WWW.COLINSJEANS.COMEDITORIAL

I’M A MAGAZINE NOW Once again, Colin’s, the globetrotter brand,

traveled to an urban, hip scenery to mingle with the crowd and get inspired. In Wil-liamsburg, Brooklyn a team of local creative people worked for this fourth issue to melt their lifestyle with Colin’s cosmopolitan attitude and to turn this image brochure into a magazine. To shoot the S/S 2010 col-lection, we worked together with photog-rapher Catherine Westergaard and stylist Joshua Liebmann who also works for singer Katy Perry, while photographer Thomas Lohr worked with us for the new Colin’s product catalogue. Contrary to the ruff area of old fabric halls at the East River bank where we shot, the model casting was hosted at the Gild Hall Hotel, in New York City’s finan-cial district.

In Williamsburg, we were searching for the latest trends among bands, bars, art-ists, shops, bookstores, record labels, flea markets and clubs. Inside this mag you will find a map with hotspots together with por-traits of the Who is Who in “The Burg”. Also inside here, learn more about Colin’s latest project, the Limited Editions of tex-tile and non-textile products. With the sea-son of Spring / Summer 2010, Colin’s will launch its first edition of Shirts in col-laboration with miscellaneous international artists. It’s time to get you amazed!

Have fun!

The Colin’s Team

A BEAUTIFUL LIE?

LISTEN!THAT’S CREATIVITY

LEARNING TO FLY…

RUN DMC

PETER PIPER

BLONDIE

RAPTURE

BEASTIE BOYS

BRASS MONKEY

NASFEAT. KELIS

NOT GOING BACK

05. A & G Merch This lovely home fur-nishing store opened its doors in 2006 with the idea of supplying the Williams-burg neighborhood with good quality, afford-able furnishings. It’s urban, youthful style brings energy to the products ranging from couches to candlesticks, each with a unique-ly urban personality.

- 111 North 6th Street- WWW.AANDGMERCH.COM

02. ACADEMY RECORDS ANNEX With genres from Blues, Jazz, Reaggae and Soul to Indie, Rock, Punk and Synth Academy Records of-fers nearly everything pressed on vinyl. For those who cannot make it to the Williamsburg shop: relax, you can also buy your favorite LPs online. - 96 N. 6th St.- Tel. 718.218.8200- WWW.ACADEMYANNEX.COM

07. ARTISTS & FLEAS Artists & Fleas creates weekly markets where emerging art-ists, designers, vintage collectors, and handmade crafters can set up shop and come in direct contact with the consumer public. Established in 2003, Artists & Fleas has created unique destinations for the communi-ty of artisans, collectors and cool-hunters to come together in a dynamic, vital retail setting where buyers and sellers can meet from around the world.

- 129 N. 6th St.- WWW.ARTISTSANDFLEAS.COM

03. SWEETWATER TAVERN Brunch is so New York. And the Sweetwater Tavern is so Wil-liamsburg. What can you say more? In the cozy atmosphere of dark wood one can en-joy selections from the French, Italian and American cuisine.

105 N 6th St. Tel. 718.599.6278WWW.SWEETWATERNY.COM

06. SPOONBILL & SUGARTOWN Located in the heart of “The Burg”, this extraordinary bookstore is a popular place to hang out since 1999. Why you should go there? The owners say: “Come for the books and stay for the snyth music”.

- 218 Bedford Ave,- tel. 718.387.7322- WWW.SPOONBILLBOOKS.COM

01. PUBLIC ASSEMBLY This decade-old in-dustrial art and performace space, formerly known as Galapagos, has established itself as a nucleus of culture in the area, hosting everything from theater, cabaret and bur-lesque acts, to local bands, DJs and art installations- 70 N. 6th St,- tel. 718.384.4586- WWW.PUBLICASSEMBLYNYC.COM

04. BEACON’S CLOSET This second-hand shop has steadily drawn smart shoppers from across the bridges since it opened. The se-cret lies in its down-to-earth pricing and full stock of quality clothes kept fresh by a high turnout of hip patrons. Also, the owners are constantly looking for new char-ity projects. - 88 N 11th Street, Brooklyn - tel.718.486.0816- WWW.BEACONSCLOSET.COM

08. Zenkichi In Williamsburg, vinyl-sided buildings are as ubiquitous as skin-ny, stretch jeans with white high tops. But the owner, a homesick Tokyo-native, opened a modern Japanese brasserie providing an authentic dining experience of popular To-kyo establishments and gave his vinyl-sid-ed building a facelift, converting it into something utterly unique. Zenkichi invites you to explore Japanese cuisine beyond sushi and yakitori. - 77 N 6th St. - tel. 718.388.8985- WWW.ZENKICHI.COM

- North Side- 148 Bedford Ave- between 8th St & 9th St.

EDITORS CHOICE

A JOURNEY IN WILLIAMSBURG

VINNIE’S PIZZA / BEST HANDMADE PIZZA

The name is self-explanatory: Analogue Transit represents the transition of sound from analog to digital. The Brooklyn-based duo, however, is more than just a catchy name. Jeff and Kwaku’s individual style is an exciting fusion of familiar sounds and melodies paired with unique rhythms and in-WWW.ANALOGUETRANSIT.COM

timate lyrics. Inspired by time and space, imagination and thought provocative movies, these guys already seduced audiences at the Brooklyn Festival, at the Music NY Festival, in the Playground Revitilazation Project and many more. This brilliant and talented duo is definitely a thing you shouldn’t miss…

ANALOGUE TRANSIT

01 02 03

Mathyou von China’s real name is Mathew Scheiner. „Scheiner sounds like China if you pretend you’re from Mississippi“ he ex-plains. Two names - one person. Mathew or Mathyou makes the beats, plays the guitar and keys and sings while he manages the sound effects. That alone should be a reason to go and watch one of Von China’s shows. So what does it sound like? Matt says: “It’s kind of what you’d expect to hear when you take WWW.MYSPACE.COM/VONCHINA

PICTURE 01

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some acid and walk into a caribbean soul/disco dance party in Brooklyn“. Brooklyn, especially Williamsburg is his inspiration. „You’re surrounded by an unfathomable amount of music. It’s a petri dish of creativity, very competitive. If you play your cards right, it brings out the best form your mu-sic.“ Sounds like Von China is playing his cards very well…

MATHYOU VON CHINA

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03 04

ABSOLUT HOT! WWW.SOUNDCLOUD.COM

WWW.OLIVERVERNON.COM

Vernon lives and works in Brooklyn since received his BFA from Parsons School of De-sign in 1995. His works have been shown all across the United States and are part of numerous collections, including the Metro-politan Museum of Art. Vernon’s paintings draw upon an incredibly varied pool of influences, from abstract

expressionism, to post pop surrealism and the polished finish of figurative realism. Formally, his work is about the deconstruc-tion, and hence the necessary reconstruction of visual space. Each painting has it’s own set of rules, or rather the rules are being bent, broken and ultimately formed within each painting.

OLIVER VERNON

«I produce my best work at 3 a.m. in my ga-rage listening to Dub Reggae»He loves to work with acrylic, water-based oil paint, conte, spray paint, various inks, and random paint in the sales bin. “I started with most of these because they would last me longer than the OJ trial and are cheaper than a bean burrito with sour cream“ Dustin explains. His ideas come from photography, movies, music, feelings, his own head, and his random mental studies of people in the streets. „I don’t have a set creative process, but I like to draw at ran-WWW.DUSTINMOUNCE.COM

dom and usually on any paper within reach.“ Then he’ll photocopy a drawing and add more to it by taping paper to it so he has more room to draw. „I’m still trying sketch-books, but I love sketching on envelopes.“ The most gratifying thing about creating art for Dustin is the motivation he gains from constantly thinking he could do better. “My dream would be wake up and create art in my underwear, while I eat a ginormous bowl of Cinnamon Toast Crunch.“ This guy is doing what he loves and how can you not love what he is doing?

DUSTIN MOUNCE

PICTURE 05

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05

DRESS CHANGESTHE MANNERS!

BY VOLTAIRE

BE BRAVE

I LIKE RESTRAINT

IF IT DOESN’T GO

TOO FAR

BY MAE WEST

COLIN’S is more than just a fashion brand. To proof that, COLIN’S will launch a lim-ited edition of three textile and non-tex-tile products for four seasons, starting in spring 2010. As a part of these upcoming lim-ited editions, exclusive lifestyle products such as Vinyl Toys, especially mixed music compilations, Art Books, but also limited

shirts will be offered for a short period of time. For the upcoming season, watch out for COLIN’S and RAWCUT collaboration for a unique shirt collection that will be avail-able in selected Colin’s stores worldwide.

LIMITED EDITION

ABSOLUT HOT! WWW.COLINS.COM

COLIN’S CHOICE OF TRAVELLING IN STYLE

Located on historic Gold Street in Manhat-tan’s Financial District, the hip Gild Hall as part of the Thompson Hotels offers 126 luxurious rooms with elegant, custom-de-signed wooden furniture. Designer Jim Wal-rod enchanted the Hotel with a unique mix of

classical European sensibility and American contemporary style. With its modern English tavern restaurant “The Libertine”, the Gild Hall serves as a modern-day clubhouse for the kings and queens of Wall Street in the sleek and cosmopolitan atmosphere.

GILD HALL

HOTELWWW.THOMPSONHOTELS.COM

WWW.COLINSJEANS.COMTAKE A LOOK AT THE SUMMER PRODUCTCATALOGE

WWW.COLINSJEANS.COM

CAN’T STOP THE SHINING

Colin’s Jeanswear

ERK Pazarlama ve Giyim San. Tic. A.S.

Zafer Mh. Cinar Sk. No: 2

34520 Yenibosna/ Istanbul, Turkey

T +90 (212) 552 12 12

F +90 (212) 451 06 60

info@colinsjeans.com

www.colinsjeans.com

Concept & Design

Rawcut Creative Studio

www.rawcut.ch