom Twitter profile+ Twitter follower acquisition+ 6 facebook campaigns per year(1x set-up fee: $750)

SociAl networking*does not include management of blog or blog content

campaignsherpaby Colorado Homes & Lifestyles

a digitalsherpa product that uses contests to build and activate your social media fans and followers powered by

businesses that offer contests have twice as many fans and followers

Active fans and followers:

are 41% more likely to recommend your business to others*

have a higher brand perception and recall

are more loyal customers/clients**

Will increase referral traffic to your website which increases your page rank with major search engines***

* Forbes research** Syncapse - a leading social media marketing firm study*** Digital Sherpa results for more than 1500 customers

Investment: $950 | up to 2 Month campaign | Must have a minimum of 50 existing “likes” before getting started

client responsibilities • provide the campaign prize(s)

• establish goals for campaign

• provide criteria for eligibility and campaign rules

• approve the campaign copy, images and requirements

• promote via other channels (website, on-site, email list, etc.)

• notify winner and deliver prize

campaign types • sweepstakes

• sign-up form

• survey

• photo contest

• video contest

• quiz

• coupons

• and more!

SherpA responsibilities • evaluate goals and rules

• recommend style, length and frequency of campaign

• Integrate with all your social networks and blog

• create custom graphics, promotions and copy

• provide example contest rules and requirements

• report on campaign progress

• Build promotion with digitalsherpa marketing campaign

• provide materials to integrate campaign with your website

• assist in winner selection

• provide reporting on campaign results

passport to publication

Colorado Homes & Lifestyles is always on the lookout for stunning homes–from luxurious high-country retreats to smart urban spaces, in styles ranging from traditional to mountain modern. We are always eager to receive a wide variety of home submissions and story ideas, which enables us to produce the best magazine possible.

crit er ia for home feature consideration • Home cannot be for sale or about to go on the market.

• Home must be privately owned–no model or spec homes, please.

• Homeowners must agree to publication in writing and allow access to their home for one full day for a photo shoot.

• Project can be an entire home or individual spaces, such as kitchens, baths, home offices, wine cellars, home theatres, etc.

• Submission must include photos of exterior, kitchen, baths, master suite and any other bedrooms, great room/living room, dining area, and any other distinctive interior or exterior details. Please also include contact information for the architect and/or interior designer.

What to send for home feature consideration

SCOUTInG IMAGES • Images do not have to be professional photographs or high resolution. Color copies and snapshots are acceptable.

• Digital JPEG images sent by email or on a CD or DVD are also acceptable.

BACkGrOUnD InFOrMATIOn • Provide a brief synopsis (1-2 paragraphs) of the project or story idea.

• Identify location and homeowner’s name.

• Indicate if and when the project was published or will be published, and in what publications.

• Indicate if project has already been professionally photographed.

please note • CH&L prefers first-time exclusivity and reserves the right to cancel pending stories if found to be previously covered; please do not submit your projects to multiple publications.

• Consideration can take up to 6 months, and we will let you know what we decide either way. Please feel free to follow up at reasonable intervals via email.

• We cannot guarantee when a story will run.

• Advertising with CH&L has no bearing on which projects we feature editorially.

send submiss ions toElaine St. Louis, Art Director Colorado Homes & Lifestyles 1780 S. Bellaire St., Suite 505 Denver, CO 80222

[email protected] Twitter: @ElaineJStLouis Facebook.com/elaine.stlouis

2013 deadlines for editorial consideration

jan/feb 2013, The remodeling Issue october 5, 2012

The Little Orange Book 2013 october 10, 2012

March 2013, The furniture Issue december 7, 2012

april 2013, The Bath Issue january 4, 2013

May 2013, The Outdoor Living Issue February 1, 2013

jun/jul 2013, The art & antiques Issue march 1, 2013

august 2013, The state of design Issue may 3, 2013

sep/Oct 2013, The Kitchen Issue june 7, 2013

nov/dec 2013, The entertaining Issue August 2, 2013

2013 specs

o nlinedIgITaL dIspLay ads:

• Top leaderboard: 468w x 60h pixels

• Bottom leaderboard: 728w x 90h pixels

• rectangle: 300w x 250h pixels

• 72 dpi

• Only jpeg, gIf or png files

• rgB color mode

• no flash

Banner ad On CH&L WeeKLy e-neWsLeTTer:

• 290w x 175h pixels

• 72 dpi

• Only jpeg, gIf or png files

• rgB color mode

• no flash

spOnsOred e-neWsLeTTer:

• (1) Logo, 200w x 90h pixels (rgB, 72 dpi)

• (1) Main image, 600w x 315h pixels (rgB, 72 dpi)

• (1) Banner ad, 600w x 150h pixels (rgB, 72 dpi)

• Only jpeg, gIf or png files for logo, image and ad

• email subject line

• headline

• Maximum 200 words of copy

preMIer shOWcase:

• unlimited images (72 dpi)

• (1) Logo (72 dpi)

• Only jpeg, gIf or png files for logo and images

• contact info (address, email, phone, fax, website)

• social media links

• up to 400 words (professionally interviewed and written)

fInd a resOurce LIsTIng:

• up to (12) images (72 dpi)

• (1) Logo (72 dpi)

• Only jpeg, gIf or png files for logo and images

• contact info (address, email, phone, fax, website)

• 300 words about your business

eXperT q&a:

• (1) horizontal professional image of the expert in his/her work space

• complete provided electronic questionnaire

2-pAgE spREAD BLEED18.25 x 11.125*

Leave 1˝ space between text/important graphics

where they cross the gutter (or .5˝ on each side)

FuLL-pAgE BLEED9.25 x 11.125*

Trim size: 9 x 10.875 plus .125” bleed on all sides. See full-page

specs below

FuLL pAgE8.5 x 10.375

1/2-pAgE vERticAL4.1667 x 10.125

1/2-pAgE hORiZOntAL 8.5 x 4.9792

1/4 pAgE4.1667 x 4.9792

*specs for full-page-bleed ads

bleed size:(9.25 x 11.125) this section of your graphics will be trimmed off after printing.

trim size:(9 x 10.875) Actual edge of the final paper.

safe area:All text/important graphics must be inset .25” from the trim size

1/4˝ or .25˝1/8˝ or .125˝

print

reTaIL Therapy:

• professional image of product or vignette. (5” x 7”, 300 dpi, cMyK color mode)

• contact information (company name, address, telephone and website)

• 50 words of copy about your product or business

mechanical requirements

d i g ital requirements

CH&L accepTs The fOLLOWIng fOrMaTs:

• pdf/X-1a

• photoshop TIff or eps

• Indesign cs5

fILes can Be suppLIed vIa:

Our fTp site; email, if file size is less than 8MB; cd or dvd; flash drive

suggesTed rIch BLacK:

cyan-76, Magenta-68, yellow-68, Black-88

IndesIgn cs5 requIreMenTs:

• send package of resource files placed in the layout

• cMyK with spot colors off

• Include all Macintosh screen and printer fonts

• use actual fonts; do not apply “local” or “menu” style attributes (e.g., for bold, italic)

phOTOshOp requIreMenTs:

• cMyK

• 300 dpi resolution (photos or logos taken from a website are usually 72 dpi and therefore not acceptable for print)

• save as TIff or eps (dcs off); if photoshop file contains fonts, flatten layers and save as an eps

pdf requIreMenTs:

• pdf/X-1a at 300 dpi resolution

• embed all images and fonts

• composite cMyK with layers/transparencies flattened

• for any pdf created from Indesign, check the “preserve Overprint” box in your acrobat settings.

• do not include printer marks

We will attempt to recognize errors and inaccurate files submitted, but are not responsible for printed material from faulty artwork.

ftp information

TO upLOad an ad TO Our fTp sITe:

create a folder containing all of the files, including fonts and images if necessary, and compress it using stuffIt (Macintosh) or WinZip (Windows).

please name your folder and file with your company name and the issue in which your ad will appear.

Include a plain-text “read Me” file with: the advertiser’s name, a contact name, your phone number and e-mail address, a list of the included files, and any special instructions.

access:

using an fTp program such as fetch, Transmit or Ws_fTp, enter the following:

hOsT: ftp2.nci.com

user Id: homedesign

passWOrd: homedesign6

drag and drop your file into the appropriate issue folder.

Documents

Colorado Homes & Lifestyles_media kit