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BLACK The colour black can have positive connotations and negative connotations

Black connotations

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Page 1: Black connotations

BLACKThe colour black can have positive

connotations and negative connotations

Page 2: Black connotations

BLACK AS A NEGATIVE COLOUR

It is most often used in a negative way, for example in

horror movies bad things normally happen in the dark

and people wear black at funerals.

Page 3: Black connotations

BLACK AS A NEGATIVE COLOUR

In addition, it is well known for representing fear, mystery and the unknown. The prime

example of this is black holes.

Page 4: Black connotations

It is associated with different moods such as anger or depression.

BLACK AS A NEGATIVE COLOUR

Page 5: Black connotations

Black can also be seen around Halloween time as the colour is supposed to resemble the ‘black of night’.

BLACK AS A NEGATIVE COLOUR

Page 6: Black connotations

BLACK AS A NEGATIVE COLOUR

Some other negative things associated with the colour black:

BLACKMAIL

BLACK/DARK HUMOURBLACK DEATH

BLACK CATS (UNLUCKY)

Page 7: Black connotations

BLACK AS A POSITIVE COLOUR

However, black can also be used in a positive way because it can be seen as authoritative

and powerful.

Also, in terms of finance being “in the black” means that you have no debt, as opposed to

being “in the red”.

Page 8: Black connotations

Black is also seen frequently in martial arts through symbols.A black belt is worn by an expert in martial arts.

BLACK AS A POSITIVE COLOUR