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Color Color ConnotationConnotation
ss
Color Color ConnotationConnotation
ss
Lesson One:Lesson One:Understanding Color Understanding Color
ConnotationsConnotations
Lesson One:Lesson One:Understanding Color Understanding Color
ConnotationsConnotations
Names for Red?• Rosy• Sienna• Brick-red• Fire engine red…
Red How would readers or listeners react to these color names?
What associations will they make?
What’s in a Name?• What would you expect from a can of paint
named after these colors? A nail polish?• Why would a paint company use one of
these names for their products?• Why would Crayola NOT use some of the
names OPI would use?• What kind of buyer would they be trying to
attract?
Connotation/Denotation
• Connotation = Associations people make with a word
• Denotation = Literal Meaning
http://www.crayola.com/promos/colorOfCourage/index.cfm
1.Red
2.Blue
3.Green
4.Yellow
5.Purple
6.Orange
7.White
8.Black Eight Groups
Research Cultural Connotations of Color
• Present findings to class.
• Prepare poster for display.
Tonight’s Homework• Brainstorm where you’ve seen
your color.– Example: Red—fire engine, stop sign,
stop light, Santa…
• Make a list and bring to next class.
Lesson Two:Lesson Two:Finding the Meaning Finding the Meaning
Behind the ColorBehind the Color
Lesson Two:Lesson Two:Finding the Meaning Finding the Meaning
Behind the ColorBehind the Color
Color Connotation Project
• Research your color.– Access the Exercise 1 link on Wiki.– Decide who will visit which sites (omit
Benjamin Moore site).– Explore each site to discover the cultural
connotations of your assigned color.– Complete and print the graphic organizer.
• Collaborate & Create– Share your findings with your
group.– Create a poster that explains the
cultural connotations of your color.– Prepare a 3-5 minute presentation
to explain your color’s cultural connotations.
• Present– In a 3-5 presentation, explain the
cultural connotations of your group’s color.
– Be sure each group member contributes equally in the presentation.
Lesson Three: Lesson Three: Seeing Color Imagery Seeing Color Imagery
in a Textin a Text
Lesson Three: Lesson Three: Seeing Color Imagery Seeing Color Imagery
in a Textin a Text
Nothing Gold Can Stay
by Robert Frost (1874-1963)
Journal Assignment
• Write about Frost’s use of color imagery.
• How does the imagery relate to the color research we’ve conducted?
• Try to use the terms connotation and denotation in your entry.
Fitzgerald relies on color imagery to reveal details about the character, plot, and setting in his novel.
Color JournalsWe’ll use 4-column journals to track Fitzgerald’s use of color throughout the novel.
Page # Passage from Text
Related Characters
Connotations & Comments
6 Windows “reflected gold”
Tom & Daisy (their home)
Gold=money. They’re rich. “Reflected”—like a mirror—do they like to show-off their wealth?