Facebook Fans

> 280,000 FB Talking About

~ 50%

Unique Visitors

> 5 Million per month

Two years after launch, TNL reached high figures for monthly visitors, page views, Alexa’s Ranking, and FB fans faster than any other online news

platform.

Page Views

> 12 Million per month

Ranking

Global Ranking ~ 8,600

Ranked ~100 in Taiwan

Performance  Indicators

Expected  and  Actual  Traffic

-­‐        

1,000,000    

2,000,000    

3,000,000    

4,000,000    

5,000,000    

6,000,000    

Aug-­‐13  

Sep-­‐13  

Oct-­‐13  

Nov-­‐13  

Dec-­‐13

 Jan-­‐14  

Feb-­‐14  

Mar-­‐14  

Apr-­‐14  

May-­‐14  

Jun-­‐14  

Jul-­‐1

4  Au

g-­‐14  

Sep-­‐14  

Oct-­‐14  

Nov-­‐14  

Dec-­‐14

 Jan-­‐15  

Feb-­‐15  

Mar-­‐15  

Apr-­‐15  

May-­‐15  

Jun-­‐15  

Jul-­‐1

5  Au

g-­‐15  

Sep-­‐15  

Oct-­‐15  

TNL's  Monthly  Growth  in  Unique  Users

Expected  Unique  Visitors   Actual  Unique  Visitors  

5M  MUV

•  Providing  instant,  global,  must-­‐know  informaNon  from  around  the  globe  

•  ArNcle  categories  include  poliNcs,  economics,  technology,  society,  life  and  more  

News

•  Over  500  columnists  provide  opinions  and  analysis  on  topics  ranging  from  leisure  and  health  to  society  issues  and  internaNonal  trends    

•  ArNcles  are  highly  viral  on  social  media  plaPorms  

Opinions  &  Columns

Videos TNL  is  building  unique  categories  and  innovaNve  video  products  to  gain  compeNNve  advantage  

77  Seconds  Daily  News  videos  allow  audience  to  quickly  absorb  everyday  must-­‐

know  interna:onal  and  local  news  

90  Seconds  In-­‐Depth  Analysis  Videos  introduce  important  issues  

“It  takes  a  second  to  do  the  bucket  challenge,    use  3  minutes  to  understand  ALS  more”  

“5 minutes to understand the Past and the Present of IS”

Videos

Topic  Focused  /  Theme  Centered  Original  InvesNgaNve  Videos  

“3  minutes  to  understand  Ebola”  

Total  Unique  Viewers  per  month:  5,000,000    

 

USA  4.4%  

TW  66.2%  

HK  18.3%  

AUS  1.5%  

MY  2.6%  

Our  Viewers  by  Country  

What’s  Next

                   BECOMING  CHANGE    

TNL  invited  14  well-­‐known  industry  leaders  as  keynote  speakers.  More  than  400  parNcipants  aZended  the  

event  

       BECOMING  ACES    

30  under  30  Taiwan  young  talents  to  share  

their  stories

APP  android  version  launched  InternaNonal  

EdiNon  launched  

2014.6  

Successfully  raised  seed  round  funding  

Successfully  raised    Series  A  funding  

TNL  Hong  Kong  office  set  up

Won  Silver  World  Young  Reader  Prize  in  Brand  category  

Launched  TNL’s  website  

TNL  established.  Started  off  posNng  

arNcles  on  Facebook  

2013.12  2013.8  2013.6   2014.8   2014.11   2015.3   2015.5   2015.7   2015.8  

Video  Team  established  

•  Former  GM  of  Sanrio  China  and  former  Sanrio  America  Business  Development  Manager.    

•  Harvard  Business  School  Graduate  ’09.    •  Worked  at  Ralph  Lauren  New  York,  UBS  SecuriNes  Research  Division,    

•  Business  Weekly(Taiwan)  Columnist,  Taiwan  Model  UN  Development  AssociaNon  Founding  Director.    

•  Specializes  in  media  branding,  retailing,  markeNng,  and  internaNonal  affairs.    

•  9  years  of  experNse  in  the  media  industry.    

•  Former  tech  website  CNET  Taiwan  ExecuNve  Chief  Editor  and  former  Business  Weekly(Taiwan)  Digital  Content  Senior  Editor.    

•  Specializes  in  contents  regarding  interacNons  between  technology  and  society.    

MARIO  YANG  

CEO  &  Co-­‐Founder   Editor-­‐in-­‐Chief  &  Co-­‐Founder  

JOEY  CHUNG  

Founders

MARCUS  BRAUCHLI      

Board  Member  &  Investor  

 Former  Washington  Post  ExecuNve  Editor  and  former  VP  of  Washington  Post  

JOYCE  LEE  Board  Member  

 Former  BBDO  Taiwan  CEO,  former  Managing  

Director  at  Hill&Knowlton  Strategies  

HAO  CHEN  Board  Member  

 CEO  of  Bao-­‐I  FoundaNon  and  the  

GM  at  Cloud  Cast.    Former  ExecuNve  VP  of  the  Eastern  Television  (EETV),    ExecuNve  VP  of  CTI  News,  

Director  of  TVBS,  and  Chinese  Television  Network  Inc.    

 

SASA  VUCINIC  Advisory  Board  Member  &  Investor  

 Former  Founder  &  CEO  Media  Development  Investment  Fund  

SHUN  HSIAO  CHEN  Advisory  Board  

Member    

Editor  of  Vita  News,  Co-­‐founder  of  

www.88news.org,  Associate  Professor  in  the  Department  of  Journalism  and  CommunicaNon  Studies  

at  Fu  Jen  Catholic  University.    

 

Our  latest  addiNon  is  venture  capitalist  Mr.  Herbert  Chang,    and  Mr.  Lee  Kai-­‐Fu,  one  of  the  most  respected  tech  pioneers    in  Greater  China  and  considered  the  “Father”  of  Google  Asia,  bringing  their  considerable  connecNons  experience  and  resources  for  future  internaNonal  expansion.  

Board  Members

94% Attended College

54% Male 46% Female

20% Yearly Income Exceeds 40K USD

42% Supervisor and Above

30%

45%

15%

10%

Age

18～24

25～34

35～44

45＋

Sex Yearly Income

Education Role in Company

Target  Audience  of  TNL  &  Digital  Media  in  Greater  China  

Sources：2014 TNL Reader Survey, Comscore, Google Analytics

Press Coverage Content Exchange

RSS News Feeds Partnership Displays

Well-­‐established  Partnerships

“…The News Lens, which launched just five months ago, has gained traction as a trusted source for information in Taiwan’s crowded media landscape.”

“…there is no question that The News Lens is on its way to changing journalism and the delivery of news in Taiwan.”

“Taiwan’s The News Lens to reshape local journalism with angel funding and media veteran backing.”

“…what started as a laughably idealistic idea for a startup-value-driven media on the Huffington Post model — is steadily seeping into the daily lives of connected Taiwanese adults.”

“Independent Media: Website with most unique visitors: The News Lens

Single user stayed on site the longest: The News Lens” insightxplorer: June Report

Word  from  the  Ground

三洋紡織

TNL  has  a  variety  of  adverNsement  combinaNons  that  are  highly  customizable,  providing  adverNsers  valuable  exposure,  including  banners,  mobile,  video,  sponsorship  campaigns,  events  and  advertorials.      

Our  AdverNsers

Taiwan�

Hong Kong�

Japan�

Southeast Asia�

Toronto�

New York� Los Angeles�

India�

Australia�

New Zealand�

Korea�

Vancouver� Seattle�

From  Taiwan  to  the  world�

1.  TNL  Android  and  iOS  APP  launched  2.  InternaNonal  EdiNon  launched  3.  Possibly  open  Singapore  office  to  oversee  substanNal  SE  Asia  

content  and  eventual  sub-­‐site  4.  Invest  heavily  in  original  content,  in-­‐depth  reports,  video  and  

mobile-­‐friendly  content,  and  content  licensing  business  5.  MoneNzaNon  has  increased  substanNally  which  demonstrates  

ability  to  increase  Average  Revenue  Per  User  (ARPU)  6.  Profitability  is  a  key  milestone,  first  major  independent  digital  

media  in  Greater  China  to  achieve  this  7.  TransiNoning  from  “Taiwan  media  company”  -­‐>  “internaNonal  

overseas-­‐Chinese  media  company”