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Clevedon Sustainable Development Plan
Background Report: Social
Clevedon Sustainable
Development Plan Background Report: Social
Prepared By Alex Jepsen/ Justine Bray Opus International Consultants Limited
Environmental The Westhaven, 100 Beaumont Street PO Box 5848, Auckland 1141, New Zealand
Reviewed By Rebekah Pokura-Ward Telephone: +64 9 355 9500
Facsimile: +64 9 355 9584
Date: 23 February 2010 Reference: 3AC180.00 Status: Issue 2
© Opus International Consultants Limited 2010
Clevedon Sustainable Development Plan
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Contents
1 Introduction .......................................................................................................................... 1
2 Project Background ............................................................................................................. 2
2.1 Background .................................................................................................................. 2
2.2 Project Objectives ......................................................................................................... 2
2.3 Sustainable Development Principles ............................................................................. 3
2.4 Report Scope ................................................................................................................ 3
3 Overview of Clevedon ......................................................................................................... 5
3.1 Settlement History ........................................................................................................ 5
3.2 Clevedon Today............................................................................................................ 5
3.3 Infrastructure Concerns ................................................................................................ 6
3.4 Wairoa River Maritime Village ....................................................................................... 6
4 Community Inventory .......................................................................................................... 7
4.1 Background .................................................................................................................. 7
4.2 Transport ...................................................................................................................... 7
4.3 Trade Services.............................................................................................................. 7
4.4 Professional Services ................................................................................................... 7
4.5 Social Support Services ................................................................................................ 8
4.6 Summary .................................................................................................................... 10
5 Demographic Characteristics ........................................................................................... 11
5.1 Introduction ................................................................................................................. 11
5.2 General Characteristics .............................................................................................. 12
5.3 Ethnicity ...................................................................................................................... 14
5.4 Families ...................................................................................................................... 14
5.5 Work & Income ........................................................................................................... 15
5.6 Households ................................................................................................................. 15
5.7 Summary .................................................................................................................... 16
6 Policy Context .................................................................................................................... 17
6.1 Background ................................................................................................................ 17
6.2 Towards 2060 – Our City’s Future (draft) .................................................................... 17
6.3 Tomorrow’s Manukau – Manukau Apopo .................................................................... 17
6.4 Long Term Council Community Plan 2009-2019 ......................................................... 19
6.5 Draft Rural Growth Strategy ........................................................................................ 19
6.6 Cycle and Walking Strategy 2005-2015 ...................................................................... 20
6.7 Clevedon Community Advocacy Plan 2008-2011 ....................................................... 20
6.8 Summary .................................................................................................................... 21
7 Impacts of Change on Small Communities ...................................................................... 22
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7.1 Introduction ................................................................................................................. 22
7.2 Growth and Diversification .......................................................................................... 22 7.3 Learning to do Things Differently ................................................................................ 23
7.4 Build on What is Already There ................................................................................... 24
8 Summary ............................................................................................................................ 25
9 Next Steps .......................................................................................................................... 26
Appendix A .................................................................................................................................... 1
Sports & Recreation Groups .................................................................................................. 1
Capacity of Clevedon Community Facilities ........................................................................... 2
Appendix B .................................................................................................................................... 1
Demographic Data ................................................................................................................. 1
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1 Introduction
Manukau City Council (the Council) is preparing a development strategy for the Clevedon village
based on a twenty year planning horizon. Its purpose is to guide the growth of the village using
sustainable principles, and is referred to as the Clevedon Sustainable Development Plan (CSDP).
The intent of the Plan is to inform and guide the potential expansion of the village, including its built
environment. It will also have the objective of providing clear guidance to Council, investors,
developers/landowners, infrastructure providers and residents about the desired future form,
character and amenity of the Clevedon village area1.
The aim of this background report is to provide information on the existing social and community
aspects to consider in the project. The report is one of a number of technical studies that have
been commissioned by the Council to comprise the background information on which to develop
the CSDP. The eventual outcome of the project will be a possible change to the Manukau City
Council District Plan so to implement the CSDP.
1 Project Execution Plan 29 May 2009
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2 Project Background
2.1 Background
The potential growth of the Clevedon village has created pressure in various areas over a number
of years. Of particular concern has been wastewater disposal issues in the village2 for both
residential and commercial properties.
To address these concerns, an investigation into the scale and extent of these issues was
commissioned by the Council in 2007. The resulting report by Ormiston Associates confirmed that
there were significant issues with the existing on-site waste water treatment and land disposal
issues within Clevedon village. In particular, that this method would not be sustainable in the long
term. It also concluded that progressive improvements to on-site wastewater management and
maintenance and resident education had not resulted in improvements to onsite wastewater
systems or the protection of surface waters and public health. Additional investigations were
undertaken in 2008 which further confirmed the issues and supported the conclusions of the earlier
work that the community will require reticulation to address a potential public health risk.
Against this background of significant issues with the existing waste water system, have been
pressures for growth in the village. Domestic tourism is also increasing in the community including
local attractions such as the farmers market. The village is also a stopping point for those who
access the recreational activities in the area such as organised sports and boating activities along
the coast.
In the meantime, the Council has set in place some short term actions around education and
compliance. However, the solution for the longer term have been assessed to be a reticulated
system. To decide on a suitable type, the Council determined that there were a number of
strategic and environmental issues to work through. This was for the reason that the options would
be potentially influenced by growth scenarios for the village. In addition, the Council was
conscious of the potential impact of the Wairoa Canal development, should this proceed. Hence
the options needed to be considered along a broader sustainable development plan for the village.
As a consequence of this previous work and its consideration by the Community Board and
Council, the scope for a sustainable plan for the village was developed.
2.2 Project Objectives
The objectives for the project3 have been determined by the Council to be the following;
To determine scale and form of residential, rural, and rural-residential development to
be accommodated within Clevedon village; and
To identify matters that will contribute to the maintenance and enhancement of the
character and amenity values of Clevedon village.
2 Policy and Activities Committee – 11 December 2008
3 Project Execution Plan 29 May 2009
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To determine the boundaries and the extent of the settlement based on its
environmental carrying capacity, cost of infrastructure and the rural population
projections in conjunction with demand factors.
To collate and synthesize planning and technical and background information on
Clevedon village.
To investigate infrastructure options (in particular waste water) for the existing village
and future growth.
2.3 Sustainable Development Principles
The council has responded to these growth pressures through an integrated planning approach to
development based around sustainable growth principles. These include matters highlighted in
the Regional Policy documents and Growth Strategies4, such as:
Provision of lifestyle choice
Planned growth that takes account of the unique character and infrastructure
constraints
Protection of rural character of the Clevedon village and Clevedon valley environs
Protection of landscape values and character
Environmental sustainability of any expansion of Clevedon village – including the
capabilities for utility and social infrastructure provision; effects on water quality
Ensuring that any development maintains and enhances the individual character,
community identity, cultural heritage and environmental integrity of the settlement.
Ensuring that any development within avoids the fragmentation of existing rural
economic, social and cultural networks.
Necessary infrastructure should be provided at a scale appropriate to the level of
growth planned.
The sequencing of all new growth should be co-ordinated with the provision or
upgrading of new infrastructure.
The eventual CSDP will reflect these principles.
2.4 Report Scope
The scope of this background report has been to identify and document information regarding the
existing community of Clevedon5. In particular, to ascertain any social aspects that needs to be
considered in the development of the CSDP. At this juncture, the report is only at an interim
stage. Once consultation has been undertaken with the community on the potential development
options, then this feedback will be able to be incorporated into a more complete assessment.
Inputs to this report comprise an inventory of the community. This has included identifying facilities
such as schools, preschools, churches as well as key land uses and activity points such as
recreation areas. Community events that occur within the village and surrounds have also been
documented. An understanding of the characteristics of the village and surrounds was obtained
4 Policy and Activities Committee – 11 December 2008
5 Based on information available as at December 2009
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via a demographic assessment of New Zealand census data which was compared against that for
the greater geographic area. Council policies and strategies that pertain to Clevedon and the
wider city were assessed. Finally, a literature review was undertaken of previous studies of the
Clevedon village to understand its social history as well as the issues relating to change in small
communities.
The report is one of a number of technical studies that have been commissioned to provide
background information for the CSDP.
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3 Overview of Clevedon
3.1 Settlement History
The Clevedon district was once known as Wairoa or Wairoa South6 after the river Te Wairoa that
passes through the district. Its name was changed to Clevedon in 1886 to avoid confusion with
other places known as Wairoa7.
The tangata whenua of the Clevedon area are the Ngai Tai/Ngati Tai iwi. Their ancestors arrived
on the Tainui canoe and established themselves in the area over the period between 1250 and
13508. Today, descendents of the Ngai Tai/Ngati Tai iwi are centred around Umupuia.
European settlement of Clevedon began in the 1850s. McNicol, Hoye and Thorp were the
pioneering settler families. A substantial number more settlers arrived in 1865 aboard the SS Viola.
Descendents of these first settler families have farms in the area today.
3.2 Clevedon Today
Clevedon is a rural community. It is described in many Council policy documents9 as a long
established and self-reliant community with highly developed farming infrastructure and clean,
green rural open spaces, forest and beaches. It comprises of a series of coastal and inland
settlements including Whitford, Beachlands, Maraetai, Clevedon, Kawakawa Bay and Orere Point.
Based on discussions with council officers, community representatives, community publications
etc, Clevedon has a variety of communities of interest. These include:
Long term residents & new comers
Permanent residents (who commute to the city for work as well as those that work locally)
Those with smaller land holdings a well as larger farming interests
Retirees
Weekend recreationalists
Community groups
Business operators
People who have an active interest in volunteer work
Families with young children
6 150 Years On, Historic Ramble of Clevedon village. Clevedon Residents’ Association & Clevedon Historical
Society. 7 ibid
8 Our Clevedon Story, The Clevedon School 150
th Anniversary Commemorative Book
9 Including Manukau Apopo, Clevedon Advocacy Plan
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Clevedon people like living in unspoilt countryside, while still being close to city amenities10.
Clevedon is represented by the Clevedon Community Board, Clevedon Residents Association and
Clevedon Business Association. The Clevedon Community Board has produced the Clevedon
Community Advocacy Plan (refer section 5). Sustainable development planning is a priority for the
Clevedon community.
3.3 Infrastructure Concerns
There is particular concern for water and wastewater facilities and services. This is because there
are existing on-site waste water treatment and land disposal issues in the village for both
residential and commercial properties. Consequently as Clevedon feels the pressure of population
growth, these issues are expected to worsen.
3.4 Wairoa River Maritime Village
There is a current proposal (Proposed Private Plan Change 13 to the Manukau District Plan) to
create a new coastal settlement on the flood plains of the Wairoa River, on the eastern side of
North Road, Clevedon. The Wairoa River Maritime village, is a planned 123-ha, 297-lot residential
development built on manmade canals. The site is located approximately 4.5km from the Clevedon
village. This scale of potential land change has generated some anxiety within the community
about the nature, scale and intensity of this development. Particularly with regards to its associated
population growth and the impact this could have on social infrastructure including schools,
shopping, health services and other facilities.
10
Clevedon Community Advocacy Plan
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4 Community Inventory
4.1 Background
Clevedon is a long-established rural village in Manukau. At the same time, it is a busy township
en route to a series of coastal and inland settlements including Whitford, Beachlands, Maraetai,
Kawakawa Bay and Orere Point. Accordingly, the Clevedon village caters for established and
permanent residents as well as the transient population of commuters travelling to the city for work,
or towards the coast at the weekend. For the established and permanent residents of the
Clevedon community, the ‘rural lifestyle’ is highly valued. It is understood that the community pride
themselves on being self-reliant and supportive of local services. However, at the same time
Clevedon offers a wide range of amenities and activities to cater for the needs of visitors.
4.2 Transport
In terms of transport, the Clevedon community is reliant upon their cars because public transport is
not readily available and walking and cycling are generally not viable alternatives for travel to work
and around the city. There are no public bus routes that pass through Clevedon village.
The closest available bus routes that provide connection to Downtown Auckland are those that
pass through Papakura to Downtown via Great South Road (470, 471, 472, 473, 474, 475). There
is also a bus route between Beachlands-Maraetai and Botany Downs (689). From Botany Downs
there are various bus routes to Downtown Auckland.
While there are no public bus routes, there are school buses that operate in and around Clevedon.
There are buses from Clevedon to various surrounding secondary schools such as Howick
College, Papakura High School, Strathallen College and St Kentigerns College. There are also
shorter, more local school bus services that are run by the primary schools. Clevedon School
operates school buses to transport children to and from the local primary school. Orere School
operates a school bus from Kawakawa Bay to the school, but there is no bus from Clevedon to
Orere School. Brookby School does not provide a bus service.
4.3 Trade Services
There are a number of shops and services to support the needs of the agricultural and marine
communities. These include rural supplies, general hardware, mechanical serving and repair,
boats and marine supplies.
4.4 Professional Services
Retail and convenience activities include a dairy, post office, flower shop, boutique gift stores and
specialty food outlets. Other professional services available include health and beauty, various
cafes and restaurants, real estate offices, a petrol station, and, bed & breakfast accommodation.
Overall, Clevedon village caters for small scale shopping needs and local conveniences only.
There is no supermarket in the village hence, residents are required to travel to Papakura, Botany
Downs or Manukau City for these services.
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4.5 Social Support Services
Education
There are three full primary schools (years 1-8) including Clevedon School, Brookby School and
Orere School. Clevedon School is located in the centre of the village. Also located within the
Villlage are two early childhood education centres; Clevedon Kindergarten and Clevedon Kidz
Early Childhood Centre. Clevedon Kindergarten and Clevedon Kidz can each cater for 30 children
per session. Clevedon School currently has a roll of 331 students. The Ministry of Education does
not have an agreed capacity for the school. However, the site is 2.7 hectares in area and it is
anticipated that this provides capacity to accommodate growth if required.
With respect to secondary schools and tertiary institutions, it is understood that Clevedon residents
utilise the facilities available in Papakura and Auckland including Howick College, Papakura High
School, Strathallen and Kings Colleges.
Adult education and special tuition programmes are offered by Cobbler’s Workroom.
Table 3.1 below provides detail about the three full primary schools in the area:
Table 3.1: Primary Schools
School Type Gender Decile Address Enrolment Scheme
Clevedon School State Primary Co-Ed 10 North Road Yes
Brookby School State Primary Co-Ed 8 West Road Yes
Orere School State Primary Co-Ed 3 Orere Point Road No
Table 3.2 below identifies the changes in enrolments in Clevedon surrounding schools rolls since
2005. Of note Clevedon has had a declining roll for the previous 4 years.
Table 3.2: School Rolls
School 2005 2006 2007 2008 2009
Clevedon School 386 358 349 348 331
Brookby School 85 101 106 112 112
Orere School 33 27 31 35 42
In addition to the above institutional land uses, Clevedon has a local library and a local museum.
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The library plays a dual role as a place for books and a place for people to gather, particularly the
elderly. It is operated and managed by volunteers. To supplement the old library establishment,
Manukau City Council operates a modern mobile library which visits weekly on Fridays.
There is also a local museum, the McNicol Homestead.
Churches
There are two main religious establishments in the Clevedon village; the Clevedon Presbyterian
Churchand the All Souls Anglican Church. Clevedon Presbyterian has capacity to seat 200 people
for a service, and All Souls Anglican has capacity to seat 100 people.
The two church establishments play an active role in the community because they accommodate
various social support programmes including after school care, parenting classes, counselling,
scouts and guides, youth activities and elderly group gatherings.
Marae
Umupuia Marae is the local marae.
Medical
There is a medical centre and a pharmacy located in the village centre. There is also a Labtests
collection centre on Main Road. There is currently a dental clinic located at Clevedon School.
However this is due to close and be replaced by a mobile clinic. In addition, a Plunket service
operates out of the Community Hall.
Emergency Services
Emergency services in Clevedon are operated and managed by volunteers. The volunteer fire
brigade is located on Clevedon Kawakawa Road, the Police station operates out of the old post
office building on North Road. A community constable is supported by a party of volunteers. There
is also a community Civil Defence group.
Social & Community Events
The Clevedon community support three main annual community events including the Clevedon A
& P Show, organized by the Clevedon A&P Association; the Clevedon Fireworks Night; and the
Christmas Parade which are both presented by the Clevedon Residents Association. Other annual
events and community projects held over 2009 include:
Clevedon School and Brookby School Agriculture Days
Lower Wairoa River Landcare planting/flood mitigation planning
Clevedon Scenic Reserve Walk and Talk
Clevedon Jazz, Wine and Food Festival
SRAM Tour de Ranges (cycle race)
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Molenberg SUB Stride or Ride
The Manukau City Council maintains a calendar of events and community projects. The calendar is
updated each month.
‘Manukau Leisure’ are a council owned organisation who are responsible for operating Council
owned facilities in Manukau the Clevedon Community Hall and the Clevedon District Centre. These
facilities are available for hire by anybody for activities such as community meetings, social
functions, church services or wedding receptions. The capacity of these facilities and others that
are not Council owned, is listed in the Appendix A.
The Clevedon Community have a community publication, Clevedon Roundup, which is produced
by volunteers and delivered free to Clevedon residents. The Roundup is produced out of the
Clevedon District Centre.
Markets
In celebration of Clevedon’s ‘rural lifestyle’ and in support of sustainable business and sharing local
goods and produce, there are weekly market days. The Clevedon village Farmer’s Market occurs
every Sunday and offers specialty foods, fresh local produce and interaction. The Clevedon Village
Market also occurs every Sunday and is an arts and crafts market.
Sports & Recreation
The Clevedon Showgrounds plays a major role in providing facilities for sports and recreation. The
Showgrounds are the base for equestrian, dressage, cricket, rugby, soccer and model airplane
activities. Clevedon Showgrounds is the home of the Auckland-Manukau Dressage Group.
The Clevedon School pool offers opportunities for public use in summer, and there are ‘Future
Fitness’ classes held in the Community Hall. The Clevedon Scenic Reserve is also widely used for
recreation.
Local sports and recreation clubs/organisations total almost fifteen and are various as listed in
Appendix A.
4.6 Summary
Clevedon is an established rural village as well as a busy township en route to a series of coastal
and inland settlements. The village fulfils the function of a small local service centre. It provides
agricultural support for the farming community, marine services for resident and/or visiting coastal
enthusiasts. It also supplies basic amenities and services for the permanent residential population.
In addition, there is a mix of boutique stores which cater for tourists and visitors. A number of
social and support services are provided in Clevedon in which volunteers play a significant role.
Sport and recreation is also important in the community as illustrated by the number of active
groups and community events scheduled throughout the year.
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5 Demographic Characteristics
5.1 Introduction
Clevedon village is located within a wider Clevedon community that is represented by the
Clevedon Community Board. This wider community includes the people of Whitford, Beachlands,
Maraetai, Brookby, Clevedon, Kawakawa Bay and Orere. The wider Clevedon community sits
within the Botany-Clevedon ward which is one of seven wards that comprise Manukau City. There
is extensive information published about the both the City and its various Ward and community
population characteristics. However, to obtain some specific data about Clevedon village,
information was gathered at the most detailed level possible, using Statistics New Zealand mesh
blocks and the 2006 census of population and dwellings11. This area is referred to as the
Clevedon Township and is illustrated in Figure 6.1 below.
11
Source Manukau City Council GIS 2009
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Figure 6.1 Clevedon Township
As shown, the mesh blocks include the main residential settlement as well as a small area
surrounding this. To provide some context of the nature of the Township, demographic information
is also assessed for the wider Clevedon community (Whitford, Beachlands, Maraetai, Brookby,
Clevedon, Kawakawa Bay and Orere) and Manukau City as appropriate. Additional statistics are
also outlined in Appendix B.
5.2 General Characteristics
The population for Clevedon Township, based on the mesh blocks identified, approximates 510
residents. This compares to the total for the wider Clevedon communityof 2,508.
The population of the Township is relatively youthful with two-thirds of people aged between 15
and 64. Around a quarter of people are under 15 years and only 8-9% are over the age of 65.
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These proportions reflect the situation in the wider Clevedon community and Manukau City as a
whole.
In the wider Clevedon community and the Township there are two distinct population peaks (refer
graphs below) being the age groups of 10-14 years and 40-44 years. This suggests the high
presence of families with children. The statistics for ‘Family Type’ support this.
This distribution pattern differs to that of Manukau City mainly in the 15-30 year age groups where
the percentages are significantly less in Clevedon Township. This may be a reflection of those
residing elsewhere for tertiary level training and/or seeking different community and services than
are provided in Clevedon Township.
010203040506070
Nu
mb
er
Age group
Age distribution - Clevedon Township
05000
100001500020000250003000035000
0_4
5_9
10
_14
15
_19
20
_24
25
_29
30
_34
35
_39
40
_44
45
_49
50
_54
55
_59
60
_64
65
Ove
r
Nu
mb
er
Age group
Age distribution - Manukau City
0200400600800
10001200
Nu
mb
er
Age group
Age distribution - Clevedon Community
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5.3 Ethnicity
The population of the wider Clevedon community and the Clevedon Township is predominantly
European (81-82%). This differs to Manukau City as a whole which has only 41% of the population
who identify themselves as European; the next largest groupings being Maori and Pacific Peoples.
Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
European Ethnic Groups 125796 41 8295 81 414 82
Maori Ethnic Group 47346 15 798 8 39 8
Pacific Peoples' Ethnic Groups 86616 28 171 2 6 1
Asian Ethnic Groups 66720 21 195 2 18 3
Middle Eastern, Latin American
and American Ethnic Groups 4560 1 30 0 0 0
Other Ethnic Groups 17070 6 1281 13 69 13
Total People 310335 10206 504
5.4 Families
Couples with children make up 59% of families in Clevedon Township, while couples without
children make up 29% of families. In the wider Clevedon community, couples with children make
up 50% of families, while couples without children make up 39% of families. In Manukau City,
couples with children make up 50% of families, while couples without children make up 28% of
families.
Approximately 12% of families in Clevedon Township are one-parent-with-children families,
compared with 9% in the wider Clevedon community and 23% for Manukau City as a whole.
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Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
Couples without children 23241 28 1197 39 42 29
Couples with child(ren) 41706 50 1518 50 84 59
One parent with child(ren) 19074 23 285 9 18 12
Total 84021 3039 141
5.5 Work & Income
The unemployment rate in Clevedon Township and the wider Clevedon community is 2% for
people aged 15 years and over, compared to 4% for all of Manukau City.
The Township has a higher percentage of Legislators, Administrators and Managers,
Professionals, and, Agriculture and Fishery Workers than in either the wider Clevedon community
or Manukau.
About 30% of people aged 15 years and over in Clevedon Township have an annual income of
$20,000 or less, compared to 28% in the wider Clevedon community and 37% for Manukau City as
a whole. In Clevedon Township, 28% of people aged 15 years and over have an annual income of
more than $50,000 compared with 26% of people in the wider Clevedon community and 14% for
Manukau City as a whole.
5.6 Households
Home ownership is high in Clevedon Township, with 57% of households in private occupied
dwellings own the dwelling, with or without a mortgage. For the wider Clevedon community, 52% of
households in private occupied dwellings own the dwelling, with or without a mortgage. In
Manukau City as a whole, 48% of households in private occupied dwellings own the dwelling, with
or without a mortgage.
0
10
20
30
40
50
60
Owned or Partly Owned
Not Owned Held in Family Trust
Pe
rce
nt
Ownership of Dwelling by Household
Manukau City Clevedon Community Clevedon Township
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Internet access is also high to Clevedon Township. 75% of households have access to the internet,
compared with 69% in the wider Clevedon community and 55% for Manukau City as a whole.
In Clevedon Township, 82% of households have access to a cellphone, compared with 76% of
households in the wider Clevedon community and 70% of households in Manukau City.
5.7 Summary
Overall, the Clevedon Township can be described as reflecting more the characteristics of the
wider Clevedon community than that of Manukau City. There is a variety of family types but with
strong representation by couples with children. It is a predominantly European, and well
represented by those earning over $50,000 annual income. Home ownership is high and
unemployment is lower than that in Manukau City. Access to internet and mobile phones is high
which may be a reflection of income levels and the ability to afford these services.
020406080
100
No Access Cellphone Telephone Fax Machine
Internet
Pe
rce
nt
Household access to phones, internet and fax machines
Manukau City Clevedon Community Clevedon Township
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6 Policy Context
6.1 Background
There are a number of plans and policies, prepared at the Manukau City Council level, that provide
context for the development of the City and its communities. The key strategies have been
identified in the sections below.
6.2 Towards 2060 – Our City’s Future (draft)
The draft Towards 2060 – Our City’s Future, is a strategic spatial plan which identifies what, where
and how growth and development will occur in Manukau over the next 50 years. It aligns options
for future growth with the planning and asset development programme in the LTCCP. Towards
2060 – Our City’s Future sets out a number of principles for growth which provide guidance on how
Manukau’s town centres, neighbourhoods and streets should look, feel and function. The principles
that are relevant to this assessment include:
Sustainable development
Enhancing the natural environment – Maintaining and increasing the life supporting capacity of the environment. Rediscovering and enhancing the natural environment for its amenity and beauty.
Quality neighbourhoods, town centres and villages – Creating attractive town centres, neighbourhoods and villages where people can meet, shop and access their local services such as doctors and dentists.
Enhance heritage and character
Community safety
Housing choice
Improved public transport and reduced reliance on the car
Good opportunities for economic growth and employment
Rural Precautionary Approach – Our rural areas are critical to the success and well-being of the city providing for rural productivity, recreation, cultural and scenic features of high value.
The draft strategic spatial plan proposes limited planned growth within the existing rural villages
such as Whitford and Clevedon, but no more growth or expansion into the general rural area.
6.3 Tomorrow’s Manukau – Manukau Apopo
The overarching policy framework for Manukau can be best appreciated through Tomorrow’s
Manukau – Manukau Aopopo. This document is the city’s vision and provides a framework for
community development into the future. It outlines the community’s values, priorities and
aspirations for the future. It presents the Community Outcomes which describe these aspirations.
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Tomorrow’s Manukau was first published in 2001 and it was reviewed in 2004/05. As a result of the
review, the overall vision stayed the same but the Community Outcomes were refined. The overall
vision is for “a Progressive Place, a Proud People and a Prosperous Economy.”
Clevedon is described in Manukau Apopo as a long established and self-reliant community with
highly developed farming infrastructure and clean, green rural open spaces, forest and beaches. It
comprises of a series of coastal and inland settlements including Whitford, Beachlands, Maraetai,
Clevedon, Kawakawa Bay and Orere Point. This is the ‘wider Clevedon community’ as referred to
in Section 5 of this report. The community vision for Clevedon is:
“Clevedon will be a rural, green environment of separate communities, linked by efficient transport
networks. A community where the physical infrastructure supports the population and where a
structured plan is in place to guide development.”
The community identified several areas needing particular attention. Those that are relevant to the
Clevedon Study include:
Safe Communities
Explore CCTV options for the Clevedon town centre
Moving Manukau
Improve roading
Healthy People
Reduce coastal pollution from sewerage overflows
Educated and Knowledgeable People
Access to education at all levels in the area
Facilitate availability of broadband infrastructure
Vibrant and Strong Communities
Ensure the elderly population has access to necessary services and facilities
Maintain the character of Clevedon rural communities
Thriving Economy
Ensure structured village design that maintains rural characteristics
Facilitate rural tourism e.g. Pohutukawa Coast
Sustainable Environment and Heritage
Ensure infrastructure capacity meets the population needs, in particular waste water
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Maintain the rural character of the area
Ensure urban limits are maintained.
6.4 Long Term Council Community Plan 2009-2019
The Long Term Council Community Plan 2009-2019 (LTCCP), provides a ten year strategic plan
for Manukau City. It adopts the Community Outcomes identified in Tomorrow’s Manukau and
identifies projects and methods to achieve the future goals and priorities. The LTCCP forecasts
spending on libraries, community facilities and streetscapes to improve the current level of service
provided.
Specifically for Clevedon, the LTCCP forecasts spending to upgrade the existing rural arterial road
network in the Clevedon area to accommodate increased traffic growth. In addition, the spending
forecasts for Manukau Water Limited are included in the LTCCP. It is forecast to prioritise spending
on improving the provision of water and wastewater services where it is most needed.
6.5 Draft Rural Growth Strategy12
The draft Rural Growth Strategy sets out an overall concept for managing growth in the rural areas
of Manukau (Clevedon, Whitford, Brookby and Beachlands).
Key features of the draft Rural Growth Concept include:
Focus on accommodating growth and development within existing towns and settlements.
Provide greater protection of important coastal values, and provide greater recreational opportunities orientated around the beach and coast where appropriate.
Retain the rural qualities of the area by looking at ways to support traditional rural activities such as agriculture and horticulture.
Provide new countryside living areas in close proximity to the existing urban limit to optimise the use of nearby urban services and facilities.
Undertake growth studies to assess whether growth is appropriate in Whitford, Beachlands and Clevedon, and then prepare structure plans, based on the growth studies, to guide the location, style, form and intensity of future development and ensure that the necessary infrastructure is provided.
Promote the Clevedon/Maraetai hills as the main divide between the wider rural area and countryside living zones.
Elements of the draft Rural Strategy’s growth concept that are particularly relevant to the Clevedon
Study include:
Focus on accommodating growth and development within existing rural villages and settlements (ie containment).
12
Source: Beachlands Sustainable Development Plan (2009), Manukau City Council
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Foreshadow the undertaking of growth studies to assess whether growth is appropriate in Clevedon, and the possible preparation of plan changes to be incorporated into the Operative District Plan to guide the location, style, form and intensity of future development and ensure that the necessary infrastructure is provided.
6.6 Cycle and Walking Strategy 2005-2015
The Manukau City Council Cycle and Walking Strategy is a policy document released in
September 2004. It forms part of the overall transport planning for Manukau City as set out in the
Transport Strategy to 2016. The Cycle and Walking Strategy focuses on developing a framework
to make cycling and walking more viable transport and recreational options in Manukau.
The Walking and Cycling Strategy’s key objectives that have particular relevance to this
assessment include:
Plan, develop and maintain a safe network for cycling and walking throughout the City
Ensure the adoption of appropriate safety design standards and an ongoing maintenance programme for cycling and walking facilities
Promote cycling and walking as viable modes of transport
Support and develop road safety education programmes for cycling and walking
Establish a network implementation, monitoring and evaluation plan.
The key strategy for the pedestrian network is to focus on pedestrian access and safety
improvements.
The strategy for the cycling network is to cater for all cyclists regardless of their trip purpose or
rider characteristics e.g. commuting cyclists, recreational cyclists. It plans for a strategic cycle
network which follows predominantly along arterial routes, a local cycle network developed for
those cycling to local destinations such has schools and shops, and a recreational network of off-
road routes. The strategic network forms the ‘skeleton’ of cycle routes from which the local and
recreational routes can develop. The Twilight Road route has been identified as a key strategic
cycle route. The Ormiston-Sandstone-Whitford-Maraetai route is also a key route.
Rural roads are a component part of the strategic cycle network as well as many recreational
routes. The strategy sets out specific measures for implementation on rural roads that form part of
the cycle network, including that whenever sections of rural roads are resealed or upgraded and
whenever shape correction works for safety improvements occur that a desirable cross section to
accommodate appropriate cycle facilities (widths and seal) is incorporated.
6.7 Clevedon Community Advocacy Plan 2008-2011
The Clevedon Community Advocacy Plan (CCAP) outlines the needs and aspirations of the
community. First developed in 2005, the CCAP was reviewed in 2008 to provide guidance for local
community development to 2011. The vision of the CCAP is “To meet the needs of the Clevedon
community of the Botany-Clevedon ward by advocating fairly and effectively on behalf of all
residents.” The Community priority for Clevedon is to improve water and wastewater servicing.
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The CCAP identifies the Clevedon Sustainable Development Plan as a vehicle to get this project
moving.
6.8 Summary
In general, the policy and planning documents acknowledge the uniqueness of the village and its
community. They commonly recognise the need for planned and careful growth. More specifically
the strategies identify the need to undertake studies to ascertain the nature of this growth and
priorities around water and wastewater servicing. The role of Clevedon in the council’s cycle
networks and implications on traffic growth on the roading network are also noted in various
strategies.
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7 Impacts of Change on Small Communities13
7.1 Introduction
To assist in understanding how Clevedon village may change as a consequence of growth, it is
useful to firstly examine previous studies and research on the potential changes. Although these
are mainly overseas based, they may provide an indication of the types of issues which will be of
relevance. A search of the literature has produced three main implications for growing
communities:
1. Growth results in increased population numbers and increased population diversity – more people, different people (Cortese, 1982);
2. There is a need to accommodate this population diversification by understanding newcomers’ demands and needs and learning to do things differently (Cortese, 1982; Richardson & Powe, 2004);
3. There is a need to build on what is already there and develop local capacities so to suitably integrate old and new social structures (Day, 1998)
In general, the concept of introducing more and different social services but by building on what is
already there, promotes sustainable development. This is achieved by recognising past
communities, supporting present ones and enabling development to meet the need of future
communities.
7.2 Growth and Diversification
Growth in a small community results in change. The most obvious of these changes is the increase
in population. However, there is also a change in the make up of the population. There are more
people and different people.
An increase in population and a diversification of the population leads to the need to accommodate
for more people and more needs.
Long time residents often have one set of social understandings and expectations and newcomers
bring another set in. There is a need to integrate these and make the transition to a new shared
13 References
Day, G. (1998) Working with the Grain? Towards Sustainable Rural and Community Development. Journal of
Rural Studies 14(1), 89-105
Cortese, C. (1982) The Impacts of Rapid Growth on Local Organisations and Community Services in Weber
et al. (1982) Coping with Rapid Growth in Rural Communities. Boulder, Colorado: Westview Press.
Richardson, R & Powe, N. (2004) Service Implications of Population Growth in Market Towns in the UK.
Planning, Practice & Research 19(4), 363-373.
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understanding, a new social culture. There will inevitably be a period during which there is a
disconnect between old ways of doing things and new expectations to be met.
In the case of Clevedon, it is currently a rural community and many of its essential community
services are run by volunteers (Fire Service, Community Library). For the volunteers, their primary
motivation for providing service is a commitment to the community. With growth, these community
services will potentially experience the stress and strain of needing to provide more of everything
and with increasing population diversity, they will be called upon to do things differently, be
responsive to different expectations and demands. This may not be viable for community services
run on a volunteer basis. Key positions may need to become paid positions.
There may also be a need to recruit for new positions. If these positions are filled by newcomers
and if they are paid positions, then the primary motivation for providing service changes. There will
be a change to the quality and manner of service delivery. This is accentuated by the difference in
the relationships between, and expectations of, the people providing the service versus the people
receiving the service.
This suggests that there may be a benefit in retaining long time residents in service delivery
positions as well as employing newcomers into new roles. This would enable the integration of
different social understandings and expectations through learning shared expectations. It would put
community services in a position to understand the needs of both long time residents and
newcomers by having both long time residents and newcomers in positions of organisational
power.
7.3 Learning to do Things Differently
Local businesses in growing communities are also required to do more of what they have been
doing but to do things differently.
In general, population growth has a positive effect on the patronage of local businesses and
services. However, the long term success of a local centre and continued patronage depends
greatly on its ability to provide not only more retail services but sufficient quality and range to meet
the needs and expectations of the new residents. If these needs and expectations are not met
there is the risk that people will travel elsewhere to meet their retail service needs.
In the case of Clevedon, the importance of retaining retail patronage in the town centre is relevant
because the strategy for growth (in accordance with local and regional policy guidance) is for
concentration and compact communities (integrating land use and transport to minimise car trips).
Further, there is a desire to retain the local community character and promote sustainable
development by way of local business support. Therefore, it is important to maximise the usage of
services within the town centre which will minimise car trips and promote support for local
business.
In planning for new retail and services in the town centre, it is important to understand the
differences between the newcomers and long time residents in terms of lifestyle, needs and
expectations. For example, if newcomers are residents who work outside the town and commute
daily, and if newcomers make up households where both partners work full time, then this
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introduces time pressures and the need for convenience and efficiency. This commonly dictates a
trend wherein people who work outside of town are more likely to shop in their place of
employment than in their local centre. This is because they are often time constrained as a result
of daily travel requirements and the opening hours of businesses in the local centre may not be
sufficiently convenient for their lifestyle.
There is also a link between where newcomers have come from and their tendency to take their
patronage elsewhere. For example, if newcomers have strong links to another urban area whether
through familiarity, habit or the range of services it offers, they will tend to shop in the places they
know and will resist a shift to patronage of their unfamiliar local centre.
These trends are largely dependent on the ability of a local centre to provide what it is that
residents are otherwise seeking elsewhere. However, there tends to be a differentiation between
food shopping and non-food shopping/entertainment.
People who live and work locally will tend to do food shopping locally but will travel elsewhere for
non-food items and entertainment (movies, restaurants) for the experience of going somewhere
different. By contrast, people who live locally but work elsewhere may be more likely to food shop
elsewhere (in their place of employment) for convenience but will tend to stay local, particularly for
entertainment (movies, restaurants), because they are less inclined to travel outside the area again
in the evening since they have just commuted for the day.
Based on the outcomes of the literature review, it would appear from this that there is greatest
opportunity to boost the success of the town centre by retaining the patronage of commuters for
food shopping. This could be done by extending the opening hours of local food stores.
7.4 Build on What is Already There
Growing communities require more services and different services to accommodate more and
different people. However, an attempt to accommodate newcomers’ needs and expectations
should not come at the expense of those of long time residents.
There is the risk that in an attempt to diversify, new services and ways of doing things are
introduced but they are poorly interconnected and bear no relation to what existed before.
Development in rural communities has often assumed that in order to achieve growth and
prosperity, traditional rural ways of doing things must be given away. However, this approach fails
to build on what is already there. The introduction of ‘alien’ components can upset the balance of
pre-existing lifestyles and contributes to a loss of local culture, identity and character.
The traditional features of rural communities have potential to form strong foundations for
sustainable development. Specifically, the strength of rural social networks and community culture
provide a basis for confidence and trust in a growing community.
Developing local capacities and finding ways of integrating the different social cultures of long time
residents and newcomers requires first and foremost an understanding of how the local community
works.
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8 Summary
This study has identified and documented information regarding the existing community of
Clevedon Township.
The study has identified a community that in terms of demographic characteristics is more
reflective of the wider Clevedon community (including Whitford, Beachlands, Maraetai, Brookby,
Clevedon, Kawakawa Bay and Orere) than that of Manukau City as a whole. In particular,
Clevedon Township has the highest level of home ownership, internet accesses, low
unemployment. However, it appears to be a mixture of those who live and work in the surrounding
rural area and others whole commute to other places for work.
There is a variety of community and organised social and recreation groups in the village, and the
contributions from local volunteers appears significant. With growth will come a need to consider
how appropriate is the level of provision of community services and how these will be resourced in
the future. This also applies to the amount of open space area and meeting future recreation
demands.
Access to public transport is limited but there is a need to access services that are not provided in
the village. To achieve some of the sustainable growth objectives, consideration of how these may
be provided locally will need to be considered.
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9 Next Steps
As noted in the previous section the scope of this background report has been to identify and
document information regarding the existing community of Clevedon. In particular, to ascertain
any social aspects that needs to be considered in the development of the CSDP. At this juncture,
the report is only at an interim stage. Once consultation has been undertaken with the community
on the potential development options, then this feedback will be able to be incorporated into a
more complete assessment.
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Appendix A
Sports & Recreation Groups
Name Group email or phone Location Website
Adrienne Murdoch Auckland-Manukau Dressage Group [email protected] Clevedon Showgrounds http://www.amdg.org.nz/
Alan Dick Papakura-Manukau Model Aero Club [email protected] Clevedon Showgrounds http://www.pmac-rc.org/
Debbie White Clevedon Pony Club [email protected] Clevedon Showgrounds http://www.clevedonponyclub.org.nz/
Kerry Williams Clevedon Cricket Club [email protected] Clevedon Showgrounds http://www.sportsground.co.nz/ClubSite.asp?SiteID=3546
Laura Bothamley Clevedon Adult Riding Club [email protected] Clevedon Showgrounds
Martin Grant Clevedon Football (Soccer) Club [email protected] Clevedon Showgrounds
Michelle Reddy Auckland District Harness Driving Club [email protected] Clevedon Showgrounds http://www.carriagedrivingnz.co.nz/index.html
Sarah Corson Clevedon Lawn Tennis Club [email protected] Clevedon Showgrounds
Tony Curran Wairoa Rangers Rugby Club [email protected] Clevedon Showgrounds http://www.wairoarangers.co.nz/
Club Secretary Clevedon Bowling Club 2928463 Clevedon Showgrounds
Sarah Corson Clevedon Paddling Club [email protected] Based around Wairoa River
Cathie Sherning Auckland Polo Club [email protected]
Various privately owned grounds http://www.aucklandpolo.co.nz/
Andrea Stewart Future Fitness exercise classes [email protected] Clevedon community hall
Ash (Caretaker) Clevedon Cruising Club - pleasure boating & mooring 2928318 Wairoa River - down North Road
Julia France Clevedon School swimming pool - summer community programme [email protected] Clevedon School http://www.clevedonschool.co.nz/Home/
Office Clevedon Presbyterian Church - child, youth, older residents programmes [email protected] Clevedon Presbyterian Church http://www.clevedonpresy.co.nz/Church/default.aspx
Office Clevedon Anglican Church - child, youth, older residents programmes [email protected] Clevedon Anglican Church
Jo McAllister Clevedon Scouts Group [email protected] Clevedon Scenic Reserve http://www.zdobby.co.nz/index.html
Outside the area A lot of Clevedon residents travel outside the area for sporting opportunities e.g. touch rugby, rugby, netball, BMX, water polo, athletics, swimming lessons,
etc.
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Capacity of Clevedon Community Facilities
Facility Capacity Use Location
Clevedon Community Hall
Main hall/gymnasium
Supper room
365 people
60 people Suitable for a wide number of uses. The hall and grounds cater for the Clevedon markets each weekend. 1 Papakura-Clevedon Road
Clevedon District Centre 30 people Small group activities and meetings 2 North Road
Clevedon Presbyterian Church 200 Church services & community activities (including Clevedon Kidz) 3 Papakura-Clevedon Road
All Souls Anglican Chiurch 100 Church services & community activities North Road
Clevedon Kidz ECE Centre 30 Early childhood education 3 Papakura-Clevedon Road
Clevedon Kindergarten 30 Early childhood education 14 Monument Road
Clevedon School No agreed capacity.
Current roll 331 + room for growth.
13-17 North Road
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Appendix B
Demographic Data
Age Distribution
Age
group
(Years)
Manukau City
Clevedon
Community
Clevedon
Township
Number % Number % Number %
0-4 28,023 9 708 7 39 8
5-9 28,758 9 921 9 51 10
10-14 29,550 9 870 8 54 11
15-19 28,131 9 633 6 21 4
20-24 23,673 7 390 4 24 5
25-29 21,093 6 378 4 15 3
30-34 22,938 7 678 6 36 7
35-39 25,332 8 921 9 36 7
40-44 25,440 8 1,116 10 63 12
45-49 22,245 7 882 8 48 9
50-54 18,147 6 765 7 33 6
55-59 15,969 5 675 6 24 5
60-64 12,231 4 549 5 12 2
65+ 27,429 8 984 9 39 8
Total 328,968 10,710 510
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Work & Income
Employment
Manukau City Clevedon Community Clevedon Township
Number % Number % Number %
Employed Full-time 113637 47 4317 53 195 53
Employed Part-time 28407 12 1296 16 66 18
Unemployed 10770 4 180 2 6 2
Not in the Labour Force 78057 32 1998 25 78 21
Work and Labour Force
Status Unidentifiable 11763 5 381 5 3 1
Total 242634 8145 366
Occupational Groups
Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
Legislators, Administrators and
Managers 20316 14 1227 22 63 24
Professionals 18108 13 786 14 39 15
Technicians and Associate
Professionals 17679 12 678 12 24 9
Clerks 19275 14 627 11 24 9
Service and Sales Workers 17157 12 513 9 24 9
Agriculture and Fishery Workers 1941 1 294 5 36 14
Trades Workers 13032 9 582 10 24 9
Plant and Machine Operators and
Assemblers 13116 9 234 4 15 6
Elementary Occupations (include
Residuals) 21420 15 417 7 12 5
Total 142044 5604 261
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Income
Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
5000 or Less 36471 15 912 11 51 14
5001-10000 17430 7 375 5 12 3
10001-20000 37116 15 996 12 48 13
20001-30000 30696 13 837 10 51 14
30001-50000 51492 21 1539 19 69 19
50001 or More 33777 14 2118 26 99 28
Not Stated 35655 15 663 8 21 6
Total 242634 8160 360
Households
Home ownership
Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
Dwelling Owned or Partly Owned by
Usual Resident(s) 44949 48 1917 52 207 57
Dwelling Not Owned by Usual
Resident(s) 32076 34 846 23 138 38
Dwelling Held in Family Trust by Usual
Resident(s) 9669 10 699 19 0 0
Not Elsewhere Included 7590 8 204 6 15 4
Total 94281 3672 363
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Household access to phones, internet and fax machines
Manukau City
Clevedon
Community Clevedon Township
Number % Number % Number %
No Access to Telecommunications
Systems 2289 2 27 1 0 0
Access to a Cellphone/Mobile Phone 66270 70 2814 76 138 82
Access to a Telephone 80496 85 3270 88 159 95
Access to a Fax Machine 23739 25 1500 40 72 43
Access to the internet 52236 55 2544 69 126 75
Not Elsewhere Included 5763 6 117 3 6 3
Total Households 94281 3705 168
Note: Households can access more than one type of telecommunication device, therefore percentages do not add up to 100.
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