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An interior design project for Dior's boutique on Via Montenapoleone, Milan.
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DiorThe interior design project of Milan’s new boutiqueDesigned by Parin Poolphokphol, Marangoni Milan
BranD analysis
PrOFilE & HisTOry Dior
1947Designer Christian Dior opens a couture house at 30 avenue Montaigne in Paris
1948Dior’s first collection, the revolutionary, full-skirt “new look”, is a sensation.
1950The company began giving licenses to various products under the brand Christian Dior. It was the first com-pany to adopt this business model..
1957Christian Dior died sud-dently of a heart attact. yves saint laurent became the artistic Director.
1960laurent was replaced Marc Bohan
1969launch of cosmetics collec-tion
1985The visionary financier Bernard arnault is elected President of Christian Dior.
1988Christian Dior became part of the lVMH group
1989Gianfranco Ferré succeeds Marc Bohan as artistic director.
1991Christian Dior was listed on the Paris stock Exchange
1997John Galliano was appoint-ed as to succeed Gianfranco Ferré as artistic director
2007The Christian Dior fashion house celebrated its 60th anniversary
The house of Dior was established in 1947 at 30 Avenue Montaigue in Paris by Chirstian Dior whose all collections express femininity, elegance, sophistication and romance. His first fashion collection, ‘New Look’ revolutionised how women dressed and influenced the fashion industry for over years. The notorious Hollywood and European upper-class is Dior’s immediate client. Dior has expanded its business into many countries all over the world and entred into various product lines. Dior’s creativity is currently under the direction of John Galliano who have proved to keep the brand’s spirit alive and successful as seen in popularity of various collections and complimentary from high-fashion magazine.
PrODUCT linEs
ready-to-wear Haute Couture Dior Homme accessories lingerie Cosmetics and Perfumes
PrODUCT linEs
Christian Dior
Yves Saint Laurent
Marc Bohan
Gianfranco Ferré
John Galliano
Odette
‘Taille Bar’
YSL’s very first collection ‘Elephan Blanc’
1959
spring/ summer 1983
autumn Winter 1989-1990
DiOr’s DEsiGnErs
Pre-fall 2010 spring 2010 Fall 2009
PrêT-à-POrTEr
spring 2010
Fall 2009
spring 2009
HaUTE COUTUrE
locationVia Montenapoleone
Milan
lO
Ca
TiO
n
MOOD, insPiraTiOn & COnCEPT
ins
Pir
aT
iOn
The Historic Maison Dior
ins
Pir
aT
iOn
The elegance of French architecture
The ‘New Look’ for every season
ins
Pir
aT
iOn
“Yeah, that’s what I’m working for. The couture house of the future” John Galliano
COlOUrs &MaTErials
CO
lO
Ur
CH
ar
T
Pantone Cool Grey 4 C
Pantone Cool Grey 5 C
Pantone Cool Grey 7 C
Pantone Cool Grey 8 C
Pantone Cool Grey 9 C
Pantone 454 C
silver
Pantone Black
Ma
TE
ria
l C
Ha
rT
1 2
4
3
5 6
987
1. Wall Paper york Wallstripe
2. CarpetThe rug CompanyMohair slate
3. Mirrorsaint GobainMirror Glass
4. CorianDupontillumination seriesGlacier ice
5. MarbleGrassi 1880Bianco avorio
6. stainless steel 7. FabricGretchen Bellingersteeling beauty
8. iron 9. Glasssaint Gobain
Plans &sECTiOns
Or
iGin
al
sE
CT
iOn
scale 1:100
MO
DiF
iED
Pl
an
scale 1:100
Demolition
reconstruction
Or
iGin
al
sE
CT
iOn
scale 1:100
MO
DiF
iED
sE
CT
iOn
scale 1:100
FU
rn
iTU
rE
DiM
En
siO
ns
scale 1:100
FU
rn
iTU
rE
Pl
an
scale 1:100
MO
DiF
iED
sE
CT
iOn
section aa
section BB
a abb
scale 1:100
MO
DiF
iED
sE
CT
iOn
section CC
section DD
C C
D D
scale 1:100
section EE
scale 1:100
MO
DiF
iED
sE
CT
iOn
section FF
MO
DiF
iED
sE
CT
iOn
section GG section HH
E
E
F
F
G
G
H
H
liG
HT
inG
Pl
an
scale 1:100
spotlight up
spotlight down
liG
HT
inG
sE
CT
iOn
s
section aa
section BB
section CC
scale 1:100
C C
a abb
liG
HT
inG
sE
CT
iOn
s
G
G
H
H
scale 1:100
section HH
section GG
inTEriOr DEsiGn DETails
sTrEET ViEW
VO
lU
ME
Tr
iC r
En
DE
rin
G
1
2
3
9
8
7
6
5
4
stairs
Entrance Hall
left cashier/ display
right cashier/ display
Wall display
ViP area
Patio
Fitting room
Front display1 1
2
34
55
67
8
99
ar
Ea
in
DE
x
Fur
nitu
res
ChanderlierswarovskiPandora
Col
ours
Mat
eria
ls
Marble Floor
1.aluminiumFloor PatternFurnitures
2.
En
Tr
an
CE
Ha
ll
Dis
play
pro
duct
s
Pantone 454 C Pantone Cool Grey 6
MirrorFurnitures
3. sofaPoltrona FrauDream seating
arm ChairPoltrona Fraulyra
En
Tr
an
CE
Ha
ll
sec
tion
aa
sec
tion
bb
sec
tion
cc
Dior
a
cc
b
aa
b
scale 1:100
scale 1:50
sT
air
s &
Ha
nD
ra
ils
Col
ours
Mat
eria
ls
Corian1.
iron2. Dior
Pantone 454 C Pantone Black
FiT
Tin
G r
OO
M
Col
ours
Mat
eria
ls
Marble
Fur
nitu
res
1.aluminium2. Dior
Pantone 454 C Pantone Cool Grey 6
MirrorFurnitures
3.
louis xVi Chair Mirror
aa
FiT
Tin
G r
OO
M
sec
tion
aa
sec
tion
bb
scale 1:50
aa
Dior
Col
ours
Mat
eria
lsMarble1.
aluminium2.
ViP
ar
Ea
Pantone 454 C
Carpet3.
sofaPoltrona FrauDream seating
arm ChairPoltrona Fraulyra
Fur
nitu
res
Dioraluminium MirrorFurnitures
3.
silver Pantone Cool Grey 6 C Pantone Cool Grey 6 C
Mirror
aa scale 1:100
sec
tion
aa
ViP
rO
OM
scale 1:50
lE
FT
Ca
sH
iEr
& D
isP
la
y
Col
ours
Mat
eria
ls
MarbleF
urni
ture
s1.
aluminium2.
aa
section aa scale 1:50scale 1:100
DiorPantone 454 C Pantone Cool Grey 6
Dis
play
pro
duct
s
riG
HT
Ca
sH
iEr
Dis
Pl
ay
a
scale 1:100
a
Col
ours
Mat
eria
ls
Marble
Fur
nitu
res
1.aluminium2.
section aa scale 1:50
DiorPantone 454 C Pantone Cool Grey 6
3.
3.
Corian4.
MirrorD
ispl
ay p
rodu
cts
Pa
TiO
Col
ours
Mat
eria
ls
Marble
Fur
nitu
res
1.aluminium2.
Dior
scale 1:50
Pantone 454 C Pantone Cool Grey 6
MirrorFurnitures
3.D
ispl
ay p
rodu
cts
Pa
TiO
a a
cc b
bs
ecti
on b
b
sec
tion
cc
scale 1:100
scale 1:50
sec
tion
aa
Fr
On
T D
isP
la
y
Col
ours
Mat
eria
ls
MarbleF
urni
ture
s1.
aluminium2.
scale 1:100
Dior
Dis
play
Pro
duct
s
Pantone 454 C Pantone Cool Grey 6
Col
ours
Mat
eria
ls
Marble floor
Fur
nitu
res
1.aluminium 2.
Wa
ll
Dis
Pl
ay
scale 1:100
Dior
Dis
play
Prd
ouct
s
Pantone 454 C Pantone Cool Grey 6
Corian3.
