Our Story

In May 2010, Robyn and Dallas Jones

opened the first CherryBerry Self-Serve

Yogurt Bar. Both police officers during a

layoff crisis, the Jones’ wanted to begin a

small, family-owned business that would

support their family of five children. With

no original intention of expanding, the

Jones’ were met with success as their first

store began to boom in the Broken Arrow

market. After being approached many

times concerning expansion, the Jones’

made the decision to begin expanding

the CherryBerry brand.

Two years later, CherryBerry has more than

100 locations, with 56 on the way and

many more locations currently

under contract.

Corporate Mission : To offer the best yogurt on the planet in a clean store with a friendly staff.

Corporate Vision : To encourage customers to spend quality time with children, families, friends and relatives in a fun atmosphere.

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Our YogurtWe offer over 50 premium rotating

healthy and fat-free frozen yogurt flavors

and over 50 toppings. Our frozen yogurt

comes from real dairy, not a powdered

mix, meaning it’s creamier, thicker and

slow to melt. In addition to our traditional

blends, we are excited to also introduce

the high demand and industry leading

protein-infused “ProYo” Yogurt options, as

well as the healthy yet indulgent Greek

line of yogurts.

We truly believe our yogurt options are...

The Best On The Planet!

• Cultures Certified - four types of live active

cultures for a healthier digestive system!

• OU Kosher certified!

• Naturally made from real ingredients (i.e. look for

real strawberries in the Strawberry Sensations).

• Homogenized and pasteurized, which makes

it safer and healthier!

• Low fat or fat free - a healthier alternative

to ice cream!

CreamyTart • Fruity

Sweet • TangyRich • Smooth

Delicious!

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Our Experience

CherryBerry has created not only a brand

founded in quality product but also in an

exceptional, family-friendly experience.

CherryBerry is the place to bring your

family and friends to enjoy the best frozen

yogurt on the planet and enjoy time spent

with each other. At CherryBerry, our fans

feel free to play and laugh, supporting a

light-hearted, positive experience. With

free Wi-Fi and ample counter and couch

space, customers are invited to spend the

afternoon with CherryBerry working, surfing

or relaxing.

Rich and engaging, in stimulating and

exciting colors, CherryBerry creates an

experience that will brighten fans’ days

and encourage them to be creative

and to live a healthy and active lifestyle.

Family-FriendlyModern Furniture

Bright & BubblyFlat Screen TVs

Upbeat MusicFun & Interactive

TelevisionsFree Wi-Fi 6

Our ConceptSwirl, Top, Weigh & Pay

What makes CherryBerry beautiful?

Choice, of course. With more than 50

premium rotating healthy frozen yogurt

flavors and topping, our fans have

complete control over their creations,

simply swirl, top, weigh & pay.

Feel like mixing a little fruit with your

froyo? Go ahead. More in a chocoholic-

meets-espresso mood? Sounds delicious.

CherryBerry is all about options, creating a

dessert that’s just your flavor.

CherryBerry represents a culture that is

fresh, clean and healthy, where laughter

abounds, hugs are common and life

is good!

Your Dessert, Your Way!

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Our ServiceBe clean, be friendly.

Our operations motto, “Be Friendly, Be

Clean,” resonates throughout each

CherryBerry locations.

CherryBerry employees are true

“CherryBerrians,” greeting each person

who walks through the door with a friendly

and welcoming smile while extending

help to any person who needs assistance.

With many regular CherryBerrians and

community fundraising opportunities, our

CherryBerry team members are able to

build positive relationships with

our fans and the community.

Through CherryBerry’s corporate

training and development

department, each CherryBerry

is equipped with the information

and resources necessary to

ensure quality service within

each store.

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Our LocationsEach CherryBerry location is proposed

by the store owner, then thoughtfully

reviewed by the CherryBerry corporate

team.

Once a site has been selected, the

CherryBerry corporate team will provide

the owner with the means necessary to

develop a successful CherryBerry location.

From site approval, to flexible plan designs

to assistance and support throughout the

build out process, CherryBerry guides the

owner toward many venues.

Our ExpansionDallas and Robyn Jones have seen

phenomenal growth with the CherryBerry

throughout the past two years and

not only are experienced within the

franchising world but also have an

experienced team equipped with the skills

necessary for international expansion.

CherryBerry’s mission and vision will stay

consistent across international markets,

but the models within each market will

have the flexibility to meet the needs of

the area.

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Our SupportTraining

CherryBerry is pleased to offer our

business opportunity and worldwide

expansion program to International

Franchise Partners who are

established in business in their country

and experienced in franchising

other brands within the market. One

of the most important aspects of

any business is the way people are

engaged to deliver the brand to fulfill

customers’ needs. Training of staff

and ongoing quality management

of staff through continual store

development is of primary focus to

CherryBerry.

There is a support team that will

help the Franchise Partner with

problems and opportunities that

arise, including lease negotiations,

store design, as well as pre-opening

and ongoing training involved with a

CherryBerry store.

This thorough program is implemented

in three stages: before, during and after

opening.

Comprehensive operations manuals

have been developed and

implemented which cover all aspects

of operations and standards within the

franchise.

Marketing

CherryBerry understands the

importance of brand consistency,

promotions, advertising and the value

of a strategic annual marketing plan.

We offer standard branding materials,

Grand Opening materials, ongoing

promotions and programs, quarterly

campaigns, and custom projects. There

are also opportunities to join Local/

Regional Advertising and Marketing

Coops, or even our national Marketing

Committee, a steering committee

that provides insights and ideas to the

corporate marketing team.

Franchisee

Support is our

priority!

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Our PartnersWe are offering the opportunity to anyone

with the willingness to follow a proven

system and the passion to pursue

their dream.

If you are interested in a larger scope

of expansion and ownership, you may

consider qualifying as a CherryBerry

Development Agent (DA, also known as a

Master Franchisee). Our DA’s are able to

fulfill or outsource the following criteria:

• Key functional areas of experience:

accounting, tax, legal, store design and

operations

• Ability to build and lead an

Independent organization within an

operational and marketing department

• Access to desirable real estate or

shopping centres, knowledge of local

property markets and prime locations

• Public relation experience & market

contacts

• Detailed knowledge of local culture &

consumer

• Knowledge of local business practices

• Financial resources

Our AgreementOur agreement will generally be

comprised of several factors relating to

the franchisor, including the following:

• The rights to be granted and the term

• Territory

• Exclusivity

• Performance schedule, piloting,

adapting the system

• Franchise fees

• Support & Training

• Advertising

• Trademarks

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Contact UsCherryBerry Corporate Headquarters

4605 West Kenosha

Broken Arrow, Oklahoma 74012

Office: 918-806-1360

cherryberryyogurtbar.com

© CherryBerry Self Serve Yogurt Bar