CITY OF MARSHFIELD MEETING NOTICEci.marshfield.wi.us/Agendas/EDB/October 5, 2017 Full...ECONOMIC DEVELOPMENT BOARD Thursday, October 5, 2017 City Hall Plaza, Room 108 3:00 p.m. AGENDA

ECONOMIC DEVELOPMENT BOARD Thursday, October 5, 2017 City Hall Plaza, Room 108

3:00 p.m.

AGENDA

1. Call to order 2. Approval of minutes

a. August 8, 2017 – regular meeting b. August 24, 2017 – joint meeting with CVB

3. Identify potential conflicts of interest 4. Receive citizen comments 5. Discussion and possible action on matters related to EDB priorities

a. Wenzel Family Plaza b. Phase III of 2nd Street Corridor redevelopment

6. 2018 Budget adjustment – additional $4,000 for Job Center 7. Economic development activity updates 8. Items for future agendas 9. Adjourn

NOTICE It is possible that members of and possibly a quorum of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information or to request this service, contact Deb M. Hall, City Clerk, at 630 South Central Avenue or by calling (715) 384-3636.

CITY OF MARSHFIELD

MEETING NOTICE

Economic Development Board meeting August 8, 2017

Present: Wagner, Buttke, Trussoni, Martin, Sennholz, Dickrell, Meissner, Staab Absent: None Others: Knoeck, Angell, Krogman, Casperson, Barg Meeting was called to order at 3:00 p.m. by Bill Sennholz, Chair, in Room 108 City Hall Plaza. Identify potential conflicts of interest Meissner has a conflict with the closed session item. Citizen Comments None Wenzel Family Plaza Bids The bids were opened for the Wenzel Family Plaza and they are approximately $755,000 over what was anticipated. Convention and Visitor Bureau will be meeting on August 10th to discuss their contribution. It is anticipated they will give the project $200,000. Staff will be recommending the Board of Public Works approve the bid by Boson Companies. Once their bid is approved they will work with Boson to cut down costs. EDB2017-16 Motion by Buttke, second by Dickrell to approve a donation of not more than $500,000 from the 205 fund for the Wenzel Family Plaza. Any additional funding gap will be made up from additional contributions, value engineering, and the removal of the alternate masonry columns and rails in concrete. Motion carried Meissner left the meeting at 3:45 p.m. EDB2017-17 Motion by Wagner, second by Staab to adjourn to closed session under Wisconsin Statutes 19.85(1)(3), “Deliberating or negotiating the purchasing of public properties, the investing of public funds, or conducting other specified public business, whenever competitive or bargaining reasons are involved.” The purpose of this closed session is to consider a possible development is TID #5. Roll call vote, all ayes (time: 3:46 p.m.) Presented in closed session: Sennholz, Buttke, Trussoni, Staab, Martin, Wagner, Dickrell, Angell, Barg, and Krogman EDB2017-17 Motion by Buttke, Second by Staab to return to open session. Roll call vote, all ayes. (times: 3:51 p.m.) There was no action on any closed session items

Economic Development Activity Updates Angell stated development has been very busy. He will be giving an update on a major development at the next meeting. Future Agendas Next meeting date is September 7th at 3 p.m. Meeting adjourned at 4:02 p.m. Respectfully submitted, Amy Krogman Administrative Assistant III

Joint meeting between the Economic Development Board and the Marshfield Convention & Visitors Bureau

Minutes of the August 24, 2017 Meeting

Meeting called to order by Bill Sennholz, Chairman of the Economic Development Board at 1:00 p.m.in Room 108 of City Hall Plaza. EDB members present: Ed Wagner, Tammy Meissner, Bob Trusonni, Bill Sennholz, Aaron Staab EDB members absent: Ron Dickrell and Tom Buttke CVB members present: Scott Koran, David Bleuer, Al Chaney, Gary Cummings, Mike Feirer CVB members absent: Scott Berg Others Present: Amy Krogman, Jason Angell, Matt McLean, Scott Larson, Dan Knoeck, Justin Casperson There were no potential conflicts of interest The CVB had made the following motion at their August 10th meeting:

The Marshfield CVB will commit $200,000 in funding over a 5 year period for construction of the Wenzel Family Plaza, only if $200,000 in programming funding is committed by EDB or partners over a 5 year period as well. We also have two more contingencies we need you to agree upon:

1. The CVB heads and selects a commission to oversee plaza programming 2. The CVB has a seat at the table on the redesign of the plaza to cut costs

Sennholz explained the concerns the EDB had with the conditions the CVB was placing on the funding and why the EDB was unable to accept those conditions. The two committees discussed the CVB contribution and programming of the Wenzel Family Plaza. Committee recessed at 2:00 p.m. Committee reconvened at 2:25 p.m. CVB made the following motion: Motion by David Bleuer, second by Al Chaney to commit $200,000 for construction over a 5 year period, an additional $40,000 will be contributed towards the programming in 2018 with a match from the City or other partners. CVB will agree to the decision of the Wenzel Family Plaza programming subcommittee recommendation on administration of future programming. Motion carried EDB made the following motion: Motion by Bob Trussoni, second by Tammy Meissner to accept the contribution from CVB along with their stipulations. Motion carried Motion by Meissner, second by Staab to adjourn at 2:50 p.m. Respectfully submitted, Amy Krogman Administrative Assistant III

1

Angell, Jason

From: Andrew Dane <[email protected]>Sent: Wednesday, September 13, 2017 3:53 PMTo: Angell, JasonSubject: RE: Wenzel Park PlazaAttachments: EconomicDowntownPks (1).pdf

Jason, Thanks for the email. To put this in context a bit more, there is a small effort over in the Fox Cities to do something similar. We are still in the infant stages of discussing the "project" but I see value in coming up with some better local data and examples to cite than what is available (see attached example). A few indicators to consider below. I'd anticipate narrowing down quite a bit. 1. Rents by category within 1 block or 1/4 mile of the park 2. Households, new units, or population growth within 1/4 and 1/2 mile of the park 3. Equalized values within 1 block or 1/4 mile of park 4. #, type of business improvements occurring within 1 or 2 blocks of park 5. # of events and visitors 6. New projects by category (residential, office, commercial) 7. Perceived benefit to nearby coffee shops, restaurants (survey question such as to what extent did new park positively impact sales - (none, some, alot) 8. Pedestrian traffic counts 9. Vehicular traffic counts 10. Visitor profile spending associated with one or two Wenzel Park Plaza events (intercept survey at event) Link to a very long, academic oriented article on the topic - very good but caution very long! http://www.ndavidmilder.com/2015/06/part-3-some-thoughts-about-studies-of-the-economic-impacts-of-downtown-entertainment-venues OK, back to work! Let me know what you find out. No worries if this dies on the vine! Andrew Andrew Dane, AICP, ENV SP, NCI, LEED AP ND SEH | 425 West Water St #300 | Appleton, WI 54911 920.380.2815 direct | 920.585.3593 cell | 888.908.8166 fax www.sehinc.com Building a Better World for All of Us http://seh.uberflip.com/i/347009-seh-company-brochure http://www.linkedin.com/in/andrewdane From: "Angell, Jason" <[email protected]> To: 'Andrew Dane' <[email protected]> Date: 09/12/2017 07:16 PM Subject: RE: Wenzel Park Plaza

2

Hey Andrew. I apologize for taking so long to respond. Things have been pretty crazy around here, but all good. I appreciate your offer to help with measuring the impact the Wenzel Family Plaza will have on our downtown and community over the years. I will share the article you sent over with the members of the EDB and Main Street Marshfield and also let them know of your offer to help develop some sort of metric. My hope is that I can receive guidance from the EDB in the near future on whether or not there is an interest in developing something. Based upon their direction/interest, I will be back in touch. Do you have any idea the type of process you would propose to develop the metrics and any related documentation? Timeframe? I realize you probably don’t have the entire thing thought out yet, but any ideas on how you would approach this would help me in the discussions to possibly “sell” this. Thanks again. Jason

Jason Angell Director of Development Services City of Marshfield 630 S. Central Avenue, Suite 602 Marshfield, WI 54449 Direct: (715) 486‐2074 From: Andrew Dane [mailto:[email protected]] Sent: Tuesday, September 12, 2017 9:20 AM To: Angell, Jason; Miller, Josh Subject: Wenzel Park Plaza Jason, Let me know if I can be of any help developing some metrics to document the anticipated impact of Wenzel Park Plaza. This is a topic that I am very interested in personally and professionally and would be happy to donate some time and energy to the cause! Andrew Andrew Dane, AICP, ENV SP, NCI, LEED AP ND SEH | 425 West Water St #300 | Appleton, WI 54911 920.380.2815 direct | 920.585.3593 cell | 888.908.8166 fax www.sehinc.com Building a Better World for All of Us http://seh.uberflip.com/i/347009-seh-company-brochure http://www.linkedin.com/in/andrewdane

54 Parks & Recreation | S E P T E M B E R 2 0 1 7 | W W W . P A R K S A N D R E C R E A T I O N . O R G

The Economic Benefit of

ParksDowntownP

arks come in all shapes and sizes. They can be strictly recreational, used to protect environmental

and natural areas, or can simply be passive spaces. They can be located in urban or suburban areas and can be linear greenways, small pocket parks or large neighborhood parks. Whatever their constitution, today’s parks need to be versatile and able to be used for multiple purposes.

For example, an open lawn in a park, such as White River State Park in Indianapolis, could be used for downtown concerts once a week, but also become a refuge for workers at lunchtime, an oasis of green for res-idents living nearby, and be used for group classes, like yoga or aerobics, increasing awareness of the benefits of physical exercise. A park can also be used for a local gathering place where business people conduct a meeting, friends and families meet for an outing together, or where resi-dents happen to bump into each oth-er during evening walks.

Successful parks usually have five elements associated with them. They are engaging, adaptable, au-thentic, connected and iconic. They should be designed to provide com-fort, convenience and enjoyment, fostering social interactions and physical connectivity. And, that design should create an engaging space that attracts people every day and most hours of the day and should be adaptable to support a va-riety of programming. Parks located in a downtown area need to attract people 24 hours a day, seven days a week, year-round. They need to be authentic, celebrating the unique and individual identity, heritage and culture of a particular place and contribute to the quality of life of the neighborhood or city. They must be connected to a larger amen-ity infrastructure of sidewalks, bike paths, green spaces, streetscapes and mixed-use environments that connect neighborhoods, employ-ment centers and cultural districts. And, finally, they should be iconic,

By Cynthia Bowen

W W W . P A R K S A N D R E C R E A T I O N . O R G | S E P T E M B E R 2 0 1 7 | Parks & Recreation 55

By Cynthia Bowen

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Campus Martius Park, Detroit, Michigan.


E C O N O M I C B E N E F I T S

creating a distinctive and transformative experience where they shift the paradigm and redefine their community.

Demographics are influencing the way we design and use parks. The “rebound wave” of Millennials, Baby Boomers and Generation Xers returning to cities from the suburbs are creating unprece-dented demand for housing, jobs, educa-tional options, healthy places, mobility options and amenity-rich downtown en-vironments that demand bold, new ac-tion when it comes to the design of our parks, public spaces and streets. Amer-ica’s population is growing older and more diverse. We live in an increasingly connected and competitive world, where resource-intensive lifestyles are not sus-tainable and the need to get away from technology is increasingly present.

As the demographics change, planning for an inclusionary and diverse commu-nity should be a priority so that all peo-ple have access to parks that will increase

their overall quality of life. Therefore, the design of our cities must evolve to take advantage of these trends and meet the needs of the changing population.

We used to design parks to be largely green and to be a pastoral setting for the primary purpose of providing an oasis, or respite, from our life. But parks are the essential places for play in the live/work/play environment that cities across the country are striving to provide. As a result, people expect more from our parks. They must now be green and pro-vide relaxation, as well as offer entertain-ment, social interaction, communication and unique experiences. They must in-corporate all the elements previously mentioned for a highly diverse popula-tion of users.

Quantifi able Benefi tsWhile the intangible benefits of parks are wonderful for people’s quality of life, there are quantifiable economic bene-

fits in the return on investment and a city’s tax base that urban planners and designers are seeing. As CityLab noted in its “Why We Pay More for Walkable Neighborhoods,” (https://www.citylab.com/life/2012/05/why-you-pay-more-walkable-neighborhoods/2122/) if your home is located within a walkable area and near a park, the value will likely go up by $81.54 per square foot. According to Americans for the Arts’ “Arts & Econom-ic Prosperity III” report, parks that incor-porate local heritage and artists attract more tourists, and residents feel a strong connection to that place. So, for every dol-lar invested, there is generally a $7 return on the investment. This is why we are see-ing communities around the county invest in their amenity infrastructure, which, in turn, spurs private investment.

Amenity infrastructure is so critical that it helps potentially undesirable areas transform into hubs of activity and rede-velopment. In many cases, the creation of any type of park space on a vacant or under-utilized parcel can lead to new res-idential, mixed-use or retail area around these parks, all of which increase the quality of life for residents and visitors to that community.

As cities compete to attract new busi-nesses and residents, parks increasingly have been utilized by business and mar-keting strategies for towns and cities. Busi-nesses are attracted to amenities and activ-ities often found in the public realm. These businesses realize that many of the profes-sionals they wish to employ are looking for communities that have well-managed and maintained parks and public spaces.

So, how do communities justify the use and investment in parks, public spaces and the associated programming? They use quantitative elements, such as increased tourism, increased resident and visitor spending, the increase in property values adjacent to parks and public spaces, the increase in jobs to meet tourism demands and the increase in occupancy rates around these parks and public spaces.G

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Campus Martius ParkCampus Martius Park in Detroit, Michigan, is located at the intersection of five major streets: Michigan Avenue, Cadillac Square, Fort Street, Monroe Street and Woodward Avenue. It was designed to anchor a two-square-block district that is the commercial center and heart of downtown Detroit. The park was redesigned to communicate the history, spirit and identity of Detroit and is the reason this area of the downtown has seen reinvestment and redevelopment. A public-private partnership between the city and the nonprofit Detroit 300, which invest-ed $50 million, helped finance the re-rout-ing of several downtown streets to make the area more pedestrian friendly. And, since the construction in 2004, the area has seen more than $500 million in redevelopment in the area adjacent to the park.

The Campus Martius District is a 24-hour neighborhood, composed of 20,000 office employees, 750 residents living in

loft apartments and condos, more than 35 dining options and 50 retail outlets, and plays host to more than 2 million visitors annually. It is now surrounded by more than 6.5 million square feet of mixed-use space, from the stunning his-toric architecture of the nearby Westin Book Cadillac Hotel, built in 1924, to the contemporary Compuware and Quicken Loans headquarters.

Campus Martius has become a re-gional destination. The park’s amenities include a unique performance area with a retractable stage to provide flexibility and adaptability of the space, a Euro-pean-style bistro café that’s open year-round, an ice skating rink in the win-ter, a sand beach with beach chairs and volleyball nets in the summer, and the Woodward Fountain splash pad that has 100 water jets. In 2010, Campus Marti-us Park received APA’s designation of Great Places in America: Public Spaces.

The Indianapolis Cultural TrailThe Indianapolis Cultural Trail (ICT) in Indianapolis, Indiana, is a world-class lin-ear park that is an urban bike and pedes-trian path, connecting neighborhoods, cultural districts and entertainment ame-nities, and serving as the downtown hub for the entire greenway trail system. In-dianapolis, an auto-dominated city tra-ditionally known as the “Crossroads of America,” has transformed itself with a beautiful and safe linear park that has helped to spur a renaissance in down-town living and development along its path. The project has had a transforma-tive impact on the environmental, phys-ical, economic and social health of the Indianapolis community and has served as a catalyst for the city’s rebirth.

The ICT began as an innovative, pub-lic-private partnership that sought to cre-ate a multimodal, interconnected, and safe bicycle and pedestrian system, fea-

COMING SOON!


turing a distinctive urban design, public art, history and landscape elements, and providing a connective, linear-park ex-perience. The hope was that this system would be a catalyst for economic devel-opment, neighborhood redevelopment and talent attraction in an enhanced at-mosphere of culture, art, history, sports and tourism — all without using local public funds. The city donated right-of-way for the ICT to be constructed on city property. The design challenge was how to reduce the roadway width of major downtown streets to create space within the public right-of-way for this enhanced urban pedestrian and bicycle system.

Although public and private sources funded the project, no city tax dollars were used. A $63-million investment has yielded an unprecedented amount of pri-vate investment and key developments along its trail. Neighborhoods have been revitalized and entire downtown districts have been transformed from vacant, un-derutilized areas to thriving, vibrant, activated mixed-use communities. The project’s remarkable ability to connect all areas of downtown in an electrifying new

way has created a powerful “economic development circuit,” which private in-vestors have raced to plug into. And, the growth in the assessed value from these projects has been astronomical.

A 2015 study by the Indiana Universi-ty Public Policy Institute found that the value of all properties within one block of the trail have collectively increased by more than $1 billion since its con-struction in 2007. There has also been increased spending in businesses locat-ed along the trail. On Virginia Avenue, there was more than $30 million in pri-vate development in a four-block area in Fountain Square, which brought 245 apartments and more than 27,000 square feet in retail space to the neighborhood. It has also spurred many other develop-ments along other segments of the trail.

Circus Square ParkCircus Square Park in Bowling Green, Kentucky, is a 4.6-acre park with a cen-tral gathering space that integrates the construction of a multipurpose civic park with the adaptive reuse of a historic structure in celebration of the commu-

nity’s heritage and its future. In 2008, an underutilized 3.5-acre block in down-town Bowling Green was constructed as a key downtown recreation activity hub as part of the Bowling Green Revitaliza-tion Strategy. The block was designed as a community gathering space that serves as the heart of a revitalized entertainment district. Organized into four quadrants, the site contains an outdoor marketplace; an interactive foundation; a performance plaza and green, civic gardens; a “Heri-tage Walk”; and concessions and bath-room facilities, in a restored 1921 Stan-dard Oil Station. The park serves as a venue for events, from weddings and pri-vate gatherings to festivals, as well as the annual concerts in the park series. A ren-ovated, historic auto dealership building on the site was redeveloped and became home to the Downtown Redevelopment Authority and the Bowling Green Area Convention and Visitors Bureau.

While the park was under construc-tion, The Bowling Green Area Chamber of Commerce opened a new $4-million building just one block from the park site. In 2009, the $28-million Bowling Green Ball Park, home of the Bowling Green Hot Rods, also opened a short distance from the park. The Southern Kentucky Performing Arts Center, which offers arts and education opportunities for South Central Kentucky, is the newest addition to downtown Bowling Green. Occupy-ing more than 69,000 square feet with a 1,600-seat theater, the facility’s total construction costs were $28 million. A planned, private redevelopment project, a mixed-use building estimated to cost $25 million, will be located across from the park and will feature shops, restaurants, office space and condominiums.

Strategies to Minimize Gentrifi cationWhile there is tremendous economic benefit to having a park located near-by, there are some things that must be considered when planning for improve-ments or for the creation of a new park.

The Indianapolis [Indiana] Cultural Trail is a world-class linear urban bike and pedestrian

park that serves as the hub for the city’s entire greenway trail system.

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Parks can be an economic development engine for a community. However, the design must create a more sustainable, walkable, vibrant, active and connected neighborhood and city. The neighbor-hood, the public and business owners all need to adopt the park for the benefits to continue to be transformational and provide the necessary support and pro-gramming for it to be an active space, in-cluding taking part in maintenance and cleanup. There must be a funding strat-egy for construction, long-term mainte-

nance and program-ming.

Finally, besides design and con-struction, planning and designers must take special caution and work with local leaders to develop strategies to address

gentrification around new parks. For most transformational parks, economic development generally starts to occur on underused and vacant sites. Often, as property values rise, businesses and peo-ple who currently live adjacent to the site get relocated because they cannot afford to continue to operate or live there.

Strategies to minimize gentrification could include working with community development corporations or other non-profits to purchase land to build afford-able mixed-use buildings. A government jurisdiction could purchase land through a land bank to sell lots to developers who

would build low-to-middle income hous-ing and senior housing. In Boston, the city council voted to reduce or freeze property taxes to protect longtime businesses and residents. However, it does require ap-proval of the state legislature.

Cities or nonprofits can also provide maintenance grants to low-to-moderate income families and seniors for upkeep of their property. In some areas, nonprofits are linking neighbors to help those less for-tunate maintain their property by cutting grass, painting, fixing siding and porches, etc. Cities can also consider limiting or prohibiting large, luxury developments in areas that are at-risk for gentrification. Fi-nally, changing in zoning regulations that make development easier and more af-fordable will allow the supply to increase, meeting the demand and, thereby, limit-ing the effects of gentrification.

Cynthia A. Bowen, AICP, LEED AP, is President of the American Planning Association and the Director of Planning for Rundell Ernstberger ([email protected]).

Bowling Green, Kentucky, residents enjoy the community gathering space in Circus Square Park, depicted in an architect’s drawing (top).

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TOWN SQUARE

COLUMBIA PARK

VETERANS PARKProposed Open Green Space

Proposed Linear Green Space

Plan View - Open Space Network

Creating a central public green space can help support downtown business as well enhance civic identity

Visualization - Town Square

Existing Conditions - Town Square


Renovation and Adaptive Re-Use

Weinbrenner Shoe Factory Site

St. Vincent de Paul

City of Marshf ie ld Downtown Master P lan

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City of Marshf ie ld Downtown Master P lan

Goals for the Downtown District

Create an attractive downtown environment through investments in streetscaping, art installations, parks and greenspaces, and quality private redevelopment projects.

Support the growth and retention of existing downtown businesses while attracting new businesses that compliment existing ones and fill gaps in the district’s business mix.

Promote downtown as the City’s preeminent shopping, dining, and entertainment destination, featuring a mix of specialty retail businesses, eating and drinking places, arts and cultural offerings, recreational opportunities, and events.

Encourage redevelopment, infill development, and renovation or restoration of historic properties, resulting in high quality commercial or residential space, increased value, and an attractive appearance.

Establish the downtown and adjacent neighborhoods as a preferred location for housing, offering a high quality rental and owner occupied units in new and historic buildings, including opportunities for condominium and townhouse development on redevelopment sites.

Build upon existing improvements to make the downtown more bicycle and pedestrian-friendly, safely accommodate motorized traffic, provide ample and convenient parking to a variety of users, and orient visitors to the downtown and significant destinations in the district.

Provide a centrally-located, visible, and functional gathering space where residents and visitors can congregate informally or during downtown events.

Coordinate the activities of multiple organizations with overlapping roles and responsibilities for downtown revitalization.

Requested funding for 2018 2017 Budget

Requesting Organization Wages & Benefits $52,500 $61,470

MACF Business Development Director ($52,500)

Office Supplies & Expenses $1,000 $4,650EDB Printing & advertising expenses ($1,000)

Professional Services & Projects $5,000 $119,250EDB Housing Study Update ($5,000)

Travel, Training & Dues $8,000 $12,525DSD Conference/trade show ($1,000)

MACF Professional Development (training/conf.) ($2,500)MACF Industry tradeshows/conferences ($3,000)MACF Memberships & subscriptions ($1,500)

Misc. or Other $151,800 $20,500EDB Mfld Residential Incentive Program ($50,000)EDB Wenzel Family Plaza - Programming ($20,000)EDB Wenzel Family Plaza - Maintenance ($30,000)EDB Special Projects ($21,300)

MSM Pop Up Shop ($3,500)MSM Flower Power ($5,000)MACF Entreprenuerial development ($500)MACF Marketing/Promo . - incl new ED website sec. ($9,000)MACF Business recruitment & retention ($500)MACF Supply Chain initiatives ($500)MACF Workforce development ($3,000)CITY Job Center ($8,500)

TOTALS $218,300 $218,395

EDB Recommended 2018 Budget

1. Until the project is built, and other groups have had time to gather more information in this area, the requested budget amount should be considered a placeholder. Therefore subject to change at a later date.

Documents

CITY OF MARSHFIELD MEETING NOTICEci.marshfield.wi.us/Agendas/EDB/October 5, 2017 Full...ECONOMIC DEVELOPMENT BOARD Thursday, October 5, 2017 City Hall Plaza, Room 108 3:00 p.m. AGENDA