champian paints presentation

7/27/2019 champian paints presentation

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A

PRESENTATION

ON

CHAMPION INDUSTRIESPrepared by:-

1. Mehta Dharak K. - 0502. Patel Rahul B. - 109

3. Patel Ravi. - 1104. Shah Atish s. - 1435. Shah Jacky P. - 150

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FACULTY OF BUSINESS ADMINISTRATION

DHARMSINH DESAI UNIVERISTY

NADIADMARCH\APRIL 2010-2011


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Agenda:-

1. Company Profile

2. Marketing Department

3. Finance Department

4. Human Resource Department

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1. Company Profile:-

Champion IndustriesOldest & reputed color company since 1985 in IndiaAn ISO 9001 : 2000 certifiedLeading brand in field of decorative paints for both interiors & exteriorsMore than 2150 shades of color.

Name & address of the Company

Champion Industries,I 29, Phase No. - 4, G.I.D.C. Estate;Vithal Udhyognagar 388 121, (Gujarat) India.Ph. :- (02692) 236330, 236085.Website:- www.championpaintsindia.com

Mission:

To increase Brand Image in Market.

Vision:Most preferred paints by people.

Continued

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http://www.championpaintsindia.com/http://www.championpaintsindia.com/


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Objectives:

Associate to experience the joy of living life that's great, Colorful Like the

Rangoli.

Goal:TO become a part ofcustomers life and always be will customers in everycolor of life.

Quality Policy:committed to requirement of quality management system

committed to continuously improve effectiveness.produce products that meet the customers requirement, andsatisfaction.

Organisational Structure:Activities such as task allocation, coordination and supervision, which aredirected towards the achievement of organizational aims.

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Marketing Staff

Shailesh Patel

Rajesh Pathak

Jayesh Christian

Jigar PatelHitesh Joshi

Hitesh Patel

Kirit Patel

Office Staff

Johnson Thomas (Finance)

Omnath Thomas (Accounting)

Nimesh Patel (Banking)

Dhiren Patel (Billing)

Jay Patel (Service Incharge)

Production

Ashish Patel

Nayan Patel

Pranesh Patel

MANAGING DIRECTOR

Dr. Mahesh G. Patel

C.E.O.

Mr. Viresh M. Patel

General Director

Mr. Kalpesh Patel


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2. Marketing:-

Introduction of Marketing

Champion Paints teams efforts are oriented to built and enhance forthem to take all the time necessary because they have built key strength toanswer the requirement of the business fixes the prices of their colors veryhonestly and fairly. So that, everyone can make efforts for purchase thecolors of Champion.

Product MixSolvent / Oil PaintsGoldy Wood PrimerWater Based InteriorsWater Based Exteriors

Wood Finish Products Product Mix Length, Depth, Width

The colors range in more than 2150 shades of different colors &paints and they provide it in the packing of 200ml, 500ml, 1lt, 4lt, 10lt, and20lt and also in Kgs.

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Promotion

Sales Promotion:

Sales promotion by putting coins of some amount of money in the packs

Giving special schemes to dealers as discounts

Consumer tools to promote the paints like samples, tokens, cash refunds,

offers, warranties, etc.

AdvertisingChampion has not yet given any advertisement in any media.Aim to give advertisement in medias like Radios, TVs, Newspapers,Hoardings, Banners, etc. within the short period.


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Pricing:

According to Philip Kotlar, Price is the amount of money charged for a productor services of the sum of the value that customers exchange for the benefits ofhaving or using the product or services.

The Pricing of Champion Paints

Price of competitors & cost of materials affect the prices.

Both cost based and competition based pricing policy used.

Mainly prices are decided on the cost.

Considered the goal of the company.

Champion Paints has more than 2150 Shades of colors and paints and otheritems, the price list of main products of Champions as follows:

WATER BASE PRODUCTS:INTERIOR PREMIUM form Rs. 330 Rs.3500 for 10 kg

WATER BASE PRODUCTS:EXTERIOR PREMIUM from Rs. 650Rs. 3000 for 10 kg


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Distribution:

Champion is using the 3rd level of distribution channel where thecompany sale the paints to the distributors or dealers and they sale it to the

retailers or to the customers directly.Decisions about distribution of the products is taken by the

Marketing Executives in general meetings.

Distribution Channel

MANUFACTURER ->DISTRIBUTORS ->DEALERS ->CUSTOMERS

Market Segmentation:Local Market segment includes the small cities & villages & towns of the GujaratInterior And Exterior decorative paints segmented to rich people, willingcustomers.Income, family life cycle, buying perceptions, occasions, etc. considered forsegmenting

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MARKET RESEARCH

Got idea about the demand for the products, launching the products in the marketand competitions prevailed through Market Research.

The research laboratory is used

By survey of customers

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3. Finance:- Financial Department:

Financial and function of financial are the part of economic activity. Itis very essentially needed for all types of organization viz. small, medium,large scale industries, agriculture and service sector. Finance has rightlybeen termed as the MasterKeyproviding access to sources required forrunning business activity. Hence, efficient management of businessenterprises is closely linked with the efficient management of the finance.

Henry Ford once remarked, Money is an arm or a leg, You can eitheruse it or lose it. This statement though apparently simple is quitemeaningful. It brings home the significance of money of finance

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Summary of Ratios or Tabular Statement of Ratios :

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No. Particulars 2008-09 2009-10

A1

Profitability Ratios :Gross Profit Ratio 17.12% 18.61%

2 Net Profit Ratio 2.40% 2.48%

3 Operating Ratio 82.88% 81.39%

4 Return on Capital Employed 5.68% 6.88%

5 Return on Share HoldersFund 20.97% 19.46%

6 Earning Per Share Not Applicable Not Applicable

B7 Efficiency Ratios :Stock Turnover Ratio 3.14Times 3.23Times

8 Total Assets Turnover Ratio 1.89Times 1.8TImes

9 Debtors Ratio Not Applicable Not Applicable

10 Creditors Ratio Not Applicable Not Applicable

11 Fixed Assets Turnover Ratio 4.84Times 4.20Times

12 Capital Turnover Ratio 1.89Times 1.8Times

C13

Liquidity Ratios :Current Ratio 2.32:1 2.09:1

14 Propritory Ratio 21.97% 23.55%


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Trading and Profit & Loss a/c

PARTICULARS Schedule 31/3/2010 Rs. 31/3/2009 Rs.Sales (Net) 76,477,992.69 66,935,448.00

Cost Of Goods Sold :Opening Stock 18,300,000.00 17,015,795.00

ADD :- Purchase 60,518,089.24 54,516,089.00

LESS :- Closing Stock 20,228,050.00 18,300,000.00

ADD :- Direct Expenses 1 3,652,506.00 2,246,552.00

62,242,545.24 55,478,436.00

Gross Profit 14,235,447.45 11,457,012.00

Other Income 2 148.00 65,608.00

Interest Paid / (Received) 3 3,932,239.90 2,981,031.00

Sales & Administrative Expenses 4 5,903,794.97 5,406,875.00

Interest to Partners -- --

Profit Before Depreciation 4,399,560.58 3,134,714.00

LESS :- Depreciation 1,478,275.47 1,122,553.00

Profit After Depreciation 2,921,285.11 2,012,161.00

Taxation Adjustment 5 1,022,405.00 408,446.00

NET PROFIT 1,898,880.11 1,603,715.00


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Balance sheet as on 31/03/2010

PARTICULARS Schedule 31/3/2010Rs.

31/3/2009Rs.

Partners Capital account A 10,006,387.00 7,785,033.00Secured Loan B 24,605,945.00 22,323,735.00

Unsecured Loan C 7,991,000.00 5,345,295.00

Deferred Tax Liability D 134,831.00 118,446.00

TOTAL 42,738,163.00 35,572,509.00

Fixed Assets E 18,224,512.00 13,838,141.00

Investment F 2,100.00 2,100.00

Current Assets : Loans & Advances G 46,429,778.00 37,897,766.00

LESS :- Current Liabilities & Provisions H 22,167,257.00 16,304,444.00

Net Current Assets 24,262,521.00 21,593,322.00

Differed Revenue Expenditure I 249,030.00 138,946.00

Notes on Accounts J

TOTAL 42,738,163.00 35,572,509.00


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Common Size Statement:

Particulars 2009-10 In 2008-09 In

Source of Funds :-

Share Capital 10006387 15.42 7785033 15.01

Secured Loans 24605945 37.91 22323735 43.03

Unsecured Loans 7991000 12.31 5345295 10.30

Differed Tax Liability 134831 0.21 118446 0.23

Current Liabilities & Provisions 22167257 34.15 1630444 31.43

Total Sources of Funds 64905420 100.00 51876953 100.00

Application of Funds :-

Fixed Assets 18224512 28.08 13838141 26.67

Investments 2100 0.01 2100 0.01

Current Assets, Loans & Advances 46429778 71.53 37897766 73.05

Differed Revenue Expenditure 249030 0.38 138946 0.27

Total Applications of Funds 64905420 100.00 51876953 100.00


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About HRD:

Champion Paints takes care of employees of the company very well.They have applied some policies for progress of Human Resources and forthat purpose they spend enough money for development of HRs. they havegood industrial environment without any disputes due their effective humanresources management.

Number of Employees:About 200 to 220.

Number of Dealers:About more than 500 in Gujarat.

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4. Human Resource:-


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Recruitment & Selection

Forecast the need for the person or employees in any organization

Use the forecasting methods and manpower planning Use various absenteeism ratios and labour turnover ratios

Invite the pool of employees as per their require

Giving the advertisement about the recruiting the personnels

Sometimes they use the transfer and promotion

Give priority to select employee from internal sources

If the vacancy is for a skilled person, then uses external sources At that time interview are used and IQ and skill tests are taken


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1) Policies serve as a standard of performance. Actual results can becompared with the policy and find out the variances, so control become

possible2) Sound policies of Champion Industries, help to build employee motivation

and loyalty.

Facilities to employees

- canteen

- transportation- medical

Motivation to employees

a. Monetary as well as non monetary method for the motivation purpose

b. Company provide opportunity for the career development.

Labour problems and trade union

No labour problem

All labour are loyal and co operative to each other

There is no any trade union in the Champion Industries.

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Policies of Company


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Documents

champian paints presentation