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China International
Gold, Jewellery & Gem
Fair – Shanghai 2016
Exhibitor Survey Report
SHJ16 Exhibitor Survey Report 2
Survey Summary
Total number of exhibitors 260Total number of collected onsite survey 120
Onsite survey response rate 46% [120/260]
Total number of online survey successfully sent out 195Total number of collected online survey 12
Online survey response rate 6% [12/195]
Total number of collected survey (onsite + online) 132Overall response rate 51% [132/260]
SHJ16 Exhibitor Survey Report 3
Exhibitors’ nature of business(es)
2016 Number of Respondents: 121 Number of Respondents: 2222015
• The key exhibitors are Manufacturer/Supplier, Wholesaler, Exporter, Importer and Retailer.• It records a large increase in the number of Manufacturer/Supplier.
0% 10% 20% 30% 40% 50% 60% 70%
Jewellery Association/ Institute
Department / Chain Store
Mail Order-House / E-Tailer
Gift Shop
Gem Laboratory / Gemologist
Buying Agent
Private Jewellery Collector
Jewellery Designer
Importer
Retailer
Exporter
Wholesaler
Manufacturer/Supplier
0%
1%
1%
2%
2%
3%
4%
11%
17%
17%
21%
49%
64%
3%
1%
1%
1%
3%
2%
4%
13%
14%
26%
23%
63%
55%
2015 2016
SHJ16 Exhibitor Survey Report 4
Is your company a first-time participant in this exhibition?
Number of Respondents: 104
2016
Number of Respondents: 212
2015
• The Shanghai Fair attracts a great proportion of new exhibitors every year.
49% (51)51% (53)
First time Repeated
32.5% (69)
67.5%
(143)
First time Repeated
SHJ16 Exhibitor Survey Report 5
How did you learn about this exhibition?
2016 Number of Respondents: 109 Number of Respondents: 1952015
• “Organiser’s email” and “advertisement” are the most important channel.• “WOM/ Referral” remained as the second important channel in spreading the goodwill.• Organiser’s website increased significantly as the third important channel.
12%
0%
0%
0%
20%
15%
26%
21%
27%
6%
11%
14%
16%
17%
22%
23%
28%
28%
0% 5% 10% 15% 20% 25% 30%
At other exhibitions
Search engine
Others
Social media platform
Organiser’s printed mail
Organiser’s website
Word of mouth / Referral from industry friend
Advertisement
Organiser’s email
2016 2015
SHJ16 Exhibitor Survey Report 6
How did you learn about this exhibition?
[Based on exhibitors who learnt about the fair from
advertisement]
2016 Number of Respondents: 20 Number of Respondents: 252015
• Same as previous years, most of the exhibitors learnt the Shanghai Fair from trade publications. However, “Mass Media” has increased significantly in 2016.
24%
32%
48%
20%
45%
50%
0% 10% 20% 30% 40% 50% 60%
Outdoor
Mass Media
Trade publication
2016 2015
SHJ16 Exhibitor Survey Report 7
How did you learn about this exhibition?
[Based on exhibitors who learnt about the fair from search
engine]
2016 Number of Respondents: 13 Number of Respondents: N/A2015
• Google is the dominant search engine among respondents.
0%
15%
15%
23%
54%
0% 10% 20% 30% 40% 50% 60%
Sogou
Yahoo
Baidu
Bing
2016
SHJ16 Exhibitor Survey Report 8
How did you learn about this exhibition?
[Based on exhibitors who learnt about the fair from social media
platform]
2016 Number of Respondents:12 Number of Respondents: N/A2015
• WeChat is the dominant social media platform among respondents.
0%
8%
8%
8%
33%
50%
0% 10% 20% 30% 40% 50% 60%
2016
SHJ16 Exhibitor Survey Report 9
Which market(s) your company is focus on?
2016 Number of Respondents: 109
Distribution between mainland China and overseas markets[Based on exhibitors who focus on both mainland China and overseas markets]
37% (40)
11% (12)
52% (57)
Domestic China Market
Overseas market (Other than
mainland China)
Both (Domestic market & Oversea
market)
6%
29%
18%
24%
35%
24%
24%
24%
18%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The percentage for domestic China market
The percentage for oversea market
≤ 20% 21-40% 41-60% 61-80% ≥ 81
SHJ16 Exhibitor Survey Report 10
Which are your current (geographical) and new target
(geographical) in Domestic China market?
Number of Respondents: 36
Current Target
Number of Respondents: 15
New Target
• Shanghai, Beijing and Shenzhen ranked top 3 current in both current and new target. These three
traditional jewellery markets are still active among the domestic China markets.
SHJ16 Exhibitor Survey Report 11
Which are your current (geographical) and new target
(geographical) in Overseas (Other than mainland China)
market?
Number of Respondents: 23
Current Target
Number of Respondents: 22
New Target
• The United States, Hong Kong and Japan ranked top three in current target.
• The United States, Japan and Australia ranked top three in new target.
SHJ16 Exhibitor Survey Report 12
To what extent have your objectives for exhibiting in this
exhibition have been achieved?
(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2016 Number of Respondents: 105
Response
Count
165
168
171
167
175
157
181
0% 20% 40% 60% 80% 100%
Find new buyers
Find franchisers partners / agents
Explore new markets
Launch new products
Brand-building
Collect market information
Consolidate contacts with buyers/ business partners
3%
13%
7%
6%
5%
4%
5%
23%
31%
27%
24%
22%
18%
16%
28%
12%
15%
14%
20%
17%
15%
24%
14%
23%
24%
18%
25%
23%
20%
24%
11%
21%
19%
21%
16%
3%
6%
17%
11%
15%
15%
23%
0(N/A) 1(Did not achieve) 2 3 4 5(Fully achieved)
• Exhibitors has consolidated contacts with buyer/business partners at largest extent among the listed
objectives and followed by Collect market information and Brand building.
SHJ16 Exhibitor Survey Report 13
To what extent are you satisfied with the exhibition in the
following aspects?
(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
2016 Number of Respondents: 102
Response
Count
92
88
96
96
98
99
96
98
98
• Exhibitors are satisfied with Move-in & move-out arrangement the most, followed by Official forwarding
agents, Onsite service of organiser and Pre-show service of organiser.
23%
38%
16%
3%
6%
7%
13%
6%
4%
18%
16%
17%
16%
13%
10%
10%
11%
10%
27%
19%
24%
30%
30%
33%
27%
23%
28%
21%
18%
24%
31%
32%
31%
30%
30%
33%
5%
4%
15%
15%
14%
14%
15%
19%
20%
5%
4%
5%
4%
5%
4%
5%
11%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Business opportunities
Visitor traffic
Visitor quality
Pre-show service of organiser
Onsite service of organiser
Facilities and services of the exhibition centre
Official stand contractor(s)
Official forwarding agent(s)
Move-in and move-out arrangement
1 2 3 4 5 N/A
SHJ16 Exhibitor Survey Report 14
Please select the exhibition in China that you rate most important
for your company. (Please tick only one)
2016 Number of Respondents: 87 Number of Respondents: 1322015
• The China Int’l Gold, Jewelry & Gem Fair (Shanghai) ranked the second.
5%
8%
9%
15%
17%
42%
6%
8%
13%
16%
26%
31%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Other exhibition
Jewelry Shanghai
Shenzhen International Jewelry Fair
China International Gold, Jewellery & Gem Fair –
Shenzhen
China International Gold, Jewellery & Gem Fair –
Shanghai
China International Jewelry Fair (Beijing)
2016 2015
SHJ16 Exhibitor Survey Report 15
Please select the exhibition that you rate most important for your
company. (Please tick only one)
2016 Number of Respondents: 86 Number of Respondents: 1332015
• The September HK Jewellery & Gem Fair remains the most influential one among others.
0%
0%
0%
0%
0%
1%
2%
3%
0%
2%
8%
3%
19%
61%
0%
0%
1%
1%
1%
2%
2%
4%
4%
4%
7%
8%
22%
44%
0% 10% 20% 30% 40% 50% 60% 70%
Istanbul Jewellery Show (Mar)
Hyderabad Jewellery, Pearl & Gem Fair (Jun)
Bangkok Gems & Jewelry Fair (Sep)
Delhi Jewellery & Gem Fair (Sep)
Istanbul Jewellery Show (Oct)
BaselWorld Fair (Mar)
Other exhibitions
Vicenzaoro Winter (Jan)
Gem & Jewellery India International Exhibition (Mar)
JCK Las Vegas Show (May)
June Hong Kong Jewellery & Gem Fair (Jun)
Japan Jewellery Fair (Aug)
Hong Kong International Jewellery Show (Mar)
September Hong Kong Jewellery & Gem Fair (Sept)
2016 2015
SHJ16 Exhibitor Survey Report 16
What are your plans for participating in this exhibition next year?
Preferences between booth sizes[Based on exhibitors who will participate the next edition]
2016 Number of Respondents: 38 Number of Respondents: 652015
2016 Number of Respondents: 94 Number of Respondents: 1722015
• It indicates that exhibitors still considers the Fair in their year-round calendar.
• The choices of “Will participate” increased in 2016.
• Nearly 90% of respondents will/may participate in this exhibition next year.
SHJ16 Exhibitor Survey Report 17
Are you interested in other UBM Asia’s jewellery exhibitions?
2015 Number of Respondents: 92 Number of Respondents: 1982014
Respondents’ choices[Based on exhibitors who interested in other UBM Asia’s jewellery exhibitions]
5%
6%
7%
7%
7%
8%
9%
10%
13%
14%
17%
20%
25%
43%
58%
0% 10% 20% 30% 40% 50% 60% 70%
Delhi Jewellery & Gem Fair – Sep 2017
JUNWEX St. Petersburg – Feb 2017
Gem & Jewellery India International Exhibition – Mar 2017
JUNWEX New Russian Style – May 2017
Kolkata Jewellery & Gem Fair – Dec 2017
Hyderabad Jewellery, Pearl & Gem Fair – Jun 2017
Istanbul Jewelry Show – Mar 2017
Istanbul Jewelry Show – Oct 2017
JUNWEX Moscow – Sep 2017
Japan Jewellery Fair – Aug 2017
Taiwan Jewellery & Gem Fair – Nov 2017
Singapore Jewellery & Gem Fair – Oct 2017
China International Gold, Jewellery & Gem Fair – Shenzhen - Apr 2017
June Hong Kong Jewellery & Gem Fair – Jun 2017
September Hong Kong Jewellery & Gem Fair – Sep 2017
95%
69%
5%
31%
0% 20% 40% 60% 80% 100%
2016
2015
Interested Not interested