Pepsi Cola vs Coca Cola

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  • 8/9/2019 Pepsi Cola vs Coca Cola


    Project Report on


    A report submitted to Delhi Business School, New DelhiAs a part fulfillment ofMBA + Post graduate programme (Industry Integrated) inEntrepreneurship and BusinessPunjab Technical University

    Submitted to: Submitted by:Director Academics DIWAKAR SINGHDelhi business school Spring Batch (08-10)

    New DelhiInternal guide:

    Ms. Suman SuhagDelhi Business SchoolNew Delhi


    11/58, M.C.I.E,


    road, New Delhi


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    Comparative AnalysisAnd Research Pepsi cola Vs Coca cola

    Summer Internship Report


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    Well to say this is my project would be totally untrue. At best this wasmy dream. There are people in this world, some of them so wonderful,

    that made this dream become a project. I would like to thank all of them,and in particular:

    Especially, MR.Arvind Rathore Franchise manager - who trained us aboutproducts and services of PEPSICO and taught us how to deal withcustomer,All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) whose offtime discussions with me always encouraged and motivated me for theproject, he was the one who helped me in understanding the market in abetter and easier way.

    MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth

    (Program director)teacher cum mentor, they helped me right from thebeginning to the end of my project in every aspect,Mr Shelesh and MRS. Taruna, Placement cell After all without theirsupport I would have never got a chance to do my project in my dreamtopic.My friends and colleagues Wasim ,Prashant, Sandeep , Laleet,Pawan,Vinod,Vikas and others that surround me, love me and make life funto reduce stress and tiredness.

    And lastly, it is only when one writes and realizes the true power of MSword 2007, from grammar checks to replace-alls. It is simple. And thepower of Windows XP the OS where MS Office is . Thank you Mr. BillGates and Microsoft Corp!

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    I Ravindra meghani declare that this project report entitled comparativeanalysis of market share Pepsi cola verses coca cola is an original piece of

    work done and submitted by me towards partial fulfillment of my postgraduate programme in MBA, under the guidance of Mr. Arvind Rathorer(FM) Pepsi food private limited.


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    Marketing plays vital role in todays business scenario in consumerproduct Company, when there is such a high competition in the

    market.The emphasis in the project is providing the study and an insightinto Indian FMCG Business Scenario. The Summer Project isdesigned to provide participation of MBA program as on the jobexperience. This has given a chance to try and apply the academicknowledge and gain insight into corporate culture. This helps indeveloping decision-making abilities and emphasizes on activeparticipation by the student.We gained valuable experience & knowledge during the survey.The Project consists of our findings after data analysis & thenconclusions were drawn and finally recommendations were putforward.

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    Table of the CONTENT


    Declaration......4Preface..5Table of the content6Executive Summary ...7


    1.1.History of PEPSICO and COCA-COLA......91.2.Product of PEPSICO and COCA-COLA.....15

    1.3. PEPSICO and COCA-COLA IN INDIA......112.2. Objective ofstudy193.3.Compare sales and distribution.213.1.Channel type.....223.2.Distribution service....


    3.3.Distribution ofvisi........................................................................24


    3.5.Market share....26

    3.6.Feedback andRemark27

    4.Methodology and Analysis of Data...31

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    4.1.ResearchMethodology..4.2.Data collection Primary andSecondary

    4.3.Using ofdata..4.4.Statisticaltools.4.5.SWOTanalysis..32

    4.6.Area wise analysis.



    5. Recommendation and suggestions6. LimitationsBibliographyAnnexure


    PepsiCo is the world's premier consumer products company focused onconvenience food and beverages. We seek to produce healthy financialreward to investors as weprovide opportunities for growth andenrichment to our employee

    PepsiCo India and its partners have invested more than U.S. $1 billionsince thecompany was established in the country. PepsiCo providesdirect and indirect employment to 150,000 people including suppliersand distributors

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    The group has built an expansive beverage and foods business. Tosupport its operations, PepsiCo has 43 bottling plants in India, of which15 arecompany owned and 28 are franchisee owned. PepsiCosbusiness is based on its sustainability vision of making tomorrow betterthan today. PepsiCos commitment to living by this vision every day isvisible in its contribution to the country, consumers and farmers.

    To deliver on this commitment, PepsiCo India will build on theincredibly strong foundation of achievement and scale up its initiativeswhile focusing on the following 4 critical areas that have a businesslink and where we believe that we can have the most impact.

    Coca-Cola is carbonated soft drinks sold in stores, restaurants andvending machines internationally. The Coca-Cola Company claims thatthe beverageis sold in more than 200 countries. The companyproduces concentrate, which is then sold to licensed Coca-Cola bottlersthroughout the world. The bottlers, who hold territorially exclusive

    contracts with the company, produce finished product in cans andbottles from the concentrate in combination with filtered water andsweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines


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    Pepsi is a soft drinks produced and manufactured by PepsiCo. It is soldin many places such as retail stores, restaurants, schools, cinemas andfrom vending machine. The drink was first made in the 1880s bypharmacist Calab Bradham in New Bern, North Carolina. The brand wastrademarked on June 16, 1903. There have been many Pepsi variantsproduced over the years since 1898.

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    It was first introduced in North Carolina in 1898 by Caleb Bradham whomade it at his pharmacy which sold the drink which was known backthen as "Brad'sDrink", and was later named Pepsi Cola possibly duethe digestive enzyme pepsin and kola nuts used in the recipe.Bradham sought to create a fountain drink that was delicious andwould aid in digestion and boost energy.

    In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstoreinto a rented warehouse. That year, Bradham sold 7,968 gallons ofsyrup. The nextyear, Pepsi was sold in six-ounce bottles, and salesincreased to 19,848 gallons. In 1926, Pepsi received its first logoredesign since the original design of 1905.

    In 1931, the Pepsi-Cola Company went bankrupt during the GreatDepression -in large part due to financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War-

    I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3]

    Eight years later, the company went bankrupt again. Pepsi's assetswere then purchased by Charles Guth, the President of Loft Inc. Loftwas a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores' fountains afterCoke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula.During the Great Depression, Pepsi gained popularity following theintroduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents,sales were slow, but when the price was slashed to five cents, salesincreased substantially. With a radio advertising campaign featuringthe jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot /Twice as much for a nickel, too / Pepsi-Cola is the drink for you,"arranged in such a way that the jingle never ends.

    Pepsi's success under Guth came while the Loft Candy business wasfaltering. Since he had initially used Loft's finances and facilities toestablish the new Pepsisuccess, the near-bankrupt Loft Company suedGuth for possession of the Pepsi-Cola company.


    PepsiCo entered India in 1989 and has grown to become one ofthe countrys leadingfood and beverage companies. One of the largestmultinational investors in the country, PepsiCo has established a


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    business which aims to serve the long term dynamic needs ofconsumers in India.

    PepsiCo India and its partners have invested more than U.S.$1 billionsince the company was established in the country. PepsiCo providesdirect and indirect employment to 150,000 people including suppliersand distributors.

    PepsiCo nourishes consumers with a range of products from treats tohealthy eats,that deliver joy as well as nutrition and always, goodtaste. PepsiCo Indias expansive portfolio includes iconic refreshmentbeverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to lowcalorie options such as Diet Pepsi, hydrating andnutritional beveragessuch as Aquafina drinking w