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Cisco’s CEM Strategy is Central to Its DNA July 23, 2014 2 pm to 3 pm EDT W E B C A S T S E R I E S

Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

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Page 1: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco’s CEM Strategy is Central to Its DNA

July 23, 2014

2 pm to 3 pm EDT

W E B C A S T S E R I E S

Page 4: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

CEMDNA Playbook Strategy℠

Page 5: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Customer Centricity at Cisco

Adrian Vernon Senior Program Manager

Listening Services Center of Excellence Cisco

Jane Riad

Senior Manager Listening Services Center of Excellence

Cisco

Page 6: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Customer Centricity at Cisco

Jane Riad & Adrian Vernon

Listening Services Center of Excellence

July 23, 2014

Page 7: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Two Cables and a Desire to Connect

Page 8: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco At-a-Glance

Revenue: $48.6B, 6% Y-Y Growth, $38B Products, $10.6 Services

$5.9 R&D

More than 74,000 employees

Nearly 70,000 channel partners

380 global sites doing business in 165+ countries

More than 17,000 patents

28,000 engineers (39% of our workforce)

#1 or #2 in most market segments we serve

Nearly 170 acquisitions since 1993

Broad portfolio of integrated products and solutions

FY13 Stats

Other Stats

Page 9: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Customers Rely on Cisco

for Innovation

1989 Border Gateway Protocol

(BGP) for Service Providers

1999 IP Telephony

Patent

2004 Cisco Carrier Routing

System (CRS-1)

2006 TelePresence

2008 Collaboration Portfolio

2009 UCS

2011 ASR 9000 Series

(1st Terabit-router)

2013 Network

Convergence System (Planet’s Fastest Router)

2014 Application-Centric

Infrastructure

1992 Groundbreaking Interior Gateway

Routing Protocol patent

1994 1st major supplier of

multiprotocol products awarded

ISO 9001 cert.

1998 1st small office/ home/

telecommuting cable modem

1986 1st multi-protocol router, the

Advanced Gateway Server

Page 10: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Our Partnerships Put

You First

Nearly 70,000 Channel Partners

More than 26,000 CCIE Professionals

Strong Relationships with Industry-

Leading Partner Companies

Page 11: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

1997 2010 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011 2012

5.0

4.0

2013

Our Greatest Supporters: Our Customers

Source: Cisco annual survey; measured on a scale of 1 to 5 in fiscal years

4.06

4.15

4.22

4.33 4.33

4.30

4.33

4.37 4.37 4.36

4.41

4.44 4.43 4.43

4.45 4.45

4.49

Page 12: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

culture employees

…are our competitive advantage

74K+ employees

165+ countries

380+ offices

17% other

39% engineering

20% services

24% sales

Page 13: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Advisory Boards

Technical Assistance Center

Cisco Account Teams

Customer Surveys

Executive Briefings

Customer Visits

Listening is not a single event

Page 14: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Executive Oversight

Page 15: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Linking actions to outcomes

Embed real-time,

actionable insights in

every Customer &

Partner conversation

in order to drive

customer loyalty

Produce more real-

time, actionable

insights that people

can trust and use to

drive change that will

improve the Customer

& Partner experience

Listen

Understand

Act

Respond

Page 16: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Building the Organization

Cultural considerations

Embracing Change

Listening centralization

Assuming authority

Page 17: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Listening as a Service

Establishing our Brand

Providing expertise

Customer quality experience

Continuous innovation

Page 18: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Page 19: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Thank you.

Page 20: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Thanks for Your Participation

Jane Riad

Senior Manager

Listening Services Center

of Excellence

Tel: 408/526-8517

[email protected]

Adrian Vernon

Senior Program Manager

Listening Services Center

of Excellence

Tel: 408/527-3118

[email protected]

Dennis Gershowitz

VP, Service Strategies Practice

Tel. 910/270-5382

[email protected]

Page 21: Cisco’s CEM Strategy is - Omega Management Group 2011 ASR 9000 Series (1st Terabit-router) 2013 Network Convergence System (Planet’s Fastest Router) 2014 Application-Centric Infrastructure

Requests for Information

Check for upcoming webcasts at

www.omegascoreboard.com/webcast.php

Bill Bradley

VP, Marketing & Business Development

Omega Management Group Corp.

[email protected]

Tel. 978/715-2587