DIGITAL AND SOCIAL MEDIA STRATEGY TRAINING:

A CRITICAL NEED FOR TODAY'S CROSS-GENERATIONAL WORKFORCE

LEARNING IS NOT ENOUGH

TRAINING Transfer knowledge to workflows (practicals).

SUSTAINABILITY Enable learners to adapt to constant change (process change + technology)

INNOVATION Sustainability strategy drives continuous improvement of outcomes.

TRAINING | PRACTICAL EXERCISES

TRAINING | LEVERAGING TRAITS

DIGITAL NATIVES Mobility | Visual | Game + Team-Oriented | Personal Growth | Acknowledgement

GEN X Individualistic | Tech Adaptive | Career Experience

BOOMERS Business Sensibilities | Challenged to Maintain Relevance

FREE SOCIAL LISTENING TOOLS

SOCIAL MENTION http://www.socialmention.com

MONITTER http://www.monitter.com

GOOGLE ALERTS http://www.google.com/alerts

ADVANCED TWITTER SEARCH http://twitter.com/#!/search-advanced

ENTERPRISE SOCIAL LISTENING TOOLS

RADIAN 6 http://www.radian6.com

VISIBLE TECHNOLOGIES http://www.visibletechnologies.com

SYSMOS http://www.sysomos.com

FREE SEARCH INSIGHT TOOLS

GOOGLE INSIGHTS http://www.google.com/insights/search

GOOGLE TRENDS http://www.google.com/trends/

FREE WEBSITE INSIGHT TOOLS

GOOGLE ADPLANNER https://www.google.com/adplanner

QUANTCAST http://www.quantcast.com/

ENTERPRISE SOCIAL LISTENING TOOLS

RADIAN 6 http://www.radian6.com

VISIBLE TECHNOLOGIES http://www.visibletechnologies.com

SYSMOS http://www.sysomos.com

DIGITAL, SOCIAL, MOBILE STATS

PEW INTERNET http://pewinternet.org

FORRESTER http://www.forrester.com/home

COMSCORE http://www.comscore.com/

EMARKETER http://www.emarketer.com/

COMSCORE/MOBILELENS http://bit.ly/LesSA

EIGHT BOOKS

EMPLOYEES FIRST, CUSTOMERS SECOND | VINEET NAYAR

LITTLE BETS | PETER SIMS

EMPOWERED | JOSEPH BERNOFF AND TED SCHADLER

HUMANIZE | JAMIE NOTTER AND MADDIE GRANT

THE END OF BUSINESS AS USUAL | BRIAN SOLIS

GROUNDSWELL | CHARLENE LI AND JOSH BERNOFF

ENGAGE | BRIAN SOLIS

NET SMART: HOW TO THRIVE ONLINE | HOWARD RHEINGOLD AND ANTHONY WEEKS

TOP 20 E-LEARNING

TECHNOLOGISTS

@JAYCROSS

@SHELLTERRELL

@WEEJEELEARNING

@CATSPYJAMASNZ

@WEB20EDUCATION

@JUANDOMING

@CPAPPAS

@COUROSA

@SIMFIN

@MARKBRUMLEY

@TOMKUHLMANN

@MONTBERTE

@SHIRLEYAYRES

@TONYKARRER

@TIMBUCKTEETH

@RJACQUEZ

@PGSIMOES

@2LEARN2

@NANCYRUBIN

@HOPKINSDAVID

LEARNING TECHNOLOGIES

MARCH 2012

DIGITAL + SOCIAL STRATEGIES

PRESENTATIONS

WORKSHOPS

TRAINER | FACILITATOR