Presentation on Asian Paints

8/13/2019 Presentation on Asian Paints

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K.E.S SHROFF COLLEGE OF ARTS

AND COMMERCE

Name : Chirag Rana

Roll NO : 27

Subject : Marketing Management Topic: Presentation on Asian Paints

Presented To: Miss Amisha.


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COMPANY PROFILE

Asian Paints is India's largest paint company and ranks among

the top ten decorative coatings companies in the world today.

It was formed as a partnership firm by four friends in 1942.

Asian Paints operates in five regions across the world viz.South Asia, South East Asia, South Pacific, Middle East and

Caribbean region.

A talent pool of over 4700 employees employed across

twenty-three countries brings in a unique blend of mindsetsand skills.


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PRODUCT MIX

Asian Paints produces a wide range of paints for decorative and industrial

use.

APIL's product range includes Wall paints, Metal paints, Wood Finishes,

Primers and others.

Famous product are Apex Weatherproof Exterior Emulsionis a water-based 100% acrylic,

exterior wall finish.

Premium Emulsionprovides a rich and matt finish to interior walls due to

its super-acrylic quality.

Apcolite Premium Satin Enamelis a solvent-based finish.


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MARKETS

The countries that Asian Paints has presence are as follows:

South Asia

Bangladesh, Nepal, India and Sri Lanka.

South East Asia

China, Malaysia, Myanmar, Singapore and Thailand.

Africa Egypt

Caribbean Islands

Barbados, Jamaica, Trinidad and Tobago.

Middle East

Bahrain, Dubai and Oman. South Pacific

Australia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.


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SALES REVENUE IN THE YEAR

2005

H1-FY 2005

Middle

East34.9%

South

Asia

11.1%

South

Pacific13.4%

S.E. Asia

15.6%

Caribbea

n

25.0%


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RAW MATERIAL AND SOURCES

OF AVAIBILITY Paint involves the mixing of various raw materials in various

proportions. The raw materials are of a wide variety.

Raw materials are divided into three major groups, namely,pigments(titanium dioxide, zinc oxide etc.),solvents(mineral

turpentine) and resinsand additives. Pigmentsare finely ground solids of different shades to give

colour, durability, consistency and other properties to paint.

Solventsare volatile organic compounds (VOC) used todissolve, suspend or change the physical properties of othermaterials.


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Bindersare generally oils, resins and plasticisers that

give paints its protective property.

Additivesare added in small proportion to the paint toimprove its performance characteristics in various

ways.

Around 600 raw materials are required by the

industry and all raw materials are not directly relatedto crude oil. The basket of raw materials is quite

exhaustive. Raw materials, which constitutes around

60 per cent of total cost for the paints industry is an

important factor for maintaining operating margins.


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MARKETING AND SALES

Product:Asian Paints Colour World is the brand name for theone-stop colour shop of Asian Paints, which are unique paintshops where shades are generated with the help of a computerwith software.

Advertising Objective:The advertising should create enough

interest in potential consumers to ensure that they come to theAsian Paints Colour World outlet or at least call the AsianPaints helpline.

CUSTOMERS: According to the company customer is mostimportant thing. The customer is not dependent on company

but the company is dependent on the customer. The companydoes not favor the customer by serving him but the customer isdoing them a favor by giving them an opportunity to do so.


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MARKET STANDING

Asian paints is the market leader

in Indias paint industry with a

commanding market share of

about 39% in the organized

segment.

Asian Paints has been the market

leader in the Indian paint industry

for over three decades. Today the

company has a very high market

share. The nearest competitor is

half of there size.

The company's market share has

increased over 3 per cent in the

past seven years.

46.9%

17.3%

20.3%

0.4%11.1%

3.9%

Asian Paints Nerolac Berger

ICI J & N Shalimar


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Comment

1. The ware housing facilities are well maintained.

2. The company specially looks after the environmentalaspects and tries to avoid pollution and pollutants by adaptingeco friendly production methods.

3. The company keeps low inventories in off seasons, and highinventory in festival seasons.

4. The company has huge base of raw material suppliers,giving company bargaining power resulting in higher profitmargins then competitors.

5. The company has succeeded in establishing themselves inrural parts of India by large distribution network, retail outletsetc.


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Suggestions

As seen above the companys raw material

price is directly related to crude oil prices,

keeping this in mind the company should try to

keep optimum level of raw material to avoid

breakdownns in production function.

Documents

Presentation on Asian Paints