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2015MEDIA KIT
BioNews Services, LLC, 5307 E. Mockingbird Lane, Fifth Floor, Dallas, TX 75206(972) 971-2793, [email protected]
No other science or research-related publication on the web is producing news on a daily basis for multiple sclerosis patients, caregivers and HCPs. Cystic Fibrosis News Today (CFNT) is filling an unmet need in healthcare news journalism by providing patients and their families with a reliable CF focused news journal they can engage with on a daily basis for the latest news and CF resources.
Our high level of commitment to the CF patient population and the consistency in which we publish news leads to a level of trust and authority that filters down to our clients. Advertising on CFNT provides companies a non-branded approach to generating awareness and promoting their brand, product or service to a user base that is both targeted and open to messaging that pertains to their disease focus.
On average, we publish 20 – 30 new CF related original content articles each month, keeping the patient and caregiver population informed and empowered with news and information delivered in near real-time.
We enjoy industry leading engagement, trust and credibility with our readers. CFNT’s writing team boasts a diverse array of talented, experienced professionals. Our team includes PhDs, journalists,
biotech business professionals, and online marketing experts, all of whom come together to create one of the leanest, most flexible digital content-based marketing platforms on the web today.
This content model, together with our aggressive demographic targeting via social media and search engine optimization ensures that ads on CFNT perform far above industry benchmarks for click-through rates (CTR) and conversions. The only users interacting with CFNT content are people interested in multiple sclerosis, as a result, there are no wasted impressions or empty ad visibility – guaranteeing that client’s products or brands are in front of a highly targeted audience.
BioNews Services, LLC, 5307 E. Mockingbird Lane, Fifth Floor, Dallas, TX 75206(972) 971-2793, [email protected]
CF News Reader Survey
Reader Profile
a. Visit most often
0 5 10 15 20 25 30 35 40
OtherMedical Xpress MedPage Today
Medical News TodayEveryday Health
WebMDCF Foundation
Cystic Fibrosis News Today
1.02%
0.00%0.00%
0.00%0.00%
19.39%
c. Trust
b. Frequency
39.80%39.80%
a. CFTR Mutation b. Gender
d. Easy to understand e. Meet needs
0
5
10
15
20
25
30
35
40
NOT ATALL EASY
NOT SOEASY
MODERATELYEASY
VERYEASY
EXTREMELYEASY
32.74%
38.05%
28.32%
0.88%0.00%
0
10
20
30
40
50
60
NOT ATALL WELL
NOT SOWELL
MODERATELYWELL
VERYWELL
EXTREMELYWELL
24.78%
53.98%
20.35%
0.88% 0.00%
Female
59.79%
Male
40.21%
c. Associated conditions
0 5 10 15 20 25 30 35 40
OTHER
DIABETES
NUTRITIONAL DEFICIENCIES
COLLAPSED LUNG
PNEUMOTHORAX
NASAL POLYPS
MRSA INFECTION
BRONCHIECTASIS 22.86%
35.71%
37.86%
5.00%
5.71%
27.86%
34.29%
30.71%
0 10 20 30 40 50 60OTHER
DON’T KNOW/UNSURER117HR553X
N1303KW1282X
G551D G542X
F508DEL 59.79%
2.58%
2.06%
3.61%
0.52%
1.03%
2.06%
6.70%
21.65%
d. Therapy
OTHER
VITAMINS
ENZYME REPLACEMENT THERAPY
INHALED ANTIBIOTICS
INTRAVENOUS ANTIBIOTICS
ORAL ANTIBIOTICS
HYPERTONIC SALINE
BRONCHODILATOR
TOBI PODHALER
PULMOZYME
HFCWO DEVICE - VEST
KALYDECO
visits per week
0
20
40
60
5 or more 3-52-31
50.89%
29.46%
13.39%
6.25%
42.48%
45.13%
11.50%
0.00%
0.88%
0 10 20 30 40 50
NOT AT ALL
A LITTLE
A MODERATEAMOUNT
A LOT
A GREATDEAL
BioNews Services, LLC, 5307 E. Mockingbird Lane, Fifth Floor, Dallas, TX 75206(972) 971-2793, [email protected]
Social Media
0.0 0.2 0.4 0.6 0.8 1.0
Boomer Esiason
CF Trust
CF Foundation
WebMD
CF News Today 0.89
0.095
0.051
0.073
0.101
Number3,700+
Open36.2%
Click Rate8.3%
Time on page2m 42s
Device
33.31%
Acquisition
ReferralDirect
OrganicSocial 54.7%
28.6%13.2%
3.5%Desktop
Mobile 66.69%
a. Facebook
b. Other social media accounts
Twitter, Pinterest, Google+, LinkedIn
Likes – 9,600+
Engagement / Like
i.
Facebook Overview (30 Days)
New Fans – 266
Engagement – 46,738
Reach – 1,751,279 Clicks – 38,350
Share – 7,704
Comments – 1,807
Email list
Analytics