cis final copy on car sales

8/7/2019 cis final copy on car sales

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1. HYUNDAI MOTORS INDIA LIMITEDa. Introduction

Established in year 1996, Hyundai Motor India Ltd. is a sub division of the giant SouthKorean multi national, the Hyundai Motor Company. It is Korea's top automobile manufacturer,

capturing the Indian market and giving a strong competition to its rivals in the same segment.The company success story is based on a profitable Indian - Korean partnership where Indianskills and workmanship combine with Korean design and technology to produce one of the bestcars.In the year 1997, its sales revenue had touched 8.24 billion. The Hyundai Santro is giving toughcompetition to other segments and has been designed in India at the integrated auto-manufacturing unit at Irrungattukatoi near Chennai. This plant is capable of producing 1,20,000cars, 1,30,000 engine and transmission systems annually.

It is planned to invest another $1 billion in manufacturing more critical components by the year2001. Equipped with latest technology, machinery, international quality press, body and paintshops all across the world, the company has set more than 70 dealer workshops. The company

has incorporated state-of-the-art manufacturing plant near Chennai that tells about some of themost developed production, quality and testing potentials in the country.

According to a company release, the rise in production will help the company increase its exportdestinations to 95 countries by the end of this year. Apart from offering global technologyproducts, Hyundai motors has also been appreciated with the benchmark ISO 14001 certificationfor its sustainable environment management practices. To cater with the differing and growingneeds of the market, company hopes to increase its presence in the Indian market with coming upnew models.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company(HMC), South Korea and is the largest passenger car exporter and the second largest carmanufacturer in India. HMIL presently markets 6 models of passenger cars across segments. TheA2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and theVerna, the A5 segment includes the Sonata Transform.HMILs fully integrated state-of-the-art manufacturing plant near Chennai boasts of the mostadvanced production, quality and testing capabilities in the country. To cater to rising demand,HMIL commissioned its second plant in February 2008, which produces an additional 300,000units per annum, raising HMILs total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global

technology, HMIL has set up a modern multi-million dollar research and development facility inthe cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineeringand ensure quick turnaround time to changing consumer needs.

As HMCs global export hub for compact cars, HMIL is the first automotive company in India toachieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to morethan 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It hasbeen the number one exporter of passenger car of the country for the sixth year in a row.


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To support its growth and expansion plans, HMIL currently has a 295 strong dealer network and591 strong service points across India, which will see further expansion in 201

b. MODELS OF HYUNDAI:Hyundai Motor India Limited (HMIL) was established in 1996 and is a wholly owned subsidiaryof South Korean multi national, Hyundai Motor Company. HMIL is the fastest growing and thesecond largest car manufacturer in India and presently selling 30 variants of passenger cars in sixsegments.

The Company has set up more than 70 dealer workshops that are equipped with the latesttechnology, machinery, and international quality press, body and paint shops, across the country,thereby providing a one-stop shop for a Hyundai customer. Hyundai also has a fleet of 78emergency road service cars that can provide emergency service to all its customers anytime,anywhere.

MODELS OF HYUNDAI MOTORS CARS

MODEL TYPE

Hyundai Santro

Santro XK

Santro XK (Non AC) Santro XL

Santro XO

Santro AT

Santro CNG

Mid Size

Hyundai Getz

Getz GLS

Getz GLX

Getz GVS

Mid Size

Hyundai Accent

Accent GLE

Accent GLS

Accent Viva

Mid Size


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Accent Viva CRDi

Accent CRDi

Hyundai Elantra

Elantra GT Elantra CRDi

Elantra GLS

Mid Size

Hyundai Verna

Verna i (Petrol)

Verna Xi (Petrol)

Verna XXi (Petrol)

Verna CRDi VGT

Mid Size

Hyundai Sonata

Embera 2.4 M/T

Embera 2.4 A/T

Embera H-Matic

Premium

Hyundai Tucson SUV

Hyundai Terracan SUV

Hyundai Getz Prime

Getz Prime 1.1 GLE

Getz Prime 1.1 GVS

Getz Prime 1.3 GLS

Getz Prime 1.3 GLX

Mid Size


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a. Sales and trends of Hyundai:

Since inception, HMIL has dominated the automobile market with the reputation of being thefastest growing automobile manufacturer in India. HMIL's growth has been driven byvolume-oriented revenues coupled with technological soundness and superior designs.

A major force in the Indian automobile scenario, HMIL is the second largest manufacturer inIndia. Focusing on the latest technologies and innovative marketing strategies, HMIL hascarved out a niche for itself in the market today with most of its models leading in theirrespective segments. Its been a long journey from just 8,447 units in 1998, till today whenHMIL has become a key player in driving the industry growth year after year.

HMIL, continuing its tradition of being the fastest growing passenger car manufacturer,registered a total sales of 559,870 vehicles in the calendar year (CY) 2009, an increase of 14.4percent over CY 2008. In the domestic market it clocked a growth of 18.1 percent ascompared to 2008 with 289,863 units, while overseas sales grew by 10.7 percent, with exportof 270,007 units.

1.1.GRAPH SOWING NETS SALES OF HYUNDI FROM 2000-2009:

1.2. TABLE SOWING NETS SALES OF HYUNDI FROM 2000-2009:

year exports domestic total

2000 3,823 81,628 85451

2001 6,092 83932 90024

2002 8245 102800 111045


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2003 30416 120308 150724

2004 75871 139759 215630

2005 96560 156291 252851

2006 113339 186174 299513

2007 126749 200412 327161

2008 243919 245397 489316

2009 270007 289863 559870

AVERAGE SALES OF HYUNDAI: 258158.5 CRORES

1.3. TREND ANALASIS OF HYUNDAI SALES FROM THE GIVEN DATA:

The estimated sales of Hyundai in the year 2011 and 2012 are 598088 and 650385.With the

graph we can understand that there is a tremendous growth in the sales of Hyundai in domestic

and exports

.

1. TATA MOTORS LIMITED

a) Introduction

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.

92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each

segment, and among the top three in passenger vehicles with winning products in the compact,

midsize car and utility vehicle segments. The company is the world's fourth largest truck

manufacturer, and the world's second largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the manner in which we

operate, best in the products we deliver, and best in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India.

Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The

company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune

(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).

Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat

Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat

powertrains. The company is establishing a new plant at Sanand (Gujarat). The company's

dealership, sales, services and spare parts network comprises over 3500 touch points; Tata

Motors also distributes and markets Fiat branded cars in India.


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Tata Motors, the first company from India's engineering sector to be listed in the New York

Stock Exchange (September 2004), has also emerged as an international automobile company.

Through subsidiaries and associate companies, Tata Motors has operations in the UK, South

Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two

iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial

Vehicles Company, South Korea's second largest truck maker. The rechristened Tata DaewooCommercial Vehicles Company has launched several new products in the Korean market, while

also exporting these products to several international markets. Today two-thirds of heavy

commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors

acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and

subsequently the remaining stake in 2009. Hispano's presence is being expanded in other

markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-built buses and coaches for

India and select international markets. In 2006, Tata Motors entered into joint venture with

Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the

company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begunproduction of the Xenon pickup truck, with the Xenon having been launched in Thailand in

2008.

Tata Motors is also expanding its international footprint, established through exports since 1961.

The company's commercial and passenger vehicles are already being marketed in several

countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It

has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia,

Senegal and South Africa.

The foundation of the company's growth over the last 50 years is a deep understanding of

economic stimuli and customer needs, and the ability to translate them into customer-desiredofferings through leading edge R&D. With over 3,000 engineers and scientists, the company's

Engineering Research Centre, established in 1966, has enabled pioneering technologies and

products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in

India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first

indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in

1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch,

Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new

segment by launching the Tata Ace, India's first indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the

world have been looking forward to. The Tata Nano has been subsequently launched, as planned,in India in March 2009. A development, which signifies a first for the global automobile

industry, the Nano brings the comfort and safety of a car within the reach of thousands of

families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation

cost).

Designed with a family in mind, it has a roomy passenger compartment with generous leg space

and head room. It can comfortably seat four persons. Its mono-volume design will set a new


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benchmark among small cars. Its safety performance exceeds regulatory requirements in India.

Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall

pollutants, it has a lower pollution level than two-wheelers being manufactured in India today.

The lean design strategy has helped minimise weight, which helps maximise performance per

unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures

that the car has low carbon dioxide emissions, thereby providing the twin benefits of anaffordable transportation solution with a low carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in

keeping with its pioneering tradition, by unveiling its new range of world standard trucks called

Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce

new benchmarks in India and match the best in the world in performance at a lower life-cycle

cost.

Tata Motors is equally focussed on environment-friendly technologies in emissions and

alternative fuels. . It has developed electric and hybrid vehicles both for personal and public

transportation. It has also been implementing several environment-friendly technologies inmanufacturing processes, significantly enhancing resource conservation

Through its subsidiaries, the company is engaged in engineering and automotive solutions,

construction equipment manufacturing, automotive vehicle components manufacturing and

supply chain activities, machine tools and factory automation solutions, high-precision tooling

and plastic and electronic components for automotive and computer applications, and automotive

retailing and service operations.

Tata Motors is committed to improving the quality of life of communities by working on four

thrust areas employability, education, health and environment. The activities touch the lives of

more than a million citizens. The company's support on education and employability is focused

on youth and women. They range from schools to technical education institutes to actual

facilitation of income generation. In health, our intervention is in both preventive and curative

health care. The goal of environment protection is achieved through tree plantation, conserving

water and creating new water bodies and, last but not the least, by introducing appropriate

technologies in our vehicles and operations for constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

b) MODELS OF TATA MOTORS CARS

MODELS OF TATA MOTORS CARS

MODEL TYPE

Tata Indica V2 TurbomaxHatchback Cars

Tata Indigo e-CSPremium-Cars

Tata AriaSUV


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Range Rover 2010 ModelSUV

Tata Indigo ManzaMid-Size

Tata Nano Small size

Safari Dicor

Safari DICOR VX

Safari DICOR EX

Safari DICOR LX

Safari DICOR 2.2 VTT

SUV

Tata Indigo

Petrol Variants

Indigo GLS

Indigo GLX

Diesel Variants

Indigo LX

Indigo LS

Tata Indigo LS Dicor

Tata Indigo LX Dicor

Mid-Size

Tata Indigo XL Mid-Size

Tata Indica

Tata Indica V2

DLS

DLE

Tata Indica V2 Xeta

GL

GLX

GLG

GLS

GLE

Mid-Size
http://auto.indiamart.com/cars/indica/http://auto.indiamart.com/cars/indica/


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Tata Indica V2 Turbo

DLS

DLG

DLX Tata Indica V2 Dicor

DLS

DLG

Tata Indigo Marina

Indigo Marina LS-Diesel

Indigo Marina -Petrol

Indigo Marina GLS

Indigo Marina GLX

Indigo Marina LX Dicor

SUV

Tata Magic Small size

Tata Motors Sumo Grande MKIISUV

Tata Indigo CS Premium-Cars

1. Maruti Suzuki

a. Introduction

Established in December 1983, Maruti Suzuki India Ltd. has ushered a revolution in the

Indian car industry. This car is meant for an average Indian individual which is affordable as

well as has elegant appeal. Maruti Suzuki India Ltd. is the result of collaboration of Maruti with

Suzuki of Japan. At this time, the Indian car market had stagnated at a volume of 30,000 to

40,000 cars for the decade ending 1983. This was from where Maruti took over.

The company has crossed the milestone of becoming the first Indian company in March 1994, by

manufacturing in totality one million vehicles. It is known for its mass-production and selling of

more than a million cars. Maruti Suzuki India Ltd. is the India's largest automobile company

which entered in the market with affirmed aim to render high quality fuel efficient and low -

cost vehicles.


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Sales figure in the year 1993 has reached up to 1,96,820. Maruti comes in a variety of models in

the 800 segment. Its cars operate on Japanese technology, pliable to Indian conditions and Indian

car users. By the year 1998-99, the company has modernize the existing facilities and expand its

capacity by 1,00,000 units.

Recently to ward off the growing competition, Maruti has completed Rs. 4 billion expansion

project at the current site, which has raised the total production capacity to over 3,20,000

vehicles per annum. With the coming of each and every year, the total production of the

company exceed by 4,00,000 vehicles.

In the small car segment it produces the Maruti 800 and the Zen. The big car segment includes

the Maruti Esteem and the Maruti 1000. Along with them, the company also manufactures

Maruti Omni. Other models includes Wagon R and the Baleno.

Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was renamed to Maruti SuzukiIndia Limited. Both in terms of volume of vehicles sold and revenue earned, the company is

India's leading automobile manufacturers and the market leader in the car segment. Sales

recorded in June 2008, is Rs. 4,753.58 crores.

CARS

Maruti Suzuki Grand

Vitara 2.4

Omni

5 seater MarutiOmni

8 seater MarutiOmni

LPG Maruti Omni

Maruti Alto

Alto

Alto Lx

Alto Lxi

Alto K10 LXI


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Maruti Zen Estilo

Maruti Zen Estilo Lx

Maruti Zen Estilo Lxi

Maruti Zen Estilo Vxi

Wagon R

WagonR Lx

WagonR Lxi

WagonR Vxi

WagonR Ax

WagonR Duo

New Wagon R

Versa

5 seater

8 seater ( DX & DX2)

Maruti Esteem

Maruti Esteem Lx

Maruti Esteem Lxi

Maruti Esteem Vxi

Baleno

Baleno Sedan VXi

Baleno Sedan LXi

Swift

Swift LXi

Swift VXi

Swift ZXi

Swift Diesel'Ldi'

Swift Diesel 'Vdi'

Maruti Gypsy

Hard top

Soft top

Maruti SX4

Maruti SX4 Vxi

Maruti SX4 Zxi

Maruti Zen Classic

Grand Vitara Swift DZire Maruti A-Star

Maruti Suzuki Ritz Maruti 800

Maruti 800 STD BS

III

Maruti 800 AC BS III

Maruti 800 Duo

Maruti Suzuki Alto Flash

Limited Edition

New Maruti Suzuki Zen

Estilo

New Maruti Suzuki SX4 Maruti Suzuki Concept

R3

3.1. Table showing net sales of Maruti Suzuki

year sale

2003 14642004 54222005 85362006 118912007 156202008 173082009 121872010 24976


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3.2. Graph showing sales of Maruti Suzuki

3.3.Tables showing the trend of sales in Maruti

year Y=sales

x=year-2006.5 x2 xy trend

2003 1464 -7 49 -10248 2656.62

2004 5422 -5 25 -27110 5376.3

2005 8536 -3 9 -25608 8095.98

2006 11891 -1 1 -11891 10815.66

2007 15620 1 1 15620 13535.34

2008 17308 3 9 51924 16255.02

2009 12187 5 25 60935 18974.7

2010 24976 7 49 174832 21694.38

2011 9 24414.06

2012 11 27133.74

3.4.Graph showing the trend line on sales for 2011 and 2012


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Average sales of Maruti Suzuki is - 12175.5 crores

CASE STUDY ON TATA NANO

The Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed

primarily at the Indian market. The car is very fuel efficient, achieving around 26 kilometers per

liter on the highway and around 22 kilometers per liter in the city. It was first presented at the 9th

annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India.

IDEA GENERATION

So, how did TATA known for making lumbering trucks come out with a cute as a bug

car that its rivals could not built to a target price of 1 lakh?

In India, a middle class family would travel by scooter in the classic, death defying Indian

fashion. The father would drive with his son on the floorboard in front of him and the mother

seated pillion, cradling her infant daughter in her arms. In India at that time, CARS for a young

family were far out of reach and isstill the same.- Ratan Tata.

The concept behind the creation of the Peoples Car was to fill the status void that was felt by the

middle class families.

TECHNICAL FEATURES OF THE TATAS NANO CAR:The Nano is a 33 PS car with a 623 cc rear engine and rear wheel drive,

and has a fuel economy of 4.55 L/100 km (21.97 km/L) under city road

conditions, and 3.85 L/100 km on highways (25.97 km/L). It is the first time a

two-cylinder non-opposed petrol engine will be used in a car with a single

balancer shaft. Tata Motors has reportedly filed multiple patents related to


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the innovations in the design of Nano, with powertrain design alone having

34 patents. The head of Tata Motors' Engineering Research Centre, Girish

Wagh has been credited with being one of the brains behind Nano's design.

Speed of Tata Nano:Top speed - 105kmph

Dimension:

Length: 3.1m

Height: 1.6 m

Width: 1.5 m


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Engine specifications for Tata Nano:Rear-wheel drive

2-cylinder, 624 cc

33 bhp

Multi point fuel injection petrol engine

Engine is rear mounted

1st time a 2-cylinder gasoline engine was being used in a car with singlebalancer shaft

Anti-vibe balancer shaft

Safety features for Tata Nano - The 1 Lakh cars:

Sheet metal body

Crumple zones

Intrusion resistant doors

Seat belts


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Statistical Data giving the automobileuser in India:

TYPES OF VEHICLE OWNED:


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OWN PRESENTLY

From the 69 respondents 26 of them owned only car which is 37.7%, 17

respondents owned only bikes, contributed to 24.6% and there were 19 such

respondents who owned car as well as bikes, contributes to 27.9%, 7

respondents were there who didnt had a car or a bike, who traveled in busor in autorikshaw or owned autorikshaw

TYPE OF CAR OWNED.

FREQUENCY PERCENTAG

E

VALID

PERCENT

CUMULATIV

E

PERCENT

VALID CAR

BIKE

CAR & BIKE

OTHERS

TOTAL

26

17

19

7

69

37.7

24.6

27.5

10.1

100.0

37.7

24.6

27.5

10.1

100.0

37.7

62.3

89.9

100.0


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TYPES OF CAR PWNED

FREQUENCY PERCENT VALID

PERCENT

CUMULATIV

E PERCENT

VALID SMALL

SEDAN

SUVS

PREMIUM

SMALL &

SUVS

SMALL & SEDAN

TOTAL

MISSING

SYSTEM

21

12

9

1

1

1

45

24

30.4

17.4

13.0

1.4

1.4

1.4

65.2

34.8

46.7

26.7

20.0

2.2

2.2

2.2

100.0

46.7

73.3

93.3

95.6

97.8

100.0


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TOTAL 69 100.0

The car owners were asked to specify there car, i.e. class wise. This showedthat maximum were the small car owners and contributed to 46.7% of thetotal.

STATISTICS OF INTERESTS TO BUY ATATA NANO

INTERESTS TO BUY A TATA NANOFREQUENCY PERCENT VALID

PERCENT

CUMULATIVE

PERCENT


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VALID YES

NO

TOTA

L

35

34

69

50.7

49.3

100.0

50.7

49.3

100.0

50.7

100.0

A straight question, will you be buying TATA NANO, we thought that wewould receive a good positive response, but to our astonishment, theresponse was almost 50/50.

WHAT INTENDED CUSTOMER TO BUYTATA NAN

WHAT INTENDED CUSTOMER TO BUY TATA NANO


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FREQUEY PERCENT VALIDPERCENT CUMULATIVE

VALID PRICE

PRICE &

ESRVICE

PRICE,MILEAGE AND

SERVICE

PRICE,MILEAGE &

MAINTAINANCE

PRICE&MAINTAINANC

E

PRICE & MILEAGE

PRICE,MILE,SERMAIN,SAFTY

PRICE & SAFTY

TOTAL

MISSING SYSTEM

TOTAL

18

5

1

1

1

6

1

2

35

34

69

26.1

7.2

1.4

1.4

1.4

8.7

1.4

2.9

50.7

49.3

100.0

51.4

41.3

2.9

2.9

2.9

17.1

2.9

5.7

100.0

61.4

65.7

68.6

71.4

74.3

91.4

94.3

100.0

35 respondents were willing to buy TATA NANO, and the major factor wasPRICE, which inspired them to think for TATA NANO.

WILL TATA NANO PERFORM IN THE

MARKET


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WILL TATA NANO PERFORM IN THE MARKETFREQUENCY PERCENT VALID

PERCENT

CUMULATI

VE

PERCENT

VALID

HIGHLY SUCCESSFUL

SUCCESSFUL

NEITHER SUCCESSFUL

NOR UNSUCCESSFUL

UNSUCCESSFUL

HIGHLY UNSUCCESSSFUL

11

33

20

3

2

15.9

47.8

29.0

4.3

2.9

15.9

47.8

29.0

4.3

2.9

15.9

63.8

92.8

97.1

100.0


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Documents

cis final copy on car sales