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www.gstcouncil.org
Global Criteria for Sustainable
Tourism
Luigi Cabrini
Chair, Global Sustainable Tourism Council
Advisor UNWTO
PM4SD Summer School _
October 2017- Parco della Sila
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The GSTC
“Promoting the adoption of universal sustainable tourism
principles and building demand for sustainable travel.”
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The GSTC
“Establishing and managing global sustainable tourism
standards to ensure the tourism industry continues to drive
conservation and poverty alleviation.”
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GSTC Criteria
Each set has 41 criteria ( and 105 indicators) in 4 pillars:
SustainabilityManagement
Social & Economic
Cultural Environmental
To date, three sets of GSTC Criteria have been developed:
Criteria for Hotels and Tour Operators (2008, revised 2012, 2017)
Criteria for Destinations (Nov 2013)
Criteria for Industry (Jan 2017)
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GSTC-D GSTC Criteria for Destinations
( relevant to manage “overtourism”)
A1 – Sustainable Destination Strategy
The destination has established and is implementing a multi-year destination strategy that is publicly available, is suited to its scale; that considers environmental, economic, social, cultural, quality, health and safety, and aesthetic issues, and was developed with public participation.________________________________
A2 – Destination Management Organization
The destination has an effective organization,
department, group, or committee responsible for a
coordinated approach to sustainable tourism, with
involvement by the private sector and public sector. The
group is suited to the size and scale of the destination,
and has defined
responsibilities, oversight, and implementation capability
for the management of environmental, economic, social,
and cultural issues. The group’s activities are
appropriately funded.
________________________________
A3 – Monitoring
The destination has a system to monitor, publicly report, and respond to environmental,economic, social, cultural tourism, and human rights issues. The monitoring system is reviewed and evaluated periodically.
A4 – Tourism Seasonality Management
The destination dedicates resources to mitigate seasonal variability of tourism where appropriate, working to balance the needs of the local economy, community, cultures and environment, to identify year-round tourism opportunities.________________________________
C2 – Visitor Management
The destination has a visitor management system for attraction sites that includes measures to preserve, protect, and enhance natural and cultural sites. ________________________________
C3 – Visitor Behavior
The destination has published and provided guidelines for proper visitor behavior at sensitive sites. Such guidelines are designed to minimize adverse impacts on sensitive sites and strengthen positive visitor behaviors.________________________________
Work Areas
Integrity programme
Destinations
Education and training
Market access
Communication
Areas
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GSTC Integrity Program
• GSTC Recognized means that standards comply with
the GSTC Criteria.
• GSTC Accredited mean that certification programs
meet requirements for independence, transparency,
and competency. (Not just the standard, but the
process in which the standard is used).
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Certification Bodies
Codes for sustainable standards, certification, accreditation in all sectors
Accreditation Bodies
Paper towels in Korea with the FSC logo
Eco-labeling is on the rise
Novotel amenities
Rainforest Alliance fair trade coffee at McDonalds
Travel products have very little consumer-facing ecolabeling
Travel & Tourism offers services…these are more difficult to label than are tangible commodity products
However…
The GSTC framework is now applied to making supply chains more sustainable…two leading cases
26
Our hotels are our central focus when it comes to improving sustainability performance at our destinations. Every hotel plays a role in managing our impacts on the local community, economy and environment.
TUI Group owns or manages more than 300 hotels, and our global portfolio of more than 245,000 beds includes highprofil
e br ands IU, obinson, TUI agic ife and the new TUI
Blue collection. In addition, we work closely with partners on around 200 international concept’ hotels including Sensatori, Sensimar and Family ife, each designed for specific cust omer segments. TUI’s growth plans include expanding our portfolio of owned hotel brands and our international concepts.
We also work with more than 5,000 hotel suppliers around the world.
To demonstrate their commitment to social and environmental good practice, we expect our own hotels and our hotel partners to implement credible sustainability certifica tions. Our ambition is to increase the number of hotels achieving certifica tion so that by 2020 we can take more than 10 million customers to hotels with credible certifica tions up from 5.6 million in 2015.
GSTC is a global initiative dedicated to promoting sustainable tourism practices around the world. At the core of their efforts are the Global Sustainable Tourism Criteria, a set of voluntary principles covering all aspects of sustainability – environmental, social and economic – that provide a framework for assessing the sustainability of tourism businesses.
TUI focuses on certifica tions that are aligned with the Global Sustainable Tourism riteria. urrently 25 standards have achieved GSTC recognition or approval, including Travelife, Earthcheck, Green Key and Green Globe. www.gstcouncil.org
We are strong advocates of the Travelife sustainability certific
ation scheme. TUI is Travelife’s largest supporter, with
more than 450 certified ho tels featured in our product offering in 2015. We play an active role on the Travelife Board and Steering Committee and helped to develop new, stricter criteria launched in June 2014. The new criteria adhere to international standards (including GST and EU Ecolabel) and cover areas such as reducing waste, use of water, energy and harmful chemicals, supporting local communities and protecting employees, wildlife and human rights.www.travelife.org
HOTELS
sustainability certifica tions
50 of our hotels (representing nearly 5. million customers) were subscribed or certifie
d t o Travelife or awarded a GST
certifica
tion in 2015.
Royal Caribbean & WWF Set Sustainability Goals
Sustainable Seafood Target
Responsibly source 90 percent of its wild-caught
seafood by volume from MSC certified
sustainable fisheries by 2020
Global Tour Operations Target
By the end of 2019, all “sustainable tours” offered
by RCL will be provided by GSTC certified
operators
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1. Desktop Scoping; Stakeholder and Document Mapping
2. Onsite: Opening Stakeholder Workshop
3. Stakeholder Consultation and Site Visits
4. Preliminary Results Validation Workshop
5. GSTC Assessment Report
GSTC Destination Assessment Process
www.gstcouncil.org
1. Jackson Hole, Wyoming, USA
2. Mt. Huangshan, China
3. St. Kitts & Nevis, West Indies
4. Fjords Norway
5. Lanzarote, Spain
6. Okavango Delta, Botswana
7. Cuzco & Sacred Valley, Peru
8. Lago Llanquihue, Chile
9. Southern Sardinia, Italy
10. Mara Naboisho Conservancy,
Kenya
11. St. Croix, USVI
12. Sierra Gorda, Mexico
13. Samoa, South Pacific
14. Riviera Maya, Mexico
15. Lombok, Indonesia*
16. Sieman, Indonesia*
17. Pangandaran, Indonesia*
18. Wakatobi, Indonesia*
19. Cayman Islands, West Indies
20. Sinaloa Sur, Mexico
21. Sedona, Arizona, USA
22. Hwaseong Fortress, Suwon
City, Republic of Korea*
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Analysis of Sustainability Practices
N/A 0 1 2 3
Not
applicable to
the
destination
No
documented
policy exists
Documented
policy,
however no
evidence of
enforcement
Documented
policy, plus
evidence of
enforcement
Documented
policy, plus
evidence of
enforcement,
plus rises to
the level of
good practice
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Assessment: Analysis per Pillar
0
2
4
6
8
10
12
14
A B C D
0
1
2
3
N/A
Presential and online courses on criteria content and application aimed atdifferent groups: tourism and environmental officials, national and regional level;destination managers, private sector, certification auditors, NGOs
Opportunity to take the official GSTC Sustainable Tourism Training Program(STTP) Exam, and upon successful completion, receive a Certificate in SustainableTourism by the GSTC to demonstrate your knowledge of sustainable tourismstandards and practices.
Capacity Building