CISION GLOBAL MEDIA INSIGHTS COVID-19 | WEEKLY UPDATE … · 5/5/2020 · covid-19 | weekly update 5.5.2020 i. executive summary: insights and guidance. page 6 covid-19 –a guide

PAGE 1

CISION GLOBAL MEDIA INSIGHTS

COVID-19 | WEEKLY UPDATE MAY 5, 2020

► A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION

PAGE 2

COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION

INTRODUCTION

WHEREAS:

• Certain countries around the world are ahead of others in terms of their epidemic stage as currently reported by both the media and healthcare experts.

• Certain countries have “flattened the curve” of the pandemic’s growth and mortality rates while others countries seek to manage domestic outbreaks with varying degrees of success

• Traditional and social media simultaneously and uniquely reflect and shape public opinion

THEREFORE:

• Traditional and social media are useful gauges of what’s happening now with Covid-19 and of the patterns that may continue to emerge in the future.

• We must apply rigorous analysis against global and national journalistic and social media content to uncover insights into the pandemic and revelations upon which to plan and execute business/communications decisions going forward.

• As the volume and velocity of Covid-19 news, commentary and conversations in the media subside, the resulting earned media vacuum presents possibilities for alternative topics, some of which may be fulfilled with proactive – even fun - content which may seem inappropriate in the current environment.

PAGE 3

COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION

INTRODUCTION

A NOTE TO THE READER:

• This report reflects the findings of a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Center’s at Johns Hopkins University (JHU) and its Center for Systems Science and Engineering (CSSW). All Coronavirus case data is attributable to Johns Hopkins University.

• The Coronavirus case and media trends which are the foundation of this analysis portend earned media opportunities in the days following the flattening of infection and mortality rates. Just as these rates change from one country to the next, so do the pace and extent of earned media opportunities. We do not assert our expertise in predicting the infections curves: we suggest only conditionally that if the infection and media patterns in the USA, China, Italy, France, Germany, Spain and the UK reflect trends in these and other countries, we can expect certain pathways to emerge across all countries. As such, please consider these findings “directional” rather than “statistically significant”.

• Please keep in mind that both Coronavirus and media trends are shown at the national rather than local level. While certain locales may see infections and coverage continue to surge, other parts of the country may experience a flatter curve more quickly. As such, deceleration in one area within a country may offset local surges in another. The data reflects the countries in aggregate.

• We recognize that traditional media in China operate in a state-controlled environment unlike the USA, UK, Spain, Italy, Germany and France where press freedoms are guaranteed. Also, while journalistic media promises to be “fair and balanced,” social media content is more open and, therefore, more indicative of public opinion and societal trends in general.

https://coronavirus.jhu.edu/map.html

PAGE 4


SCOPE & METHODOLOGY

MARKETS MEDIA SCOPE METRICS / EARNED MEDIA VISIBILITY

50.000+

TRADITIONAL PRINT, ONLINE, TV, RADIO & PODCAST MEDIA.

+ MAIN SOCIAL CHANNELS:

WECHAT, WEIBO, TWITTER, FACEBOOK, INSTAGRAM & LINKEDIN

MEDIA VISIBILITY = GROSS REACH

POTENTIAL NUMBER OF INDIVIDUALS EXPOSED TO AN EARNED MEDIA MESSAGE IN AGGREGATE

OVER TIME

CORONAVIRUS COVID-19 GLOBAL CASES AS TRACKED AND FORECASTED BY THE CENTER FOR SYSTEMS SCIENCE AND ENGINEERING (CSSE) AT JOHNS HOPKINS UNIVERSITY (JHU)

CHINAEU G5USA

https://gisanddata.maps.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6

https://gisanddata.maps.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6

PAGE 5


COVID-19 | WEEKLY UPDATE 5.5.2020

I. EXECUTIVE SUMMARY: INSIGHTS AND GUIDANCE

PAGE 6

COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS

EXECUTIVE SUMMARY

1. USA: COVID-19 NEWS AND PRESIDENT TRUMP CONTINUE TO DOMINATE NEWS COVERAGE (UP 3% TO 92% OVER

LAST WEEK). THIS LEAVES PROFESSIONAL COMMUNICATORS WITH VERY LIMITED OPPORTUNITIES TO BREAK

THROUGH. PANDEMIC-RELATED TOPICS REMAIN IMPORTANT IF THEY ARE CREDIBLE (CLEARLY, THE MEDIA

CONSIDERS THEM COMPELLING). OPENINGS AROUND THE COUNTRY REMAIN CONTROVERSIAL AND DO NOT

SIGNAL A “RETURN TO NORMAL.” DOW JONES INDUSTRIALS AVERAGE TAPERS AS EARNINGS ARE ANNOUNCED

2. CHINA, GERMANY, ITALY AND FRANCE ALL EXHIBIT FAVORABLE ENVIRONMENTS FOR PROACTIVE PUBLIC RELATIONS WITH INFECTION RATES, MORTALITY AND MEDIA TRENDS POINTING TOWARDS A MORE RECEPTIVE ENVIRONMENT

THE UK AND SPAIN APPEAR TO BE HEADED TOWARDS INCREASED MORTALITY RATES:

SPAIN, WHILE RELATIVELY LOW IN VOLUME, INDICATES A MODEST INCREASE IN THE WEEKS TO COME

UK, WHILE RELATIVELY HIGH, INDICATES WORSENING INFECTION AND MORTAITY RATES. MEDIA SEEMS MORE FAVORABLE THAN IT ACTUALLY IS DUE TO THE PEAK OF PANDEMIC COVERAGE WITH THE QUEEN AND PM IN TH3 NEWS A FEW WEEKS AGO

3. FOR THE PAST FEW WEEKS, THE CONCURRENCE OF A RISING STOCK MARKET COINCIDED WITH IMPROVED MEDIA ENVIRONMENT. NOW, WITH MAJOR EARNINGS NEWS – MUCH OF WHICH IS NEGATIVE – THE MARKETS ARE DECLINING WHILE THE MEDIA MOVE ON TO OTHER AREAS OF INTEREST

PAGE 7

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW

MORTALITYMEDIA FOCUS

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

MODERATE


COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW


COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

HIGH


COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW


COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

HIGH


PHASE: IV - RECOVERY

ACTION: PROACTIVE OUTREACH

COVID-19 coverage in Western markets peaked with announced containment measures. While developments in China suggest positive outcomes elsewhere, the peaks in coverage don’t mark a ‘turning point’ for Western communicators (yet).

Only China is poised for proactive “Phase III/IV” activity. For the West, the rates of total infections, new infections and mortality are the most important indicators.


STRATEGIC GUIDANCE & FINDINGS

ITALYCHINA

INFECTION RATE

NEW INFECTIONS

LOW


GERMANY SPAIN FRANCE UK USA

COVID-19 SCORECARD

PHASE: III - CONTAINMENT

ACTION: START PHASE III

COMMUNICATIONS



COMMUNICATIONS



COMMUNICATIONS



COMMUNICATIONS

PHASE: II - PREVENTION

ACTION: PREPARE NOW FOR PHASE III TO START

PHASE: II - PREVENTION

ACTION: PREPARE NOW FOR PHASE III TO START

KEY

INFECTION-RATE

RATE OF CUMULATIVE CONFIRMED CASES OVER

LAST 3 WEEKS AS PERCENTAGE OF

INHABITANTS

HIGH ABOVE 0.15%

MODERATE<=0.15%>=0.1%

LOW <0.1%

NEW INFECTIONS

WEEKLY NEW CONFIRMED COVID-19 CASES

RISING

STABLE

DECLINING

MORTALITY

WEEKLY NEW CONFIRMED COVID-19 RELATED

DEATHS

RISING

STABLE

DECLINING

MEDIA FOCUS

ALL COVID-19 RELATED MEDIA COVERAGE

RISING

STABLE

DECLINING

PAGE 8

COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION

STRATEGIC GUIDANCE

PHASES MEDIA & AUDIENCE CORPORATE COMMUNICATIONS MANAGEMENT COMMUNICATIONS PRODUCT COMMUNICATIONS

PHASE I: DETECTION NO CHANGES

PHASE IIPREPARATION & PREVENTION

• MEDIA AND READERS IN CRISIS-MODE

• MAJORITY OF TOPICS COVID-RELATED

• CORPORATE CITIZENSHIP TOPICS APPRECIATED BY READERS AND MEDIA

• REDUCE CLASSICAL CORPORATE TOPICS TO MINIMUM

• IMPORTANT: USE TIME TO CREATE NEW, DIGITAL COMMUNICATIONS FORMATS FOR PHASE III

MANAGEMENT PLATFORMS:

• LEADERSHIP

• TRANSPARENCY, REASSURANCE AND AFFIRMATION

• CORPORATE CITIZENSHIP

IMPORTANT:

• UNLESS DIRECTLY RELEVANT TO MITIGATION, “PROMOTIONAL” AND PRODUCT COVERAGE SHOULD BE MOVED TO PHASE III

• CHANNEL-LOAD PHASE III

• CREATE NEW, DIGITAL COMMS FORMATS FOR PHASE III

PHASE IIICONTAINMENT, MITIGATION & DAMAGE CONTROL

• INCREASING ALLOWANCE FOR NON-CORONA COVERAGE

• PEOPLE STILL IN QUARANTINE WITH TIME FOR NEWS CONSUMPTION

• BEGIN TO INTRODUCE A BROADER SET OF CORPORATE STAKEHOLDER TOPICS

• EMPLOYEES

• CUSTOMERS

• INVESTORS

• REGULATORS/LEGISLATORS


• LEADERSHIP

• TRANSPARENCY, REASSURANCE AND AFFIRMATION

• CORPORATE CITIZENSHIP

• RUN NEW, DIGITAL FORMATS

• PROVIDE YOUR CUSTOMERS WITH ALTERNATIVE, NEW FORMATS

• PROMOTE DIGITAL SALES: CONTACTLESS BUSINESS WILL BE TRENDING

PHASE IVRECOVERY & REPAIR

• LESS TIME FOR NEWS CONSUMPTION

• BACK TO WORK

• “RESTART / REBOOT” TOPICS: START OF PRODUCTION, SALES, ETC.

• FOCUS ON THE POSITIVE OUTCOMES OF THE CRISIS


• STRONGER OUT OF THE CRISIS

IMPORTANT: THERE IS NO BACK TO NORMAL FOR PRODUCT COMMUNICATIONS!

• BRAND EVENTS AND SPONSORSHIPS LIMITED FOR NEXT FEW MONTHS. DUE TO SOCIAL DISTANCING

• SMALLER INTERACTIONS WITH JOURNALISTS EMERGE: PRODUCT REVIEWS, TEST DRIVES, ETC.

PAGE 9



II. USA TRENDS AND STRATEGIC GUIDANCE

PAGE 10

COVID-19 | OVERVIEW

0K

100K

200K

300K

400K

500K

600K

0K

2,000K

4,000K

6,000K

8,000K

10,000K

12,000K

14,000K

1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 2/26 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29

Art

icle

Vo

lum

e

Co

vera

ge

Vo

lum

e

Volume

SocialShares

On Tuesday, Trump signed an executive order compelling meat processing facilities to stay open under the Defense Production Act, prompting safety concerns from meat plant workers. Major meat processors such as Tyson Foods were considering closing as many as 80% of their plants due to coronavirus spread among workers, and raised warnings about a pending meat shortage.

In health-related news, a New York Times analysis of newly-released data from the CDC showed that total deaths over a five week period in seven states heaviest hit by the virus were 50% higher than normal death rates, and higher than death rates reported by the virus. In the UK, doctors reported an unusual spike in a rare disease, Kawasaki disease, in children that may be related to coronavirus.

By the numbers

24.8 million articles

357 million social

shares

STAGE 1: Initial cases; quarantine of Wuhan announced

398K

COVERAGE VOLUME TRENDCoverage continued downward trend

STAGE 2: Accelerated spread inside China

STAGE 3: Death toll surpasses SARS;

Increasing international cases; Diamond

Princess quarantine

3/14: 11.8 million social shares

Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2, 2020

The Daily Wire: Bill Gates Attacks U.S., Praises China: ‘China Did A Lot Of Things Right At The Beginning’

MOST SHARED ARTICLES PUBLISHED IN PAST WEEKLooming meat shortage drove social shares this week

STAGE 4: Global pandemic response826KBloomberg: Trump to Order U.S. Meat Plants to Stay Open Amid Pandemic

421KKTLA: O.C. District Attorney warns residents after release of 7 “high-risk” sex offenders during coronavirus pandemic

https://edition.cnn.com/2020/04/29/business/meat-processing-plant-workers-reaction-executive-order/index.html

https://www.cnn.com/2020/04/26/business/tyson-foods-nyt-ad/index.html

https://time.com/5830178/meat-shortages-coronavirus/

https://www.nytimes.com/interactive/2020/04/28/us/coronavirus-death-toll-total.html

https://www.bbc.com/news/health-52439005

http://app2.cision.com/redir?s=1066264938195



PAGE 11

COVID-1972%

Trump20%

Stock Market Performance

2%

US Democratic Candidate Coverage

2%

Sustainability & Climate

1%Syrian Conflict

1%NFL Draft

2%

71%

Kim Jong Un, 1% NFL

Draft, 2%

COVID-19 | MEDIA LANDSCAPE

Less than 3%

Nigeria, 1% Spain, 1% South Africa, 1% Singapore, 1% Other, <1%

COVERAGE DISTRIBUTION BY MARKET (English & Chinese language news)x

MEDIA LANDSCAPESpeculation around Kim Jong Un’s health drove a portion of the media agenda this week

COVID-19 coverage continued to lead the media agenda, maintaining a similar share of coverage as in past weeks. Speculations that North Korean leader Kim Jong Un might be dead following an alleged cardiovascular surgery made up 1% of coverage in the past week, though on Saturday May 2 a photograph in North Korean state media showed Kim attending a ribbon cutting ceremony at a fertilizer plant.

Geographic coverage distribution remained similar to previous weeks.

Outer circle: Jan 1 – May 2Inner circle: Apr 25 – May 2

Topics not mutually exclusive. Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2, 2020

https://www.theguardian.com/world/2020/may/04/north-korean-defectors-sorry-after-false-kim-jong-un-speculation

PAGE 12

COVID-19 | INDUSTRIES IN COVERAGE 2020YTD

Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2nd, 2020*Includes companies such as Alphabet/Google, Facebook, and Twitter.

While Government/NGOs and Big Tech* continue to be the most mentioned industries in YTD coverage, their respective share of voice in weekly coverage saw a significant decline last week. Government/NGOs saw a 4% decline week on week, while Big Tech* decreased by 2%. The industries which saw a significant increase, >1%, in share were Retail (+1.4%+), Health & Pharmaceutical (+2.4%), and Manufacturing (+1.4%). The increase in these industries was observed the same week as states in the US began to “re-open.”

INDUSTRIES IN COVERAGE 2020YTDGovernment/NGOs and Big Tech* remain the clear leading industries in YTD coverage

PAGE 13



III: INDIVIDUAL COUNTRY TRENDS AND STRATEGIC GUIDANCEUSA, CHINA, ITALY, GERMANY, SPAIN, FRANCE AND UK

PAGE 14

NEW INFECTIONS & MORTALITY IN THE USA DECREASE COMPARED TO PREVIOUS WEEK.

MEDIA COVERAGE SLIGHTLY INCREASES LAST WEEK DUE TO ELON MUSK STATEMENT AND CHINA ACCUSATIONS. THE DOW JONES CONTINUES TO RECOVER

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // USA

NEW INFECTIONS AND MORTALITY CONTINUE TO DECREASE IN THE USA

0%

5%

10%

15%

20%

25%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6

LOCKDOWNSThe first US states begin school

closings & prepare for lockdowns.

!

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

HIGH


COVID-19 INFECT. RATE

MARKETS

USA

UNIVERSE

ALL COVID-19 NEW TRACKED INFECTIONS


PERIOD

FROM: FEB 10TH, 2020

TO: MAY 4TH, 2020

DATA

TRACKED COVID-19 INFECTIONS (JOHNS

HOPKINS UNIVERSITY)

MEDIA VISIBILITY (GROSS REACH)

TRADITIONAL & SOCIAL

LEGEND

NEW COVID-19 INFECTIONS

NEW COVID-19 DEATHS

NEW COVID-19 MEDIA COVERAGE

US INDEX: DOW JONES INDUSTRIAL AVERAGE

(DJIA)

…IN RESPECTIVE WEEK

PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS

COVID-19 MEDIA COVERAGE

US INDEX: DJIA

100% = TOTAL FOR SHOWN TIMEFRAME

0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT?

PAGE 15

WATCH OUT: NEW INFECTION SLIGHTLY INCREASED LAST WEEK – MORTALITY IS EXPECTED TO SLIGHTLY INCREASE THIS WEEK AS WELL.

UK STOCK MARKET REACTED TO THE VIRUS 1-2 WEEKS EARLIER THAN UK MEDIA AND GOVERNMENT.

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS AND BEAR IN MIND, THAT MORTALITY MIGHT SLIGHTLY RISE THIS WEEK. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // UK

WATCH OUT: MORTALITY LIKELY TO INCREASE IN UK THIS WEEK

0%

5%

10%

15%

20%

25%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

HIGH



MARKETS

UK

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


UK INDEX: FTSE 100 (UKX)


PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT?

PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS


UK INDEX: FTSE 100


LATE LOCKDOWNThe British government ordered a lockdown on March 23,

limiting people to trips outside the home solely for grocery shopping, medical needs and traveling to work if working

from home is not an option.Social gatherings and meeting up in crowds have been

banned. One form of solitary exercise is permitted such as running or riding a bicycle. Police will be enforcing the

lockdown measures, but people are not required to bring papers with them when they go outside to justify their

reason for leaving the house.

!

US/EU HIT ON UK STOCK MARKET

0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

PAGE 16

UNCERTAINTY WHETHER LOCKDOWNS WORK AND HOW THE VIRUS SPREADS SPARK THE “TURNING POINT” ~ 3 WEEKS AFTER LOCKDOWN-ANNOUNCEMENT.

VIRUS-RELATED MEDIA COVERAGE IN CHINA RELAXES AS NEW INFECTIONS AND MORTALITY RATES SIGNIFICANTLY DECLINE.

ADVICE: PHASE IV COVERAGE HAS STARTED. LEARN FROM CHINA AS THEY ARE 7-8 WEEKS AHEAD.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // CHINA

LEARN FROM CHINESE COVID-19 COMMS: 7-8 WEEKS AHEAD OF THE WESTERN MARKETS

0%

5%

10%

15%

20%

25%

30%

35%

40%

CW26.1

CW313.1

CW420.1

CW527.1

CW63.2

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6

MARKETS

CHINA

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


CHINESE INDEX: SHANGHAI COMPOSITE

INDEX (SHCOMP)


COVID-19 INFECTIONS

COVID-19 DEATHS


CHINESE INDEX: SHANGHAI COMPOSITE INDEX


PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENTPHASE IV

RECOVERY

PROJECTION

WUHAN LOCKDOWN

On 23 January 2020, the central government of China imposed a

surprised lockdown in Wuhan and other cities in Hubei in an

effort to quarantine the centreof an outbreak of coronavirus disease 2019 (COVID-19); this

action is commonly referred to as the "Wuhan lockdown"

!

TURNING POINT COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW


PAGE 17

ITALY: NEW INFECTIONS AND MORTALITY ARE BOTH FURTHER DECLINING.

MEDIA ARE FURTHER REDUCING FOCUS ON COVID-19 STORIES, ITALIAN ECONOMY IS SLOWLY RECOVERING.

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS STARTED. ACT NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // ITALY

ITALY WITH FURTHER DECLINING NEW INFECTIONS AND MORTALITY

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6


MARKETS

ITALY

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


ITALIAN INDEX: FTSE MIB (I945)


0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS


ITALIAN INDEX: FTSE MIB


PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT

LOCKDOWNItaly issued a nationwide lockdown on March 9, ordering its 60 million residents to stay at home. Schools, universities and all

non-essential businesses are closed — with supermarkets, banks, pharmacies and post offices allowed to remain open. Travel within

Italy has been banned except for health reasons or urgent matters.

!

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW


ALL-TIME LOW TOGETHER WITH US/EU ECONOMY

LOCKDOWN HITS ITALIAN ECONOMY

PAGE 18

GERMANY: HAS ENTERED PHASE III AND IS CONTAINING THE VIRUS.

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS, BUT START-OFF WITH PHASE III, NON-COVID-19 RELATED TOPICS. ACT NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // GERMANY

GERMANY HAS ENTERED THE CONTAINMENT-PHASE

0%

5%

10%

15%

20%

25%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW



MARKETS

GERMANY

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


GERMAN INDEX: DAX 30


PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT

PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS


GERMAN INDEX: DAX


SOCIAL DISTANCINGUnlike other European countries, Germany has so far

stopped short of ordering its over 80 million population to remain at home — instead opting for strict social distancing

measures which were issued on March 22.

!

0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

PAGE 19

NEW INFECTIONS AND MORTALITY FURTHER DECREASE.

MEDIA COVERAGE CONTINUES TO DECREASE AFTER ANNOUNCEMENT OF LOCKDOWN MEASURES, WHEREAS FRENCH ECONOMY STARTS TO SLOWLY RECOVER.

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // FRANCE

FRANCE IS RECOVERING AND ENTERS THE CONTAINMENT PHASE

0%

5%

10%

15%

20%

25%

30%

35%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

LOW



MARKETS

FRANCE

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


FRENCH INDEX: CAC 40 (PX1)


PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS


FRENCH INDEX: CAC 40


LOCKDOWNThe French government announced a strict nationwide

lockdown on March 17, banning all public gatherings and telling residents to stay inside except for grocery shopping

and other essential tasks.Along with closing all non-essential shops, open-air

markets have been ordered to shut. People in France are also required to fill out a form stating their reason for

leaving the house.

!

PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT

0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

PAGE 20

WATCH OUT: NEW INFECTION SLIGHTLY INCREASED LAST WEEK – MORTALITY IS EXPECTED TO SLIGHTLY INCREASE THIS WEEK AS WELL.

MEDIA ACCELERATING OPENNESS TO NEW TOPICS.

ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS AND BEAR IN MIND, THAT MORTALITY MIGHT SLIGHTLY RISE THIS WEEK. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.

NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // SPAIN

WATCH OUT: MORTALITY LIKELY TO INCREASE IN SPAIN THIS WEEK

0%

5%

10%

15%

20%

25%

CW710.2

CW817.2

CW924.2

CW102.3

CW119.3

CW1216.3

CW1323.3

CW1430.3

CW156.4

CW1613.4

CW1720.4

CW1827.4

CW194.5

CW2011.5

CW2118.5

CW2225.5

CW231.6


MARKETS

SPAIN

UNIVERSE



PERIOD


TO: MAY 4TH, 2020

DATA


HOPKINS UNIVERSITY)



LEGEND


NEW COVID-19 DEATHS


SPANISH INDEX: IBEX 35 (IBEX)


PROJECTION

COVID-19 INFECTIONS

COVID-19 DEATHS


SPANISH INDEX: IBEX 35


PHASE I

DETECTIONPHASE II

PREVENTIONPHASE III

CONTAINMENT

STATE EMERGENCYThe Spanish government declared a state of emergency on

March 14, issuing a general confinement order for more than 46 million people.

!

COVID-19 SCORECARD

INFECTION RATE

NEW INFECTIONS

MODERATE


0.18%

0.15%

0.11%

0.09%

0.05%

0.05%

<0.01%

US

UK

SPAIN

ITALY

FRANCE

GERMANY

CHINA

Contact: Mark Weiner

Chief Insights Officer

[email protected]

203-414-8482

Author/US:

Karinne Smolenyak

Director: Healthcare Sector

[email protected]

Author/Int’l:

Bernd Hitzemann

Vice President

[email protected]

mailto:[email protected]

mailto:[email protected]

Documents

CISION GLOBAL MEDIA INSIGHTS COVID-19 | WEEKLY UPDATE … · 5/5/2020 · covid-19 | weekly update 5.5.2020 i. executive summary: insights and guidance. page 6 covid-19 –a guide