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CiscoCollegeStyleGuideCiscoCollegeisaleadingproviderofeducationinWestCentralTexasandpresentingaconsistentbrandandimageisimperativetotheorganization’scontinuedsuccess.Intoday’scompetitiveenvironmentwemustmakeeveryefforttotelltheCiscoCollegestoryclearly,consistentlyandeffectively.Itisessentialthatwepromoteapositive,accurateimagetoourdiverseaudiences.

Theextenttowhichthecollegecanimplementitsbrandingprogramiscontingentonboththelevelofresourcestheinstitutioncommitstotheeffortandthecollaborationandcomplianceofitsmembers.Tothatend,thisstyleguideofferskeyelementsthatwillaidinoureffortstotellthecollege’sstory.

OfficialSealCiscoCollegeusesonlyoneofficialseal.Pleaseadheretothefollowingguidelinesregardingtheseal:

• Thesealisreservedasaformalinsigniafordocumentsandpresentationsofinstitutional andlegalimportance.

• Documentsthatmayincludethesealare:o Diplomaso Certificateso Flagso Transcriptso PresidentialCommunicationso Otherofficialdocuments

• UseofthesealisnotpermittedwithoutwrittenauthorizationfromtheOfficeof MarketingandPublicRelations.Modificationinanywayisprohibited.

• Toobtainacopyoftheseal,contacttheDirectorofMarketingandPublicRelations KaitlinBerryatcolton.wedeking@cisco.eduor(325)794-4509.

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OfficialLogoTheCiscoCollegelogoandcolorsarekeyelementsforestablishingandmaintainingtheidentityofthecollege.Bothneedtobeusedappropriatelyandconsistentlyacrossallprintedandon-screenapplications.CiscoCollegehasonlyoneofficiallogothatshouldappearonallcollegepublicationsintendedforexternalaudiences.Itisimportantthatthelogoretainsitsintendedshape,formandcolor.Thereforeitisimperativethatnoattemptsbemadetomodifyorrecreatethelogounderanycircumstances.Thefollowingguidelinesshouldbefollowedwhenevercreatingprintedoron-screenpiecesthatwillbebrandedwiththeCiscoCollegelogo.

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ColorTheaccurateuseofcolormustbemaintainedtoensureconsistentcontrolofthelogoandbrand.Thecolorpalettehasbeenprovidedtocross-referencewhencreatingdocumentsthatdonotallowthePantonecolortobechosen.TheconversionsincludeRGB,CMYKandHEXnumbers.Aslightvariationmayexistwhenenteringthesenumbers.IfyoueverhaveaquestionorconcernpleasecontactKaitlinBerryatkaitlin.berry@cisco.eduor(254)442-5013.Thelogomaybereproducedaccordingtothebelowguidelines.

Blue LightGray

DarkGray

White Black

Pantone7687C Pantone420C Pantone446C TrueWhite TrueBlack

CMYKCyan–96%Magenta–86%Yellow–4%Black–0%

CMYKCyan–19%Magenta–15%Yellow–16%Black–0%

CMYKCyan–66%Magenta–59%Yellow–58%Black–40%

CMYKCyan–0%Magenta–0%Yellow–0%Black–0%

CMYKCyan–75%Magenta–68%Yellow–67%Black–90%

RGBR–44G–68B-151

RGBR–204B–204G–204

RGBR–72B–72G–72

RGBR–255B–255G–255

RGBR–0B–0G–0

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BackgroundControlThelogoshouldonlybeusedasshown,intheapprovedcoloroptions.Thepreferredbackgroundiswhite.Ifwhiteisnotabackgroundoptionthelogoshouldmaintainatransparentbackgroundandthecolorshouldbealightshade,notdark.Theonlyexceptiontothewhiteorlightshadedbackgroundiswhenthelogoisprintedinlightgreyasshownonthepreviouspage(withwhiteoutline). √ WhiteBackground √ GrayBackground √ LightBackground √ DarkBackground

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SpaceandPositioningAclearspaceisdefinedtomaintainthelogo’sintegrity.Iftheminimumclearspaceisnotapplied,thelogo’simpactwillbecompromised.Donotallowanygraphicortextelementssuchascopy,photography,clipartandbackgroundpatternstocluttertheclearspacesurroundingthelogo.Thisincludespositioningthelogoclosetotheedgeofdocuments.

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SizeandProportionsToensurelegibility,thelogomaynotbereproducedlessthan1.0inchinwidthforprintedmaterials.Forelectronicmediaitisimportanttomaintainconsistencywhenpresentingthelogoontheinternetorothertypesofmedia.Theminimumsizeforthelogois150pixelswide.DistortionofthelogoisNEVERpermitted.Thelogomustmaintainproperproportions;neverstretchordistortthelogoinanyway.√ PrintMaterials √ ElectronicMedia 1inch 150Pixels√ CorrectProportionsXIncorrectProportions

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IncorrectUsage ColorManipulation

Thelogocolorsshouldnotbemanipulatedinanywayotherthanasindicatedbythisdocument.Onlytheapprovedcolorcombinationsarepermissible.

XExamplesofIncorrectColorManipulations

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TypographyConsistencyoftypographyisonewaytocreateaconsistentlookincollegepublications.Therearethreerecommendedtypefacesusedoncollegecommunications:Thetypefaceshavebeencarefullyselectedtocomplementoneanother.

Eurostile abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

CalibriabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

TaglineInanefforttoincreasebrandawarenessandhighlightthevaluesandstrengthsofCiscoCollege,thenewtaglineforthecollegewillbe“LearnMore.EarnMore.SpendLess.”Pleasediscontinueuseof“TheSmartChoiceforYourFuture”and“RealEducationforRealPeople.”

PresentationsPresentationsshouldbeproducedwiththesamecareasallothermarketingandcommunicationmaterials.Tohelpensurethatpresentationsconveyaprofessionalimage,templateshavebeencreatedinseveraldifferentformats.

Althoughthepresentationshaveprimarilybeendevelopedforexternalaudiences,theyarealsoavailableforinternalandinstructionaluse.Templateswillbemadeavailableonthewebsite.

Intheeventyouneedacustomizedslideorpresentationtemplatecreated,pleasecontacttheOfficeofMarketingandPublicRelations.

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ClothingandPromotionalItemsItemssuchasshirts,pens,lanyards,coffeemugs,etc.areimportantreflectionsoftheCiscoCollegebrand.Eachitemisavisualrepresentationofourorganization.

ShirtsForembroiderypurposes,allthreadsmustbematchedascloselyaspossibletothecolorsstatedinthismanual.

OtherItemsForotherpromotionalitemssuchaspens,lanyards,coffeecups,etc.,pleaseensureproperuseoflogo,size,colorandproportions.Anyitemsinviolationoftheseguidelinesarenotpermissible.Ifyouareunsureorhaveaquestionabouttheuseofthelogoonapromotionalitem,pleaseconsultwiththeOfficeofMarketingandPublicRelationspriortoplacingyourorder.