El Colusa News Media Kit English

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PRESS PRESS PRESS PRESS



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Miami-Dade • BrowardWest Palm Beach

New York • New Jersey

Colombia

Enlace de Información Latinoamericana

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or Casa Editorial GES, it is a pleasure to present our weekly newspaper (every

thursday) El Colusa News, a tabloid style newspaper that has circulated South FFlorida for the past 14 years, whose principal objective is to maintain the Hispanic

Community well informed on grand occasions, fashion, tourism and other wide ranging

current events in Colombia and the United States.

El Colusa News with its modern design and exclusive reporting is the largest Spanish

language publication circulating South Florida, with free distribution via its private stands

in the most exclusive locations of grand affluence in the Hispanic population; furthermore

the paper is emailed, in its entirety, to an ample base of readers and clients.

Advertising in El Colusa News is an excellent opportunity for businesses to promote their

goods and services in the United States. Our rates are competitive and we have offices

throughout the major cities in Colombia, so we can offer personalized local service to our

clients, in the hopes of creating an effective publication strategy.

El Colusa News is an important gateway of communication between colombians living in

and out of Colombia. As such, logistics is a key component to our projects; because of that

emphasis we are able to maintain our headquarters in Miami and coordinate the support of

our satellite offices throughout the major cities in Colombia.

Weekly Newspaper

Focal Point for Latin American Information

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2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: [email protected] • www.elcolusa.com







Special Magazine

asa Editorial GES publishes during the month of July a special edition of our newspaper in a full color magazine format, in honor of Colombian Independence Day. Due to the profound successes of these special editions over the past 5 years, the Casa Editorial GES now c

publishes four special magazine editions annually; these editions commemorate large Hispanic events celebrated in Florida.

February. Dedicated to Colombian folklore and festivals, this is a collector's edition with beautiful images of Colombia, her people and festivals. This edition has special distribution in Miami's Bay- front Park where the 'Carnaval de Barranquilla' and the 'Vallenato Festival' is held and attended by over 20,000 people.

April. The central theme is the ‘International Colombian Expo’, where the most prestigious colombian businesses, most successful artists and illustrious designers are in attendance in order to illustrate their products with the hope of opening new markets within the United States. This event is held at the Doubletree Hotel Miami (previously Hotel Radisson)

July. Our most recognized and most traditional of our publications, not only because of the readership level but also because of the caliber of its advertisements, and its presence in the colombian Community’s most important celebration in the United States, Colombian Independence Day, which is traditionally celebrated at Tamiami Park in South Florida and Flushing Meadow Park in New York City. October. This edition is dedicated to the whole Hispanic community residing in Florida, the result of which is an edition that highlights highly recognizable Latino individuals in the United States. It is distributed at the entrance of the 'Feria de las Americas’ which is celebrated in Tamiami Park in Miami.

These magazine formatted special editions are also distributed where the newspaper version of El Colusa News is customarily distributed, additionally, as an added bonus, the editions are distributed in New York, New Jersey and Colombia. The magazine is personally handed to individuals at the listed events in a personalized plastic bag bundled with ‘POP’ materials (biographies, calculators, pre paid calling cards and other materials as prescribed by our advertisers).


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Health & Beauty Magazine

It is Casa Editorial GES's great pleasure to present health and beauty professionals in both the United States and Colombia with a new, free to the public, magazine.

The magazine will serve as a guide to all the advances in the health industry, with particular emphasis on Fertility, Transplants, Cardiology, Obesity Surgery and Oncology. Dermatology, Orthodontics, Ophthalmology and the most advanced methods to augment both female and male beauty, are explored as well.

This is a publication only Casa Editorial GES’s with its more than 14 years of experience in the Latin American market within the United States, can bring you. El Colusa Magazine – Health and Beauty is printed in full color and maintains the highest standards of quality that have become the trademark of all our publications.

El Colusa Magazine – Health and Beauty will especially cater to those health and beauty professionals in both Colombia and the United States that wish to market to what has become known as the 'Tourism of Health,' a thriving market on a global scale, that brings with it great potential to be capitalized on by health and beauty institutions.

Written by Health and Beauty professionals who have contributed to our publications over the past 14 years, and coupled with a dynamic layout, whereby the reader can move through the pages with ease, El Colusa Magazine - Health and Beauty is comprised of several sections divvied up by location and specialties. With that in mind, this publication also speaks to those health professionals that wish to remain current on all the advances in the health and beauty fields, along with illustrating new beauty products, spas and gymnasiums on the market

Also, in continuing with Casa Editorial GES's pioneering spirit, El Colusa Magazine – Health and Beauty will bridge language frontiers by being bilingual (English/Spanish), which will allow the magazine to be directed at the Hispanic market as well as the North American market.

This special publication will be distributed along the same lines as our other publications: within South Florida, New York, New Jersey and the major cities of Colombia. In addition we will continue to offer electronic distribution to our vast database of readers and clients via email. Lastly, due in part to our long standing tradition of excellence, we will utilize our strategic alliance with Publix Supermarkets, to carry El Colusa Magazine – Health and Beauty within their stores and therefore bring the magazine to wider audience.

( ALL ADS MUST BE APPROVED BY PUBLIX SUPERMARKET )

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Distribution

l Colusa News produces 27,000 units weekly, which are distributed amongst the 1,000

stands that are located amongst the most highly frequented portions of South Florida, Eadditionally we cater to a mailing list of over 500 clients and we send our newspaper

electronically to our growing database of clients and readers.

Distribution – Special Magazine of El Colusa NewsAdditional to our regular distribution we imprint 10,000 copies distributed hand to hand in the corresponding event.

It is also distributed via email along our electronic mailing list

Zones of Distribution

Miami- Dade

Coral Gables, Key Biscayne, South Miami, Downtown, Doral, Hialeah,

Hialeah Gardens, Kendall, Hammocks, Little Havana, West Miami,

Miami Lakes, Miami Springs, Miami Beach,

North Miami Beach, Sweetwater, Westchester.

Broward County

Miramar, Weston, Pembroke Pines, Davie,

Hollywood, Fort Lauderdale, Sunrise.

West Palm Beach

Lake Worth, Palm Beach, Boynton Beach.


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Prices


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Special Magazine

Cover

1 Page

½ Page H

½ Page V

1/4 Page H

1/4 Page V

8.75 x 11.25

8.75 x 11.25

7.5 x 5

3.75 x 10

7.5 x 2.5

3.75 x 5


2500

1300

700

700

400

400

$

$

$

$

$

$

Cover

1 Page

½ Page H

½ Page V

6.75 x 9.25

6.75 x 9.25

7.5 x 5

3.75 x 10

1500

800

500

500

$

$

$

$


INSERTS: Weekly (Every Thursday) Space reservations & Materials: Monday, same week of publication

WE DO INSERTS (PRE-PRINTS) ANY SIZE • RATES: $75 PER EACH THOUSAND (Rate net) • Minimum 5000

PRICES ARE GROSS

Inches Inches

Weekly Newspaper

B&W Pages 30% less

Cover

Botton

1 Page

½ Page H

½ Page V

1/4 Page H

1/4 Page V

1/8 Page

10 x 8

10 x 2

10 x 12.8

10 x 6.4

5 x 12.8

10 x 3.2

5 x 6.4

5 x 3.2

1 Time 4 Times 12 Times

2000

550

1300

700

700

400

400

200

$

$

$

$

$

$

$

$

N/A

450

1100

650

650

310

310

170

$

$

$

$

$

$

$

$

N/A

350

990

520

520

250

250

140

$

$

$

$

$

$

$

$

Classified2 x 2

4 x 2

4 x 4

25

50

80

$

$

$

Inches







Sizes

1 PageCover

½ PageHorizontal

½ PageVertical

1/4 PageStandard 1/4 Page

Horizontal *1/8 PageFront Cover Strip

1 PageCover

½ PageHorizontal

½ PageVertical

1/4 PageStandard 1/4 Page

Horizontal


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Weekly Newspaper

Special Magazine


1 PageCover

½ PageHorizontal

½ PageVertical








Specifications

To send ads, texts and photographs:

1. The texts should be in Word format, without photographs and frames added.

Photographs should be in individual files, in JPG format with at least 300 dpi resolution.

If the photographs have copyrights please send us the copyright information in a

Word file named the same as the photograph file.

2. Submitted ads should be in the same dimensions as the dimension of

the print ad, in 300 dpi resolution and in either JPG or PDF format.

In the case we are to design an ad for the client, please provide the necessary

design information, such as texts, logos or photographs in the

highest resolution possible.

3. All the texts, photographs and information related to the ads

should be submitted to our FTP site:

• ftp://72.17.170.34

• user: clientes

• Pass: clientes


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Demographics

• Publication Name

• Readership Average Annual Income

• Readership Average Age

• Copies per Reader

• Female Readership

• Male Readership

• Readership between 18-34 years of age



• Readership over 65+ years of age

• American Readership

• Hispanic Readership

El Colusa News

$ 65,000

40

2.3

49%

51%

20%

35%

25%

20%

5%

95%


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Deadline 2011

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Special Editions: 642 • 649 • 663 • 676Holidays: 641 • 651 • 653 • 659 • 661 • 681 • 686

Space Reservations & Materials: Monday, same week of pulication

Week 1 Week 2 Week 3 Week 4 Week 5

January / Enero

February / Febrero

March / Marzo

April / Abril

May / Mayo

June / Junio

July / Julio

August / Agosto

September / Septiembre

October / Octubre

November / Noviembre

December / Diciembre

636 637 6386-13 13-20 20-27

640 641 6423-10 10-17 17-24

644 645 6463-10 10-17 17-24

64324-3

649 650 6517-14 14-21 21-28

64831-7

653 654 6555-12 12-19 19-26

65228-5

657 658 6592-9 9-16 16-23

65626-2

662 6647-14 14-21 21-28

66130-7

666 667 6684-11 11-18 18-25

66528-4

670 671 6721-8 8-15 15-22

66925-1

675 676 6776-13 13-20 20-27

67429-6

679 680 6813-10 10-17 17-24

67827-3

683 684 6851-8 8-15 15-22

68224-1

68622-29

Miami

67322-29

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64724-31

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63927-3




Documents

El Colusa News Media Kit English