CHRISNEL GROUPd284f45nftegze.cloudfront.net/nelsonb/CHRISNEL_GROUP_2014_RE… · SWOT ANALYSIS Opening of a Warehouse in Cameroon. CHRISNEL PROCESS FLOW An integrated offering aimed

CHRISNEL GROUP

Nothing less than service excellence

DISTRIBUTIONNETWORK

DISTRIBUTIONNETWORK

SYSTEMSSYSTEMS

• 2011 Chrisnel Consultants CC was established by Nelson Bassog and Chris

Smith to design , implement; maintain ISO Systems , provide compulsory

training and risk management consultancy services to blue chips and other

interested companies in Sud Africa. A more expansionist vision to the company

through the provision of Containment Solutions was integrated a year later

.After becoming one of South Africa’s leading ISO systems implementation

company and supplier of quality engineers , Chrisnel strategic direction was to

move to Central Africa along with a number of South African products which

has the potential to be sold in those countries.

• August 2013 , Chrisnel offer to G.U.D Filters the possibility of distributing their

products in selected African countries.

CHRISNEL GROUPBRIEF OVERVIEW OF THE CHREISNEL GROUP

• Sept 2013 , Chrisnel Consultants acquired the sole distributorship from G.U.D

• October 2013 , Chrisnel Distribution SARL was registered in Cameroon

• December 2013 , Solidaires Investment headed by Nelson Bassog is

approached to buy 20% stake in Chrisnel Distribution SARL

• March 2014 The 1st container is bought from G.U.D

• April 2014 – Chrisnel Distribution SARL opened its doors in Cameroon

• April 2014 – Girlock brakes gave Chrisnel Distribution the authorisation to

market and distribute its products

• April 2014 Chrisnel Distribution Burkina Faso SARL is registered

• May 2014 – Meverick Holdings ( Proprietary ) Limited is registered in Gaborone

(Botswana)


• June 2014- Chrisnel Distribution Sénégal is in process of being registered

• July 2014 - the Group decided to diversify his offerings through the distribution

of components and others industrial applications needed on the African

Continent , and also seeking other suppliers sources .The Group aim is to

become an international player, sourcing from on three continents (Africa,

Europe, and India), with a diversified baskets of products .

• In line with our new strategy , and after meeting Mr BB Gupta , contacts were

taken in India where a successful business visit was undertaken in August

2014 .

• In the pipeline is the registration of an IPO in INDIA and AFRICA to foster

South-South trade within the context of BRICS.


CHRISNEL GROUP at a glance

• Operational in Africa since 2011

• Has operations in 6 countries in Africa• Registered offices in South Africa ;

Cameroon ; Botswana ; Burkina Faso ;Zimbabwe

• In process in Senegal , Côte D'ivore• 2013 revenue of $ 0.8 million• 58 employees and subcontractors• Shareholding Structure

Senegal

SouthAfrica

Cameroon

BurkinaFaso

Botswana

Zimbabwe

CôteD’ivore

AFRICA FOOT PRINT

CHRISNEL GROUP

EXECUTIVE STRUCTURE

Lee Barnes

Operations Director

Nelson BassogManaging Director

Chris SmithExecutive Director - HR

CHRISNEL GROUP

Felix Thjombe

Country Manager -Cameroun

Mariam Gira

Country Manager– Burkina Faso

Bouba Seidy

Country Manager– Senegal

Patricia Njini

Country Manager– Zimbabwe

Eddington Pasco

Country Manager– Botswana

Miriam Gira

Country Manager– Cote De Voir

Sakhile MasangoAccountantOutsourced

CHRISNEL DISTRIBUTIONWHO IS CHRISNEL DISTRIBUTION

WHO IS CHRISNEL DISTRIBUTION ?Chrisnel Distribution will primarily operate in the replacement automotive parts

industry. Founded in 2013. The company forecast to generate sales in excess of $1.1

million, in the first year of exercise, The Group will market and distributes quality

automotive, and services through selected channels across the country .

Chrisnel Distribution distributes all leading OE brands as genuine replacement parts

and also offers the customer the option of guaranteed, quality value-brands whilst not

participating in the cheap, white-box uncertain market.

To stay ahead of customer needs, Chrisnel Distribution will consistently invests in its

logistics capabilities and provides logistic solutions encompassing physical distribution,

electronic procurement, selling, financial, franchise

SHAR

EHO

LDIN

GST

RU

CTU

RE

CH

RIS

NEL

DIS

TRIB

UTI

ON

CHRISNEL CONSULTANTS SA : 70%

SOLIDAIRES CAMEROUNIAN GROUP :20%

S & B PARTNERS : 10%

SHAREHOLDING STRUCTURE

CHRISNEL DISTRIBUTION

OUR MISSION

Chrisnel Distribution , founded on the strength of the OEM branding, specialises in themarketing, and distribution of an extensive range of quality automotive filters and brakepads whilst diversifying the basket of products

OUR VISION

Is to work with responsive manufacturers and suppliers of automotive products focusingon creating , developing and protecting brands equity on the African Continent ,expanding the range and growing market share in Cameroon , Africa and strategicinternational markets.


OUR GUIDING PRINCIPLES AND VALUES

We are strategically entrepreneurial in fulfilling and exceeding customer expectations,encouraging original thought and its application, and willing to take risks based onsound business judgment.

While conducting our business in a competitive and professional manner, we will aimto optimise shareholder's return on investment, develop and improve the quality of lifeof our employees and create a stable, secure work environment where freedom ofassociation, productivity, loyalty and pride in product we represent , distribute andmanufacture are fostered.

We are committed to building ethical long term relationships with our customers andsuppliers.

We are Proudly African and subscribe to safe and environmentally friendly practices.



Strengths Weaknesses

1. Impeccable knowledge ofAfrican markets

2. Aggressive and focusedexpansion strategy with cleargoals

3. Management team with awide experience in productsand business know how

1. No online presence yet2. Problems associated with a

quick expansion , trainingnew staff and definingorganisational structures

3. Financial constraints

Opportunities Threats

1. Leveraging on the Continentgrowth

2. Growing market due topower surge

1. Being underprepared foropening number , initial poorservice due to theunavailability of productscould discourage customers

SWOT ANALYSISOpening of aWarehouse in

Cameroon

CHRISNEL PROCESS FLOWCHRISNEL PROCESS FLOW

An integrated offering aimed at helping global brandsdevelop profitable, sustainable business in African

markets

An integrated offering aimed at helping global brandsdevelop profitable, sustainable business in African

markets

Import Production&

PackagingLogistics Wholesale Retail

E-commerce

AFRICAN GROWTH 1999-2013AFRICAN GROWTH 1999-2013

The emergence of a middle class is driving Africangrowth and creating new opportunities for CHRISNELDISTRIBUTION

African population2013

1,100million

2060

2.9billion

Source: Mo Ibrahim Foundation

X 2.6

Middle Class*

1.1billion

2010 2060

100million X 11

Source : * as defined by the African development Bank – BAD 2011

African Automotive Market2010

1.45million

vehicles

2020

2.50millionvehicles

X 1.7

Partnering with Leading Brandsthrough GUD

• A distributor of genuine automotive parts in Francophone Africa at a competitiveprice

Manufacturers Partners• G.U.D Filters – www.gud.co.za• Safeline Brake –www.safelinebrake• Indy Oil• Girlock Brakes• Exporter of major international brands


G.U.D. AutomotiveRyco Brand, Australia

Mann+ Hummel GmbH Germany Filtros Mann Lta Argentina & Brazil

J Riveros SIAC Chile (M+H Licensee)

Robert Bosch GmbH Germany

Champion Laboratories (Rank Inc) USA

General Motors Germany

(through M+H)

Rank Inc USA & NZ

Sogefi France, & UK

Daimler AG Germany


ISO14001Issued: 1 August 2004TS16949Issued: March 2006

Comprehensive internal qualitymanagement system

Ford Q1Issued: September 2007

Comprehensive warranty (meets SA CPArequirements)


Existing Warehouse

Sales Rep

Potential Warehouse

Office


We have employed a representative/marketing analyst to service our customersand grow the brand presence. We have also run a successful campaign aimed atthe street mechanic in conjunction with our distributor.


Soccer day with the street Mechanics. The aim was to increase their awareness ofthe GUD brand and to train them on the difference between poor quality filters andthe quality of the GUD brand. The day was a huge success.


We are in the process of employing our first representative in Tanzania.We have also been running a street mechanic and retailer promotion inconjunction with our distributors.



Sales Representative based in-country works daily to educate thecustomers, penetrate the market and work closely with distributors to growtheir business through intense marketing support.


• Premium Quality products for the future

• Greater focus on quality products and counterfeit awareness

• Extensive Marketing support provided by GUD and Chrisnel

• Comprehensive Product Warranty – Exclusive to GUD

• No existing quality brand has established any significant presence

• Affordable products with OE Quality

• Cheaper in the long run.

• Create long run Customer Loyalty.

• A one stop solution, with new products in the pipeline.

• Change the mind set through education and awareness.• Join the team for the future.• Be part of something bigger!


CHRISNEL SYSTEMS1. Introduction of Parties – Chris Smith, Nelson Bassog - Chrisnel2. Overview of services3. What Chrisnel Consultants can offer4. Demonstration of Chrisnel System through Dashboard5. Why do you as the client need ISO systems

Chrisnel Brochure

CHRISNEL SYSTEMS

MicrosoftPowerPoint Presentation

CHRISNEL’S SYSTEM VISIONTo assist our Client’s with their development of a structuredbusiness management system, by implementing an ISOsystem into their business in the quickest time possible.

To assist them in their third or second party audits. (If required)

To ensure the upkeep of their system at all times

To train their staff in all Quality Management requirements

To assist them in their sub-supplier developmentwhenever needed

CHRISNEL SYSTEMS

One problem with a good Quality Manager is:

• They spend most of their day in the factory doingQuality Control functions. (in most company’s it is fire fighting.)

• They must at least spend two days a week on QualityAssurance work (but they never can get to it. In other words, all ofthe Company’s Quality Assurance work is window dressing)

• This is what we offer: We will do their QualityAssurance work for them so that they can concentrateon the Quality Control work inside the factory. (which is farmore important for the Company)

CHRISNEL SYSTEMS

ChrisnelCertification

Process

MicrosoftPowerPoint Presentation

CHRISNEL SYSTEMS

Documents

CHRISNEL GROUPd284f45nftegze.cloudfront.net/nelsonb/CHRISNEL_GROUP_2014_RE… · SWOT ANALYSIS Opening of a Warehouse in Cameroon. CHRISNEL PROCESS FLOW An integrated offering aimed