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CiscoCollegeStyleGuideCiscoCollegeisaleadingproviderofeducationinWestCentralTexasandpresentingaconsistentbrandandimageisimperativetotheorganization’scontinuedsuccess.Intoday’scompetitiveenvironmentwemustmakeeveryefforttotelltheCiscoCollegestoryclearly,consistentlyandeffectively.Itisessentialthatwepromoteapositive,accurateimagetoourdiverseaudiences.
Theextenttowhichthecollegecanimplementitsbrandingprogramiscontingentonboththelevelofresourcestheinstitutioncommitstotheeffortandthecollaborationandcomplianceofitsmembers.Tothatend,thisstyleguideofferskeyelementsthatwillaidinoureffortstotellthecollege’sstory.
OfficialSealCiscoCollegeusesonlyoneofficialseal.Pleaseadheretothefollowingguidelinesregardingtheseal:
• Thesealisreservedasaformalinsigniafordocumentsandpresentationsofinstitutional andlegalimportance.
• Documentsthatmayincludethesealare:o Diplomaso Certificateso Flagso Transcriptso PresidentialCommunicationso Otherofficialdocuments
• UseofthesealisnotpermittedwithoutwrittenauthorizationfromtheOfficeof MarketingandPublicRelations.Modificationinanywayisprohibited.
• Toobtainacopyoftheseal,contacttheDirectorofMarketingandPublicRelations [email protected](325)794-4509.
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OfficialLogoTheCiscoCollegelogoandcolorsarekeyelementsforestablishingandmaintainingtheidentityofthecollege.Bothneedtobeusedappropriatelyandconsistentlyacrossallprintedandon-screenapplications.CiscoCollegehasonlyoneofficiallogothatshouldappearonallcollegepublicationsintendedforexternalaudiences.Itisimportantthatthelogoretainsitsintendedshape,formandcolor.Thereforeitisimperativethatnoattemptsbemadetomodifyorrecreatethelogounderanycircumstances.Thefollowingguidelinesshouldbefollowedwhenevercreatingprintedoron-screenpiecesthatwillbebrandedwiththeCiscoCollegelogo.
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ColorTheaccurateuseofcolormustbemaintainedtoensureconsistentcontrolofthelogoandbrand.Thecolorpalettehasbeenprovidedtocross-referencewhencreatingdocumentsthatdonotallowthePantonecolortobechosen.TheconversionsincludeRGB,CMYKandHEXnumbers.Aslightvariationmayexistwhenenteringthesenumbers.IfyoueverhaveaquestionorconcernpleasecontactKaitlinBerryatkaitlin.berry@cisco.eduor(254)442-5013.Thelogomaybereproducedaccordingtothebelowguidelines.
Blue LightGray
DarkGray
White Black
Pantone7687C Pantone420C Pantone446C TrueWhite TrueBlack
CMYKCyan–96%Magenta–86%Yellow–4%Black–0%
CMYKCyan–19%Magenta–15%Yellow–16%Black–0%
CMYKCyan–66%Magenta–59%Yellow–58%Black–40%
CMYKCyan–0%Magenta–0%Yellow–0%Black–0%
CMYKCyan–75%Magenta–68%Yellow–67%Black–90%
RGBR–44G–68B-151
RGBR–204B–204G–204
RGBR–72B–72G–72
RGBR–255B–255G–255
RGBR–0B–0G–0
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BackgroundControlThelogoshouldonlybeusedasshown,intheapprovedcoloroptions.Thepreferredbackgroundiswhite.Ifwhiteisnotabackgroundoptionthelogoshouldmaintainatransparentbackgroundandthecolorshouldbealightshade,notdark.Theonlyexceptiontothewhiteorlightshadedbackgroundiswhenthelogoisprintedinlightgreyasshownonthepreviouspage(withwhiteoutline). √ WhiteBackground √ GrayBackground √ LightBackground √ DarkBackground
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SpaceandPositioningAclearspaceisdefinedtomaintainthelogo’sintegrity.Iftheminimumclearspaceisnotapplied,thelogo’simpactwillbecompromised.Donotallowanygraphicortextelementssuchascopy,photography,clipartandbackgroundpatternstocluttertheclearspacesurroundingthelogo.Thisincludespositioningthelogoclosetotheedgeofdocuments.
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SizeandProportionsToensurelegibility,thelogomaynotbereproducedlessthan1.0inchinwidthforprintedmaterials.Forelectronicmediaitisimportanttomaintainconsistencywhenpresentingthelogoontheinternetorothertypesofmedia.Theminimumsizeforthelogois150pixelswide.DistortionofthelogoisNEVERpermitted.Thelogomustmaintainproperproportions;neverstretchordistortthelogoinanyway.√ PrintMaterials √ ElectronicMedia 1inch 150Pixels√ CorrectProportionsXIncorrectProportions
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IncorrectUsage ColorManipulation
Thelogocolorsshouldnotbemanipulatedinanywayotherthanasindicatedbythisdocument.Onlytheapprovedcolorcombinationsarepermissible.
XExamplesofIncorrectColorManipulations
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TypographyConsistencyoftypographyisonewaytocreateaconsistentlookincollegepublications.Therearethreerecommendedtypefacesusedoncollegecommunications:Thetypefaceshavebeencarefullyselectedtocomplementoneanother.
Eurostile abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
CalibriabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
TaglineInanefforttoincreasebrandawarenessandhighlightthevaluesandstrengthsofCiscoCollege,thenewtaglineforthecollegewillbe“LearnMore.EarnMore.SpendLess.”Pleasediscontinueuseof“TheSmartChoiceforYourFuture”and“RealEducationforRealPeople.”
PresentationsPresentationsshouldbeproducedwiththesamecareasallothermarketingandcommunicationmaterials.Tohelpensurethatpresentationsconveyaprofessionalimage,templateshavebeencreatedinseveraldifferentformats.
Althoughthepresentationshaveprimarilybeendevelopedforexternalaudiences,theyarealsoavailableforinternalandinstructionaluse.Templateswillbemadeavailableonthewebsite.
Intheeventyouneedacustomizedslideorpresentationtemplatecreated,pleasecontacttheOfficeofMarketingandPublicRelations.
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ClothingandPromotionalItemsItemssuchasshirts,pens,lanyards,coffeemugs,etc.areimportantreflectionsoftheCiscoCollegebrand.Eachitemisavisualrepresentationofourorganization.
ShirtsForembroiderypurposes,allthreadsmustbematchedascloselyaspossibletothecolorsstatedinthismanual.
OtherItemsForotherpromotionalitemssuchaspens,lanyards,coffeecups,etc.,pleaseensureproperuseoflogo,size,colorandproportions.Anyitemsinviolationoftheseguidelinesarenotpermissible.Ifyouareunsureorhaveaquestionabouttheuseofthelogoonapromotionalitem,pleaseconsultwiththeOfficeofMarketingandPublicRelationspriortoplacingyourorder.
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