WELCOMETO

OURPRESANTATION

Presented to:

Md Zahidul KarimCourse Instructor (SEC-5)Depertment of BBA

Presented by:

Faria Faruque Mitu Mostofa Sakil Ahmed

Mehdi Hasan Fahmida Misu

Pulak KarmakarSection : 5Dept: BBA

{ East West University}

OurTopic:

A Brief Introduction…

• The Coca-Cola company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world.

• Finished beverage products bearing their trademarks are sold in U.S. since 1886 and now sold in more than 200 countries around the world.

Topics Of Discussion

Background of Coca-Cola

Strategic Analysis s

Recommendation

SWOT Analysis

Background of

History:

Coca-Cola was invented in May 1886 by Dr. Pemberton in Atlanta, Georgia.

The name “Coca-Cola” was suggested by Frank Robinson, bookkeeper of Dr. Pemberton.

• Incorporated in September 1919 under the laws of the state of Delaware .

• The first international bottling plant was opened in 1906 in Canada, Cuba and Panama.

• Their business is nonalcoholic beverages-mainly carbonated soft drink and also a variety of noncarbonated beverages.

Foundation:

The first international bottling plant was opened in 1906 in Canada, Cuba and Panama.

Their business is nonalcoholic beverages-mainly carbonated soft drink and also a variety of noncarbonated beverages.

Incorporated in September 1919 under the laws of the state of Delaware.

Development:

• Today Coke are consumed at rate of more than 834 million drinks per day.

• They manufacture-Beverage concentrates and Syrups, some finished beverages that are sold to bottling and canning operations, distributors, fountain wholesalers and retailers.

• They have ownership interest in 36 operations with 92 principles beverage bottling and canning plant.

Today Coke are consumed at rate of more than 1.6 billion drinks per day.They manufacture - Beverage concentrates and Syrups, some finished beverages that are sold to bottling and canning operations, distributors, fountain wholesalers and retailers.

They have ownership interest in 36 operations with 92 principles beverage bottling and canning plant.

What’s in a Coke?

Coke contains the following Ingredients ~

Carbonated WaterHigh fructose Corn SyrupCaramel ColorPhosphoric AcidNatural FlavorsCaffeine

Coke contains the following Ingredients:

Carbonated WaterHigh fructose Corn SyrupCaramel ColorPhosphoric AcidNatural FlavorsCaffeine

Their Brand:

They are the world’s largest beverage

company with four of the world’s top five soft

drinks brands –Coca-ColaDiet CokeFantaSpriteThey also produce 400

trademark brands includingCarbonated Soft Drinks, Juice,

and Juice Drinks, SportsDrinks, Water Product, Tees,

Coffees, and othersbeverages.

They are the world’s largest beveragecompany with four of the world’s top five soft drinks brands –

Coca-ColaDiet CokeFantaSprite

They also produce 400 trademark brands including Carbonated Soft Drinks, Juice, and Juice Drinks, Sports Drinks, Water Product, Tees, Coffees, and others beverages.

Brands in Chart:

Strategic Analysis

Operating Segmentation:

• The Company’s operating structure includes the following operating segments, the first five of which are also sometimes referred to as strategic business units:

• North America• Africa• Asia• Europe, Eurasia and Middle

East• Latin America • Corporate

The Company’s operating structure includes the following operating segments, the first five of which are also sometimes referred to as strategic business units:

North AmericaAfricaAsiaEurope, Eurasia and Middle EastLatin America

Corporate

Financial Status:

• Company generate revenues, income and cash flows by manufacturing and selling beverage products. In 2003, the net income was $4347 million and in 2002, $3050 million that increases 7.2% throughout the 10 years.

Company generate revenues, income and cash flows by manufacturing and selling beverage products.

In 2009, the net income was $4347 million and in 2002, $3050 million that increases 7.2% throughout the 7 years.

Code of Business Conduct:

Coca-Cola serves to guide the actions of the employees, officers, and directors in ways that are consistent with their core values –

HonestyIntegrity

DiversityQuality

RespectResponsibility

Accountability

Coca-Cola serves to guide the actions of the employees, officers, and directors in ways that are consistent with their core values –

Honesty

Integrity

DiversityQuality

Responsibility

Accountability

Respect

SWOT Analysis

SWOT means…

SWOT

S=Strength

W=Weakness O=Opportunity

T=Threats

Strength…

• They are the leading soft drink manufacturer, now sold in more than 200 countries around the world having over 400 company trademark beverages.

• Their world wide headquarter is located on a 35 acre office complex in Atlanta, Georgia. It has – Headquarter Building, Coca-Cola North America Building and Coca-Cola Plaza Building.

Coca-Cola is the leading soft drink manufacturer, now sold in more than 200 countries around the world having over 400 company trademark beverages.

Their world wide headquarter is located on a 35 acre office complex in Atlanta, Georgia. It has – Headquarter Building, Coca-Cola North America Building and Coca-Cola Plaza Building.

Weakness:

Coca-Cola have sufficient production capacity for their present intended purposes. The extent of utilization of such facilities varies based upon the seasonal demand for product.It is not possible to measure with any degree of certainty or uniformity the productive capacity and extent of utilization of these facilities.Additional production can be obtained at the existing facilities by the addition of personnel and capital equipment and, in some facilities, the addition of shifts of personnel or expansion of such facilities.From time to time they acquire additional facilities and/or dispose of existing facilities.

It is not possible to measure with any degree of certainty or uniformity the productive capacity and extent of utilization of these facilities.

From time to time they acquire additional facilities and/or dispose of existing facilities.

Opportunity:

• The has the facility of administrative operations, manufacturing, processing, packaging, storage and warehousing throughout the U. S.

• As of December 31, 2003, Company owned an operate 30 principal beverage concentrate and syrups manufacturing plants located around the world.

They has the facility of administrative operations, manufacturing, processing, packaging, storage and warehousing throughout the U. S.

As of December 31, 2003, Company owned an operate 30 principal beverage concentrate and syrups manufacturing plants located around the world.

Threats:

In beverage market Pepsi is their main competitor. In recent few years, Pepsi and other beverages are having great number of sales for their advance sales promotional activities.

So, to hold the top position in beverage market, Coca-Cola need to come up with new sales strategies, product promotion channel and advertising.

To hold the top position in beverage market, Coca-Cola need to come up with new sales strategies, product promotion channel and advertising.

Recommendation

We recommend…

Coca-Cola have skepticism about the information given by the retail shopper Gerland. They can started temporary retail shopping of their own product and collect information about consumer’s taste, demand and total market situation. This would help them to make correct and effective marketing strategy.They can develop and search for new product supply channel. This would help them to increase their sale and distribution of the product.

Continued…

Coca-Cola can be sponsor of exciting games, those are enjoyed by a number of people around the world. This may bring greater advertisement for them.Coke can made other kinds of sales promotional activities such as arranging sales fair, product exhibition, discount sales, giving prizes to the best seller/distributors and as well as to the consumers.

Since 1985, “The Coca-Cola Foundation” have contributed more than $138 million in the support of education. They can spend more in this and make a great product promotional activities through it. This would increase their sale and make a lot of profit for them.Coke can brought about variation of their product taste. This would also increase their sale of new product.

Continued…

Thanks

For Being With Me