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Trending with NextGen TravelersWorld Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4, 2013
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Leading the travel technology market
• 195+ countries• 40% global share
• 10,000+ employees• Spanish stock market (2010)
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Thought leadership
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Understanding the NextGen Traveler
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3keythemes
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The smart consumer
NextGens are digital natives and Internet experts.
They feel fully empowered to build their own travel package, and
challenge the status quo of traditional experts.
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Uniqueness search
The NextGen traveler doesn’t want to be treated as a tourist, but
rather an “explorer.” They crave “authentic” experiences.
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Social interaction
24/7 social interaction with friends is an essential part of the
NextGen traveler’s DNA. This requires a change in the way they
interact with brands, moving from one-way communication to an
interactive conversation with the brand.
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Understanding the NextGen Traveler
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18 - 30 years oldHeavy internet userTech-savvy travelerSocial media userFrequent traveler
Whois the NextGen traveler?
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Reviews, photos, videos, blogs, communitiesTransparent cost offerBrands they can trust A unique experience24/7 support
Whatis the NextGen traveler looking for?
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Traveling has never been easierEvolution in way consumers perceive travel Direct channel is the first touch point for mostFree information online makes it easy
Whythe NextGen traveler?
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Travel experience, expectations, and needs vary widely person to person, trip to trip
Approaches business travel in the same manner he approaches leisure travel
Convenience trumps complianceMobile is the 24/7 go to source
Howabout the NextGen business traveler?
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Appeal to their behaviors and travel patternsBe open to diverse policy approachesEmbrace their technology
Howdo I manage the NextGen business traveler?
If convenience trumps compliance, make compliance convenient
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Thank you!Find out more1-888-AMADEUS (U.S.)1-888-611-5554 (Canada)[email protected]
Download Amadeus travel industry research at www.amadeus.com
