1/3/2020, 8:31 PMParfums Christian Dior Appoints New Brand General Director – WWD

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Parfums Christian Dior NamesParfums Christian Dior NamesNew Brand General DirectorNew Brand General DirectorClaudia Marcocci has been appointed to the position, succeedingClaudia Marcocci has been appointed to the position, succeedingVéronique Courtois.Véronique Courtois.

BEAUTY / BEAUTY FEATURES

By Jennifer Weil on February 25, 2020

PARIS — PARIS — Claudia Marcocci has been appointed brand general

director of Parfums Christian Dior.

She took up the position on Feb. 15, succeeding Véronique

Courtois, who had held the job for more than seven years before

moving to steer Guerlain, another LVMH Moët Hennessy Louis

Vuitton-owned brand.

Marcocci was formerly senior vice president of Gucci Beauty,

beginning in 2017, at Coty Inc. She also served as vice president

of global for that brand, starting in 2016, and the year prior

Claudia MarcocciCourtesy Photo

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1/3/2020, 8:31 PMParfums Christian Dior Appoints New Brand General Director – WWD

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became associate director of Gucci Beauty global design after

the Procter & Gamble beauty brands were acquired by Coty.

Marcocci held numerous positions at P&G, including global

digital and e-commerce director for its prestige division.

LVMH’s Perfumes and Cosmetics Division closed 2019 with sales

of 6.84 billion euros, up 12 percent year-over-year in reported

terms and 9 percent on an organic basis. The company cited

Dior as a main growth driver for the branch, and said the brand’s

business grew much faster than the beauty market.

“In addition to the strength of its iconic perfumes J’Adore, Miss

Dior and Sauvage, makeup and skin care contributed

significantly to the excellent performance of the maison,” LVMH

said in a statement.

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1/3/2020, 8:31 PMParfums Christian Dior Appoints New Brand General Director – WWD

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1/3/2020, 8:31 PMParfums Christian Dior Appoints New Brand General Director – WWD

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