CES ATRENDS &sia 2019 TAKEAWAYSTechnology Co., Ltd.. The company is representative of the emerging digital scent technology industry Hyundai’s keynote included its new AI and 5G

CES ASIA 2019 TRENDS & TAKEAWAYS | 1

CES Asia 2019

TRENDS &TAKEAWAYSJune 11–13 | Shanghai, China | CESAsia.com

CONTENTSIntroduction ..........................................2

Special Highlights of CES Asia 2019 .......3

5G ........................................................3

Artificial Intelligence ...........................3

Automotive .........................................3

Key Figures about CES Asia 2019 .........4

CES Asia 2019 Flyover ............................5

5G ........................................................5

AI .........................................................5

VR/AR ..................................................6

Robotics ..............................................7

Smart Home ........................................9

Automotive .........................................9

Facing 2020 ...........................................11

CES ASIA 2019 TRENDS & TAKEAWAYS


INTRODUCTIONCES Asia is the only event in Asia that brings together the entire tech ecosystem to build brands, forge partnerships and celebrate the best in consumer tech in Asia. CES Asia 2019 was a global event, designed not just for the Greater China region but Asia Pacific and beyond and propelled the region’s transformative technologies into new industries and markets. Since its start in 2015, CES Asia has received increasing recognition from technology innovators in Asia as the launchpad for new Asian innovations and new tech across the globe.

The innovations showcased at CES Asia not only reveal global technology megatrends, but also illustrate China’s unique path in consumer technology development. When it comes to technology innovation in China, the new rapidly becomes the normal. This dynamic cuts across multiple technology domains including communications and connectivity, mobility, AI, biometrics, smart home and many more.

In many ways, the innovations on display at CES Asia represented what is happening in the global consumer technology market; a paradigm shift from the Internet of Things to the Intelligence of Things.

Gary Shapiro, president and CEO, CTA, delivers CES Asia 2019’s opening keynote


SPECIAL HIGHLIGHTS5G5G is a key ingredient technology that will power the data age of consumer tech and was a major narrative at CES Asia. Developments are underway in Asia to roll out early 5G networks by 2020 and sooner, as in the case of China. Just days before the opening of CES Asia, on June 6, 2019, China’s Ministry of Industry and Information Technology officially issued 5G commercial licenses to China Mobile, China Unicom, China Telecom and China Broadcast Network. The licensing was a clear sign that China had officially started the commercial implementation of 5G—one year ahead of the original national plan.

Most early 5G initiatives start with enhanced mobile broadband (a consumer focus) but as 5G networks grow and fully develop over the next several years 5G will become the first wireless generation led by the enterprise. 5G’s ability to transtmit vast amounts of data with low latency will open a host of enterprise applications, enabling new smart cities to flourish and realizing the Intelligence of Things in factories, hospitals, agriculture, public sector, construction and much more. Virtually every facet of the economy will eventually be impacted by 5G. As a result, 5G will create altogether new partnerships and alliances among business entities as they seek to implement new services and solutions leveraging the power of the 5G network.

Artificial IntelligenceArtificial intelligence is another key ingredient technology and a global trend shaping the new IoT—Intelligence of Things. AI is automating tasks across commercial and industrial use cases, bringing consumers greater convenience through digital assistants and changing the way we interact with technology through voice recognition. At CES Asia 2019 we witnessed several companies using AI innovations to develop and market new products and services.

On the show floor, we observed AI deployed across more everyday applications, promising impressive experiences for consumers. And through voice activated digital assistants, Asian consumers (especially in China) are gaining experience and comfort with AI.

AutomotiveWith concept cars, connected vehicles, self-driving technologies and all-electric vehicles from automotive manufacturers like Nissan, Volkswagen, Audi, Hyundai, Bose and Kia, CES Asia hosts more OEMs than any other technology show in Asia. In 2019, two out of six exhibit halls were dedicated to new vehicle technologies promising to make cars safer and greener. The strong automotive and vehicle technology presence at CES Asia underscores the vibrancy of the vehicle market in China, where we are starting to see the first commercial deployments of self-driving vehicles take to the streets. New Electric Vehicles (NEVs) are another example of how the new quickly becomes the normal in China. In 2018, new vehicle sales in China dipped (-2.8%) for the first time; however, sales of electric vehicles accelerated nearly 62% to 1.3 million cars.


CES ASIA 2019 BY THE NUMBERS

42,000+ATTENDEES

From more than 70 countries

58,000+SQUARE METERS OF EXHIBIT SPACE

1,500 MEDIA

From 30 countries

550+EXHIBITING COMPANIES

Representing more than 17 countries

115 START-UP COMPANIES

32 CONFERENCE SESSIONS

6KEYNOTES



KEY OBSERVATIONS

5GThe 5G wave is surging in China and CES Asia echoed the budding enthusiasm surrounding this key ingredient technology that will eventually overlay the entire Chinese economy—not just consumer devices. However, it will take several years to fully develop the 5G network. Therefore, dual-mode devices that seamlessly operate between 4G and 5G networks are useful.

Huawei demonstrated several 5G devices with dual-mode features, among them different kinds of “hubs” that can change the way we access the Internet. The Huawei CPE (Customer Premise Equipment) Pro is a stationary router that converts 5G signals into Wi-Fi signals by using a 5G

SIM card. The router features Huawei’s Balong 5000 5G multimode modem chipset that also supports 4G connectivity in case a 5G signal is not available. Users can connect to the Huawei CPE Pro directly with their smartphones, laptops, tablets or other wireless devices. Huawei also showcased a dual-mode smartphone, also using the Balong 5000 modem chipset, enabling consumers to navigate the 5G world without changing mobile phones. Huawei’s Mate 20 X, the company’s first SA/NSA dual 5G smartphone recently went on sale in China, Italy and the UAE.

But 5G is much more than just mobile broadband. With its expanded capacity and lower latency, 5G networks will be instrumental in expanding the scope of the Internet

of Things (IoT) in a B2B context, bringing forward new platforms, applications and services.

CES Asia showcased several examples of 5G applications across different economic sectors. Retail technology was one 5G use case on display. China’s largest technology product retailer, Suning, together with China Unicom, set up a 5G smart retail lab called Suning Wisdom Store to create opportunity for new 5G retail technology. Enabled by 5G, the Suning and China Unicom collaboration will empower Suning in three areas: 1) by further empowering the retail scenario design in store, 2) by providing each consumer with more accurate and prompt service and 3) by creating a C2M (customer to manufacturing) business model that develops smart devices collaboratively. CES Asia also offered a view to 5G applications in transportation and mobility services through self-driving vehicles and other connected vehicle solutions. With its fast speeds and near-zero latency, 5G offers a range of benefits beyond today’s 4G networks. With the support of 5G, V2X (vehicle to everything) communications will be truly possible—paving the road for the deployment of self-driving vehicle fleets for package deliveries or robo-taxis as part of new Automated Mobility as a Service (AMaaS) solutions.

Almost all connected mobility solutions at CES Asia 2019 were designed with an eye toward 5G networks, as seen in Audi’s V2X technology, which demonstrated data transmission between vehicles (V2V) and vehicles and infrastructure (V2I). This is a feasible application for how 5G will operate relative to transportation solutions in a smart city context. Meanwhile, Baidu’s Apollo (an open software platform for developing self-driving systems) was featured on Great Wall’s H6, representing another 5G enabled vehicle OS that lets consumers shop, watch entertainment content and interact with social media in the car. Here again, we got a view of future in-car applications that will be possible with 5G.

AIArtificial Intelligence (AI) in the form of machine learning has been applied in the commercial and industrial domain for many years to automate or enhance processes, but today this type of AI is increasingly deployed to enhance user experience in the consumer technology space. At CES Asia 2019, a host of intelligent technology devices were on display delivering enhanced capabilities and functionality that add up to previously unimagined experiences.

Huawei Keynote


For example, iFLYTEK’s Smart Recorder offers natural language understanding, machine reasoning and self-learning from a cloud-based AI application (iFLY OS). The Smart Recorder converts complex Chinese speech into text in real time, enabling sharing and on-board human-computer interaction applications.

CES Asia 2019 exhibitor Nuralogix is dedicated to the research and application of artificial intelligence in the field of human emotions and health through its Transdermal Optical Imaging (TOI) technology. Nuralogix’s technology enables users to monitor their stress level, heart rate and blood pressure through facial video images analyzed by its cloud-based DeepAffex ‘affective intelligence’ AI engine.

AI is also delivering new capabilities in the imaging category with intelligent solutions like the OBSBOT Tail Auto-Director AI Camera featured at CES Asia 2019. The OBSBOT Tail leverages an advanced neural network to track subjects and render (or direct) intelligent video compositions with the aid of three-axis gimbal. Think of it as your own personal cameraman. The AI-powered camera is also capable of gesture control.

And finally, you could literally smell the innovation at CES Asia 2019 with products from Hangzhou Scentrealm Technology Co., Ltd.. The company is representative of the emerging digital scent technology industry

Hyundai’s keynote included its new AI and 5G based technology

Nuralogix demonstrates smartphone-based detection of health and emotional conditions. Photo by Alfred Zhou

and is distinguished by its use of AI and cutting-edge design concepts. Hangzhou Scentrealm Technology Co., Ltd. solutions accurately reproduce olfactory experiences via a small ‘odor module’ engineered with nanotechnology that is integrated with AI to enable precision control. But what are the applications?

Hangzhou Scentrealm Technology Co., Ltd. showcased eight vignettes to demonstrate different applications of digital scent technology including: retail, education, transportation, travel and an olfactory-enhanced VR experience. Hangzhou Scentrealm Technology Co., Ltd.’s booth also let attendees experience a movie accented with scents to deepen the experience. The company has developed a professional scent editor solution for film and television professionals that features more than 3,000 odor codes.

AR/VRIn the AR/VR category, CES Asia 2019 featured significant hardware innovation to address new applications of the technology across a variety of use cases and industries. VR Leo’s VR All-In-One (AIO) solution provided a VR gaming


experience for the general public. The self-contained unit combines a VR headset and two handles, plus an LCD display for selecting a game. VR Leo says their VR AIO solution can be located in a public area such as a shopping mall.

New competitors are entering the AR/VR market, some with roots in traditional displays such as Skyworth. The company showcased its latest VR all-in-one headset Skyworth V901 VR, featuring a 4K UHD display with a 72Hz refresh rate capable of 8K decoding thanks in part to a robust Samsung Exynos8895 processor. It has a 105 degree super wide view angle and one-third more pixels than traditional RGB SPR technology. The whole unit weighs less than 400 grams, enabling consumers to comfortably use the device for a long time. As another example of hardware innovation in VR, Huawei demonstrated its VR2 headset designed to work with mobile devices, game consoles and other platforms like PCs.

In the AR camp, we witnessed ample hardware innovation geared toward improving experiences and opening up new applications. Optical solution provider Huynew Technology exhibited their coaxial, curved light guide AR module CA50. The product’s vision angle is an industry-leading 51 degrees, with 1920x1080 resolution and screen brightness up to 3000 nits. In addition, what makes this solution remarkable is the reduction in the thickness of

VRLeo’s VR All- In-One demonstration

the lenses, making them lighter and less obtrusive. CES Asia exhibitor Quic-Mo provided an example of the expanding industry of AR-based services. Quic-Mo is an interactive portal that offers visual guidance but goes beyond simple navigation by including location-based services (LBS) and even a social element. Quic-Mo claims its service helps users get oriented in a given area faster and get services much easily. Users can easily interact with surrounding scenes through smart phones or AR glasses to access location information reducing the stress of being in an unfamiliar area. Moreover, users can securely interact with each other on the Quic-Mo platform enabling them to easily find one another and meet-up. With the help of 5G, Quic-Mo also solves the limitations of stand-alone AR, allowing the AR to incorporate multiple people at the same time. Through

its interactive portal based on visual guidance, Quic-Mo supports long-distance interaction, a reliable security authentication mechanism, and enhanced LBS offerings.

RoboticsThe robotics category has always been robust at CES Asia and the 2019 show was no exception. While we continue to see innovation in task-based systems, we also see more social robots emerging who have a more interactive service orientation. The addition of AI across robotics platforms is greatly enhancing the capabilities of these systems design to work—and even play— alongside humans, ushering in a new are of human-machine partnerships. 5G is expected to level-up the capabilities of robots even further.

Huawei VR2


At CES Asia 2019, UBTech showed a large humanoid service robot that can enhance human productivity by performing various chores or tasks, their robots enhanced with AI and 5G have improved interaction capabilities and more precise service functions.

Cheetah’s “Robots of the Future” exhibit included five Orion Star AI intelligent service robots deployed as residents of a town. The humanoid robots, which walk on two legs, portrayed the town’s mayor, a salesperson, a librarian, a lecturer, and a coffee kiosk barista. Driving their adopted personas were the robots’ robust set of sensors, actuators and processors.

Cheetah Robot

Sublue marine robot: Seabow

Canbot

Cheetah developed the ‘brain’ (chip + algorithm) of the robots, but they also developed full-sensing visual recognition systems (eyes), speakers and voice/language technology (mouth), a microphone array (ears), and seven-axis robotic arms (hands) to perform their given roles and interact with CES Asia attendees.

In perhaps the truest expression of human-machine partnerships, Panasonic subsidiary Atoun showcased new electric robotic exoskeletons to assist humans with walking, bending or lifting objects, and CES Asia 2019 featured several examples of submersible robots such as Sublue’s Seabow underwater booster. Seabow’s top speed is up to 1.8 meters per second with three-speed controland incorporates new features such as one-hand operation and LED display, making it very attractive to diving enthusiasts. On top of that, Seabow is also designed to adopt a complete under water photographing system with ten ports. This capability

holds promise for the professional photographers in under water applications. In addition to consumer-facing robots and robotic technologies, the show also featured robotic components aimed at the B2B sector. One such exhibitor was SLAMTECH, which delivers basic robotic technology featuring their laser SLAM technology (Lidar + SLAM algorithm) to aid mobile robot perception and positioning. SLAMTECH’s technology is especially useful in the development of social and service robots.


Smart HomeSuning, one of China’s largest non-government retailers, displayed its own whole house intelligent solution. With the announcement of the open Biu+ ecology, Suning will connect small and mid-size enterprises (SMEs) in series, with open platform, rich content resources and voice recognition processing technology. This will build up an eco-system and let the supply/manufacturing side understand the most recent needs from consumers for the smart home so they can invent new smart functions and technologies accordingly. In mutually beneficial fashion, one side can fulfill smart home needs while the other side motivates and guides SMEs in the technology and product development of smart home ecosystems.

360 smart home

Suning displayed a range of technology solutions including their Biu OS, a 65 inch PPTV-enabled (Chinese video streaming service) high-end flagship TV (model 65Q900) and several Biu+ eco-products around Smart Life+, Smart Retail+, and Smart Empowerment+3. This is the first large-scale Biu family offline collective appearance at CES Asia 2019, connecting smart devices such as an air conditioner, a water purifier, refrigerator, smart camera, smart headphones, and notably, an AR retail service called “Magic Mirror.” Suning’s suite of products and services let consumers experience the complete smart life at home, with appliances adjusting and controlling alongside entertainment and shopping.

Along with Suning, Baidu has also focused on smart home. Baidu started its consumer level smart technology with its smart speaker powered by DuerOS, now the

most popular smart speaker on China’s retail market. As an artificial intelligence assistant, DuerOS excels, but now Baidu will enhance the DuerOS with smart technology continuously and expand its array of smart devices.

Sonos made its CES Asia debut this year among other intelligent audio systems brands. Sonos mainly displayed two product lines; their architectural audio series with Sonance and the SYMFONISK intelligent audio series with IKEA. The Sonos architectural audio series includes ceiling-mounted, in-wall and outdoor speakers.

The SYMFONISK audio series consisted of two products; a wireless speaker that can act like a small shelf and a table lamp with a wireless speaker. Both products feature Wi-Fi connectivity with Sonos’ signature audio technology and are appealing for their usefulness and design elements, both hallmarks of the IKEA and Sonos brands.

Vehicle TechnologyChina is the world’s largest vehicle market, so it’s no surprise vehicle technology continues to garner a large profile at the show. Dozens of vehicle OEMs, tier-one suppliers, and other industry players were present on the show floor of CES Asia 2019, occupying two of the six exhibit halls. The vehicle technologies on display offered solutions for today’s marketplace as well as concept cars and experimental vehicle platforms illustrating the future of mobility.

Chinese brand Great Wall Motors brought their Vison 2025 concept car equipped with an augmented reality heads-up display (HUD), smart pixel headlights that adjust to road conditions and an on-board health monitoring system that uses radar to measure the occupants’ heart rate and respiration. Audi brought its AI:ME concept car that features a retractable steering wheel and pedals to create more space for vehicle occupants when the car is in self-driving mode. Audi also demonstrated a consumer-oriented Android version of its Car-to-X technology at CES Asia 2019 geared toward the Chinese market. The technology provides various smart functions such as gas station search, car-to-home connection, and secure payment features. Even the Tmall Elf is readily incorporated. As Audi’s expression of V2X, Audi’s Car-to-X is also capable of car to car and car to infrastructure connectivit, opening-up new safety and traffic management capabilities.


Nissan brought its Brain-to-Vehicle (B2V) concept and its Invisible-to-Visible (I2V) technology. I2V technology involves a virtual 3D real-life map rendered by sensor data from the vehicle. B2V technology enables vehicle piloting and control at the speed of thought. Nissan claims its B2V tech allows the driver to respond almost instantaneously to events on the road, which can improve safety but also the overall driving experience.

Audi Keynote

Nissan’s booth at CES Asia 2019

Kia booth at CES Asia 2019

Kia showcased its Real-time Emotion Adaptive Driving (R.E.A.D.) concept that provides a good example of how the vehicle environment of the future will adapt to suit different mobility scenarios and passenger moods. The R.E.A.D. system monitors drivers’ emotional state and adjusts the vehicle environment and the journey accordingly. The system accomplishes this through an array of inward-facing sensors supported by advanced AI algorithms—an emerging trend in automotive to deliver greater comfort and safety of vehicle occupants. For example, if traffic conditions are making the driver

overly stressed or even angry, the R.E.A.D. system will automatically transition the car into self-driving mode, recline the driver’s seat and play relaxing music to calm the driver.

HOZON Auto centered their exhibit around the concept, “emotion is the best technology,” and brought its Eureka 01 concept car and the HOZON U5, which will soon enter production, to the show. HOZON Auto is also known for their PIVOT 3.0 intelligent cockpit that leverages a cloud-based platform.

Hyundai MOBIS featured self-driving cars, car networking (V2X) and other technologies, including the first facial recognition door switch system. Hyundai also showed their flagship eco-friendly vehicle, the hydrogen powered NEXO. And Mercedes-Benz, underscoring the electric future of mobility, showcased its first all-electric EQC vehicle, a new brand for the German auto maker.

Also at CES Asia 2019, Beijing-based Inceptio introduced its ‘Inceptio I’—a new automatic driving system engineered for semi-trailer trucks undertaking long-haul transportation of goods. The new Inceptio I system combined with the company’s autopilot (level 3 automation) system, could make long-haul trucking safer, more efficient and more comfortable for drivers and create a new logistics ecosystem.

In addition to vehicles and mobility solutions, CES Asia also featured technology offerings from automotive


suppliers. Baidu’s valet parking software and hardware integration solution were on display at the WELTMEISTER booth. The valet parking solution is designed for private passenger vehicles and vehicles used in car sharing services. Its main function is to automate vehicle pick up/return functions through an app on a mobile device. In addition to products such as air suspension modules and naked-eye 3D displays, Continental AG also showed their CubE self-driving mobility solution designed to address first and last mile scenarios. The CubE is a concept in a rapidly developing field of autonomous mass mobility shuttles which are already seeing limited deployments in areas around the world.

AIWAYS displayed their most recent car U5 and U7ion and its most recent AI based “smart accompanying driving technology.” The technology provides the driver and whole family with smart mobility experiences. For example, it detects driving conditions, prevents tired driving and alerts drivers if they do lose consciousness, and also detects motion from passengers e.g. children or pets left in the car mistakenly.

Honda announced its smart assistant driving system at CES Asia 2019. By collaborating with Alibaba Group and iFLYTEK, Honda jointly developed the third-generation Honda CONNECT. Alibaba owns the most popular driving navigation and digital mapping company AUTONAVI, and iFLYTEK provided the voice recognition technology. With these capabilities, Honda CONNECT provides real time assistance to drivers for route optimization based on relevant information like traffic patterns, weather forecasts, real time news, etc. Honda also demonstrated its latest achievements in the field of open innovation, with the core of this strategy centered on the Honda Xcelerator China. The Honda Xcelerator China seeks to collaborate with more local Chinese startups to develop auto technologies together.

The vehicle technology exhibits at CES Asia 2019 showed us how mobility will change in the near future and beyond, from self-driving robo-taxis to vehicles that adapt to our emotional state. We also observed the automotive industry taking another step toward an all-electric future that may be closer than we think. And finally, CES Asia 2019 demonstrated the vehicle technology arena is a conflux of trends with AI and 5G poised to revolutionize mobility in ways previously described in science fiction.

FACING 2020Based on our experience at CES Asia 2019 we can be certain the Asian consumer technology market will undergo significant change over the next several years, mostly as a function of 5G networks developing around the region, but particularly in China. Therefore, new opportunities will be closely linked to the pace of 5G development across the region. We also anticipate broader applications of Artificial Intelligence (AI) across the economy to enhance user experiences, improve outcomes and enable new services. Looking ahead to 2020, we expect three key trends to impact the Asian market:

1. 5G begins to drive commercial applications in key cities and regions in Asia. In 2020 we expect 5G networks will take root in major cities and urban areas around Asia—especially in China, Japan and South Korea. This activity will empower consumers with enhanced mobile broadband but also enable the first commercial market plays for 5G in these densely populated locations. Most likely, emerging technologies currently under testing or limited deployments in urban areas (e.g., self-driving mobility solutions and remote patient care in hospitals) will be the first commercial services to benefit from early 5G networks.

2. AR/VR technology will pair with AI to enrich use case applications and experiences. 2019 has been a year of hardware innovation for AR/VR with many advances in display resolution, optics, weight reduction, wireless headsets and much more. 2020 will likely be an inflection point as the realms of AR/VR and AI merge to unleash the next wave of XR technology innovation. Congruent with other technology categories, the addition of AI will bolster the functionality, utility and ease of use of AR/VR hardware and applications. This in turn will help drive adoption of the technology across consumer and commercial domains. Ramping 5G networks will be another catalyst for innovation and adoption of AR/VR solutions, as the new network is well-suited to handle the vast video data capacity demanded by AR/VR.

3. The future of mobility becomes a commercial reality. We’ve seen no shortage of self-driving vehicle testing and pilot projects operating across China and Asia over the past couple of years. But 2020 is when, for


some stakeholders, testing will be in the rear-view mirror. As mentioned above, the availability of 5G will make it more feasible to launch automated commercial services for transporting people and packages. Robo-taxis and automated package delivery systems will take to the streets in 2020 across Asia, but especially China. Although we will see limited numbers of vehicles from these services, they represent the first wave of a rising tide of automated mobility and delivery systems destined to

become more common in large Asian cities, collectively home to hundreds of millions of people.

If we say CES Asia 2019 showcased the future, then we can certainly say CES Asia 2020 will be when that future arrives. A future defined by a new IoT—the Intelligence of Things—and a future irrevocably underpinned by data.

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CES ATRENDS &sia 2019 TAKEAWAYSTechnology Co., Ltd.. The company is representative of the emerging digital scent technology industry Hyundai’s keynote included its new AI and 5G