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Opportunity
Smooth Mechanics
Well-designed InstructionActually taking the course
Goal of eLearning:Positively Influence BehaviorContributors:
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Course Promotion = Direct Response Marketing
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Motivating Someone to Engage in an Activity for a Desired Outcome
Direct Response MarketingGamification
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Core Elements ofGame Design*
Overarching Elements of
Intrinsic Motivation**Goals PurposeRules Mastery
Feedback Autonomy
Creating …FLOW
* Jason Fox, PhD – The Game Changer** Daniel Pink – Drive: The Surprising Truth About What Motivates Us
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
The activity is meaningful. The effort is appropriately
challenging. Progress is visible.
Creating …FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Intersection of Game Theory and Motivation
Interest(Relevance)“The Progress Principle”
Immediate
FeedbackCommunity
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Headline (Title)
Lead-in (Description)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Interest (Relevance)
● Created in1926
● One of most popular and successful ads in history
● Still used as basis of ads today
Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
What really motivates workers?
› Recognition for good work?
› Incentives?› Interpersonal support?› Support for making
progress?› Clear goals?
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
HBR’s#1 Breakthrough Idea
for 2010
What really motivates workers?
Making Progress
“The Progress Principle”
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Where you are
Where you want to be
This Course
level 5 - pro
level 4level 3
level 2level 1– new
hire
This Course
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Get out of bed Drink orange juice Brush teeth Make to-do list Pay bills Get kids to soccer See dentist Make dinner with an old
tomato and a bag of basil
Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
This Course
Project Management Certification Series
Community
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion
by Barb OstapinaDirect Response Copywriter, Marketing Strategist... Gamifier!
© 2015
It was a fun, fast five minutes, chock full
of good ideas!
Thanks for coming!