September Hong Kong Jewellery & Gem Fair 2013ubmasiafiles.com/files/jewelleryexh/9jg14_marcom/9jg14 exhibitor... · Italy China Thailand ... Outdoor advertising Mass media Trade publications

September Hong Kong Jewellery & Gem Fair 2014

Exhibitor Survey Report

Survey Summary

9JG14 Exhibitor Survey Report 2

Total number of exhibitors 3,695 Total number of collected onsite survey 2,039 [AWE: 787, CEC: 1,252] Onsite survey response rate 55.2% [2,039/3,695] Total number of online survey successfully sent out 3,627 Total number of collected online survey 316 [AWE:144, CEC: 172] Online survey response rate 8.71 % [ 316/3,627] Total number of collected survey (onsite + online) 2,355 Overall response rate 63.7% [2,355/3,695]

0% 10% 20% 30% 40%

Gift Shop

Publication

Department / Chain Store

Mail Order House / E-Tailer

Private Jewellery Collector

Jewellery Trade Association

Gem Laboratory / Gemologist

Buying Agent

Jewellery Designer

Retailer

Importer

Exporter

Wholesaler

Manufacturer/Supplier

0% 0% 0% 0%

0% 1%

1% 1%

4%

6% 9%

19%

25% 35%


3%

97%

First Time

Repeated

Exhibiting history and nature of business

Nature of business

First Time Repeated

2013 9% 91%

2014 3% 97%

｜Base 2014 = 2,805｜｜Base 2013 = 2,127｜


If you are exhibiting in group or theme pavilion, please tick:

0 20 40 60 80 100 120 140 160 180 200

International Premier Pavilion

Fine Gem Pavilion

Designer Arena

Antique & Vintage Jewellery Pavilion

Jewellery Accessories

Fine Design Pavilion

Jadeite Gallery

Hong Kong Premier Pavilion

Pearl Jewellery & Finished Jewellery Pavilion

Asian Fine Jewellery

International Fine Jewellery

Silver Jewellery

Pearls Pavilion

Packaging, Tools & Equipment

Diamonds Pavilion

Gemstones Pavilion

6

8

8

9

14

15

18

21

26

38

39

47

60

79

82

195

｜Base = 674｜


If you are exhibiting in group or theme pavilion, please tick:

0 50 100 150 200 250 300 350 400

Poland

Columbia

French Polynesia

South Africa (Rep of)

Switzerland

United Arab Emirates

France

United Kingdom

Indonesia

Russian Federation

Brazil

Singapore

Spain

Sri Lanka

Korea

Taiwan

Taiwan

Turkey

USA

Isarel

India

Beligum

Germany

Japan

Italy

China

Thailand

Hong Kong

1 1 1 1 1 2 5 5 6 6 6 7 7 11 14

23 24 24 28 30 32 32 36

79 87

117 167

394

｜Base = 1,147｜


0% 5% 10% 15% 20% 25%

At other exhibitions (Please specify):

Organiser's Printed Mail

Organiser's Website

Word of Mouth/ Referral from Industry Friend

Organiser's Email

Advertisement

7%

11%

13%

23%

23%

24%

How did you learn about this exhibition? (Tick more than one when appropriate) ｜Base = 2,882｜


0% 20% 40% 60% 80%

Outdoor advertising

Mass media

Trade publications

8%

34%

71%

11%

31%

58%

2014

2013

What did you learn about this exhibition? (Tick more than one appropriate) ｜Base = 588｜


What is your major product category? If your business involves in more than one category, please indicate.

0% 5% 10% 15% 20% 25% 30% 35%

Packaging, Tools & Equipment

Jade & Jadeite Jewellery

Jewellery Accessories

Loose Pearls

Loose Diamonds

Pearls & Gemstones Jewellery

Silver Jewellery

Diamond Jewellery

Loose Gemstones

Finished Jewellery

3%

6%

7%

8%

13%

15%

16%

22%

23%

32%

｜Base = 3,239｜


81%

19%

Did not download

Downloaded Yes, I did

｜Base = 2,264｜

Do you download the Fair's mobile app?

Do you download the Fair’s mobile app?

0% 10% 20% 30% 40% 50%

1 (Not at all)

2

5 (Very well)

4

3

11%

12%

14%

21%

41%

How well did the MOBILE APP meet your needs?

0% 10% 20% 30% 40% 50%

1 (Not at all)

2

5 (Very well)

4

3

11%

11%

14%

24%

40%

How likely would you be to recommend this MOBILE APP to other attendees of the event? ｜Base: 425｜

｜Base: 430｜


Which are your new target (geographical) markets? (Take more than one when appropriate) Base = 6,700

2.0%

10.0%

11.0%

11.0%

12.0%

12.0%

11.0%

17.0%

15.0%

1.6%

8.1%

9.6%

10.2%

10.6%

11.6%

12.4%

16.4%

19.4%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Others:

Central & South America

Middle East

North America

Eastern Europe

Western Europe

Hong Kong

Mainland China

Asia (exclude mainland China & Hong Kong)

2014

2013


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

1%

6%

14%

39%

41%

0% 10% 20% 30% 40% 50%

Not quite achieved

Fairly well achieved

Did not achieve at all

Fully achieved

Not applicable

Find new buyers

2%

17%

18%

27%

35%

0% 10% 20% 30% 40%

Fully achieved


Did not achieved at all

Not quite achieved

Not applicable

Find franchisers partners / agents

4%

6%

18%

33%

39%

0% 10% 20% 30% 40% 50%

Fully achieved

Not applicable



Not quite achieved

Explore new markets

7%

9%

11%

27%

46%

0% 10% 20% 30% 40% 50%

Fully achieved


Not applicable

Not quite achieved


Launch new products

｜Base = 2,177｜｜Base = 1,978｜

｜Base = 2,073｜｜Base = 2,019｜


To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (cont’d)

5%

8%

9%

28%

51%

0% 20% 40% 60%

Not applicable


Fully achieved

Not quite achieved


Consolidate contacts with buyers/ business partners

6%

7%

8%

31%

49%

0% 20% 40% 60%

Not applicable

Fully achieved


Not quite achieved


Collect market information

5%

11%

19%

28%

38%

0% 10% 20% 30% 40%

Fully achieved


Not applicable

Not quite achieved


Brand-building

｜Base = 2,002｜

｜Base = 2,019｜｜Base = 1,979｜


To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (“Fully achieved” + “ Fairly well achieved”)

56%

26%

53%

45%

45%

69%

69%

44%

20%

43%

37%

53%

56%

60%

0% 20% 40% 60% 80%

Find franchisers partners /agents

Explore new markets

Launch new products

Brand-building

Find new buyers

Collect market information

Consolidate contacts withbuyers/ business partners

CEC

AWE

19.8%

36.6%

44.5%

44.4%

44.5%

56.8%

60.7%

19.9%

38.0%

42.7%

48.5%

45.7%

55.9%

57.0%

0.0% 20.0% 40.0% 60.0% 80.0%

Find franchisers partners/ agents

Explore new markets

Brand-building

Find new buyers

Launch new products

Collect marketinformation

Consolidate contacts withbuyers/ business partners

2014

2013


Over 20% more this year 10%

Between 0 – 20% more this year

10%

Around the same this year as last year

40%

Between 0 – 20% less this year 18%

Over 20% less this year 22%

2014

In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2013, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

｜Base = 2,121｜


0% 20% 40%

Over 20% more this year

Between 0-20% more this year

Between 0-20% less this year

Over 20% less this year

Around the same

8%

9%

24%

25%

34%

9%

10%

20%

27%

34%

9%

9%

17%

20%

37%

2014

2013

2012

0% 10% 20% 30% 40%

Over 20% more this year

Between 0 – 20% more this year

Between 0 – 20% less this year

Over 20% less this year

Around the same

11%

11%

17%

22%

39%

8%

9%

17%

18%

36%

CEC AWE

In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2013, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

｜Base 2014 = 2,121｜｜Base 2013 = 1,877｜

｜Base AWE = 788｜｜Base CEC = 1,171｜


The organiser allows selected high net income consumers entrance to the exhibition. What do you think of this arrangement?

0% 10% 20% 30% 40% 50% 60%

Not agree

No opinion

Agree

10%

39%

51%

10%

39%

51%

2014

2013

｜Base 2014 = 2,189; Base 2013 = 2,062 ｜


As part of the concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order?

0% 10% 20% 30% 40% 50%

AWE & HKCECstarts at thesame time

HKCEC startsbefore AWE

No opinion

AWE startsbefore HKCEC

9%

22%

30%

39%

8%

19%

32%

41%

2014

2013

｜Base 2014 = 2,175; Base 2013 = 2,004｜


0% 10% 20% 30% 40% 50% 60%

AWE andHKCEC starts atthe same time

HKCEC startsbefore AWE

AWE startsbefore HKCEC

No opinion

7%

11%

56%

27%

8%

24%

32%

36%

CEC

AWE

As part of the concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order? (cont’d)

｜Base AWE = 870; Base CEC = 1,305｜


To what extent are you satisfied with the exhibition on the following aspects?

4%

9%

29%

59%

0% 20% 40% 60% 80%

Not satisfied at all

Extremely satisfied

Not so satisfied

Quite satisfied

Business opportunities

7%

8%

37%

48%

0% 20% 40% 60%

Extremely satisfied


Not so satisfied

Quite satisfied

Visitor traffic

5%

6%

33%

57%

0% 20% 40% 60%


Extremely satisfied

Not so satisfied

Quite satisfied

Visitor quality

2%

11%

15%

71%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Pre-show service of organiser

3%

12%

16%

70%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Onsite service of organiser

｜Base = 2,139｜｜Base = 2,170｜

｜Base = 2,151｜｜Base = 2,114｜｜Base = 2,113｜


To what extent are you satisfied with the exhibition on the following aspects? (cont’d)

4%

10%

17%

69%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Official stand contractor(s)

3%

11%

13%

73%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Official forwarding agent(s)

3%

11%

13%

72%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Move-in and move-out arrangement

3%

11%

17%

68%

0% 20% 40% 60% 80%


Extremely satisfied

Not so satisfied

Quite satisfied

Facilities and services of the exhibition centre

｜Base = 2,117｜｜Base = 2,062｜

｜Base = 1,964｜｜Base = 2,047｜


To what extent are you satisfied with the exhibition on the following? (cont’d) (Base: “Extremely satisfied” + “Quite satisfied”)

0%

20%

40%

60%

80%

100%Visitor traffic

Visitor quality

Business opportunities

Facilities and services of theexhibition centre

Official stand contractor(s)Move-in and move-out

arrangement

Onsite service of organiser

Pre-show service of organiser

Official forwarding agent(s)

2013

2014


Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

3%

5%

16%

24% 25%

15%

5% 4%

1% 2% 2%

5%

18%

21% 21%

17%

6% 5%

2% 3%

2%

4%

16%

24%

22%

19%

6%

4%

2% 2%

0%

5%

10%

15%

20%

25%

30%

10 9 8 7 6 5 4 3 2 1

2014

2013

2012

Average Rating

2013

6.13

Average Rating

2014

6.29

｜Base 2014 = 2,185｜｜Base 2013 = 2,082｜｜Base 2012 = 1,145｜


How often do you make use of the following marketing channels to promote your business?

4%

16%

33%

47%

0% 10% 20% 30% 40% 50%

Not at all

Seldom

All the time

Most of the time

Trade exhibitions

16.5%

16.9%

31.3%

35.3%

0.0% 10.0% 20.0% 30.0% 40.0%

Not at all

All the time

Seldom

Most of the time

Sales representatives/agents

7%

22%

26%

45%

0% 10% 20% 30% 40% 50%

All the time

Not at all

Most of the time

Seldom

Professional print publications

13%

19%

31%

38%

0% 10% 20% 30% 40%

All the time

Not at all

Most of the time

Seldom

Professional websites

｜Base = 2,084｜｜Base = 1,993｜

｜Base = 1,964｜｜Base = 1,976｜


How often do you make use of the following marketing channels to promote your business? (cont’d) (Take more than one when appropriate) (comparison of 2013 & 2014 : “All the time” + “Most of the time”

38%

24%

22%

16%

39%

25%

21%

16%

0% 10% 20% 30% 40% 50%

Trade exhitibitions

Sales representatives / agents

Professional websites

Professional print publications

2014

2013

｜Base 2014 = 4,218｜｜Base 2013 = 4,054｜


Are you interested in other UBM Asia’s jewellery exhibitions? (Take more than one when appropriate)

I’m interested in exhibiting in:

- 200 400 600 800 1,000 1,200

1,099

801

194

188

160

154

137

133

122

118

110

79

77

74

69

37

30

21

21 Hyderabad Jewellery, Pearl & Gem Fair – Jun 2015

Kolkata Jewellery & Gem Fair – Jan 2015

Gujarat Jewellery & Gem Fair - Nov 2014

Delhi Jewellery & Gem Fair – Oct 2015

Gem & Jewellery India International Exhibition – Mar 2015

JUNWEX St. Petersburg – Feb 2015

JUNWEX New Russian Style – May 2015

Hangzhou International Jewellery and Gem Fair – Nov 2014 JUNWEX Moscow - Oct 2014

Istanbul Jewelry Show – Mar 2015

Istanbul Jewelry Show - Oct 2014

China International Gold, Jewellery & Gem Fair – Shenzhen - Apr 2015

Japan Jewellery Fair – Aug 2015

Singapore Jewellery & Gem Fair – Oct 2014

Taiwan Jewellery & Gem Fair – Nov 2014

Jewellery & Gem Fair Europe – Mar 2015

China International Gold, Jewellery & Gem Fair - Shanghai - Nov 2014

June Hong Kong Jewellery & Gem Fair

September Hong Kong Jewellery & Gem Fair

74% [1,532]

respondents are interested in UBM Asia’s jewellery exhibitions

Base: 1,507


0% 20% 40% 60% 80% 100%

Will not participate

May participate

Will participate

1%

8%

91%

1%

9%

90%

2014

2013

0% 20% 40% 60% 80%

A smaller booth

A larger booth

A booth same size as this year

2%

21%

76%

3%

20%

72%

2014

2013

You will participate with:What are your plans for participating in this exhibition next year?

90% of exhibitors will participate in the September Fair again

｜Base 2014 = 1,739｜｜Base 2013 = 1,747｜

｜Base 2014 = 2,129｜｜Base 2013 = 1,999｜

Documents

September Hong Kong Jewellery & Gem Fair 2013ubmasiafiles.com/files/jewelleryexh/9jg14_marcom/9jg14 exhibitor... · Italy China Thailand ... Outdoor advertising Mass media Trade publications